{"id":20413,"date":"2025-08-27T15:31:45","date_gmt":"2025-08-27T14:31:45","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&p=20413"},"modified":"2025-09-01T09:21:45","modified_gmt":"2025-09-01T08:21:45","slug":"trunk-trucker","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/trunk-trucker","title":{"rendered":"Trunk Trucker"},"content":{"rendered":"
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Virgin Media O2<\/strong> launches the fourth chapter of its \u2018To Better and Beyond\u2019 campaign, \u2018Trunk Trucker\u2019 – a bold, integrated campaign from creative agency of record VCCP, designed to spotlight Virgin Media\u2019s TV and entertainment service.<\/p>\n

Building on the success of previous campaigns \u2018Highland Rider\u2019, \u2018Goat Glider\u2019 and \u2018Walrus Whizzer\u2019, the new creative shifts focus from broadband to entertainment, showcasing that Virgin Media offers a world-class selection of programming – including TNT Sports, Sky Sports, Sky Cinema, Disney+ and Netflix.<\/p>\n

At the heart of the campaign is a striking 60\u201d spot, which VCCP and its global content creation studio Girl&Bear<\/strong><\/a> worked with multi-award winning director (DGA\u2019s Director of the Year) Andreas Nilsson through Biscuit Filmworks<\/strong> to bring the idea to life, with hyper-realistic CGI once again crafted by Emmy and BAFTA award-winning Untold Studios<\/strong>.<\/p>\n

Set to the soundtrack of Laura Branigan\u2019s \u2018Self Control\u2019, the film follows an elephant as she steals a red truck from a gas station and embarks on an epic journey into the big city. With maverick energy and a twinkle in her eye, we see her drive into the centre of Bangkok, drawn in from the countryside by the lure of the bright city lights.\u00a0<\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n

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\u2018Trunk Trucker\u2019 represents the feeling of discovering entertainment like you\u2019ve never imagined – a visual metaphor for the scale, breadth and richness of Virgin Media\u2019s TV and entertainment offering. Just like in the previous three films, our hero represents how it feels to be with Virgin Media. Only this time, rather than fast, reliable broadband, it’s the awe and wonder of a world of entertainment that takes centre stage.<\/p>\n

The campaign is live from 29th August and will run nationwide until October. The campaign will run across TV, video on demand, online video, out of home, radio and social, with media planning and buying by MG<\/strong> OMD<\/strong>.<\/p>\n

David Masterman, Executive Creative Director at VCCP<\/strong>, added: “Promoting Virgin Media\u2019s TV service gave us the perfect chance to have a bit more fun with the world we\u2019ve built. This time, it\u2019s the story of an opportunist elephant joyrider that leaves the countryside behind and heads into the city, because she\u2019s heard it\u2019s where all the best entertainment is. She\u2019s as bold and unstoppable as the brand itself.”<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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