{"id":20509,"date":"2025-09-16T17:25:04","date_gmt":"2025-09-16T16:25:04","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&p=20509"},"modified":"2025-09-16T17:25:04","modified_gmt":"2025-09-16T16:25:04","slug":"1-brilliant-life","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/co-op\/1-brilliant-life","title":{"rendered":"1 Brilliant Life"},"content":{"rendered":"
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Co-op Funeralcare<\/b> and creative agency of record <\/span>VCCP <\/span>have today launched a new<\/span> integrated campaign, <\/span>\u2018<\/span>1 Brilliant Life<\/span><\/i>\u2019, that places the power back into the hands of families and individuals, whether planning ahead or arranging a funeral for loved ones.\u00a0<\/span><\/p>\n

The integrated campaign introduces the bold promise that \u2018however you choose to say goodbye, we help you own it\u2019. . From traditional services to personal celebrations of life, <\/span>Co-op Funeralcare<\/b> ensures every goodbye reflects the life it honours.<\/span><\/p>\n

This is the first campaign for <\/span>Co-op Funeralcare<\/b> under the \u2018<\/span>Owned By You. Right By You<\/span><\/i>.\u2019 brand platform created by VCCP in 2024. Building on <\/span>Co-op<\/b>\u2019s wider mission to reconnect people with the values of co-operation and membership, the work brings the funeral arm of the business into the same creative world as its Food and Masterbrand communications.\u00a0<\/span><\/p>\n

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At the heart of the campaign is a 60\u201d film titled \u2018<\/span>1 Brilliant Life<\/span><\/i>\u2019 which brings to life the extraordinary story of an ordinary woman, Iris, through real images footage and a narrative that unfolds through numbers. 1 woman. 85 years. 43 road trips. 0 green fingers\u2026 The device delivers huge emotional depth with clarity and warmth inviting viewers to reflect on what numbers and moments might tell the story of their own lives. With joy, honesty and a quiet sense of celebration the film aims to reframe the conversation around funerals not as something to be feared or ignored but embraced as a chance to own your goodbye.<\/span><\/p>\n

The film was directed by <\/span>Simon Ratigan<\/b> through <\/span>Rogue Films<\/b>, in collaboration with <\/span>VCCP<\/b>\u2019s global content creation studio <\/span>Girl&Bear<\/b><\/a>, who led the production of all assets across photography, social and print. An additional photography shoot for print assets was managed and produced by <\/span>Girl&Bear<\/b> who worked closely with the cast and creative team to source authentic \u2018family\u2019 photos to support the story. <\/span><\/p>\n

Rachel Morris, Creative Director at VCCP added:<\/b> “We\u2019re incredibly proud of this work. Funeralcare can often be viewed as a more difficult sector to advertise but we saw an opportunity to speak truthfully and beautifully about what it means to live and how we might want to say goodbye. \u20181 Brilliant Life\u2019 is a celebration and Co-op Funeralcare is the perfect partner to help people own that moment in a way that\u2019s right for them.”<\/span><\/p>\n

\u20181 Brilliant Life\u2019<\/span><\/i> launches nationwide today across TV, cinema, radio and digital platforms. Media planning and buying is led by <\/span>Dentsu<\/b> with additional support from<\/span> ITG<\/b> on retail and local production.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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