{"id":20946,"date":"2026-01-28T15:22:46","date_gmt":"2026-01-28T15:22:46","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=20946"},"modified":"2026-01-28T15:22:46","modified_gmt":"2026-01-28T15:22:46","slug":"give-your-skills-new-life","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/department-for-education\/give-your-skills-new-life","title":{"rendered":"Give Your Skills New Life"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1Vu1qo wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The<\/span><b> <span style=\"font-weight: 400;\">campaign <\/span>\u2018Give your Skills New Life\u2019<\/b><span style=\"font-weight: 400;\"> created for Department for Education (DfE), acts as a national recruitment drive &#8211; designed to encourage people seeking a career change to consider training others by clearly articulating the rewards of training college students.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Whilst many possess the necessary skills, few realise that transitioning into further education is an option, let alone a viable career choice.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The campaign was built from the insight that many people have a desire for change, but aren\u2019t sure whether to take a leap into something entirely new. In order to encourage the change, <\/span><b>DfE <\/b><span style=\"font-weight: 400;\">is positioning a career in further education as the perfect blend of new and familiar, which allows professionals to give their existing skills new life, and in so doing re-energise their careers.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">The campaign portrays the journeys of several professionals in England reaching a crossroads in their career, then being \u2018re-energised\u2019 by pivoting and moving into further education, passing on their knowledge to the next generation of workers in their field. The campaign features real trainers and real students in real colleges such as West Herts Barnfield College (Luton Campus), South Thames College (Wandsworth Campus), and Westminster College (Paddington Campus). In doing so, this campaign champions authenticity to explore such a significant career change in a way that feels achievable and compelling.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1HrRSr wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1159262604?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n                            Give your Skills New Life, Cool Cucumber            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                        <div class=\"embed-responsive embed-responsive-16by9\" data-component=\"video\">\r\n              <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1159263108?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>                          <\/div>\r\n                      \r\n                        \r\n                            Give your Skills New Life, Secret Agent Swagger            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n                <ol class=\"carousel-indicators\">\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"0\" class=\"active\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"1\" class=\"\"><\/li>\r\n                            <\/ol>\r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-text-full-width-1qFJ6w wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A series of four 30 second films use a \u2018before and after\u2019 structure to spotlight professionals at a career crossroads, captured through the eyes of those who noticed their fading enthusiasm first &#8211; their friends and family. Whilst these stories explore the various catalysts for a career change, they aim to emphasise how making that step into further education can reinvigorate a love of one\u2019s craft, reinforcing how a career change doesn&#8217;t have to be a daunting leap into the unknown but, rather, a natural evolution in one\u2019s professional journey.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">In addition to the films, the campaign will also run across digital, social, Out of Home, radio and print &#8211; with the aim of weaving the campaign into the daily lives of professionals, reinforcing that a transition into further education is an achievable next step.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Directed by George Daniell through <\/span><b>VCCP<\/b><span style=\"font-weight: 400;\">&#8216;s global content creation studio<\/span><a href=\"https:\/\/www.wearegirlandbear.com\/\"> <b>Girl&amp;Bear<\/b><\/a><span style=\"font-weight: 400;\">, the films establish becoming a further education trainer as an accessible, exciting career change from a personal and emotive level. The Digital Out of Home, social and display production created by Bernadette continued the story in digital channels, employing targeted messaging to encourage professionals to explore whether a transition could be for them.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-2hGQ8f wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-it-teacher.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-it-teacher.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-builder.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-builder.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-20946","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"20121","hero_video":"","hero_image":{"ID":20947,"id":20947,"title":"DfE-campaign-social","filename":"DfE-campaign-social.jpg","filesize":434102,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/department-for-education\/give-your-skills-new-life\/attachment\/dfe-campaign-social","alt":"Department for Education campaign - Senior mechanic teaching a young person about fixing cars","author":"77","description":"","caption":"","name":"dfe-campaign-social","status":"inherit","uploaded_to":20946,"date":"2026-01-28 09:19:25","modified":"2026-01-28 09:20:57","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1280,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social-300x253.jpg","medium-width":300,"medium-height":253,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social-768x648.jpg","medium_large-width":640,"medium_large-height":540,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social-1024x864.jpg","large-width":640,"large-height":540,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social.jpg","1536x1536-width":1280,"1536x1536-height":1080,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social.jpg","2048x2048-width":1280,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social-1280x720.jpg","Header-width":1280,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social-1280x960.jpg","Wide-width":1280,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2026\/01\/DfE-campaign-social-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Give Your Skills New Life","meta-description":"Department for Education inspires professionals to consider a career in further education in a first campaign with VCCP. 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