{"id":20113,"date":"2025-06-25T11:03:32","date_gmt":"2025-06-25T10:03:32","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=20113"},"modified":"2025-06-25T11:03:32","modified_gmt":"2025-06-25T10:03:32","slug":"barclays-moments-that-matter","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/barclays\/barclays-moments-that-matter","title":{"rendered":"Barclays &#8211; Moments That Matter"},"content":{"rendered":"<div class=\"lazyblock-video-ZURkjx wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1095886097?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1jaOJ0 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>Barclays<\/b><span style=\"font-weight: 400\">, official banking partner of<\/span><b> The Championships, Wimbledon<\/b><span style=\"font-weight: 400\">, has unveiled a powerful new integrated campaign starring tennis icon and<\/span><b> Barclays <\/b><span style=\"font-weight: 400\">ambassador <\/span><b>Frances Tiafoe<\/b><span style=\"font-weight: 400\">. Created by <\/span><b>Barclays<\/b><span style=\"font-weight: 400\">\u2019 newly appointed global creative agency of record <\/span><b>VCCP<\/b><span style=\"font-weight: 400\">,<\/span><i><span style=\"font-weight: 400\"> Moments That Matter<\/span><\/i><span style=\"font-weight: 400\">, dramatises the pivotal role of support that the right partner plays &#8211; both on Centre Court, in life and in business.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Titled <\/span><i><span style=\"font-weight: 400\">Moments That Matter<\/span><\/i><span style=\"font-weight: 400\">, the 30\u201d campaign film drops viewers into the electrifying stillness of match point. Time freezes mid-rally as <\/span><b>Tiafoe<\/b><span style=\"font-weight: 400\"> steadies himself to serve. Behind him, his coach &#8211; and metaphorically, <\/span><b>Barclays<\/b><span style=\"font-weight: 400\"> &#8211; stand in support. One small nod of encouragement acts as the release of tension in a striking visual analogy for the moments when anything feels possible with the right partner behind you.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign is brought to life in a visually arresting way by acclaimed <\/span><b>Academy Films<\/b><span style=\"font-weight: 400\"> director <\/span><b>Billy Boyd-Cape<\/b><span style=\"font-weight: 400\">, in collaboration with <\/span><b>VCCP\u2019<\/b><span style=\"font-weight: 400\">s global content studio, <\/span><a href=\"https:\/\/www.wearegirlandbear.com\/\"><b>Girl&amp;Bear<\/b><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This new work marks the first campaign developed by <\/span><b>VCCP<\/b><span style=\"font-weight: 400\"> since their appointment earlier this year as <\/span><b>Barclays<\/b><span style=\"font-weight: 400\">\u2019 global creative agency of record. The partnership reflects a shared philosophy of bold creativity and storytelling that connects authentically with audiences.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>Simon Groves, Global Managing Director of Brand, Creative and Media at Barclays<\/b><span style=\"font-weight: 400\">, said: \u201cIt\u2019s in the moments that matter where the right support makes the biggest difference. Whether it\u2019s a coach courtside or a financial partner in your corner, this campaign celebrates what can be achieved with the right partner supporting you. We\u2019re proud to be that partner for our customers and clients, and to bring that message to life through our partnership with <\/span><b>The Championships, Wimbledon<\/b><span style=\"font-weight: 400\">.\u201d<\/span><\/p>\n<p><b>Chris Birch and Jonny Parker, Chief Creative Officers at VCCP<\/b><span style=\"font-weight: 400\">, added: \u201cWe wanted to capture the way time stretches in those big moments &#8211; when one serve or one decision could change everything. Sport delivers those moments in technicolour, and <\/span><b>Wimbledon<\/b><span style=\"font-weight: 400\"> is the cultural high point of the summer. Everyone recognises the feeling of time freezing in a big moment &#8211; whether you\u2019re on Centre Court or just facing a make-or-break moment in your own life. It\u2019s cinematic and grounded in truth. With nearly as much drama as <\/span><b>Wimbledon <\/b><span style=\"font-weight: 400\">itself.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign was creatively led by <\/span><b>VCCP<\/b><span style=\"font-weight: 400\">\u2019s <\/span><b>Liam Wilson<\/b><span style=\"font-weight: 400\">, Creative Director, with <\/span><b>Tom Dyson <\/b><span style=\"font-weight: 400\">and <\/span><b>Lance Boreham<\/b><span style=\"font-weight: 400\"> as Copywriter and Art Director respectively.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Moments That Matter <\/span><\/i><span style=\"font-weight: 400\">launches today across TV, VOD, OOH and press in the UK and US, with support from <\/span><b>M&amp;C Saatchi<\/b><span style=\"font-weight: 400\">. Media planning and buying was handled by <\/span><b>OMD<\/b><span style=\"font-weight: 400\">.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z10l85z wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        It\u2019s in the moments that matter where the right support makes the biggest difference. \n        <cite>Simon Groves, Global Managing Director of Brand, Creative and Media at Barclay<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":66,"template":"","class_list":["post-20113","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"20114","hero_video":"","hero_image":{"ID":20115,"id":20115,"title":"Barclays - Moments That Matter","filename":"Barclays-Moments-That-Matter-1.jpg","filesize":677328,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/barclays\/barclays-moments-that-matter\/attachment\/barclays-moments-that-matter-1","alt":"Frances Tiafoe prepares to serve during a tennis match on grass, captured from above with his shadow stretched across the court.","author":"66","description":"This overhead image captures American tennis star Frances Tiafoe in mid-serve during a match at Wimbledon. Dressed in a classic white outfit with a headband and wristbands, Tiafoe is poised in a dynamic motion, eyes fixed on the ball as it arcs above him. The lighting casts a dramatic shadow of his form and racket onto the neatly manicured grass, emphasising his movement and intensity. The image conveys a moment of anticipation and athletic grace, highlighting Tiafoe\u2019s strength and presence on one of tennis\u2019s most iconic stages.","caption":"Frances Tiafoe serves with power and precision on the grass courts, embodying focus and athleticism.","name":"barclays-moments-that-matter-1","status":"inherit","uploaded_to":20113,"date":"2025-06-25 08:18:51","modified":"2025-06-25 08:23:10","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Barclays and VCCP Launch Cinematic Wimbledon Campaign Starring Frances Tiafoe","meta-description":"Barclays and VCCP unveil \u2018Moments That Matter\u2019 - a powerful new Wimbledon campaign starring Frances Tiafoe, celebrating the role of support in sport and banking.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/Barclays-Moments-That-Matter-1.jpg","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/20113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/66"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=20113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}