{"id":19759,"date":"2025-03-12T15:11:20","date_gmt":"2025-03-12T15:11:20","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19759"},"modified":"2025-03-12T15:11:20","modified_gmt":"2025-03-12T15:11:20","slug":"walkers-worcester-sauce-relaunch","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/walkers\/walkers-worcester-sauce-relaunch","title":{"rendered":"Walkers Worcester Sauce Relaunch"},"content":{"rendered":"<div class=\"lazyblock-video-Z2dudjD wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1064308242?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-BbaIz wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Following a huge reaction to the news that <\/span><b>Walkers Worcester Sauce<\/b><span style=\"font-weight: 400\"> crisps were returning (but only in Worcester), <\/span><b>VCCP<\/b><span style=\"font-weight: 400\"> and <\/span><b>Good Relations<\/b><span style=\"font-weight: 400\"> have launched an integrated campaign to share the news that the iconic flavour will now be available nationwide.\u00a0<\/span><\/p>\n<p><b>Walkers<\/b><span style=\"font-weight: 400\"> reached out to heartbroken fans who were still mourning the loss of the flavour, which was withdrawn in 2023, to tease their return. But the initial announcement that the <\/span><b>Lea &amp; Perrins<\/b><span style=\"font-weight: 400\"> favourites were coming back carried an important twist: they were only available in Worcester, at a single corner shop.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The announcement caused a frenzy, turning the town purple as a giant six-metre crisp pack floated down the River Severn past Worcester\u2019s beautiful cathedral. The city was plastered with mobile billboards, ad-vans, bikes, beer mats and screens making it impossible to miss the celebration and all directing people to Charlie\u2019s Convience Store &#8211; the only place in the world selling the iconic crisps.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As superfans flocked to Worcester from as far afield as Glasgow and Derbyshire, <\/span><b>Walkers<\/b><span style=\"font-weight: 400\"> partnered with <\/span><b>LADbible<\/b><span style=\"font-weight: 400\"> to capture the public reaction, testing their ability to pronounce the notoriously tricky town name. The world\u2019s media descended on Worcester with <\/span><b>BBC News<\/b><span style=\"font-weight: 400\"> reporting on the phenomenon while bags were changing hands for more than \u00a3100 on <\/span><b>eBay<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Due to the overwhelming response from the public and the enduring popularity of the cult flavour, <\/span><b>Walkers<\/b><span style=\"font-weight: 400\"> has announced that a national rollout is now on the way in a special campaign on <\/span><b>Meta<\/b><span style=\"font-weight: 400\">, <\/span><b>Instagram<\/b><span style=\"font-weight: 400\">, and <\/span><b>TikTok<\/b><span style=\"font-weight: 400\">.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The good news will be shared nationally across social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Both the initial limited launch and nationwide rollout were developed in partnership with <\/span><b>VCCP<\/b><span style=\"font-weight: 400\">\u2019s global content creation studio, <\/span><a href=\"https:\/\/www.wearegirlandbear.com\/\"><b>Girl&amp;Bear<\/b><\/a><span style=\"font-weight: 400\">; <\/span><b>Sips &amp; Bites<\/b><span style=\"font-weight: 400\"> for organic social; <\/span><b>Dept<\/b><span style=\"font-weight: 400\"> for influencer activations; <\/span><b>Good Relations<\/b><span style=\"font-weight: 400\"> for PR; and <\/span><b>OMD<\/b><span style=\"font-weight: 400\"> for media planning and buying.<\/span><\/p>\n<p><b>Irina Panescu, Senior Marketing Lead at Walkers said <\/b><span style=\"font-weight: 400\">\u201cWorcester Sauce flavour crisps have been a fan favourite for years, and we&#8217;ve seen overwhelming demand for their return. By making Worcester the heart of this launch, we\u2019re not just bringing the flavour back, we\u2019re making it bigger, bolder, and even more Worcestershire-y.\u201d\u00a0<\/span><\/p>\n<p><b>Mark Orbine, Executive Creative Director at VCCP added: <\/b><span style=\"font-weight: 400\">\u201cThis campaign is all about relaunching Worcester sauce flavour crisps in an iconic way to reignite the nation&#8217;s love. By transforming Worcester into the ultimate crisp destination, we\u2019re creating an unmissable story that taps into scarcity, humour, and national pride. <\/span><b>Walkers<\/b><span style=\"font-weight: 400\"> have always been at the heart of British snacking, and we\u2019re thrilled to help bring this beloved flavour back in such a unique way.&#8221;<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1YwOwN wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        By making Worcester the heart of this launch, we\u2019re not just bringing the flavour back, we\u2019re making it bigger, bolder, and even more Worcestershire-y. \n        <cite>Irina Panescy, Senior Marketing Lead at Walkers <\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-19759","work","type-work","status-publish","hentry"],"acf":{"client_id":"12890","capability_ids":["988"],"hero_video":"","hero_image":{"ID":19760,"id":19760,"title":"Walkers Worcester Takeover, Worcester, 5th March 2025","filename":"HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-scaled.jpg","filesize":749007,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-scaled.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/walkers\/walkers-worcester-sauce-relaunch\/attachment\/walkers-worcester-takeover-worcester-5th-march-2025","alt":"","author":"64","description":"","caption":"*** FREE FOR EDITORIAL USE ***\nTo celebrate the return of Walkers Worcester Sauce flavour crisps, Walkers turned the city  of Worcester purple with a giant 6 metre pack of the beloved crisps floated down the River Severn.","name":"walkers-worcester-takeover-worcester-5th-march-2025","status":"inherit","uploaded_to":19759,"date":"2025-03-10 15:31:56","modified":"2025-03-10 15:41:02","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2560,"height":1707,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-768x512.jpg","medium_large-width":640,"medium_large-height":427,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-1024x683.jpg","large-width":640,"large-height":427,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-2048x1365.jpg","2048x2048-width":2048,"2048x2048-height":1365,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Walkers Worcester Sauce Relaunch","meta-description":"Walkers responds to superfan frenzy over Worcester Sauce crisps","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/03\/HERO-To-celebrate-the-return-of-Walkers-Worcester-Sauce-flavour-crisps-Walkers-turned-the-city-of-Worcester-purple-with-a-giant-6-metre-pack-of-the-beloved-crisps-floated-down-the-River-Severn-1-scaled.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":16487,"post_author":"57","post_date":"2023-05-08 12:55:37","post_date_gmt":"2023-05-08 11:55:37","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eReigniting the hotly contested debate that previously divided the nation,\\u003c\/span\\u003e\\u003cb\\u003e Walkers\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is launching a sequel to its famous\\u003c\/span\\u003e\\u003cb\\u003e #CrispIN OR #CrispOUT\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign, with the help of global agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eResearch has shown that whilst 68%of Brits enjoy the occasional bag of crisps with their sandwiches\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, only one in seven do so in out-of-home lunch sandwich occasions\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and only one in ten for in-home sandwich occasions\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. This shows there is huge headroom to grow the frequency of crisps at lunchtime, and in order to do so Walkers is bringing back it\u2019s iconic #CrispIN or #CrispOUT campaign as part of its mission to make Walkers crisps inseparable with lunchtime sandwiches.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign asks the nation if they are #CrispIN or #CrispOUT \u2013 but this year Walkers is upping the ante through the introduction of even more varieties of crisps from the Walkers portfolio such as Monster Munch, Wotsits and Quavers to see if the nation is tempted to try a whole new range of snacks in their sandwiches.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt the heart of the campaign is a comical and provocative TVC, showing reactions to the new crisp additions and giving people more food for thought as they re-evaluate their stance, welcoming the idea that you can change your mind in the debate.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo compliment the TVC and further elevate the debate, Walkers will also be going live with a range of OOH executions that presents different Walkers crisps and sandwich combinations and puts fun provocative lines to consumers asking if the combinations are outrageous or outstanding, \u2018nom nom nom\u2019 or \u2018nah nah nah\u2019?\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003ePhilippa Pennington, Walkers Senior Brand Marketing Manager at PepsiCo said\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201cWe are introducing new crisps from the Walkers portfolio and reigniting an iconic debate that has gripped the nation. We want to know if , by adding Wotsits Monster Munch and other iconic snacks, the nation thinks we have taken it a step too far - or whether these new combos are too tempting to resist\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMark Orbine, Executive Creative Director at VCCP added\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cYou thought you knew whether you were #CrispIN or #CrispOUT, but with the addition of Monster Munch, Quavers \\u0026amp; Wotsits, is it still so simple? This year we are upping the ante, stopping people in their tracks and getting them to rethink their position in the debate. You may say no to Walkers Salt \\u0026amp; Vinegar in your bap but what about Wotsits in your bap? Now is that too far OR is it actually quite tempting?\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign launches today across TVC, social and OOH and is being supported by a consumer PR campaign executed by PR agency, Splendid. Coolr is supporting social and influencer activity.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1VrgF\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1VrgF\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Artboard-4%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-4.png'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-4-300x169.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-4-300x169.png%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-4-1024x576.png%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-4-768x432.png%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-4-1536x864.png%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-4.png%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:16489,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=16489%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-4.png%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Artboard-3-1%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-3-1.png'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-3-1-300x169.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-3-1-300x169.png%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-3-1-1024x576.png%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-3-1-768x432.png%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-3-1-1536x864.png%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-3-1.png%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:16490,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=16490%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-3-1.png%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Artboard-2%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-2.png'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-2-300x169.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-2-300x169.png%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-2-1024x576.png%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-2-768x432.png%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-2-1536x864.png%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-2.png%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:16491,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=16491%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/05\/Artboard-2.png%22,%22sizes%22:%22%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z21fcOK\",\"blockUniqueClass\":\"lazyblock-carousel-Z21fcOK\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This year we are upping the ante, stopping people in their tracks and getting them to rethink their position in the debate.\",\"quotee\":\"Mark Orbine, Executive Creative Director at VCCP\",\"blockId\":\"15sVRn\",\"blockUniqueClass\":\"lazyblock-quote-full-width-15sVRn\"} \/-->","post_title":"#CrispIN or #CrispOUT","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"crispin-or-crispout","to_ping":"","pinged":"","post_modified":"2023-05-10 09:36:30","post_modified_gmt":"2023-05-10 08:36:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=16487","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14473,"post_author":"57","post_date":"2022-01-14 17:14:54","post_date_gmt":"2022-01-14 17:14:54","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"666055231\",\"blockId\":\"Z1sCkGe\",\"blockUniqueClass\":\"lazyblock-video-Z1sCkGe\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday \\u003c\\\/span\\u003e\\u003cb\\u003eWalkers,\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Britain\\u2019s Most Loved Crisps\\u2019, \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0launches a new campaign to celebrate the nation\\u2019s love and appreciation for the famous range of crisps. Devised by UK agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the playful campaign seeks to reignite the nation\\u2019s love for the brand, whilst reminding crisp fans everywhere that simply no other brand compares. The new campaign comes after Walkers crisps were momentarily absent from UK supermarket shelves due to shortages.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign celebrates how much the nation loves and missed some of their favourite Walkers crisps. Bringing the full snacks portfolio together for the first time ever, the campaign aims to remind consumers of Walkers\\u2019 unique and diverse range and to highlight exactly why the brand is Britain\\u2019s number one choice of crisps.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign continues to showcase Walkers\\u2019 new brand purpose which sets out to bring levity and positivity to the nation. In order to capture the enjoyment that Walkers brings, the creative is shot from a unique camera angle, giving viewers a front seat view from the bottom of the bag. This execution was purposefully designed to make people smile and showcase the whole of the Walkers Crisps range from core flavours to snacks, Max and Sensations.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe multi-million pound campaign launches with a 30\\u201d hero film and the playful creative, which debuts on TV tomorrow, demonstrates all the different ways crisp fans tuck into their favourite Walkers products. VCCP London set out to remind the nation how much joy a bag of Walkers can produce, with the creative highlighting that enjoying a packet of crisps is every bit about the taste as it is the occasion.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBe it licking before crunching, tipping the last crumbs into your mouth or making the controversial move of having crisps in the sandwich, the creative reminds crisp fans of the brand's versatility and confirms their position as \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Britain\\u2019s Most Loved Crisps.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eFernando Kahane, Senior Marketing Director for Walkers Snacks at PepsiCo,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e comments: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe realise how much the nation has missed their favourite crisps, and the launch of our new advert recognises this by celebrating the enjoyment that the Walkers portfolio provides.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cMany of the nation\\u2019s favourite snacks are now widely available, and we are incredibly thankful to our retailer partners and shoppers for continually demonstrating their love for our brands. No matter how you enjoy your crisps, there really is a Walkers for everyone, and we\\u2019re so pleased that consumers can now get their hands on many of our SKUs that they know and love.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eRoss Neil, Deputy Executive Creative Director at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded:\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u0022We're really excited about this latest work for Walkers and the story it tells. From the opening of that iconic foil bag to the very last crumbs at the bottom of the bag and all the weird and wonderful ways we enjoy them in between. We're reminding the nation that we're still Britain\\u2019s most loved crisp.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Walkers comeback campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Britain\\u2019s Most Loved Crisps\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis live from today and will run in the UK until the 25th February. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe hero creative will run across TV, social and instore. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMedia has been planned and executed by OMD and Sips+Bites\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"iKMWR\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-iKMWR\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We're really excited about this latest work for Walkers and the story it tells. From the opening of that iconic foil bag to the very last crumbs at the bottom of the bag and all the weird and wonderful ways we enjoy them in between. \",\"quotee\":\"Ross Neil, Deputy Executive Creative Director at VCCP London\",\"blockId\":\"17v1X\",\"blockUniqueClass\":\"lazyblock-quote-full-width-17v1X\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Mum-PR-Still%22,%22caption%22:%22%22,%22id%22:14474,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14474%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Mum-PR-Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Farmer-PR-Still%22,%22caption%22:%22%22,%22id%22:14475,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14475%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Farmer-PR-Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Gamer-PR-Still%22,%22caption%22:%22%22,%22id%22:14476,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14476%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Gamer-PR-Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Dog-PR-Still%22,%22caption%22:%22%22,%22id%22:14477,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14477%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Dog-PR-Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Biker-PR-Still%22,%22caption%22:%22%22,%22id%22:14478,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14478%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Biker-PR-Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Sandwich-PR-Still%22,%22caption%22:%22%22,%22id%22:14479,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14479%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Sandwich-PR-Still.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"21S8wU\",\"blockUniqueClass\":\"lazyblock-carousel-21S8wU\"} \/-->","post_title":"Walkers \u2018Britain\u2019s Most Loved Crisps\u2019","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"walkers-britains-most-loved-crisps","to_ping":"","pinged":"","post_modified":"2022-01-27 09:32:58","post_modified_gmt":"2022-01-27 09:32:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14473","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17371,"post_author":"57","post_date":"2023-09-07 14:54:03","post_date_gmt":"2023-09-07 13:54:03","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWalkers, \\u003c\/span\\u003e\\u003ca href=\\u0022http:\/\/www.walkers.co.uk\/mostloved\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBritain\u2019s most loved crisps\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and creative a\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003egency of record, VCCP London have today launched a new brand campaign which heroes British farmers and the glorious roots of their much loved crisps, to demonstrate the love and care that goes into growing their potatoes to make their delicious crisps.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eShowing farm to crisp packet, the campaign aims to celebrate the humble spud, and the British farmers that grow them. Walkers are sharing the love for the sustainably grown, 100% British potatoes\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e which make their crisps so delicious, while giving a humorous nod to how they\u2019re consumed.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe integrated campaign features a hero 30\u201d TVC which depicts real Walkers potato farmers on a real Walkers farm showing how they care for their crops, soundtracked by Frankie Goes to Hollywood\u2019s number one hit \u2018The Power of Love\u2019. The film then flips the script with a cheeky take on the provenance-based TV ad, contrasting the beautiful romanticised depiction of farming with the down to earth, idiosyncratic ways in which people love to devour their tasty crisps, making sure they get to every last crumb.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMarking a new creative direction for the brand, OOH and digital elements of the campaign juxtapose beautiful shots of Walkers farmers with the many locations and ways in which people snack on a bag of Walkers\u2019 crisps, making reference to its famous \\u003c\/span\\u003e\\u003cb\\u003e#CrispIN or #CrispOUT\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e brand platform.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1AVpqm\",\"blockUniqueClass\":\"lazyblock-text-full-width-1AVpqm\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"0B2IDccVsgk\",\"blockId\":\"2fLgub\",\"blockUniqueClass\":\"lazyblock-video-2fLgub\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign is also supported by a playful radio spot which shares how much Walkers farmers love their sustainably grown, 100% British potatoes. They love them, like they really, love them. And it\u2019s clear that the public love them too as we hear their crisp packets rustling and crumbs being polished off.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWalkers are working to show that there are many reasons to love Walkers and one of those is their commitment to British farmers and sustainable farming practices which in turn makes them the tastiest and best quality crisp around.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eRachael Smith, Senior Marketing Lead at Walkers \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \u201cWith taste the number one driver for snacking purchases, quality potatoes grown with love and care are crucial to delivering the great taste of Walkers crisps. With our latest campaign we wanted to showcase the partnership we have with our Walkers farmers to source our sustainably grown, 100% British potatoes to make Britain\u2019s most loved crisps.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eMatt Lloyd, Creative Director at\\u003c\/b\\u003e\\u003cb\\u003e VCCP \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \u201cWe're a nation of Walkers crisp lovers. Whether we're squashing them into a sarnie or up-ending a pack in public, we just can't get enough of them. But nobody really thinks very much about the humble potato. Until now. Step forward Gavin, Margaret, Emily and Tim. Real, genuine Walkers farmers, putting their 100% British potatoes on a pedestal, raising them up like newborns, and demonstrating the care, love and devotion that goes into every packet of scoffed-in-seconds Salt \\u0026amp; Vinegar.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe multichannel campaign will go live from tod\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eay until 7th November acr\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eoss TV, Radio, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDOOH and OOH, Social, Online and will also be supported by a PR campaign.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZdYcVz\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZdYcVz\"} \/-->","post_title":"We love potatoes, so you can love Walkers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"we-love-potatoes-so-you-can-love-walkers","to_ping":"","pinged":"","post_modified":"2023-09-07 14:54:04","post_modified_gmt":"2023-09-07 13:54:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17371","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/19759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}