{"id":20882,"date":"2026-01-15T14:38:48","date_gmt":"2026-01-15T14:38:48","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&p=20882"},"modified":"2026-01-15T15:22:04","modified_gmt":"2026-01-15T15:22:04","slug":"homesick","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/homesick","title":{"rendered":"Homesick"},"content":{"rendered":"
\n
\n \n \n

Cadbury Dairy Milk <\/b>has unveiled \u2018Homesick\u2019, a poignant new campaign created by global creative agency of record <\/span>VCCP<\/b><\/a>.\u00a0\u00a0<\/b><\/p>\n

The film marks the latest chapter in Cadbury\u2019s long-running and IPA Effectiveness Grand Prix-winning brand platform \u2018There\u2019s a Glass & a Half in Everyone\u2019.<\/span><\/p>\n

Rooted in Cadbury\u2019s belief that generosity brings us closer together, \u2018Homesick<\/span>\u2019<\/span><\/i> tells the story of two sisters separated by 6,000 miles. Set against the neon glow of Kuala Lumpur, the film opens with the older sister calling home. After the call ends, she reaches for an envelope – an eagerly awaited piece of home – and discovers a Cadbury Dairy Milk bar lovingly wrapped inside. There\u2019s just one twist: her younger sister has already eaten a generous portion of it. A tiny alien sticker holds together what remains of the bar, an unmistakable signature of sibling mischief. It\u2019s a small, human moment – tender, funny and instantly relatable – capturing the way even imperfect gestures can mean everything when you\u2019re far from home.<\/span><\/p>\n

Directed by the acclaimed Steve Rogers through production company Biscuit in collaboration with <\/span>VCCP<\/b>‘s global content creation studio <\/span>Girl&Bear<\/b><\/a>, the film continues Cadbury\u2019s commitment to emotionally resonant storytelling that reflects everyday generosity. From \u2018Mum\u2019s Birthday\u2019 to \u2018Fence\u2019, \u2018Bus\u2019,\u2018Garage and \u2019Memory\u2019, \u2018Homesick\u2019 is the latest from Cadbury and VCCP, who together have spent eight years building a distinctive body of work focused not on spectacle, but on simple, empathetic, human truths.<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n

\r\n
\r\n
\r\n