{"id":20407,"date":"2025-08-21T12:16:45","date_gmt":"2025-08-21T11:16:45","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&p=20407"},"modified":"2025-08-22T09:38:38","modified_gmt":"2025-08-22T08:38:38","slug":"near-or-far","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/near-or-far","title":{"rendered":"Near or Far"},"content":{"rendered":"
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O2<\/strong> launches its latest campaign instalment under the \u2018Essential For Living\u2019 brand platform, sharing a powerful message about the importance of connectivity and the breadth of its network.<\/p>\n

Created by the telco giant\u2019s creative agency of record, VCCP, \u2018Near or Far.\u2019 sets out to highlight O2\u2019s category-leading coverage (as awarded by Uswitch) as well as its ongoing commitment to infrastructure investment.<\/p>\n

At the heart of the campaign is a cinematic film created by VCCP and production company Academy Films<\/strong> and director Fr\u00e9d\u00e9ric Planchon<\/strong> brought the idea to life, in collaboration with VCCP\u2019s global content creation studio Girl&Bear<\/strong><\/a>. The 40\u201d spot sees a daughter call her father to share some heartwarming news: she got her dream job as a teacher. With the father in an extremely remote location in Wales, the film aims to show that even when distance is between you, O2\u2019s network enables those all important moments you wouldn\u2019t want to miss. Through realistic and relatable storytelling, the film highlights the power of human connection enabled by O2 and celebrates the moments we take for granted but are essential to living. The film features the soundtrack \u2018Obvs\u2019 by Jamie xx<\/strong> and shows O2\u2019s network as the invisible force enabling special moments delivering the campaign line: \u2018Near or far, our network is with you\u2019.<\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n

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Much like oxygen, O2\u2019s omnipresent coverage is demonstrated by a nationwide out-of-home campaign, including rural and unexpected locations with strong O2 network coverage.<\/p>\n

The campaign is live from today and will run nationwide. Production on the integrated campaign was managed by VCCP\u2019s content creation studio Girl&Bear and digital experience agency Bernadette<\/strong><\/a>, with media planning and buying led by MG OMD<\/strong>. The campaign will run across a wide range of channels, including TV, video on demand, out-of-home, social media, radio and PR.<\/p>\n

David Masterman, Executive Creative Director at VCCP<\/strong>, said: \u201cTwenty-three years ago, we launched O2 with a powerful idea \u2013 that O2 is digital oxygen. Essential, invisible, always there. This campaign brings that founding thought into a new era, reminding the nation that near or far, O2 is with you.\u201d<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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