{"id":21480,"date":"2026-06-29T11:25:08","date_gmt":"2026-06-29T10:25:08","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21480"},"modified":"2026-07-21T11:25:40","modified_gmt":"2026-07-21T10:25:40","slug":"you-know-when-youve-been-tangod","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/tango\/you-know-when-youve-been-tangod","title":{"rendered":"\u2018You Know When You\u2019ve Been Tango\u2019d\u2019"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1DvhaF wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">We&#8217;re tapping into 90s nostalgia with our new campaign for Tango, &#8216;Wrecking Ball of Tang&#8217;, and bringing back the iconic tagline &#8216;You Know When You\u2019ve Been Tango\u2019d&#8217; for the first time in 24 years.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Designed to resonate with a Gen Z audience, the new work focuses on the intense taste hit that comes from drinking a Tango. To capture this sudden burst of flavor on screen, our content creation studio Girl&amp;Bear collaborated with comedy director J Marlow on a short film where a man in a fast food shop is abruptly knocked off his feet by a literal wrecking ball the second he takes a sip of Tango.\u00a0<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z20IOp3 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1204461399?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=b2ade181a9\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZTwqQT wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Alongside the short film, the campaign is rolling out across vibrant orange billboards, social platforms, and eye-catching outdoor formats.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The campaign is running across TV, social, out-of-home, bus wraps, special builds, and ad pause formats through November.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;Tango is making a bold return to its roots, celebrating the bold \u2018flavour hit\u2019 that comes with drinking a Tango. This campaign brings our most iconic tagline into the modern day: perfectly capturing the mischievous, boundary-pushing energy that people love about the brand, leaning heavily into the pure comedy of our 90s heritage.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Munnawar Chishty, Chief Marketing Officer at Carlsberg Britvic<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;Tango has such a rich advertising history, so it&#8217;s been a fantastic challenge bringing back the brand\u2019s classic provocative, mischievous tone for today\u2019s audience. We wanted to make sure we put our famous flavour hit at the heart of all our comms but framed it in a fresh way for a new generation. This fun, slightly absurd spot lands the brand right back where it belongs.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Ross Neil, Executive Creative Director at VCCP Blue<\/span><\/i><\/p>\n<p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":78,"template":"","class_list":["post-21480","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10208","hero_video":"","hero_image":{"ID":21481,"id":21481,"title":"Screenshot 2026-07-21 at 11.20.21","filename":"Screenshot-2026-07-21-at-11.20.21.png","filesize":3146230,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21.png","link":"https:\/\/www.vccp.com\/uk\/work\/tango\/you-know-when-youve-been-tangod\/attachment\/screenshot-2026-07-21-at-11-20-21","alt":"Happy man drinking Tango soft drink and a giant apple shaped wrecking ball","author":"78","description":"","caption":"","name":"screenshot-2026-07-21-at-11-20-21","status":"inherit","uploaded_to":21480,"date":"2026-07-21 10:20:31","modified":"2026-07-21 10:22:22","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1719,"height":966,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21-1024x575.png","large-width":640,"large-height":359,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21-1536x863.png","1536x1536-width":1536,"1536x1536-height":863,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21.png","2048x2048-width":1719,"2048x2048-height":966,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21-1719x720.png","Header-width":1719,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21-1719x960.png","Wide-width":1719,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Screenshot-2026-07-21-at-11.20.21-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Wrecking ball of Tang","meta-description":"","social-media-image":false,"related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/21480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/78"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}