{"id":21540,"date":"2026-06-11T10:30:40","date_gmt":"2026-06-11T09:30:40","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21540"},"modified":"2026-08-04T16:27:20","modified_gmt":"2026-08-04T15:27:20","slug":"double-the-luck-one-ticket-two-chances","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/allwyn\/double-the-luck-one-ticket-two-chances","title":{"rendered":"Double the Luck: One Ticket. Two Chances.\u00a0"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z2v3ojr wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">As part of our summer campaign for Allwyn, operator of The National Lottery, we\u2019ve helped introduce a refreshed look and feel for Lotto.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-OIDMH wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1215124114?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=ee99731d8c\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z4nIHS wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">At the center of the campaign is a TV spot that captures a quiet moment between two friends relaxing at home, using a casual chat over the National Lottery app to spotlight the updated format.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Beyond the screen, the campaign is taking over high-profile outdoor spaces across the UK with &#8216;Paint the Town Red&#8217; installations, including an eight-day crane setup and a large-scale mural in Aldgate. The rollout also features petrol pump audio screens, widespread retail point-of-sale displays across 43,500 stores, podcast partnerships, and a Twitch livestream activation.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Developed alongside us, with production support from Studio 59 and media strategy by Hearts &amp; Science, the campaign spotlights a simple game update: &#8216;one ticket, two chances to win&#8217;. For the same \u00a32 price tag, players now get two chances to win in every draw, significantly improving overall odds and doubling the expected number of annual Lotto millionaires.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Allwyn-Double-chance-lotto-1024x576.jpg\" alt=\"\" class=\"wp-image-21541\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Allwyn-Double-chance-lotto-1024x576.jpg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Allwyn-Double-chance-lotto-300x169.jpg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Allwyn-Double-chance-lotto-768x432.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Allwyn-Double-chance-lotto-1536x864.jpg 1536w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Allwyn-Double-chance-lotto.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n<div class=\"lazyblock-text-full-width-Z2gHJro wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;With new Lotto, we wanted to bring to life the simple but powerful idea behind the new format \u2014 that players have two chances to win from a single ticket, without changing how they play. This campaign is about making that benefit instantly understandable, while celebrating the everyday moments when people come together to play. We\u2019ve taken this idea to scale through bold, standout executions \u2014 from attention-grabbing installations like our unmissable crane, to partnership firsts like our tie-up with Twitch \u2014 helping us quite literally paint the town red and ensure the message cuts through.&#8221;<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Steve Parkinson, Marketing and Brand Director at Allwyn<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;One ticket now gives you two chances to win, so we created with Allwyn a simple, bold campaign that mirrors the game: double everything. Two crossed fingers. Two voice-overs. Dual sites. One campaign, twice the fun. Good luck, good luck.&#8221;<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Simon Connor, Creative Director, VCCP<\/span><\/i><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-21540","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"17796","hero_video":"","hero_image":{"ID":21542,"id":21542,"title":"One Ticket. Two Chances. Allwyn, VCCP Campaign","filename":"One-Ticket.-Two-Chances.-Allwyn-VCCP-Campaign.jpeg","filesize":280409,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/One-Ticket.-Two-Chances.-Allwyn-VCCP-Campaign.jpeg","link":"https:\/\/www.vccp.com\/uk\/work\/allwyn\/double-the-luck-one-ticket-two-chances\/attachment\/one-ticket-two-chances-allwyn-vccp-campaign","alt":"","author":"77","description":"","caption":"","name":"one-ticket-two-chances-allwyn-vccp-campaign","status":"inherit","uploaded_to":21540,"date":"2026-08-03 09:24:20","modified":"2026-08-03 09:26:41","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/One-Ticket.-Two-Chances.-Allwyn-VCCP-Campaign-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/One-Ticket.-Two-Chances.-Allwyn-VCCP-Campaign-300x113.jpeg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/One-Ticket.-Two-Chances.-Allwyn-VCCP-Campaign-768x288.jpeg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/One-Ticket.-Two-Chances.-Allwyn-VCCP-Campaign-1024x384.jpeg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/One-Ticket.-Two-Chances.-Allwyn-VCCP-Campaign-1536x576.jpeg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/One-Ticket.-Two-Chances.-Allwyn-VCCP-Campaign.jpeg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/One-Ticket.-Two-Chances.-Allwyn-VCCP-Campaign.jpeg","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/One-Ticket.-Two-Chances.-Allwyn-VCCP-Campaign-720x720.jpeg","Square-width":720,"Square-height":720}},"meta-title":"Double the Luck: One Ticket. Two Chances.\u00a0Allwyn | VCCP","meta-description":"Allwyn and VCCP launch a nationwide campaign for Lotto's updated \u00a32 format, offering players two chances to win in every draw.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/08\/Website-Assets-3-Website-Social-Image.jpeg","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["1","10"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/21540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/77"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}