{"id":20090,"date":"2025-06-11T12:29:44","date_gmt":"2025-06-11T11:29:44","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=20090"},"modified":"2026-02-26T11:53:38","modified_gmt":"2026-02-26T11:53:38","slug":"there-is-only-one-wimbledon","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/the-all-england-lawn-tennis-club\/there-is-only-one-wimbledon","title":{"rendered":"\u2018There is only one Wimbledon\u2019"},"content":{"rendered":"<div class=\"lazyblock-video-1PmCvd wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1091227059?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0&amp;h=eca38e86c2\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZjpyCb wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">London, Monday 9 June 2025 \u2013\u00a0<strong>The All England Lawn Tennis Club<\/strong>\u00a0today unveiled its annual trailer ahead of\u00a0<strong>The Championships, Wimbledon<\/strong>, which will be staged from 30 June to 13 July 2025.<\/p>\n<p style=\"text-align: left;\">Created in partnership with its lead creative agency VCCP, the film is the first campaign from the new global brand platform \u2018There is only one Wimbledon\u2019.<br \/><br \/>\u2018There is only one Wimbledon\u2019 spearheads a long-term brand strategy that reflects the singular character and special magic of The Championships \u2013 where sporting history and modern drama meet \u2013 while bringing fresh relevance to connect with a broader global audience.<br \/><br \/>At the heart of the 2025 campaign is a cinematic hero film, which captures the psychological intensity and elite physicality of the world\u2019s best players competing on one of sport\u2019s most iconic and prestigious stages.<br \/>The trailer explores not just glory on the court, but also the psychological pressures that can play on players\u2019 minds during crucial moments in a match. Familiar Wimbledon elements &#8211; the grass, the net and the racket &#8211; have been warped and exaggerated into the types of tricks the mind can play, inspired by conversations with several former and current players.<br \/><strong><br \/>Annabel Croft<\/strong>, British former professional player, commentator and All England Club Member, reflected: \u201cThere\u2019s a solitary mental challenge to overcome to reach the top of the sport and that is heightened when Wimbledon means so much to so many. I used to have a dream of being surrounded by vines and grass holding me back.\u201d Annabel has also provided an authentic commentator\u2019s voiceover to the campaign.<br \/><br \/>Britain\u2019s\u00a0<strong>Alfie Hewett OBE<\/strong>, who won the gentlemen\u2019s wheelchair singles and doubles titles at The Championships last year, said: \u201cWimbledon brings a different kind of pressure, it\u2019s home soil. It\u2019s the one I have dreamed about most, so when you\u2019re out there on those grass courts, the expectations &#8211; your own and everyone else\u2019s &#8211; can mess with your head. But that\u2019s also what drives you. You prepare harder, focus more, and dig deeper &#8211; because there is only one Wimbledon, and winning here means everything.\u201d<br \/><br \/>Looking back on her success at last year\u2019s Championships, defending ladies\u2019 singles champion, Barbora Krejcikova said: \u201cWhen you compete at Wimbledon, you feel the history around you, the legends, the traditions, the royal connections. It makes you want to rise to the occasion. Holding that beautiful trophy as a Wimbledon Champion, the same way my mentor Jana Novotna did, was an incredible experience. It was an incredibly powerful and long-lasting moment that I will remember forever.\u201d<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-image-full-width-1wy7E8 wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/this-is-Wimbledon-campaign-posters.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-2gFHvC wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\"><strong>Carlos Alcaraz<\/strong>, two-time Wimbledon singles champion, commented: \u201cAt Wimbledon, it\u2019s not just about winning the title. It\u2019s about becoming part of something bigger. When I was 11 or 12, I said in an interview that my dream was to win Wimbledon. The pressure you put on yourself to achieve the things you\u2019ve always dreamed of can be overwhelming at times but defending my title last year and holding that trophy on Centre Court again was a special moment I\u2019ll always remember.\u201d<br \/><br \/>Running from 9 June and throughout The Championships, \u2018There is only one Wimbledon\u2019 will roll out across global markets and broadcast channels including the BBC (UK), ESPN (North America and LATAM), Eurosport (Europe), Sky-Italia, Amazon Prime (Germany), Movistar (Spain), beIN (France &amp; MENA), Star India, Channel Nine (Australia), NHK &amp; WOWOW (Japan), CCTV &amp; Tencent (China), and SuperSport (South Africa).<br \/><br \/>Alongside the hero film, the campaign will include OOH, social content and PR activations tailored and localised to individual markets. The campaign aims to broaden Wimbledon\u2019s reach and deepen its engagement, particularly with global sports fans, and reinforce its position at the pinnacle of sporting and cultural excellence.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-images-Zhl1gd wp-block-lazyblock-two-column-images\"><section class=\"fullwidth\">\n  <div class=\"container container--spaced-sm\">\n\n    <div class=\"row\" data-aos=\"fade-up\">\n      \n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/this-is-Wimbledon-campaign-05.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/this-is-Wimbledon-campaign-05.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            <div class=\"col-md-6\">\n        <div class=\"grid-item grid-item--square\">\n\n          <picture>\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/this-is-Wimbledon-campaign-01.jpg 768w\">\n            <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/this-is-Wimbledon-campaign-01.jpg\" alt=\"\" class=\"lazyload img-fluid grid-item-img\">\n          <\/picture>\n\n        <\/div>\n      <\/div>\n            \n    <\/div>\n\n  <\/div>\n<\/section>\n<\/div>\n\n<div class=\"lazyblock-image-full-width-2wHnXh wp-block-lazyblock-image-full-width\"><section class=\"fullwidth fullwidth--img\">\n    <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/06\/this-is-Wimbledon-campaign-04.jpg\" alt=\"\" class=\"lazyload img-fluid\">\n\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZlFhvQ wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left;\">The campaign was brought to life with VCCP\u2019s global content studio\u00a0<strong>Girl&amp;Bear<\/strong>, who worked with director Folkert Verdoorn and production company\u00a0<strong>Magna Studios<\/strong>. Post-production was led by\u00a0<strong>Black Kite Studio<\/strong>.<br \/><br \/><strong>Darren Bailes, Global Chief Creative Officer at VCCP<\/strong>, said: \u201cThis was a rare opportunity to create something for a brand that truly stands alone. Wimbledon is revered around the world, not just for its heritage, but for what it demands of its players. Everything means more at Wimbledon \u2013 the pressure, the focus, the will to win. With \u2018There is only one Wimbledon\u2019, we wanted to visualise that psychological battle and show what it really takes to win on this stage.\u201d<br \/><br \/><strong>The Championships, Wimbledon 2025<\/strong>, will take place from 30 June to 13 July.<br \/><br \/>The Championships, Wimbledon, is the oldest of the four tennis Grand Slams and the only one played on grass. Managed by The All England Lawn Tennis Club and staged on the AELTC Grounds, Wimbledon has evolved from its origins as a private members\u2019 croquet club in 1868, to one of the world\u2019s biggest annual sporting events and one of the most well-respected brands in sport. Visit www.wimbledon.com and follow us @wimbledon on all major social media platforms.<\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1WkoSu wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        This was a rare opportunity to create something for a brand that truly stands alone. Wimbledon is revered around the world, not just for its heritage, but for what it demands of its players. Everything means more at Wimbledon \u2013 the pressure, the focus, the will to win.  \n        <cite>Usama Al-Qassab, Marketing and Commercial Director at The All England Lawn Tennis Club<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-custom-php-aeb5e wp-block-lazyblock-custom-php\">  \r\n            <style>\n.fullwidth--bg, .fullwidth--img {\n    max-width: 980px;\n}\n<\/style>        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