{"id":21472,"date":"2026-06-18T08:57:06","date_gmt":"2026-06-18T07:57:06","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21472"},"modified":"2026-07-21T08:57:42","modified_gmt":"2026-07-21T07:57:42","slug":"pop-to-co-op","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/co-op\/pop-to-co-op","title":{"rendered":"&#8216;Pop to Co-op&#8217;"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1OEuCI wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">Our latest work for Co-op Food launches &#8216;Pop to Co-op&#8217;, a new campaign that celebrates the ease and spontaneity of convenience shopping.<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Tapping into a phrase already embedded in the nation&#8217;s everyday language, the platform highlights Co-op&#8217;s role in saving the day when plans shift &#8211; whether that means pulling together an impromptu summer BBQ, feeding a house full of hungry kids, or salvaging a cancelled night out with a cozy meal at home.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n\n<p><\/p>\n\n\n<div class=\"lazyblock-video-EqXd3 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1201731455?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=98f7082626\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1dLKmX wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To capture the speed of convenience on screen, our content creation studio Girl&amp;Bear teamed up with production company Lovesong on two fast-paced short films that show how quickly a trip to Co-op turns everyday dinner dilemmas into effortless wins.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-tpYyn wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/HERO-1.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZesrDp wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;With summer being our busiest season of the year, we are launching a major new push to ensure Co-op is front of mind when shoppers need to sort a quality, spontaneous dinner or grab daily essentials. Millions of busy customers already trust us every day to rescue or elevate their plans, proving that picking-up something on-the-go never has to feel like a compromised choice. We are thrilled to introduce &#8216;Pop to Co-op,&#8217; a campaign that celebrates these quick-fix, real-life moments.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Rachel Halter, Customer Director at Co-op<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;Pop to Co-op. It\u2019s what we do. It\u2019s in everyday language. And it\u2019s the perfect way to sum up this idea about ultimate convenience. No matter what happens in life, no matter what you need, whether it\u2019s a craving for lollipops coz the suns out, pizzas coz the neighbourhood kids have arrived en masse or your bezzie cancels a night out, just pop to co-op. It\u2019s another demonstration of Co-op doing right by you because it\u2019s right by you.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Chris Birch and Jonathan Parker, Chief Creative Officers<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The campaign is running across TV, social, out-of-home, display, press, and radio throughout the summer.<\/span><\/p>\n<p style=\"text-align: left;\"><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n  <\/div>\n<\/section><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":78,"template":"","class_list":["post-21472","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"17914","hero_video":"","hero_image":{"ID":21474,"id":21474,"title":"Website banners-8","filename":"Website-banners-8.png","filesize":2291162,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8.png","link":"https:\/\/www.vccp.com\/uk\/work\/co-op\/pop-to-co-op\/attachment\/website-banners-8","alt":"Woman looking happy and the text 'Pop to co-op'","author":"78","description":"","caption":"","name":"website-banners-8","status":"inherit","uploaded_to":21472,"date":"2026-07-21 07:54:05","modified":"2026-07-21 07:54:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-300x113.png","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-768x288.png","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-1024x384.png","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-1536x576.png","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8.png","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8.png","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-768x720.png","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-768x720.png","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-768x720.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"","meta-description":"","social-media-image":false,"related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/21472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/78"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}