{"id":20180,"date":"2025-08-04T11:42:07","date_gmt":"2025-08-04T10:42:07","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&p=20180"},"modified":"2025-08-04T14:33:06","modified_gmt":"2025-08-04T13:33:06","slug":"set-the-juice-loose-ooh","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/maynards-bassetts\/set-the-juice-loose-ooh","title":{"rendered":"Set the Juice Loose"},"content":{"rendered":"
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Maynards Bassetts<\/b> and global creative agency of record <\/span>VCCP<\/b> is back with another playful installment of the long-standing, much-loved<\/span> \u2018Set the Juice Loose\u2019<\/span><\/i> out of home campaign.\u00a0

<\/span>This next chapter continues to build on the award-winning brand campaign – which previously saw collectible figurines go up against delicious Wine Gums and Jelly Babies, winning awards at <\/span>Campaign Big<\/b> and <\/span>Creative Circle<\/b>, and was awarded number one in <\/span>Campaign\u2019s \u2018Best Outdoor\u2019<\/b>\u00a0 list in 2023. This year, <\/span>VCCP<\/b> is bringing back the juice through an evolution designed to rekindle the UK\u2019s love of <\/span>Maynards Bassetts<\/b>.\u00a0

<\/span>Targeting both long-time fans and slightly younger 35-55 audience, the campaign re-energises <\/span>Maynards Bassetts\u2019<\/b> nostalgic charm by turning everyday kitchen utensils into the unexpected stars of the show. <\/span><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n

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The campaign was produced by VCCP\u2019s global content creation studio <\/span>Girl&Bear Studios<\/b><\/a>, who commissioned photographer <\/span>Franck Allais<\/a>. <\/b>This time round, \u2018<\/span>Corkscrew<\/span><\/i>\u2019, <\/span>\u2018Juicer\u2019<\/span><\/i> and \u2018<\/span>Blende<\/span><\/i>r\u2019 are the objects letting the juice loose, brought to life in a series of bold and playful posters, featuring kitchen utensils with character and just the right amount of wear.<\/span><\/p>\n

The nationwide out-of-home campaign is supported by social and a content partnership with <\/span>The Independent<\/b> and <\/span>BuzzFeed.

<\/b>To drive awareness and conversation, the posters will be placed in impactful and high-reach locations, all led by <\/span>Publicis Media UK<\/b>.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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\n \u201cWith this campaign we are tapping into the playful, juicy nature of our products in a way that highlights our taste appeal and puts our delicious sweets front of mind in the moments that matter.\u201d \n Amy Lawson, Senior Brand Manager at Mondelez<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":77,"template":"","class_list":["post-20180","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"12022","hero_video":"","hero_image":{"ID":20181,"id":20181,"title":"maynard-bassets-OOH-banner","filename":"maynard-bassets-OOH-banner.jpg","filesize":564941,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/maynards-bassetts\/set-the-juice-loose-ooh\/attachment\/maynard-bassets-ooh-banner","alt":"","author":"77","description":"","caption":"","name":"maynard-bassets-ooh-banner","status":"inherit","uploaded_to":20180,"date":"2025-08-04 13:00:13","modified":"2025-08-04 13:00:43","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner-768x720.jpg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"","meta-description":"VCCP is back with another playful installment of Maynard Bassetts, the long-standing, much-loved \u2018Set the Juice Loose\u2019 out of home campaign.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/08\/maynard-bassets-OOH-banner.jpg","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/20180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/77"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=20180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}