{"id":20155,"date":"2025-07-25T11:14:00","date_gmt":"2025-07-25T10:14:00","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=20155"},"modified":"2025-07-28T11:14:29","modified_gmt":"2025-07-28T10:14:29","slug":"nothing-beats-near","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/green-flag\/nothing-beats-near","title":{"rendered":"Nothing Beats Near"},"content":{"rendered":"<div class=\"lazyblock-video-NhSSQ wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1104179591?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZOISOj wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p dir=\"ltr\"><strong>Green Flag<\/strong>, one of the UK\u2019s leading breakdown providers, launches a new creative campaign <em>\u2018Nothing Beats Near\u2019<\/em>, marking the first major work from <strong>VCCP<\/strong> since winning the pitch in December 2024. The campaign showcases the innovative <strong>Green Flag<\/strong> business model, emphasising the speed in which technicians respond to customers who need help, getting them back on the road as quickly as possible.\u00a0<\/p>\n<p dir=\"ltr\">With a fleet of owned patrol vehicles, manned by local technicians and supported by a network of independent local garages, <strong>Green Flag<\/strong> provides national coverage with real knowhow of local areas.\u00a0\u00a0<\/p>\n<p dir=\"ltr\">The campaign is accompanied by a funny film <em>\u2018The Misadventures of Simon\u2019<\/em> which follows Simon making the foolish mistake of setting off for help following a breakdown rather than waiting a short time for <strong>Green Flag<\/strong> to arrive. His calamitous journey sees him covered in mud, terrified by a sheep and invading a hippy commune, while his fellow passenger is seen already tucking into a lovely dinner at the local pub after a speedy rescue by <strong>Green Flag<\/strong>.\u00a0<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p dir=\"ltr\">Launching during <em>Emmerdale<\/em> on <strong>ITV<\/strong>, the new creative highlights the unique power of its local rescue network to get drivers back on the road, fast. The campaign, artwork and design was brought to life by <strong>VCCP<\/strong>\u2019s global content creation studio, <a href=\"https:\/\/www.wearegirlandbear.com\/\"><strong>Girl&amp;Bear<\/strong><\/a>, in partnership with director <strong>Tore Frandsen<\/strong> from <strong>Newland<\/strong>. <em>\u2018Nothing Beats Near\u2019<\/em> will run across TV, BVOD (<strong>ITVX<\/strong>, <strong>All4<\/strong>, <strong>Sky<\/strong> VOD), SVOD (<strong>Amazon Prime<\/strong>, <strong>Netflix<\/strong>), <strong>YouTube<\/strong>, cinema, and radio. Media planning and buying was led by <strong>Carat<\/strong>.<\/p>\n<p dir=\"ltr\">Additionally, activity will also run across linear radio, and across a radio partnership with <strong>Global<\/strong>.<\/p>\n<p dir=\"ltr\"><strong>Lucy Brooksbank<\/strong>, <strong>Marketing Chapter Area Lead<\/strong> at <strong>Green Flag<\/strong>, said:\u00a0\u201cThis campaign is a fun, but powerful reminder that our local rescue network gives drivers peace of mind wherever they are. When you break down, nothing beats having someone nearby who knows the roads and can get you moving again.\u201d<\/p>\n<p dir=\"ltr\"><strong>Bridget Limbrey<\/strong>, <strong>Managing Partner<\/strong> at <strong>VCCP<\/strong> said:\u00a0\u201cThis campaign taps into a simple truth. When you\u2019re stuck, speed matters. And no one gets there faster than someone who\u2019s already nearby. <em>\u2018Nothing Beats Near\u2019<\/em> is a powerful platform that celebrates <strong>Green Flag<\/strong>\u2019s biggest strength: local expertise, delivered with real pace.\u201d<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1yUwBK wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        When you break down, nothing beats having someone nearby who knows the roads and can get you moving again. \n        <cite>Lucy Brooksbank, Marketing Chapter Area Lead at Green Flag<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":66,"template":"","class_list":["post-20155","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"20153","hero_video":"","hero_image":{"ID":20156,"id":20156,"title":"Simon Hits Rock Bottom - Green Flag\u2019s 'Nothing Beats Near' Campaign","filename":"GF.jpg","filesize":583166,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/green-flag\/nothing-beats-near\/attachment\/gf","alt":"A man in a denim jacket lies face down in a muddy field, covered in dirt, struggling to push himself up, with green hills in the background.","author":"66","description":"This still from The Misadventures of Simon, Green Flag\u2019s hero film in the Nothing Beats Near campaign, captures the exact moment things go from bad to worse. After deciding to find help on foot instead of waiting for Green Flag\u2019s speedy local rescue, Simon finds himself quite literally in the mud. The film uses absurd humour to show the chaos that unfolds when you don\u2019t take the smarter option. The campaign celebrates Green Flag\u2019s hyper-local network of technicians who know the area and get you back on the road fast - proving, once again, that nothing beats near.","caption":"Simon learns the hard way that waiting for Green Flag might\u2019ve been the cleaner option - from the new Nothing Beats Near campaign.","name":"gf","status":"inherit","uploaded_to":20155,"date":"2025-07-28 10:09:34","modified":"2025-07-28 10:11:31","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF-768x720.jpg","Square-width":768,"Square-height":720,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Green Flag Launches \u2018Nothing Beats Near\u2019 Campaign | VCCP","meta-description":"Green Flag and VCCP unveil Nothing Beats Near, a bold new campaign highlighting the power of local rescue. Watch Simon\u2019s misadventures and discover why nothing beats nearby know-how when it comes to breakdowns.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/07\/GF-2.jpg","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/20155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/66"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=20155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}