{"id":21472,"date":"2026-06-18T08:57:06","date_gmt":"2026-06-18T07:57:06","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21472"},"modified":"2026-09-09T15:19:57","modified_gmt":"2026-09-09T14:19:57","slug":"pop-to-co-op","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/co-op\/pop-to-co-op","title":{"rendered":"&#8216;Pop to Co-op&#8217;"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z1OEuCI wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">Our latest work for Co-op Food launches &#8216;Pop to Co-op&#8217;, a new campaign that celebrates the ease and spontaneity of convenience shopping.<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Tapping into a phrase already embedded in the nation&#8217;s everyday language, the platform highlights Co-op&#8217;s role in saving the day when plans shift &#8211; whether that means pulling together an impromptu summer BBQ, feeding a house full of hungry kids, or salvaging a cancelled night out with a cozy meal at home.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"lazyblock-video-EqXd3 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1201731455?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=98f7082626\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-1dLKmX wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">To capture the speed of convenience on screen, our content creation studio Girl&amp;Bear teamed up with production company Lovesong on two fast-paced short films that show how quickly a trip to Co-op turns everyday dinner dilemmas into effortless wins.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-tpYyn wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/HERO-1.jpg\" alt=\"Man looking happily smug alongside the words &#039;Pop to Co Op&#039;\" class=\"lazyload img-fluid\" \/>\n  \n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZesrDp wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;With summer being our busiest season of the year, we are launching a major new push to ensure Co-op is front of mind when shoppers need to sort a quality, spontaneous dinner or grab daily essentials. Millions of busy customers already trust us every day to rescue or elevate their plans, proving that picking-up something on-the-go never has to feel like a compromised choice. We are thrilled to introduce &#8216;Pop to Co-op,&#8217; a campaign that celebrates these quick-fix, real-life moments.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Rachel Halter, Customer Director at Co-op<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">&#8220;Pop to Co-op. It\u2019s what we do. It\u2019s in everyday language. And it\u2019s the perfect way to sum up this idea about ultimate convenience. No matter what happens in life, no matter what you need, whether it\u2019s a craving for lollipops coz the suns out, pizzas coz the neighbourhood kids have arrived en masse or your bezzie cancels a night out, just pop to co-op. It\u2019s another demonstration of Co-op doing right by you because it\u2019s right by you.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 400;\">Chris Birch and Jonathan Parker, Chief Creative Officers<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The campaign is running across TV, social, out-of-home, display, press, and radio throughout the summer.<\/span><\/p>\n<p style=\"text-align: left;\"><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n  <\/div>\n<\/section><\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":78,"template":"","class_list":["post-21472","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"17914","hero_video":"","hero_image":{"ID":21474,"id":21474,"title":"VCCP Pop to co-op","filename":"Website-banners-8.png","filesize":2291162,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8.png","link":"https:\/\/www.vccp.com\/uk\/work\/co-op\/pop-to-co-op\/attachment\/website-banners-8","alt":"Woman looking happy and the text 'Pop to co-op'","author":"78","description":"","caption":"","name":"website-banners-8","status":"inherit","uploaded_to":21472,"date":"2026-07-21 07:54:05","modified":"2026-07-28 10:31:33","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-300x113.png","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-768x288.png","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-1024x384.png","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-1536x576.png","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8.png","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8.png","Header-width":1920,"Header-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8-720x720.png","Square-width":720,"Square-height":720}},"meta-title":"\u2018Pop to Co-op\u2019 | Our Work | VCCP","meta-description":"Co-op and VCCP have launched 'Pop to Co-op', a new campaign celebrating the ease, speed, and spontaneity of convenience shopping.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-8.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":20509,"post_author":"77","post_date":"2025-09-16 17:25:04","post_date_gmt":"2025-09-16 16:25:04","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCo-op Funeralcare\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e and creative agency of record \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eVCCP \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003ehave today launched a new\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e integrated campaign, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e1 Brilliant Life\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2019, that places the power back into the hands of families and individuals, whether planning ahead or arranging a funeral for loved ones.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe integrated campaign introduces the bold promise that \u2018however you choose to say goodbye, we help you own it\u2019. . From traditional services to personal celebrations of life, \\u003c\/span\\u003e\\u003cb\\u003eCo-op Funeralcare\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e ensures every goodbye reflects the life it honours.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThis is the first campaign for \\u003c\/span\\u003e\\u003cb\\u003eCo-op Funeralcare\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e under the \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOwned By You. Right By You\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e.\u2019 brand platform created by VCCP in 2024. Building on \\u003c\/span\\u003e\\u003cb\\u003eCo-op\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2019s wider mission to reconnect people with the values of co-operation and membership, the work brings the funeral arm of the business into the same creative world as its Food and Masterbrand communications.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cimg class=\\u0022alignnone wp-image-20512 size-large\\u0022 src=\\u0022https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/co-op-in-page-1024x683.jpg\\u0022 alt=\\u0022\\u0022 width=\\u0022640\\u0022 height=\\u0022427\\u0022 \/\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAt the heart of the campaign is a 60\u201d film titled \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e1 Brilliant Life\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2019 which brings to life the extraordinary story of an ordinary woman, Iris, through real images footage and a narrative that unfolds through numbers. 1 woman. 85 years. 43 road trips. 0 green fingers\u2026 The device delivers huge emotional depth with clarity and warmth inviting viewers to reflect on what numbers and moments might tell the story of their own lives. With joy, honesty and a quiet sense of celebration the film aims to reframe the conversation around funerals not as something to be feared or ignored but embraced as a chance to own your goodbye.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe film was directed by \\u003c\/span\\u003e\\u003cb\\u003eSimon Ratigan\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e through \\u003c\/span\\u003e\\u003cb\\u003eRogue Films\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, in collaboration with \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2019s global content creation studio \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, who led the production of all assets across photography, social and print. An additional photography shoot for print assets was managed and produced by \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e who worked closely with the cast and creative team to source authentic \u2018family\u2019 photos to support the story. \\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eRachel Morris, Creative Director at VCCP added:\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e \\u0022We\u2019re incredibly proud of this work. Funeralcare can often be viewed as a more difficult sector to advertise but we saw an opportunity to speak truthfully and beautifully about what it means to live and how we might want to say goodbye. \u20181 Brilliant Life\u2019 is a celebration and Co-op Funeralcare is the perfect partner to help people own that moment in a way that\u2019s right for them.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u20181 Brilliant Life\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e launches nationwide today across TV, cinema, radio and digital platforms. Media planning and buying is led by \\u003c\/span\\u003e\\u003cb\\u003eDentsu\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e with additional support from\\u003c\/span\\u003e\\u003cb\\u003e ITG\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e on retail and local production.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1uOHLU\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1uOHLU\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1117405941\",\"vimeo-unlisted-video-hash-value\":\"85ddb974a5\",\"blockId\":\"rHsfv\",\"blockUniqueClass\":\"lazyblock-video-rHsfv\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\u2018However you choose to say goodbye, we help you own it\u2019 aims to reflect Co-op Funeralcare\u2019s commitment to ensuring that every funeral wish is fulfilled, whether it\u2019s a more traditional service or a vibrant, personalised farewell, whilst also providing bereaved families with the support they need.\",\"quotee\":\"Ayshea Elliott, Head of Marketing at Co-op Funeralcare\",\"blockId\":\"Z2dH71V\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2dH71V\"} \/-->","post_title":"1 Brilliant Life","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"1-brilliant-life","to_ping":"","pinged":"","post_modified":"2025-09-16 17:25:04","post_modified_gmt":"2025-09-16 16:25:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=20509","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":20145,"post_author":"66","post_date":"2025-07-22 13:49:13","post_date_gmt":"2025-07-22 12:49:13","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"xBzmHMQAN8k\",\"blockId\":\"1tOKYC\",\"blockUniqueClass\":\"lazyblock-video-1tOKYC\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e, the UK\u2019s largest consumer co-operative, is refreshing its employer brand with a \\u003cem\\u003e\u2018Colleague Promise\u2019\\u003c\/em\\u003e which brings together everything \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e offers its colleagues in one place.\\u003c\/p\\u003e\\n\\u003cp\\u003eCreated in partnership with the \\u003cstrong\\u003eVCCP\\u003c\/strong\\u003e\u2019s \\u003ca href=\\u0022https:\/\/www.vccp.com\/uk\/capabilities\/brand-employee-engagement\\u0022\\u003eemployer brand team\\u003c\/a\\u003e, the \\u003cem\\u003eColleague Promise\\u003c\/em\\u003e articulates \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e\u2019s \\u003cem\\u003e\u2018Owned by You.\\u003c\/em\\u003e \\u003cem\\u003eRight by You.\u2019\\u003c\/em\\u003e brand proposition in a colleague context, highlighting \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e\u2019s membership model as its unique value.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eUnlike most businesses, \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e is \\u003cem\\u003eowned\\u003c\/em\\u003e by colleagues and customer members rather than shareholders. Membership gives colleagues a say in how the business is run as well as access to a range of benefits that have been designed with colleagues\u2019 needs at their heart.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo reflect the reality of the \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e colleague experience across the employee lifecycle, the \\u003cem\\u003eColleague Promise\\u003c\/em\\u003e was created and shaped directly by the views of its 54,000 colleagues. It is designed to bring greater clarity, fairness and consistency to the everyday experience for colleagues working in its 2,400 food stores, as well as its funeral care, insurance, legal services, support centre, distribution and wholesale business functions.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e describes the \\u003cem\\u003eColleague Promise\\u003c\/em\\u003e through three pillars:\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eA Place With Purpose\\u003c\/strong\\u003e - where you are an owner, with a say in how things are run, opportunities to support your community, and a share of the profits when you help the business grow\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eA Place You\u2019ll Belong\\u003c\/strong\\u003e - where you are welcomed and included, cared for inside and outside of work, and empowered by supportive leaders\\u003c\/li\\u003e\\n\\u003cli\\u003e\\u003cstrong\\u003eA Place You Can Thrive\\u003c\/strong\\u003e - where \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e supports your physical, financial and mental wellbeing, and gives you the tools to own your development and career\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp\\u003eResearch played a pivotal role in the development of the \\u003cem\\u003eColleague Promise\\u003c\/em\\u003e. It revealed that inclusion and belonging are among \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e\u2019s greatest strengths as an employer. Notably, over three-quarters (82%) of colleagues felt that \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e is a place where people from diverse backgrounds can succeed, and over half (58%) said that their team or the colleagues they work with are the best part of working at \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e. These findings were instrumental in placing belonging at the heart of the new \\u003cem\\u003ePromise\\u003c\/em\\u003e as one of its three core pillars.\\u003c\/p\\u003e\\n\\u003cp\\u003eMore than simply a recruitment marketing tool, \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e\u2019s \\u003cem\\u003eColleague Promise\\u003c\/em\\u003e is designed for both current and prospective colleagues. It aims to strengthen the link between the colleague experience and \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e\u2019s co-operative difference - helping colleagues connect their everyday roles to the wider purpose of the business.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e will now embed the \\u003cem\\u003ePromise\\u003c\/em\\u003e across its people strategy through:\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli\\u003eA range of new recruitment and employability tools for hiring managers and internal candidates\\u003c\/li\\u003e\\n\\u003cli\\u003eA measurement framework to track progress and hold the business to account\\u003c\/li\\u003e\\n\\u003cli\\u003eA \u2018People Excellence\u2019 workstream to act on colleague feedback and improve delivery\\u003c\/li\\u003e\\n\\u003cli\\u003eA UK-wide programme of colleague roadshows across depots and offices\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eMel Matson\\u003c\/strong\\u003e, \\u003cstrong\\u003eMarketing Director\\u003c\/strong\\u003e at \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e, said: \u201cOur new \\u003cem\\u003eColleague Promise\\u003c\/em\\u003e reflects what makes \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e different - a cooperative business where colleagues are not only valued employees but also owners who shape how we work and grow together. It brings to life our commitment to fairness, consistency, and doing the right thing for every colleague, just as we do for our members and customers. Every day our colleagues, across the group, are shining ambassadors of \\u003cem\\u003eOwned By You. Right By You.\\u003c\/em\\u003e\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0022Built with our colleagues, for our colleagues, the promise reinforces our co-operative, purpose-driven approach and supports a workplace culture where everyone feels connected, proud of the role they play, and confident in the support they receive. It\u2019s about ensuring the colleague experience truly reflects the values we promote externally - because doing right by our people is at the heart of who we are.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eHuw Morgan\\u003c\/strong\\u003e, \\u003cstrong\\u003eHead of Employer Brand\\u003c\/strong\\u003e at \\u003cstrong\\u003eVCCP\\u003c\/strong\\u003e, added: \\u0022A strong employer brand needs to balance aspiration with reality so that it is admired by job seekers on the outside and endorsed by employees on the inside. The aspiration of \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e's \\u003cem\\u003eColleague Promise\\u003c\/em\\u003e is reflected in the brand's tone and in the three \\u003cem\\u003ePromise\\u003c\/em\\u003e pillars.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0022The \\u003cem\\u003eColleague Promise\\u003c\/em\\u003e is built on reality: it has been shaped by the views of \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e colleagues working in its food stores, funeral care, insurance, legal services, wholesale, distribution and support centre. Built with insight from thousands of our colleagues, it brings clarity and consistency to what people can expect throughout their \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e journey.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u0022With a strong focus on purpose, belonging, and growth, the \\u003cem\\u003ePromise\\u003c\/em\\u003e reflects our co-operative difference - showing that when you work at \\u003cstrong\\u003eCo-op\\u003c\/strong\\u003e, you\u2019re not just doing a job, you\u2019re helping shape a business that\u2019s truly owned by you and driven to do right by you.\\u0022\\u003c\/p\\u003e\",\"blockId\":\"1eYJa1\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1eYJa1\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Our new Colleague Promise reflects what makes Co-op different - a cooperative business where colleagues are not only valued employees but also owners who shape how we work and grow together.\",\"quotee\":\"Mel Matson, Marketing Director at Co-op\",\"blockId\":\"22S69V\",\"blockUniqueClass\":\"lazyblock-quote-full-width-22S69V\"} \/-->","post_title":"Colleague Promise","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"colleague-promise","to_ping":"","pinged":"","post_modified":"2025-07-22 13:49:13","post_modified_gmt":"2025-07-22 12:49:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=20145","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/21472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/78"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}