{"id":19849,"date":"2025-04-01T10:29:26","date_gmt":"2025-04-01T09:29:26","guid":{"rendered":"https:\/\/www.vccp.com\/uk\/?post_type=work&#038;p=19849"},"modified":"2025-04-01T10:29:26","modified_gmt":"2025-04-01T09:29:26","slug":"walkers-april-fools","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/walkers\/walkers-april-fools","title":{"rendered":"Walkers April Fools"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z1xhiSv wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">This weekend, Londoners were shocked to see Walkers&#8217; latest billboard, suggesting it will swap its packaging for fan-favourite flavours Cheese &amp; Onion and Salt &amp; Vinegar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The April Fools campaign was created by global creative agency of record <\/span><b>VCCP, <\/b><span style=\"font-weight: 400\">PR agency <\/span><b>Good Relations<\/b><span style=\"font-weight: 400\"> and global content studio <\/span><b>Girl&amp;Bear<\/b><span style=\"font-weight: 400\">, both part of VCCP. It consists of billboards which show the Walkers Salt and Vinegar crisps now on blue packaging and the Walkers Cheese and Onion crisps on green. Popular meme pages including <\/span><a href=\"https:\/\/www.instagram.com\/p\/DHtXxulNUR3\/\"><span style=\"font-weight: 400\">Made In Poor Taste<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><a href=\"https:\/\/www.instagram.com\/p\/DHtdzrcNh2Z\/\"><span style=\"font-weight: 400\">Ends Humour<\/span><\/a><span style=\"font-weight: 400\"> have also posted images of what appear to be leaked shots of the new packs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A point of historical controversy, many Brits believe that Walkers once swapped the colours back in the mid-90s, with several even claiming they remember a TV advert from Walkers where the two flavours \u2018swapped shirts\u2019 at a football match to announce the change. But Walkers has always maintained this switch never happened.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Fans of the brand have been reacting to the news on <\/span><a href=\"https:\/\/www.instagram.com\/p\/DHtUe32NJwz\/\"><span style=\"font-weight: 400\">social media<\/span><\/a><span style=\"font-weight: 400\">, with some rejoicing: \u201cI hope this is real because it makes so much more sense\u201d and \u201cGuys this is the best news ever\u201d. Whereas others have taken a more sceptical approach to the news: \u201cNOOOOO WHY WOULD YOU DO THAT\u201d, \u201cYou\u2019ve literally confused the whole of England\u201d and \u201cWow that feels so weird\u201d.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><b>Mark Orbine, Executive Creative Director at VCCP <\/b><span style=\"font-weight: 400\">said: \u201cShould salt and vinegar crisp packets be blue or green? What side are you on? We loved playing with this long-standing controversy, we\u2019ve created a campaign that taps into nostalgia and the passion of crisp lovers everywhere this April Fools.\u201d\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"726\" src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/Screenshot-2025-03-31-at-6.16.10\u202fPM.png\" alt=\"\" class=\"wp-image-19855\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/Screenshot-2025-03-31-at-6.16.10\u202fPM.png 910w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/Screenshot-2025-03-31-at-6.16.10\u202fPM-300x239.png 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/04\/Screenshot-2025-03-31-at-6.16.10\u202fPM-768x613.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/figure><\/div>\n\n<div class=\"lazyblock-quote-full-width-ZNUh9n wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We loved playing with this long-standing controversy, we\u2019ve created a campaign that taps into nostalgia and the passion of crisp lovers everywhere this April Fools.  \n        <cite>Mark Orbine, Executive Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-19849","work","type-work","status-publish","hentry"],"acf":{"client_id":"12890","capability_ids":["988"],"hero_video":"","hero_image":{"ID":19850,"id":19850,"title":"Walkers London Bridge Billboard, London, 28th March 2025","filename":"PinPep_WalkersBillboard_DP_020-1-1-scaled.jpg","filesize":1034737,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-scaled.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/walkers\/walkers-april-fools\/attachment\/walkers-london-bridge-billboard-london-28th-march-2025","alt":"","author":"64","description":"","caption":"*** FREE FOR EDITORIAL USE ***\nWalkers London Bridge Billboard\nPhoto by: Doug Peters\/PinPep","name":"walkers-london-bridge-billboard-london-28th-march-2025","status":"inherit","uploaded_to":19849,"date":"2025-03-31 11:24:39","modified":"2025-03-31 11:25:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2560,"height":2023,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-300x237.jpg","medium-width":300,"medium-height":237,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-768x607.jpg","medium_large-width":640,"medium_large-height":506,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-1024x809.jpg","large-width":640,"large-height":506,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-1536x1214.jpg","1536x1536-width":1536,"1536x1536-height":1214,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-2048x1619.jpg","2048x2048-width":2048,"2048x2048-height":1619,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Walkers April Fools ","meta-description":"That\u2019s better - Fans react to Walkers swapping colours of beloved flavours ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/PinPep_WalkersBillboard_DP_020-1-1-scaled.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":19759,"post_author":"64","post_date":"2025-03-12 15:11:20","post_date_gmt":"2025-03-12 15:11:20","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"1064308242\",\"blockId\":\"Z2dudjD\",\"blockUniqueClass\":\"lazyblock-video-Z2dudjD\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollowing a huge reaction to the news that \\u003c\/span\\u003e\\u003cb\\u003eWalkers Worcester Sauce\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e crisps were returning (but only in Worcester), \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eGood Relations\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e have launched an integrated campaign to share the news that the iconic flavour will now be available nationwide.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eWalkers\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e reached out to heartbroken fans who were still mourning the loss of the flavour, which was withdrawn in 2023, to tease their return. But the initial announcement that the \\u003c\/span\\u003e\\u003cb\\u003eLea \\u0026amp; Perrins\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e favourites were coming back carried an important twist: they were only available in Worcester, at a single corner shop.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe announcement caused a frenzy, turning the town purple as a giant six-metre crisp pack floated down the River Severn past Worcester\u2019s beautiful cathedral. The city was plastered with mobile billboards, ad-vans, bikes, beer mats and screens making it impossible to miss the celebration and all directing people to Charlie\u2019s Convience Store - the only place in the world selling the iconic crisps.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs superfans flocked to Worcester from as far afield as Glasgow and Derbyshire, \\u003c\/span\\u003e\\u003cb\\u003eWalkers\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e partnered with \\u003c\/span\\u003e\\u003cb\\u003eLADbible\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to capture the public reaction, testing their ability to pronounce the notoriously tricky town name. The world\u2019s media descended on Worcester with \\u003c\/span\\u003e\\u003cb\\u003eBBC News\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e reporting on the phenomenon while bags were changing hands for more than \u00a3100 on \\u003c\/span\\u003e\\u003cb\\u003eeBay\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDue to the overwhelming response from the public and the enduring popularity of the cult flavour, \\u003c\/span\\u003e\\u003cb\\u003eWalkers\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has announced that a national rollout is now on the way in a special campaign on \\u003c\/span\\u003e\\u003cb\\u003eMeta\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003cb\\u003eInstagram\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and \\u003c\/span\\u003e\\u003cb\\u003eTikTok\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe good news will be shared nationally across social media.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBoth the initial limited launch and nationwide rollout were developed in partnership with \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2019s global content creation studio, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e; \\u003c\/span\\u003e\\u003cb\\u003eSips \\u0026amp; Bites\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e for organic social; \\u003c\/span\\u003e\\u003cb\\u003eDept\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e for influencer activations; \\u003c\/span\\u003e\\u003cb\\u003eGood Relations\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e for PR; and \\u003c\/span\\u003e\\u003cb\\u003eOMD\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e for media planning and buying.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eIrina Panescu, Senior Marketing Lead at Walkers said \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cWorcester Sauce flavour crisps have been a fan favourite for years, and we've seen overwhelming demand for their return. By making Worcester the heart of this launch, we\u2019re not just bringing the flavour back, we\u2019re making it bigger, bolder, and even more Worcestershire-y.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMark Orbine, Executive Creative Director at VCCP added: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThis campaign is all about relaunching Worcester sauce flavour crisps in an iconic way to reignite the nation's love. By transforming Worcester into the ultimate crisp destination, we\u2019re creating an unmissable story that taps into scarcity, humour, and national pride. \\u003c\/span\\u003e\\u003cb\\u003eWalkers\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e have always been at the heart of British snacking, and we\u2019re thrilled to help bring this beloved flavour back in such a unique way.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"BbaIz\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-BbaIz\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"By making Worcester the heart of this launch, we\u2019re not just bringing the flavour back, we\u2019re making it bigger, bolder, and even more Worcestershire-y.\",\"quotee\":\"Irina Panescy, Senior Marketing Lead at Walkers \",\"blockId\":\"1YwOwN\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1YwOwN\"} \/-->","post_title":"Walkers Worcester Sauce Relaunch","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"walkers-worcester-sauce-relaunch","to_ping":"","pinged":"","post_modified":"2025-03-12 15:11:20","post_modified_gmt":"2025-03-12 15:11:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19759","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14473,"post_author":"57","post_date":"2022-01-14 17:14:54","post_date_gmt":"2022-01-14 17:14:54","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"666055231\",\"blockId\":\"Z1sCkGe\",\"blockUniqueClass\":\"lazyblock-video-Z1sCkGe\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday \\u003c\\\/span\\u003e\\u003cb\\u003eWalkers,\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Britain\\u2019s Most Loved Crisps\\u2019, \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0launches a new campaign to celebrate the nation\\u2019s love and appreciation for the famous range of crisps. Devised by UK agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the playful campaign seeks to reignite the nation\\u2019s love for the brand, whilst reminding crisp fans everywhere that simply no other brand compares. The new campaign comes after Walkers crisps were momentarily absent from UK supermarket shelves due to shortages.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign celebrates how much the nation loves and missed some of their favourite Walkers crisps. Bringing the full snacks portfolio together for the first time ever, the campaign aims to remind consumers of Walkers\\u2019 unique and diverse range and to highlight exactly why the brand is Britain\\u2019s number one choice of crisps.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign continues to showcase Walkers\\u2019 new brand purpose which sets out to bring levity and positivity to the nation. In order to capture the enjoyment that Walkers brings, the creative is shot from a unique camera angle, giving viewers a front seat view from the bottom of the bag. This execution was purposefully designed to make people smile and showcase the whole of the Walkers Crisps range from core flavours to snacks, Max and Sensations.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe multi-million pound campaign launches with a 30\\u201d hero film and the playful creative, which debuts on TV tomorrow, demonstrates all the different ways crisp fans tuck into their favourite Walkers products. VCCP London set out to remind the nation how much joy a bag of Walkers can produce, with the creative highlighting that enjoying a packet of crisps is every bit about the taste as it is the occasion.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBe it licking before crunching, tipping the last crumbs into your mouth or making the controversial move of having crisps in the sandwich, the creative reminds crisp fans of the brand's versatility and confirms their position as \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Britain\\u2019s Most Loved Crisps.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eFernando Kahane, Senior Marketing Director for Walkers Snacks at PepsiCo,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e comments: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe realise how much the nation has missed their favourite crisps, and the launch of our new advert recognises this by celebrating the enjoyment that the Walkers portfolio provides.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cMany of the nation\\u2019s favourite snacks are now widely available, and we are incredibly thankful to our retailer partners and shoppers for continually demonstrating their love for our brands. No matter how you enjoy your crisps, there really is a Walkers for everyone, and we\\u2019re so pleased that consumers can now get their hands on many of our SKUs that they know and love.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eRoss Neil, Deputy Executive Creative Director at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded:\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u0022We're really excited about this latest work for Walkers and the story it tells. From the opening of that iconic foil bag to the very last crumbs at the bottom of the bag and all the weird and wonderful ways we enjoy them in between. We're reminding the nation that we're still Britain\\u2019s most loved crisp.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Walkers comeback campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Britain\\u2019s Most Loved Crisps\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis live from today and will run in the UK until the 25th February. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe hero creative will run across TV, social and instore. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMedia has been planned and executed by OMD and Sips+Bites\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"iKMWR\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-iKMWR\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We're really excited about this latest work for Walkers and the story it tells. From the opening of that iconic foil bag to the very last crumbs at the bottom of the bag and all the weird and wonderful ways we enjoy them in between. \",\"quotee\":\"Ross Neil, Deputy Executive Creative Director at VCCP London\",\"blockId\":\"17v1X\",\"blockUniqueClass\":\"lazyblock-quote-full-width-17v1X\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Mum-PR-Still%22,%22caption%22:%22%22,%22id%22:14474,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14474%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Mum-PR-Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Farmer-PR-Still%22,%22caption%22:%22%22,%22id%22:14475,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14475%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Farmer-PR-Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Gamer-PR-Still%22,%22caption%22:%22%22,%22id%22:14476,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14476%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Gamer-PR-Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Dog-PR-Still%22,%22caption%22:%22%22,%22id%22:14477,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14477%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Dog-PR-Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Biker-PR-Still%22,%22caption%22:%22%22,%22id%22:14478,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14478%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Biker-PR-Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Sandwich-PR-Still%22,%22caption%22:%22%22,%22id%22:14479,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14479%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Sandwich-PR-Still.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"21S8wU\",\"blockUniqueClass\":\"lazyblock-carousel-21S8wU\"} \/-->","post_title":"Walkers \u2018Britain\u2019s Most Loved Crisps\u2019","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"walkers-britains-most-loved-crisps","to_ping":"","pinged":"","post_modified":"2022-01-27 09:32:58","post_modified_gmt":"2022-01-27 09:32:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14473","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15950,"post_author":"61","post_date":"2023-02-01 09:19:04","post_date_gmt":"2023-02-01 09:19:04","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eToday the nation\u2019s favourite crisps*, \\u003cstrong\\u003eWalkers,\\u003c\/strong\\u003e is launching the \u2018\\u003cstrong\\u003e\\u003cem\\u003eLove From Walkers\u2019\\u003c\/em\\u003e \\u003c\/strong\\u003ecampaign. With the help of its global agency of record, \\u003cstrong\\u003eVCCP London\\u003c\/strong\\u003e, the campaign takes the shape of a nationwide competition giving one lucky winner the chance to win \u00a3100,000** by finding the pinnacle of snacks - the \\u003cstrong\\u003eheart shaped crisp. \\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe \u2018\\u003cstrong\\u003e\\u003cem\\u003eLove From Walkers\u2019\\u003c\/em\\u003e \\u003c\/strong\\u003ecampaign has been created to bring levity and get the nation of crisp lovers to fall further in love with the much-loved crisps brand. As well as give them something to feel good about with the chance to win a cash prize.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo drive awareness of the competition, Walkers and VCCP have created an array of OOH ads that mimics the look and feel of a reward poster. The posters have been strategically placed in major cities around the country such as London, Manchester, Birmingham and Leeds.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe \u201cguerilla-esque\u201d campaign is pushed even further across an array of train card panels which sees the reward posters travelling cross country through the West Midlands, South East and London.\\u003c\/p\\u003e\\n\\u003cp\\u003eMarking a new approach for the brand, Walkers has used atypical formats with the ambition of disrupting the everyday, creating an idea that brings the Walkers brand world to life in an eye-catching, memorable and distinct way.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe OOH creatives will feature three hero flavours, Ready Salted, Salt \\u0026amp; Vinegar and Cheese \\u0026amp; Onion. Posters will show the packets with the writing \u201c\\u003cem\\u003e\u00a3100,000 reward for a heart shaped crisp\\u003c\/em\\u003e\u201d, \u201c\\u003cem\\u003ePost a picture of your crisp on Instagram or Twitter with #LOVEFROMWALKERS\\u003c\/em\\u003e\u201d and \u201c\\u003cem\\u003eFollow \\u0026amp; tag us @Walkers_Crisps to enter the competition\\u003c\/em\\u003e\u201d written on each one.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eRachael Smith, Senior Marketing Manager at Walkers said: \\u003c\/strong\\u003e\\u003cem\\u003e\u201cJanuary is a notoriously dreary month for many, so we wanted to bring a little joy and levity to people\u2019s lives to start the year. \\u003c\/em\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cem\\u003e\u201cThrough our hunt for the best heart shaped crisp we aim to do exactly that, by sharing some of the love that we receive as the nation\u2019s most-loved crisps* - and give people the chance to win a life-changing prize while enjoying their favourite snack. Good luck!\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eTo enter, those that find a heart shaped crisp in their packet of Walkers***, need to capture a clear picture of the chosen crisp on a plain surface and share it on either Twitter or Instagram, tagging and following @walkers_crisps with the hashtag \\u003cstrong\\u003e#LoveFromWalkers\\u003c\/strong\\u003e for a chance to win.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe criteria for the winning entry ranges from how straight the two sloping sides are, to how symmetrical the two curves look, with judges critiquing each crisp to decide which naturally occurring heart shape takes the crown. After careful consideration, the owner of the best heart shaped crisp will be rewarded with \u00a3100,000.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eRoss Neil, Deputy Executive Creative Director at VCCP London \\u003c\/strong\\u003eadded: \\u003cem\\u003e\u201cThis Walkers campaign has been created to bring some joy to people across the country. We are excited to remind the nation of their most loved crisps and give them the opportunity to win a cash prize.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign runs today until 12th February and is being supported by a consumer PR campaign executed by PR agency, Splendid and a media campaign planned and delivered by media partner, OMD.\\u003c\/p\\u003e\\n\\u003cp\\u003eFor more information on the competition, please visit \\u003ca href=\\u0022https:\/\/www.competition.walkers.co.uk\/heart_shaped_crisp_hunt\\u0022\\u003ewww.competition.walkers.co.uk\/heart_shaped_crisp_hunt\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003e______\\u003c\/p\\u003e\\n\\u003cp\\u003e* For verification, see www.walkers.co.uk\/mostloved\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e*** Promotion includes all Walkers potato crisps, excluding Walkers Baked, Walkers Sensations and Walkers MAX\\u003c\/p\\u003e\",\"blockId\":\"BgyiE\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-BgyiE\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":15971,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-27-at-15.44.30-1024x580.png\" alt=\"\" class=\"wp-image-15971\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are excited to remind the nation of their most loved crisps and give them the opportunity to win a cash prize\",\"quotee\":\"Ross Neil, Deputy Executive Creative Director at VCCP\",\"blockId\":\"1KY7Eb\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1KY7Eb\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":15972,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/01\/West-Midlands-323s-TCP.png\" alt=\"\" class=\"wp-image-15972\" \/><\/figure>\n<!-- \/wp:image -->","post_title":"Love From Walkers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"love-from-walkers","to_ping":"","pinged":"","post_modified":"2023-02-17 18:19:56","post_modified_gmt":"2023-02-17 18:19:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15950","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/19849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}