{"id":21509,"date":"2026-07-28T10:27:30","date_gmt":"2026-07-28T09:27:30","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&p=21509"},"modified":"2026-07-28T10:27:31","modified_gmt":"2026-07-28T09:27:31","slug":"what-would-you-do-with-powerball-money","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/allwyn\/what-would-you-do-with-powerball-money","title":{"rendered":"What would you do with Powerball money?"},"content":{"rendered":"
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Our new work for The National Lottery operator Allwyn asks the nation a simple question: “What would you do with Powerball money?”. Part of a major integrated marketing campaign to support the UK arrival of the world\u2019s biggest rolling jackpot game, the campaign supports one of the most significant game launches in The National Lottery’s history.<\/span><\/p>\n

Working alongside Allwyn\u2019s in-house studio, Studio 59, and media agency Hearts & Science, the campaign intentionally moves away from traditional product marketing to focus entirely on the sheer scale of the prize.<\/span><\/p>\n

“Powerball jackpots are on a different scale to anything we have ever seen. This is not fancy holiday, new car or bigger house money. It’s sooooooo much bigger. A Powerball win is truly transformational – not just for the winner but maybe for their community, their town, maybe even the whole country.\u00a0<\/span><\/p>\n

Our work poses the question ‘What Would You Do With Powerball Money?’ We are encouraging the country to think bigger, past the usual stuff and into the realms of ‘Oh yeah, I really could make almost anything happen’. This is going to be a conversation with the country about their wildest dreams…some for good wholesome reasons, some for pure silliness, and some just for the sheer hell of it.”\u00a0<\/span><\/p>\n

Darren Bailes, Global Chief Creative Officer, VCCP<\/span><\/i><\/p>\n <\/div>\n<\/section><\/div>\n\n

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