{"id":20655,"date":"2025-11-17T12:03:39","date_gmt":"2025-11-17T12:03:39","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=20655"},"modified":"2025-11-17T12:03:39","modified_gmt":"2025-11-17T12:03:39","slug":"a-lifetime-of-great-stories","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/disney\/a-lifetime-of-great-stories","title":{"rendered":"A Lifetime of Great Stories"},"content":{"rendered":"<div class=\"lazyblock-video-ZLIcoz wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/QsENg0EqetM?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z2g4Did wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400;\">The \u2018A lifetime of great stories\u2019 platform is rooted in Disney\u2019s 100-year heritage of storytelling, while also celebrating the modern, award-winning stories across a brilliant slate of movies, TV shows and exclusive originals available on Disney+. It embodies the emotional journey that pivotal stories play in our lives, and the lifelong connection we create with the worlds and characters within them.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the heart of the campaign is a 60\u201d cinematic film, directed by Fr\u00e9d\u00e9ric Planchon through production company Academy Films, supported by VCCP\u2019s content studio Girl&amp;Bear. The film tells the story of a little girl who first discovers her love for \u201cMickey Mouse at Christmas\u201d. We see her grow up &#8211; through childhood, adolescence and adulthood, seeing key moments of her life with Disney+ stories by her side at every turn. From watching \u201cHome Alone\u201d as a child to the comforting \u201cModern Family\u201d series, keeping her company at university, to watching FX\u2019s \u201cThe Bear\u201d while commuting to work as an adult. While her circumstances and tastes evolves over time, the magic stays the same: and Mickey Mouse is never far away. Eventually, we come full circle: now a mother herself; she watches as her own daughter falls under the same spell of Mickey and friends years later, proving that great stories stay with us for a lifetime and are passed down to generations.\u00a0<\/span><\/p>\n<p><b>Darren Bailes, Chief Creative Officer at VCCP, <\/b><span style=\"font-weight: 400;\">added: &#8220;We all grew up falling in love with one of the Disney characters &#8211; and whichever one it was, they stay with us through our lives\u2026 a Little Mermaid t-shirt, a Mickey Mouse mug, every household has them. And each one is a reminder that Disney+ brings us incredible storytelling at every stage of life, from the classics we grew up with to new favourites like Sh\u014dgun. Truly a lifetime of great stories.&#8221;<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400;\">The campaign, led by Sophie Long Director of Brand at Disney+ will run across EMEA, spanning TV, cinema, social, digital video, out-of-home and brand activations. Media planning and buying is led by Publicis Imagine.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Disney+ is available from \u00a35.99 per month &#8211; with no hidden costs and the ability to cancel anytime. There&#8217;s something for everyone to watch, with a lifetime of great stories and a constantly growing library of new TV shows, blockbuster movies, exclusive originals, and live football throughout the year. From Disney, Pixar, Marvel, Star Wars, National Geographic, and Hulu. Disney+ spans everything from documentaries to critically acclaimed drama, comedy to classic animation, and general entertainment. Customers can also enjoy titles like \u201cAll\u2019s Fair\u201d, Marvel Studios\u2019 \u201cThe Fantastic Four: First Steps\u201d, the complete fifth season of \u201cOnly Murders in the Building\u201d and \u201cA Very Jonas Christmas Movie\u201d, alongside festive favourites such as \u201cHome Alone\u201d. From 10 December, \u201cPercy Jackson and the Olympians\u201d will also join the line-up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Robust parental controls ensure that Disney+ remains a suitable viewing experience for everyone in the family. Customers can set access limits on mature content and create PIN-protected profiles alongside the already existing Junior Mode profiles to give parents and guardians peace of mind.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-ZdjXJ3 wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-img-02.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-img-02.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-img-01.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-img-01.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-2mVUVP wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        \u2018A lifetime of great stories\u2019 is a heartfelt tribute to the stories that shape who we are and how we see the world. We hope it reminds our customers to revel in the joy of their favourite stories and to seek out the new ones that will become intertwined with their own life stories. \n        <cite>Emma Quartly, Vice President of Marketing, Disney+ EMEA<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-20655","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"20662","hero_video":"","hero_image":{"ID":20656,"id":20656,"title":"A Lifetime of Great Stories - hero img","filename":"A-Lifetime-of-Great-Stories-hero-img.jpg","filesize":221847,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/disney\/a-lifetime-of-great-stories\/attachment\/a-lifetime-of-great-stories-hero-img","alt":"","author":"77","description":"","caption":"","name":"a-lifetime-of-great-stories-hero-img","status":"inherit","uploaded_to":20655,"date":"2025-11-17 09:47:38","modified":"2025-11-17 09:47:38","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img-768x720.jpg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-hero-img-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Disney+ Launches \u2018A Lifetime of Great Stories\u2019, Celebrating Iconic Storytelling This Festive Season.","meta-description":"Disney+ unveils its festive campaign and new creative platform, \u2018A lifetime of great stories\u2019, created by creative agency of record VCCP. ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/A-Lifetime-of-Great-Stories-img-04.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":20619,"post_author":"77","post_date":"2025-11-10 15:50:27","post_date_gmt":"2025-11-10 15:50:27","post_content":"<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22scratchcardigan%201%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/scratchcardigan-1.jpg'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22218%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/scratchcardigan-1-218x300.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/scratchcardigan-1-218x300.jpg%20218w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/scratchcardigan-1-745x1024.jpg%20745w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/scratchcardigan-1-768x1055.jpg%20768w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/scratchcardigan-1.jpg%20794w%5C%22%20sizes=%5C%22auto,%20(max-width:%20218px)%20100vw,%20218px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:20670,%22link%22:%22https:\/\/www.vccp.com\/uk\/work\/allwyn\/scratchcard-igans\/attachment\/scratchcardigan-1%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/scratchcardigan-1.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22_Scratch-new1-ezgif.com-resize%20(2)%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/Scratch-new1-ezgif.com-resize-2.gif'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22218%5C%22%20height=%5C%22300%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/Scratch-new1-ezgif.com-resize-2-218x300.gif%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/Scratch-new1-ezgif.com-resize-2-218x300.gif%20218w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/Scratch-new1-ezgif.com-resize-2-745x1024.gif%20745w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/Scratch-new1-ezgif.com-resize-2-768x1055.gif%20768w%5C%22%20sizes=%5C%22auto,%20(max-width:%20218px)%20100vw,%20218px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:20674,%22link%22:%22https:\/\/www.vccp.com\/uk\/work\/allwyn\/scratchcard-igans\/attachment\/_scratch-new1-ezgif-com-resize-2%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/Scratch-new1-ezgif.com-resize-2.gif%22,%22sizes%22:%22%22%7D%7D%5D\",\"blockId\":\"ZdjXJ3\",\"blockUniqueClass\":\"lazyblock-two-column-images-ZdjXJ3\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eNational Lottery operator \\u003c\/span\\u003e\\u003cstrong\\u003e\\u003ca href=\\u0022https:\/\/www.allwyn.co.uk\\u0022\\u003eAllwyn\\u003c\/a\\u003e\\u003c\/strong\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e has today unveiled its multi-channel Christmas campaign, with the first in a series of activations being fronted by former National Lottery-funded Olympic diver and knitting enthusiast \\u003cstrong\\u003eTom Daley\\u003c\/strong\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eCreated by Allwyn in partnership with \\u003c\/span\\u003e\\u003cstrong\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003eVCCP\\u003c\/a\\u003e\\u003c\/strong\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, planned by \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/hearts-science.com\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u003cstrong\\u003eHearts \\u0026amp; Science\\u003c\/strong\\u003e,\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e with social video production and talent execution by Atomized Studios and Freuds, the six-week \u2018Add some play to Christmas\u2019 campaign positions National Lottery Scratchcards as a surprisingly fun way to come together, no matter the occasion or the group. Centring on the key themes of Christmas togetherness and playfulness, it highlights that Scratchcards add light-hearted entertainment to real, relatable situations.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThis year, Allwyn has created the ultimate in festive fashion, \u2018Scratchcard-igans\u2019 \u2013 knitted cardigans designed to look like Scratchcards, complete with a \u2018scratchable\u2019 sequin surface. These new limited-edition cardigans are available to be won through a competition on The National Lottery\u2019s Instagram. And, just like a real Scratchcard, the cardigans can be scratched to reveal prizes \u2013 with one in four revealing a \u00a3500 prize.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eTom Daley unveils this season\u2019s must-have \u2013 the Scratchcard-igan \u2013 in playful social video content, brought to life by creative agency Atomized, which launches the campaign. Diving into the world of fashion influencing, Tom parodies popular social media fashion trends with his signature charm. Going live across Tom\u2019s Instagram throughout November, Tom teases fans with an unboxing before revealing the ultimate festive knit.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eTo increase reach and talkability, the campaign has partnered with fashion and lifestyle influencers, including @ellieevelynsmith, @kyronhamilton and @masonblakee, who will also showcase the cardigans on their Instagram channels.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eA retail activation ideated by both VCCP \\u0026amp; N2O also launches at the end of this month in 30 stores with an in-store photobooth offering shoppers the chance to create custom Christmas cards featuring their face. However, in a fun twist, their face will be covered with foil that needs to be scratched off to find out who it\u2019s from. Plus, there will be a Christmas countdown wall inviting shoppers to open one of the doors for a chance to win an on-the-spot festive prize. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAdditional activity and innovations include:\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400;\\u0022 aria-level=\\u00221\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eRail station takeovers at Waterloo, Manchester Piccadilly and Leeds\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400;\\u0022 aria-level=\\u00221\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eA 3D hologram activation at Westfield, Shepherd\u2019s Bus\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400;\\u0022 aria-level=\\u00221\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eA Global partnership that will comprise mic-down moments, podcasts and branded segments across some of the biggest names in radio\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThis year\u2019s activity builds on the strategy behind last year\u2019s Christmas campaign, where The National Lottery invites the nation to celebrate Scratchcards by encouraging play that sparks laughter, shared moments and even a bit of friendly rivalry.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign comes after Allwyn found that 51% of consumers surveyed said they would add a Scratchcard to a Christmas card, with 55% commenting they would feature them at a festive meal with family, in research by Two Ears One Mouth.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDarren Bailes, Global CCO at VCCP, added\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e:\u00a0\u201cScratchcards deserved to break out of their dispenser by the till and into Christmas get-togethers. You may be able to hold them in the palm of your hand, but they could win you a massive prize \u2013 so bring a lot of fun and excitement to Christmas. We\u2019re also proud to unveil Scratchcard-igans \u2013 the ultimate festive fashion that actually functions as a real Scratchcard.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Carr, Chief Strategy Officer at Hearts \\u0026amp; Science, added\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e:\u00a0\u201cChristmas is coming and it\u2019s time to sprinkle some scratchcard magic! This season, we\u2019ll be lighting up every channel \u2014 from TV screens to social feeds \u2014 to show the nation how a simple scratchcard can turn any festive moment into a burst of unexpected joy. With Scratchcard-igans bringing an additional element of fun, this campaign is set to bring hope and laughter to celebrations everywhere \u2014 all while reminding players that every ticket helps support the incredible Good Causes funded by The National Lottery.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2g4Did\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2g4Did\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1134658887\",\"vimeo-unlisted-video-hash-value\":\"1026c14827\",\"blockId\":\"ZLIcoz\",\"blockUniqueClass\":\"lazyblock-video-ZLIcoz\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22web-carousel-02%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:20622,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=20622%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-02-1.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-02-1-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:200,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-02-1-300x200.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:427,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-02-1-1024x683.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-02-1.jpg%22,%22height%22:720,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22walkers-social%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:20620,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=20620%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/walkers-social.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/walkers-social-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:200,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/walkers-social-300x200.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:427,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/walkers-social-1024x683.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/walkers-social.jpg%22,%22height%22:720,%22width%22:1080,%22orientation%22:%22landscape%22%7D%7D%7D%7D%5D\",\"blockId\":\"18MHUR\",\"blockUniqueClass\":\"lazyblock-two-column-images-18MHUR\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019ve added some new elements and innovations for our players, as we remind people that National Lottery Scratchcards are a fun and exciting addition to Christmas gatherings. And every time someone plays a National Lottery game, they\u2019re helping to raise \u00a330m a week for UK Good Causes \u2013 something Olympian Tom knows the value of first-hand.\",\"quotee\":\"Steve Parkinson, Marketing and Brand Director at Allwyn\",\"blockId\":\"2mVUVP\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2mVUVP\"} \/-->","post_title":"Scratchcard-igans","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"scratchcard-igans","to_ping":"","pinged":"","post_modified":"2025-11-19 16:18:04","post_modified_gmt":"2025-11-19 16:18:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=20619","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":20613,"post_author":"77","post_date":"2025-11-07 12:34:17","post_date_gmt":"2025-11-07 12:34:17","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"1134559736\",\"vimeo-unlisted-video-hash-value\":\"d9a4f6e9c0\",\"blockId\":\"Z2jPExR\",\"blockUniqueClass\":\"lazyblock-video-Z2jPExR\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eO2 \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003elaunches its heartwarming Christmas campaign, \u2018Give Time\u2019, created in partnership with creative agency of record, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e. This year\u2019s Christmas campaign focuses on \\u003c\/span\\u003e\\u003cb\\u003eO2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2019s award-winning customer rewards programme \\u003c\/span\\u003e\\u003cb\\u003ePriority from O2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, which offers its members exclusive rewards, experiences and 48-hour early access to tickets for thousands of gigs and events nationwide.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe new campaign for \\u003c\/span\\u003e\\u003cb\\u003ePriority \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003ereinforces \\u003c\/span\\u003e\\u003cb\\u003eO2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2019s mission to connect customers with experiences they love. \u2018Give Time\u2019 shows that the best gift that can be given is time spent together. Based on the insight that many people can\u2019t remember what they were gifted last Christmas, and with new research from O2 revealing that 40% of people prefer experiences over physical gifts at Christmas \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2013 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003erising to 55% for Millennials and 53% for Gen Z\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003ethe campaign\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003ereinforces what makes \\u003c\/span\\u003e\\u003cb\\u003ePriority\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e so special: the joy of shared experiences, available to every \\u003c\/span\\u003e\\u003cb\\u003eO2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e customer this Christmas and beyond.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eSitting at the heart of the campaign is a 40\u201d film, \u2018Feel it All\u2019 directed by \\u003c\/span\\u003e\\u003cb\\u003eLouis McCourt \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003ethrough production company \\u003c\/span\\u003e\\u003cb\\u003eLove Song\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e and supported by \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2019s content studio \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e. The spot follows a family over the course of a year \u2013 Christmas to Christmas \u2013 as they share a variety of experiences together. Shot from the perspective of the experience itself, the audience never captures what the family in the film are actually witnessing, the camera remaining on the characters and their reactions. Instead, the audience gets an insight on what the family feels \u2013 the emotions experienced \u2013 during each live event. The film sees the family find connection through the ebb and flow of the experiences they share and the joy this brings.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Executive Creative Director at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, added: \u201cWe all know how forgettable Christmas gifts can be, but experiences? They stay with you. This campaign celebrates that truth and does so with real warmth and humanity. It\u2019s not just about saying experiences are better than things, it\u2019s about showing it, and bringing to life the joy of unforgettable shared experiences.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOver the campaign period, O2 will be giving away thousands of experiences and rewards to customers via Priority \u2013 from VIP Winter Wonderland packages to Christmas by Candlelight concert tickets, Taste Film experiences and so much more. Priority members can simply head to the Priority app to discover a world of rewards and experiences this festive season and beyond.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eUnforgettable experiences available through Priority between now and the end of the year include:\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400;\\u0022 aria-level=\\u00221\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eIce skating and park entry, plus Priority fast-track access, at Hyde Park Winter Wonderland in Hyde Park, London\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400;\\u0022 aria-level=\\u00221\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eNationwide discounts on top attractions with a VIP Pass by Day Out With The Kids\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400;\\u0022 aria-level=\\u00221\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eVIP tickets to Sleeping Beauty at The London Palladium\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400;\\u0022 aria-level=\\u00221\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eInvite-only festive Taste Film screenings of Elf and The Holiday in Manchester and Edinburgh\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eIn addition to the integrated campaign, an in-person experiential activation in Leeds will be revealed in early December, which further brings to life the shared joy of gifting experiences. The nation will find further updates on O2 socials.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign will run nationwide across TV, BVOD, cinema, online video, OOH, social and across owned channels such as retail and online.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2g4Did\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2g4Did\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22web-carousel-01%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-01.jpg'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22300%5C%22%20height=%5C%22200%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-01-300x200.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-01-300x200.jpg%20300w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-01-1024x683.jpg%201024w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-01-768x512.jpg%20768w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-01.jpg%201080w%5C%22%20sizes=%5C%22auto,%20(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:20614,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=20614%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-01.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22web-carousel-02%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-02.jpg'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22300%5C%22%20height=%5C%22200%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-02-300x200.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-02-300x200.jpg%20300w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-02-1024x683.jpg%201024w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-02-768x512.jpg%20768w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-02.jpg%201080w%5C%22%20sizes=%5C%22auto,%20(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:20615,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=20615%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-02.jpg%22,%22sizes%22:%22%22%7D%7D%5D\",\"blockId\":\"ZdjXJ3\",\"blockUniqueClass\":\"lazyblock-two-column-images-ZdjXJ3\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This Christmas, we wanted to go beyond the usual festive gifting story and remind people that the best gifts aren\u2019t wrapped \u2013 they\u2019re experienced, together. Whether it\u2019s a concert, a weekend away or a simple shared moment, those memories last long after Christmas Day and our customers can find thousands of them on Priority.\",\"quotee\":\"Rachel Swift, Director of Brand and Advertising, at Virgin Media O2\",\"blockId\":\"2mVUVP\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2mVUVP\"} \/-->","post_title":"Give Time","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"give-time","to_ping":"","pinged":"","post_modified":"2025-11-07 12:34:44","post_modified_gmt":"2025-11-07 12:34:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=20613","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":20588,"post_author":"77","post_date":"2025-10-29 16:51:53","post_date_gmt":"2025-10-29 16:51:53","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eBarclays \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003elaunches a major new brand campaign\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003edeveloped with global creative agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e. The campaign marks a bold new direction for one of the UK\u2019s most established financial institutions.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe wide-reaching, fully integrated campaign aims to drive reappraisal of\\u003c\/span\\u003e\\u003cb\\u003e Barclays\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e as the bank best placed to help people, businesses and communities make meaningful progress. The campaign brings this notion to life by dramatising the defining moments when people choose to make a positive change in life or in business. Reflecting charming and relatable scenarios rather than the clich\u00e9s of banking advertising, the campaign demonstrates that \\u003c\/span\\u003e\\u003cb\\u003eBarclays\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e has a crucial role in supporting people to take that next step, no matter what that may be. Whether it\u2019s the struggle to get on the housing ladder, the pressure to grow a business, or the noise of misleading financial advice online, it\u2019s easy to feel stuck. \\u003c\/span\\u003e\\u003cb\\u003eBarclays\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e wants the UK to know that progress is possible, and the bank is here to help customers make it.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eSitting at the heart of the campaign are two 60\u201d hero films directed by \\u003c\/span\\u003e\\u003cb\\u003eDavid Shane\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e through \\u003c\/span\\u003e\\u003cb\\u003eO Positive\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, supported by \\u003c\/span\\u003e\\u003cb\\u003eVCCP\u2019s\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e content studio \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOrca\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2019 shows a man at home with his mum, watching a nature documentary that sparks the decision to finally move out and get his own place sooner. This is made possible with the Mortgage Boost offering from Barclays. The second film, \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eSkatepark\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2019, shows skateboarders watching two self-appointed \u2018finance gurus\u2019 spout misleading advice on social media. Instead of joining in, our main character, Isaac, turns to Barclays LifeSkills to help him gain money confidence. In both films, the campaign reflects modern British life with authenticity, humour and a distinctive brand voice.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"SwSsx\",\"blockUniqueClass\":\"lazyblock-text-full-width-SwSsx\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1131351714\",\"vimeo-unlisted-video-hash-value\":\"f0576b5d0b\",\"blockId\":\"Z2jPExR\",\"blockUniqueClass\":\"lazyblock-video-Z2jPExR\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e30\u201d radio versions of \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOrca\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2019 and \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eSkatepark\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2019 are also live from today, while out of home executions bring to life the \u2018moment of choice\u2019 - from witty decision trees to addressing commuters having to travel to the end of the line, still living with parents and saving for a home of their own.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eAs part of the wider campaign,\\u003c\/span\\u003e\\u003cb\\u003e VCCP \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eand\\u003c\/span\\u003e\\u003cb\\u003e VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2019s\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003edigital experience agency \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e also created a suite of \\u003c\/span\\u003e\\u003cb\\u003eBarclays B2B \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eassets, going live from 3rd November, aimed at C-suite and business leaders. 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All media planning was handled by \\u003c\/span\\u003e\\u003cb\\u003eOMD\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, with digital performance assets by \\u003c\/span\\u003e\\u003cb\\u003eRAPP.\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe new creative direction is rooted in the insight, evidenced in partnership with research agency \\u003c\/span\\u003e\\u003cb\\u003eAcacia Avenue, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003ethat\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eprogress is an innate desire in all of us, but in today\u2019s uncertain world, no one can achieve it alone. Contemporary challenges like the housing crisis and continued business volatility means the nation needs a stable bedrock with modern solutions to make progress feel achievable. As an innovative force for over 330 years, this is a role that Barclays has immense credibility to fill in society. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1xzN0E\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1xzN0E\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1131623233\",\"vimeo-unlisted-video-hash-value\":\"f244bdd327\",\"blockId\":\"1HmoH6\",\"blockUniqueClass\":\"lazyblock-video-1HmoH6\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We set out to redefine the role Barclays plays in modern British life. Not just as a financial institution but as a genuine enabler of progress. 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