{"id":20467,"date":"2025-09-08T14:44:16","date_gmt":"2025-09-08T13:44:16","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&p=20467"},"modified":"2025-09-08T14:44:16","modified_gmt":"2025-09-08T13:44:16","slug":"everyone-has-a-flavourite","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/walkers\/everyone-has-a-flavourite","title":{"rendered":"Everyone has a Flavourite"},"content":{"rendered":"
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Walkers<\/strong> and creative agency of record VCCP have today launched a new integrated campaign, \u2018Everyone has a Flavourite\u2019, bringing Walkers’ iconic flavours and distinctive brand assets to life across a series of twelve high-impact visuals.<\/p>\n

The new campaign is the first step in a bold new creative direction that puts Walkers\u2019 most distinctive brand assets and playful use of its logo back at the heart of its marketing.<\/p>\n

\u2018Everyone has a Flavourite\u2019 is a celebration of the full Walkers range – ten iconic flavours alongside two brand new flavours, Sticky Teriyaki and Masala Chicken – showcased through striking visual executions that hero Walkers\u2019 logo and iconic design language, while putting crisp lovers’ favourites front and centre. The playful new campaign acknowledges the range of iconic flavours on offer and that whilst everyone has a \u2018flavourite\u2019, not every flavour is for everyone.<\/p>\n

Running from today, the campaign will run nationwide, spanning 6 sheets, 48 sheets and digital out of home, including landmark sites like Clapham Colossus and The Cube at Flannels on Oxford Street – chosen for their scale and impact to showcase the full range of Walkers\u2019 iconic flavours in an unmissable fashion.The campaign is supported by dynamic assets across social and digital video platforms including YouTube, Meta, TikTok and a 10\u201d TVC.<\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n

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The striking posters playfully reconstruct <\/span>Walkers<\/b>\u2019 distinctive brand assets using real crisp ingredients and textures, with bold colourways heroing the assets that have\u00a0 always made <\/span>Walkers<\/b> unmistakable. Each execution nods to a specific flavour – from Cheese and Onion to Prawn Cocktail – while putting the iconic <\/span>Walkers<\/b> logo centre stage..<\/span><\/p>\n

Production was led by <\/span>Bailey Wade<\/b>, while<\/span> VCCP<\/b>\u2019s content creation studio <\/span>Girl&Bear<\/b><\/a> oversaw IAP static production, as well as OOH design and post-production. Photography was led by <\/span>Scott Grummett<\/b>, with retouching by <\/span>Stanleys<\/b>. Media was handled by <\/span>OMD<\/b>.<\/span><\/p>\n

Mark Orbine<\/b>,<\/span> Executive Creative Director<\/b> at<\/span> VCCP <\/b>added<\/span> \u201cThis work celebrates something that feels universal – everyone has their favourite flavour. By bringing <\/span>Walkers<\/b>\u2019 most distinctive assets – especially its iconic logo – to life in such a visually striking way, we\u2019re showing just how much <\/span>Walkers<\/b> is embedded in the fabric of the nation.\u201d<\/span><\/p>\n

The integrated campaign launches today across TV, VOD, D\/OOH, Digital and Social with media planning and buying led by <\/span>OMD UK<\/b>.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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