{"id":21483,"date":"2026-01-29T13:09:28","date_gmt":"2026-01-29T13:09:28","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=news&#038;p=21483"},"modified":"2026-07-22T13:11:47","modified_gmt":"2026-07-22T12:11:47","slug":"me-time","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/ctm\/me-time","title":{"rendered":"&#8216;Me Time&#8217;\u00a0"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z7Q6eu wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Our latest campaign with<\/span><span style=\"font-weight: 400;\"> Compare the Market <\/span><span style=\"font-weight: 400;\">introduces an exciting next chapter for a beloved brand and its meerkats. Built on a legacy of storytelling and a partnership that has spanned over 15 years, \u2018Me Time\u2019 is the next evolution of the \u2018simples\u2019 platform &#8211; one that steers away from the competitive narrative of saving customers\u2019 money and leans into the promise that Compare the Market is the &#8216;simples&#8217; way to save.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-13YP63 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1158456748?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=12cb6da72e\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZBeMH9 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In the hero film, Sergei returns home from a demanding day and gradually sheds his clothes before diving into the pool for a spot of skinny dipping &#8211; a playful visual metaphor for reclaiming free time once AutoSergei handles the heavy lifting of comparing deals.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Directed by Dave Scanlon through Passion Pictures in collaboration with our content studio Girl&amp;Bear, the campaign was created by our creatives Ed Rees and Kat Lwahas. It rolls out across TV, VOD, OOH, social, and YouTube.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-at-13.02.58-1024x575.png\" alt=\"\" class=\"wp-image-21484\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-at-13.02.58-1024x575.png 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-at-13.02.58-300x169.png 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-at-13.02.58-768x431.png 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-at-13.02.58-1536x863.png 1536w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-22-at-13.02.58.png 1780w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1o3HJT wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">&#8220;Customers are at the heart of everything we do and saving both money and time has never been more important to them. Our latest campaign shows just how good it feels to save, giving guilt-free permission for customers to reclaim &#8216;me time&#8217;. In the new ad, Sergei is seen like never before\u2014bringing humour, creativity and light relief which we hope will put a smile on faces across the country who will remember that Compare the Market is the simples way to save.&#8221;<\/p>\n<p style=\"text-align: left;\"><em>Tom Wallis, Chief Customer Officer, Compare the Market <\/em><\/p>\n<p style=\"text-align: left;\">&#8220;There is a specific kind of joy in seeing a meeting cancelled and getting 30 minutes of your day back. That\u2019s the feeling we wanted to capture in this campaign. By using Compare the Market not just to save money, but also to save time, we\u2019re able to show a different side of Sergei\u2014celebrating what happens when his burdens are lifted and he can finally relax.&#8221;<\/p>\n<p style=\"text-align: left;\"><em>Darren Bailes, Global Chief Creative Officer, VCCP<\/em><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":78,"template":"","class_list":["post-21483","work","type-work","status-publish","hentry"],"acf":{"author":false,"capability_ids":["988"],"client_id":"10351","hero_video":"","hero_image":{"ID":21485,"id":21485,"title":"Website banners-12","filename":"Website-banners-12.png","filesize":1860351,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12.png","link":"https:\/\/www.vccp.com\/uk\/work\/ctm\/me-time\/attachment\/website-banners-12","alt":"A meerkat sits on deck chair reading a book called '50 shades of fur'","author":"78","description":"","caption":"","name":"website-banners-12","status":"inherit","uploaded_to":21483,"date":"2026-07-22 12:04:54","modified":"2026-07-22 12:06:45","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12-300x113.png","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12-768x288.png","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12-1024x384.png","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12-1536x576.png","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12.png","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12.png","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12-768x720.png","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12-768x720.png","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12-768x720.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-12-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"","meta-description":"","social-media-image":false,"news_id":"191","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/21483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/78"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}