{"id":21475,"date":"2026-05-18T09:00:38","date_gmt":"2026-05-18T08:00:38","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21475"},"modified":"2026-07-28T11:28:45","modified_gmt":"2026-07-28T10:28:45","slug":"the-next-chapter-of-our-disney-story","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/disney\/the-next-chapter-of-our-disney-story","title":{"rendered":"The next chapter of our Disney+ story"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Zefw4Q wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 300;\">Great storytelling stays with us as we grow. From Disney and Pixar\u2019s \u2018Monsters, Inc.\u2019, to FX\u2019s \u2018Alien: Earth\u2019,<\/span> <span style=\"font-weight: 300;\">our new campaign for Disney+ celebrates the enduring emotional connection we have with great Disney+ stories and champions the expansive library of blockbuster films, original series, and exclusive shows available on the streaming service.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">Highlighting the enduring power of world-class storytelling, our latest campaign marks the next chapter of the brand\u2019s creative platform \u2018A Lifetime of Great Stories\u2019 and reinforces Disney\u2019s 100-year heritage.\u00a0<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-1s3th6 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1189298934?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=bdc856cf0c\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-Z1WK83X wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 300;\">The centerpiece of the campaign is a cinematic film titled &#8220;Under The Bed,&#8221; directed by Stefanie Soho through Smuggler and produced in collaboration with our content creation studio, Girl&amp;Bear. Shot on 35mm film for an authentic feel, the film captures a boy&#8217;s lifelong love for iconic entertainment as he grows from a child watching <\/span><i><span style=\"font-weight: 300;\">Monsters, Inc.<\/span><\/i><span style=\"font-weight: 300;\"> to an adult discovering new releases with his own family. A custom reimagining of Olivia Rodrigo\u2019s hit single &#8220;Vampire&#8221; provides the emotional soundtrack to his journey. The campaign has rolled out across TV, VOD, cinema, and social channels throughout Europe, the Middle East, and Africa.\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">&#8220;This next chapter of &#8216;A Lifetime of Great Stories&#8217; builds on what we&#8217;ve already started, keeps storytelling at the heart of Disney+, and reflects how it&#8217;s home to both stories for families and for adults. It&#8217;s something we&#8217;ve developed closely with our creative agency, VCCP, and with our wider team. At its heart, the campaign is about the enduring nature of a great story, the way it can shape us, and the evolution of the stories we encounter at different stages of our lives.\u201d\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 300;\">Emma Quartly, Vice President of Marketing, Disney+ EMEA<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">\u201cWhen I first got the script, I immediately had that slightly embarrassing thought of, \u201cOh god\u2026 I still kind of do this.\u201d That feeling of being shaped by the stories you grew up with never really leaves you, and that\u2019s what made this brief so special to me from the start. It had warmth, humor, nostalgia, suspense, all wrapped inside these little, very human, instantly relatable moments. Working with VCCP and Disney+ honestly felt like being surrounded by people who cared deeply about the exact same details I care about. The reactions between the lines, the awkward little truths you fail to hide, the real life mix of tenderness and honesty. Everyone wanted to make something cinematic, but still grounded enough that people would genuinely recognise themselves in it. That\u2019s a pretty rare combination, and I loved every second of it with the best team I could have wished for.\u201d\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 300;\">Stefanie Soho, Director<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":78,"template":"","class_list":["post-21475","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"20662","hero_video":"","hero_image":{"ID":21478,"id":21478,"title":"VCCP for Disney+","filename":"Website-banners-11.jpeg","filesize":285201,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11.jpeg","link":"https:\/\/www.vccp.com\/uk\/work\/disney\/the-next-chapter-of-our-disney-story\/attachment\/website-banners-11-2","alt":"VCCP for Disney+ ad featuring a father and son looking under a bed for monsters","author":"78","description":"","caption":"","name":"website-banners-11-2","status":"inherit","uploaded_to":21475,"date":"2026-07-21 10:08:12","modified":"2026-07-28 10:27:54","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11-300x113.jpeg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11-768x288.jpeg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11-1024x384.jpeg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11-1536x576.jpeg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11.jpeg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11.jpeg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11.jpeg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11-768x720.jpeg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11-307x615.jpeg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11-768x720.jpeg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11-1200x630.jpeg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11-768x720.jpeg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11-768x384.jpeg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11-307x615.jpeg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"The next chapter of our Disney+ story","meta-description":"VCCP's new campaign for Disney+ celebrates the enduring emotional connection we have with great Disney+ stories and champions the expansive library of blockbuster films, original series, and exclusive shows available on the streaming service.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/05\/Website-banners-11.jpeg","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/21475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/78"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}