{"id":21460,"date":"2026-06-19T09:23:42","date_gmt":"2026-06-19T08:23:42","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=21460"},"modified":"2026-07-20T09:28:54","modified_gmt":"2026-07-20T08:28:54","slug":"a-fruitful-partnership-our-new-work-with-zespri","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/zespri\/a-fruitful-partnership-our-new-work-with-zespri","title":{"rendered":"A fruitful partnership: Our new work with Zespri\u00a0"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-Z2sfXYp wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 300;\">We have been appointed by Zespri, the world\u2019s leading marketer of kiwifruit, to develop and launch its new global brand platform, &#8220;Grown for Good.&#8221;<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">Based in Mount Maunganui, Aotearoa<\/span> <span style=\"font-weight: 300;\">New Zealand, Zespri works with growers across New Zealand, Italy, France, Greece, Japan, and South Korea, selling in over 50 markets worldwide and moving a record 248.1 million trays of kiwifruit in the 2025\/26 season alone.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">This new partnership supports Zespri\u2019s &#8220;2035 Strategy&#8221;, a long-term plan designed to strengthen industry resilience and unlock future value through a bold ambition to become the world\u2019s healthiest fruit brand. VCCP will lead on the strategy and creative development for the platform. The first integrated campaign launches in Europe this month, building on Zespri&#8217;s previous brand platform, &#8220;Make Your Healthy Irresistible.&#8221;<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-ZU5aE9 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1200694111?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=cdbdea7ab6\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZUOY98 wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 300;\">&#8220;Grown for Good is the creative expression of our 2035 ambition to become the world&#8217;s healthiest fruit brand. It&#8217;s a platform built to champion nutrition in a world that needs it most, and to drive demand for kiwifruit globally. Through a rigorous selection process, VCCP stood out as the partner with the creative bravery and strategic depth to shape the global platform and bring it to life, starting with its launch in Europe.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 300;\">Nikos Patiniotakis, Head of Global Brand Development, Zespri<\/span><\/i><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">&#8220;Zespri is a world-class brand with a restless, challenger spirit that matches our own, and we are thrilled to be joining forces. Our mission is to help them cut through the confusion of nutrition and remind consumers that better health doesn&#8217;t have to be complicated. We are really excited to help them champion nutrition in our nutrition-depleted world, positioning Zespri as the simple, positive choice, a fruit literally grown for good.&#8221;\u00a0<\/span><\/p>\n<p style=\"text-align: left;\"><i><span style=\"font-weight: 300;\">Roly Darby, Managing Director,\u00a0 VCCP<\/span><\/i><\/p>\n<p><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":78,"template":"","class_list":["post-21460","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"21462","hero_video":"","hero_image":{"ID":21461,"id":21461,"title":"Website banners","filename":"Website-banners.png","filesize":2292793,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners.png","link":"https:\/\/www.vccp.com\/uk\/work\/zespri\/a-fruitful-partnership-our-new-work-with-zespri\/attachment\/website-banners","alt":"","author":"78","description":"","caption":"","name":"website-banners","status":"inherit","uploaded_to":21460,"date":"2026-07-20 08:14:34","modified":"2026-07-20 08:14:34","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-300x113.png","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-768x288.png","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-1024x384.png","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-1536x576.png","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners.png","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners.png","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-768x720.png","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-768x720.png","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-768x720.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/07\/Website-banners-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Our new work with Zespri ","meta-description":"","social-media-image":false,"related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["10"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/21460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/78"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=21460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}