{"id":20613,"date":"2025-11-07T12:34:17","date_gmt":"2025-11-07T12:34:17","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=20613"},"modified":"2025-11-07T12:34:44","modified_gmt":"2025-11-07T12:34:44","slug":"give-time","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/give-time","title":{"rendered":"Give Time"},"content":{"rendered":"<div class=\"lazyblock-video-Z2jPExR wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1134559736?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=d9a4f6e9c0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z2g4Did wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>O2 <\/b><span style=\"font-weight: 400;\">launches its heartwarming Christmas campaign, \u2018Give Time\u2019, created in partnership with creative agency of record, <\/span><a href=\"https:\/\/www.vccp.com\/\"><b>VCCP<\/b><\/a><span style=\"font-weight: 400;\">. This year\u2019s Christmas campaign focuses on <\/span><b>O2<\/b><span style=\"font-weight: 400;\">\u2019s award-winning customer rewards programme <\/span><b>Priority from O2<\/b><span style=\"font-weight: 400;\">, which offers its members exclusive rewards, experiences and 48-hour early access to tickets for thousands of gigs and events nationwide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new campaign for <\/span><b>Priority <\/b><span style=\"font-weight: 400;\">reinforces <\/span><b>O2<\/b><span style=\"font-weight: 400;\">\u2019s mission to connect customers with experiences they love. \u2018Give Time\u2019 shows that the best gift that can be given is time spent together. Based on the insight that many people can\u2019t remember what they were gifted last Christmas, and with new research from O2 revealing that 40% of people prefer experiences over physical gifts at Christmas <\/span><i><span style=\"font-weight: 400;\">\u2013 <\/span><\/i><span style=\"font-weight: 400;\">rising to 55% for Millennials and 53% for Gen Z<\/span><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">the campaign<\/span> <span style=\"font-weight: 400;\">reinforces what makes <\/span><b>Priority<\/b><span style=\"font-weight: 400;\"> so special: the joy of shared experiences, available to every <\/span><b>O2<\/b><span style=\"font-weight: 400;\"> customer this Christmas and beyond.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sitting at the heart of the campaign is a 40\u201d film, \u2018Feel it All\u2019 directed by <\/span><b>Louis McCourt <\/b><span style=\"font-weight: 400;\">through production company <\/span><b>Love Song<\/b><span style=\"font-weight: 400;\"> and supported by <\/span><b>VCCP<\/b><span style=\"font-weight: 400;\">\u2019s content studio <\/span><a href=\"https:\/\/www.wearegirlandbear.com\/\"><b>Girl&amp;Bear<\/b><\/a><span style=\"font-weight: 400;\">. The spot follows a family over the course of a year \u2013 Christmas to Christmas \u2013 as they share a variety of experiences together. Shot from the perspective of the experience itself, the audience never captures what the family in the film are actually witnessing, the camera remaining on the characters and their reactions. Instead, the audience gets an insight on what the family feels \u2013 the emotions experienced \u2013 during each live event. The film sees the family find connection through the ebb and flow of the experiences they share and the joy this brings.<\/span><\/p>\n<p><b>David Masterman, Executive Creative Director at VCCP<\/b><span style=\"font-weight: 400;\">, added: \u201cWe all know how forgettable Christmas gifts can be, but experiences? They stay with you. This campaign celebrates that truth and does so with real warmth and humanity. It\u2019s not just about saying experiences are better than things, it\u2019s about showing it, and bringing to life the joy of unforgettable shared experiences.\u201d<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400;\">Over the campaign period, O2 will be giving away thousands of experiences and rewards to customers via Priority \u2013 from VIP Winter Wonderland packages to Christmas by Candlelight concert tickets, Taste Film experiences and so much more. Priority members can simply head to the Priority app to discover a world of rewards and experiences this festive season and beyond.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unforgettable experiences available through Priority between now and the end of the year include:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ice skating and park entry, plus Priority fast-track access, at Hyde Park Winter Wonderland in Hyde Park, London\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nationwide discounts on top attractions with a VIP Pass by Day Out With The Kids\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">VIP tickets to Sleeping Beauty at The London Palladium\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invite-only festive Taste Film screenings of Elf and The Holiday in Manchester and Edinburgh\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition to the integrated campaign, an in-person experiential activation in Leeds will be revealed in early December, which further brings to life the shared joy of gifting experiences. The nation will find further updates on O2 socials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign will run nationwide across TV, BVOD, cinema, online video, OOH, social and across owned channels such as retail and online.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-ZdjXJ3 wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-01.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-01.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-02.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-carousel-02.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-2mVUVP wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        This Christmas, we wanted to go beyond the usual festive gifting story and remind people that the best gifts aren\u2019t wrapped \u2013 they\u2019re experienced, together. Whether it\u2019s a concert, a weekend away or a simple shared moment, those memories last long after Christmas Day and our customers can find thousands of them on Priority. \n        <cite>Rachel Swift, Director of Brand and Advertising, at Virgin Media O2<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-20613","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10387","hero_video":"","hero_image":{"ID":20616,"id":20616,"title":"O2 - Give Time","filename":"web-banner.jpg","filesize":1134945,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/give-time\/attachment\/web-banner-2","alt":"Family seating down in a theatre","author":"77","description":"","caption":"","name":"web-banner-2","status":"inherit","uploaded_to":20613,"date":"2025-11-07 11:47:17","modified":"2025-11-07 11:47:42","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner-768x720.jpg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/web-banner-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"\u2018Give Time\u2019: O2 highlights the joy of gifting experiences this festive season with Priority","meta-description":"Created by VCCP, the campaign invites people to find the joy in time together this Christmas and beyond, highlighting that shared experiences are more memorable than \u2018things\u2019.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/11\/02-social.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":20588,"post_author":"77","post_date":"2025-10-29 16:51:53","post_date_gmt":"2025-10-29 16:51:53","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cb\\u003eBarclays \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003elaunches a major new brand campaign\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003edeveloped with global creative agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e. The campaign marks a bold new direction for one of the UK\u2019s most established financial institutions.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe wide-reaching, fully integrated campaign aims to drive reappraisal of\\u003c\/span\\u003e\\u003cb\\u003e Barclays\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e as the bank best placed to help people, businesses and communities make meaningful progress. The campaign brings this notion to life by dramatising the defining moments when people choose to make a positive change in life or in business. Reflecting charming and relatable scenarios rather than the clich\u00e9s of banking advertising, the campaign demonstrates that \\u003c\/span\\u003e\\u003cb\\u003eBarclays\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e has a crucial role in supporting people to take that next step, no matter what that may be. 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The B2B aspect of the campaign encompasses OOH, radio, social, digital, as well as bespoke digital assets for the Financial Times and The Times. All assets highlight a familiar \u2018moment\u2019 within corporate life - from the moment a stakeholder decides to take the next step to grow their business to when they realise they need to take the threat of fraud more seriously, suggesting \\u003c\/span\\u003e\\u003cb\\u003eBarclays \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eas the solution via offerings such as their Business Prosperity Fund or their 24\/7 fraud protection.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"25FLIO\",\"blockUniqueClass\":\"lazyblock-text-full-width-25FLIO\"} \/-->\n\n<!-- wp:lazyblock\/two-column-images {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Barclays'%20OOH-02%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/10\/Barclays-OOH-02.png'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/10\/Barclays-OOH-02-300x169.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/10\/Barclays-OOH-02-300x169.png%20300w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/10\/Barclays-OOH-02-1024x576.png%201024w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/10\/Barclays-OOH-02-768x432.png%20768w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/10\/Barclays-OOH-02.png%201280w%5C%22%20sizes=%5C%22auto,%20(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:20590,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=20590%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/10\/Barclays-OOH-02.png%22,%22sizes%22:%22%22%7D%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Barclays'%20OOH-01%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/10\/Barclays-OOH-01.png'%3E%3Cimg%20loading=%5C%22lazy%5C%22%20decoding=%5C%22async%5C%22%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/10\/Barclays-OOH-01-300x169.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/10\/Barclays-OOH-01-300x169.png%20300w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/10\/Barclays-OOH-01-1024x576.png%201024w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/10\/Barclays-OOH-01-768x432.png%20768w,%20https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/10\/Barclays-OOH-01.png%201280w%5C%22%20sizes=%5C%22auto,%20(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:20591,%22link%22:%22https:\/\/www.vccp.com\/uk\/?attachment_id=20591%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/10\/Barclays-OOH-01.png%22,%22sizes%22:%22%22%7D%7D%5D\",\"blockId\":\"ZdjXJ3\",\"blockUniqueClass\":\"lazyblock-two-column-images-ZdjXJ3\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eB2C social media executions led by \\u003c\/span\\u003e\\u003cb\\u003eBorn Social\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e. deliver shorter-form cultural cut-through. All media planning was handled by \\u003c\/span\\u003e\\u003cb\\u003eOMD\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, with digital performance assets by \\u003c\/span\\u003e\\u003cb\\u003eRAPP.\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left;\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe new creative direction is rooted in the insight, evidenced in partnership with research agency \\u003c\/span\\u003e\\u003cb\\u003eAcacia Avenue, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003ethat\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eprogress is an innate desire in all of us, but in today\u2019s uncertain world, no one can achieve it alone. Contemporary challenges like the housing crisis and continued business volatility means the nation needs a stable bedrock with modern solutions to make progress feel achievable. As an innovative force for over 330 years, this is a role that Barclays has immense credibility to fill in society. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1xzN0E\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1xzN0E\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1131623233\",\"vimeo-unlisted-video-hash-value\":\"f244bdd327\",\"blockId\":\"1HmoH6\",\"blockUniqueClass\":\"lazyblock-video-1HmoH6\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We set out to redefine the role Barclays plays in modern British life. Not just as a financial institution but as a genuine enabler of progress. This campaign is about recognising the real, often messy, moments when people decide to take action, and showing how Barclays can be there at those pivotal points.\",\"quotee\":\"Simon Groves, Group MD of Brand, Creative and Media at Barclays\",\"blockId\":\"2mVUVP\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2mVUVP\"} \/-->","post_title":"Moments of progress","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"moments-of-progress","to_ping":"","pinged":"","post_modified":"2025-11-04 11:53:11","post_modified_gmt":"2025-11-04 11:53:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=20588","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":20537,"post_author":"77","post_date":"2025-10-10 17:13:55","post_date_gmt":"2025-10-10 16:13:55","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e has unveiled \u2018 \u2018All Heroes, No Zeros\u2019, a major new integrated campaign and brand platform for the much-loved \\u003c\/span\\u003e\\u003cb\\u003eCadbury Heroes\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, created by global creative agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/uk\/\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cb\\u003e.\u00a0\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u2018All Heroes, No Zeros\u2019 positions \\u003c\/span\\u003e\\u003cb\\u003eHeroes\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e as the ultimate brand for sharing, where every chocolate has earned its place. The lighthearted campaign draws on the insight that while other assortment brands have obvious fan favourites, \\u003c\/span\\u003e\\u003cb\\u003eHeroes \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003estands apart: there are no fillers, no hierarchy of favourites, no least-loved flavour left in the tub once everyone has got stuck in. To bring this to life, the campaign celebrates some of the UK\u2019s most iconic bands, teams, line-ups and historical figures - both real and fictional.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign leads with a series of high impact OOH, including Piccadilly Lights, and celebrates the best of the best \u2018groups\u2019 across culture, music, history and sport by reimagining them as \\u003c\/span\\u003e\\u003cb\\u003eHeroes\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e chocolates: from \\u003c\/span\\u003e\\u003cb\\u003eQueen\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, to \\u003c\/span\\u003e\\u003cb\\u003eSanta\u2019s reindeers \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eto \\u003c\/span\\u003e\\u003cb\\u003eRobin Hood and his Merry Men\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, to \\u003c\/span\\u003e\\u003cb\\u003eArsenal Women Football Club\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, even characters from \\u003c\/span\\u003e\\u003cb\\u003ePride \\u0026amp; Prejudice\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e to coincide with the 250th anniversary of \\u003c\/span\\u003e\\u003cb\\u003eJane Austen's\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e birth. Through each activation, the campaign lands the idea of \u2018All Heroes, No Zeros\u2019.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign was created by \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e creatives Ted Price and Adam Jackson. The film was directed by award-winning stop-motion specialist \\u003c\/span\\u003e\\u003cb\\u003eAnthony Farquar-Smith\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e through production company \\u003c\/span\\u003e\\u003cb\\u003eNot To Scale\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, in collaboration with \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e's global content creation studio \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cb\\u003e. \\u003c\/b\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign includes a playful 30\u201d spot which reimagines the inside of a tub of \\u003c\/span\\u003e\\u003cb\\u003eCadbury Heroes\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e as a sell-out stadium concert where every person is transformed into a \\u003c\/span\\u003e\\u003cb\\u003eHeroes\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e chocolate. As we fly across the crowd, \\u003c\/span\\u003e\\u003cb\\u003eHeroes\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e versions of rock royalty \\u003c\/span\\u003e\\u003cb\\u003eQueen\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e take to the stage: Freddie Mercury as a \\u003c\/span\\u003e\\u003cb\\u003eCrunchie Bits\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, Brian May as a \\u003c\/span\\u003e\\u003cb\\u003eDairy Milk\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, Roger Taylor as a \\u003c\/span\\u003e\\u003cb\\u003eDinky Decker\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e, and a \\u003c\/span\\u003e\\u003cb\\u003eDairy Milk Caramel\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e John Deacon. As the camera pans up and out of the stadium a \\u003c\/span\\u003e\\u003cb\\u003eWispa\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e fan finds it all too much, and a \\u003c\/span\\u003e\\u003cb\\u003eCreme Egg Twisted\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e crowdsurfs before the voiceover delivers the end line: \u201cThe best groups are all heroes, no zeros - like \\u003c\/span\\u003e\\u003cb\\u003eCadbury Heroes\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\u201d.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Connor, Creative Director at VCCP added:\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e \\u0022Queen. The Full English. The Arsenal Women Champions League Winners. The best things in life really are All Heroes, No zeros, just like Cadbury Heroes.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch and Jonny Parker, CCOs at VCCP, added: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e\\u0022Celebrating the best of British Heroes on Cadbury Heroes. Who wouldn\u2019t want to see Freddie Mercury as a Crunchie Bits, Brian May as a Dairy Milk, Roger Taylor as a Dinky Decker and John Deacon as a Caramel? Heroes one and all!\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign spans across BVOD, OOH and radio and is live from today, running across the UK. Media planning and buying was led by \\u003c\/span\\u003e\\u003cb\\u003ePublicis Media UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e. Supporting activity across organic social and eCRM was led by \\u003c\/span\\u003e\\u003cb\\u003eElvis\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eTalent licensing was managed by\\u003c\/span\\u003e\\u003cb\\u003e Sonia Bouadma \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eat \\u003c\/span\\u003e\\u003cb\\u003eSB-licensing\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e. Custom-designed font inspired by the individual chocolates in the \\u003c\/span\\u003e\\u003cb\\u003eHeroes\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e tub was created by \\u003c\/span\\u003e\\u003cb\\u003eMarks\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1uOHLU\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1uOHLU\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This campaign came from a simple but powerful observation \u2013 that Heroes are full of bangers. Not just one or two favourites, but a genuinely great mix, with something for everyone. 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No Zeros","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"all-heroes-no-zeros","to_ping":"","pinged":"","post_modified":"2025-10-10 17:37:37","post_modified_gmt":"2025-10-10 16:37:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=20537","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":20413,"post_author":"77","post_date":"2025-08-27 15:31:45","post_date_gmt":"2025-08-27 14:31:45","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003eVirgin Media O2\\u003c\/strong\\u003e launches the fourth chapter of its \u2018To Better and Beyond\u2019 campaign, \u2018Trunk Trucker\u2019 - a bold, integrated campaign from creative agency of record VCCP, designed to spotlight Virgin Media\u2019s TV and entertainment service.\\u003c\/p\\u003e\\n\\u003cp\\u003eBuilding on the success of previous campaigns \u2018Highland Rider\u2019, \u2018Goat Glider\u2019 and \u2018Walrus Whizzer\u2019, the new creative shifts focus from broadband to entertainment, showcasing that Virgin Media offers a world-class selection of programming - including TNT Sports, Sky Sports, Sky Cinema, Disney+ and Netflix.\\u003c\/p\\u003e\\n\\u003cp\\u003eAt the heart of the campaign is a striking 60\u201d spot, which VCCP and its global content creation studio \\u003ca href=\\u0022http:\/\/www.wearegirlandbear.com\\u0022\\u003e\\u003cstrong\\u003eGirl\\u0026amp;Bear\\u003c\/strong\\u003e\\u003c\/a\\u003e worked with multi-award winning director (DGA\u2019s Director of the Year) Andreas Nilsson through \\u003cstrong\\u003eBiscuit Filmworks\\u003c\/strong\\u003e to bring the idea to life, with hyper-realistic CGI once again crafted by Emmy and BAFTA award-winning \\u003cstrong\\u003eUntold Studios\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eSet to the soundtrack of Laura Branigan\u2019s \u2018Self Control\u2019, the film follows an elephant as she steals a red truck from a gas station and embarks on an epic journey into the big city. With maverick energy and a twinkle in her eye, we see her drive into the centre of Bangkok, drawn in from the countryside by the lure of the bright city lights.\u00a0\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\u2018Trunk Trucker\u2019 represents the feeling of discovering entertainment like you\u2019ve never imagined - a visual metaphor for the scale, breadth and richness of Virgin Media\u2019s TV and entertainment offering. Just like in the previous three films, our hero represents how it feels to be with Virgin Media. Only this time, rather than fast, reliable broadband, it's the awe and wonder of a world of entertainment that takes centre stage.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign is live from 29th August and will run nationwide until October. The campaign will run across TV, video on demand, online video, out of home, radio and social, with media planning and buying by \\u003cstrong\\u003eMG\\u003c\/strong\\u003e \\u003cstrong\\u003eOMD\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eDavid Masterman, Executive Creative Director at VCCP\\u003c\/strong\\u003e, added: \\u0022Promoting Virgin Media\u2019s TV service gave us the perfect chance to have a bit more fun with the world we\u2019ve built. This time, it\u2019s the story of an opportunist elephant joyrider that leaves the countryside behind and heads into the city, because she\u2019s heard it\u2019s where all the best entertainment is. She\u2019s as bold and unstoppable as the brand itself.\\u0022\\u003c\/p\\u003e\",\"blockId\":\"Z1uOHLU\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1uOHLU\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1113592819\",\"vimeo-unlisted-video-hash-value\":\"b92b8a8516\",\"blockId\":\"rHsfv\",\"blockUniqueClass\":\"lazyblock-video-rHsfv\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\\u0022Virgin Media is home to a breadth of unmissable entertainment across the UK\u2019s most popular channels, apps and streaming services \u2013 from Sky Sports to Netflix and more, there\u2019s something for everyone. 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