{"id":19612,"date":"2025-02-25T16:24:55","date_gmt":"2025-02-25T16:24:55","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19612"},"modified":"2025-02-25T16:24:56","modified_gmt":"2025-02-25T16:24:56","slug":"got-itchy-feet","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/linkedin\/got-itchy-feet","title":{"rendered":"Got Itchy Feet?"},"content":{"rendered":"<div class=\"lazyblock-video-1eo9Fs wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1059660077?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-6MD65 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>LinkedIn<\/b><span style=\"font-weight: 400\"> has unveiled its new social-first campaign, <\/span><i><span style=\"font-weight: 400\">\u2018Got Itchy Feet?\u2019<\/span><\/i><span style=\"font-weight: 400\"> by <\/span><a href=\"https:\/\/www.vccp.com\/\"><b>VCCP<\/b><\/a><span style=\"font-weight: 400\">\u00a0 to help young professionals navigate the UK job market and find their next opportunity with more confidence and ease.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new campaign focuses on the unique career aspirations of young professionals, helping those at the beginning of their careers discover job opportunities that truly match their needs and goals.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Embracing the British expression \u2018itchy feet\u2019, the campaign features three different scenarios where workers&#8217; inner monologues -personified by their own feet -play out their career dilemmas. This humorous, tongue-in-cheek dialogue guides the viewer to LinkedIn job collections as the solution to their career woes.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign includes three episodic films, each highlighting a key Gen Z job preference:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Flexibility<\/b><span style=\"font-weight: 400\"> \u2013 Research by <\/span><span style=\"font-weight: 400\">LinkedIn found that over 40% of Gen Z say that flexibility for work-life balance is a factor when searching for a job.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Career Growth<\/b><span style=\"font-weight: 400\"> \u2013 Young professionals want clear pathways for progression and skill development.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Social Impact<\/b><span style=\"font-weight: 400\"> \u2013 Gen Z increasingly seeks purpose-driven roles that align with their values.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">At the heart of the campaign is <\/span><b>LinkedIn\u2019s job collections<\/b><span style=\"font-weight: 400\">, a new feature designed to make job hunting more intuitive and personalised. The feature curates a collection of job opportunities across various categories, empowering young job seekers to discover new roles tailored to their skills, experience, and preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As part of the campaign\u2019s influencer strategy, LinkedIn have partnered with five influential Top Voices on the platform: <\/span><a href=\"https:\/\/www.linkedin.com\/in\/elfriedsamba\/?originalSubdomain=uk\"><span style=\"font-weight: 400\">Elfried Samba<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/charlotte-mair\/\"><span style=\"font-weight: 400\">Charlotte Mair<\/span><\/a><span style=\"font-weight: 400\">,<\/span> <a href=\"https:\/\/www.linkedin.com\/in\/oliveryonchev\/?originalSubdomain=uk\"><span style=\"font-weight: 400\">Oliver Yonchev<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/nuchea\/?originalSubdomain=uk\"><span style=\"font-weight: 400\">Ndubuisi Uchea<\/span><\/a><span style=\"font-weight: 400\">, and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/molly-johnson-jones\/?originalSubdomain=uk\"><span style=\"font-weight: 400\">Molly Johnson-Jones.<\/span><\/a> <span style=\"font-weight: 400\">These Top Voices will share personal stories of moments in their career when they experienced itchy feet themselves. Viewers will be encouraged to share their own itchy feet stories for a chance to win <\/span><span style=\"font-weight: 400\">a pair of LinkedIn branded socks in a competition managed by Promoveritas.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The campaign goes live today across LinkedIn, Meta and YouTube. VCCP\u2019s content creation studio <\/span><a href=\"https:\/\/www.wearegirlandbear.com\/\"><b>Girl&amp;Bear<\/b><\/a><span style=\"font-weight: 400\"> managed the production of the campaign, as well as activity\u00a0 supported by SocialChain, who will be running some unexpected social stunts\u00a0 complemented by influencer activity across TikTok.<\/span><\/p>\n<p><b>Zara Easton, Head of Brand Marketing, LinkedIn UK<\/b><span style=\"font-weight: 400\"> said: \u201cGetting \u2018itchy feet\u2019 &#8211; that nagging feeling that you want to see what else is out there &#8211; definitely rings true for Gen Z professionals. LinkedIn\u2019s Work Change Report found that professionals entering the workforce today are on track to hold twice as many jobs over their careers compared to 15 years ago. For the younger generation, we know that finding a company that matches their values is high on their list of priorities, but they are navigating a challenging hiring market. The LinkedIn platform &#8211; including job collections &#8211; provides support and access to opportunities across a range of industries and job roles.\u201d<\/span><\/p>\n<p><b>Matt Lloyd, Creative Director at VCCP<\/b><span style=\"font-weight: 400\"> added: \u201cWe needed something that would immediately grab attention. The idea of a colourful-socked foot being the owner\u2019s inner monologue felt like a fresh, surprising take &#8211; one that was both funny and informative.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">And we loved that Jennifer, the director, wanted to do it all for real, with no tricks and no special effects. Just your own foot, in your own ear, telling you you could be somewhere else.\u201d\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1muD1n wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        The LinkedIn platform &#8211; including job collections &#8211; provides support and access to opportunities across a range of industries and job roles. \n        <cite>Zara Easton, Head of Brand Marketing, LinkedIn UK<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-19612","work","type-work","status-publish","hentry"],"acf":{"client_id":"12788","capability_ids":["988"],"hero_video":"","hero_image":{"ID":19613,"id":19613,"title":"HERO - Progression","filename":"HERO-Progression.png","filesize":5034737,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression.png","link":"https:\/\/www.vccp.com\/uk\/work\/linkedin\/got-itchy-feet\/attachment\/hero-progression","alt":"","author":"64","description":"","caption":"","name":"hero-progression","status":"inherit","uploaded_to":19612,"date":"2025-02-24 12:21:19","modified":"2025-02-24 12:21:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2880,"height":1614,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-300x168.png","medium-width":300,"medium-height":168,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-768x430.png","medium_large-width":640,"medium_large-height":358,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-1024x574.png","large-width":640,"large-height":359,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-1536x861.png","1536x1536-width":1536,"1536x1536-height":861,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-2048x1148.png","2048x2048-width":2048,"2048x2048-height":1148,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Got Itchy Feet?","meta-description":"Got Itchy Feet? LinkedIn launches campaign to help Gen Z find their perfect job","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/02\/HERO-Progression-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":19297,"post_author":"64","post_date":"2024-10-23 14:35:09","post_date_gmt":"2024-10-23 13:35:09","post_content":"<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"1022085295\",\"blockId\":\"Zzil63\",\"blockUniqueClass\":\"lazyblock-video-Zzil63\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003ca href=\\u0022https:\/\/news.linkedin.com\/about-us\\u0022\\u003e\\u003cb\\u003eLinkedIn\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e launches an episode of its latest social-first campaign, \u201cKnow-How That Sticks\\u0022, in partnership with integrated agency\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e \\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cb\\u003e.\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe three social-first films aim to target Gen Z and bring awareness to the platform\u2019s newly implemented i\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a6290168\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emmersive video \u2019 feature\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. This feature offers short-form, authentic content focused on delivering valuable tips, insights, and industry news, helping professionals advance their careers, grow their businesses, and stay informed.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eImmersive video allows users to browse content, watch videos in full-screen and swipe vertically to watch more. The roll-out of this new feature responds to the fact that since video content became available on LinkedIn in 2017, it has become the fastest-growing format - with a 34% increase in video uploads and offering 40% more engagement than with written posts.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAccording to recent LinkedIn research, young professionals are struggling to navigate their careers\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e1,\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and 18-to-25-year-olds are the least confident out of all generations in their current job or role\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e2\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Seeking out career advice online can often be overwhelming, when there are so many places to look - as a result, young Brits often don\u2019t know where to start or who to ask for help. This is the challenge that LinkedIn aims to tackle with this campaign. As the world\u2019s largest professional network: it can provide young people with access to experienced and credible professionals.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe three part\u00a0 \u201cKnow-How That Sticks\u201d series covers essential career tips such as how to find the right job, how to succeed in interviews, and how to speak confidently in meetings. Each episode features a different influencer that LinkedIn has teamed up with. \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/patrickquinton-smith\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePatrick Quinton-Smith\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, founder of The Gen Z Coach, specialises in helping businesses unlock the untapped potential of Gen Z. In the first episode, Patrick covers what individuals should look for when trying to find the right job.\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/sholawest\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Shola West\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, a content creator who provides young and underrepresented job-seekers with advice on careers in marketing, explains how to do well in an interview. The third and final episode, which launches today, features \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/heather-elkington\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHeather Elkington\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, Founder of Fresh Leadership World, a TedX speaker, writer and coach. In this episode, she guides young professionals through finding the confidence to speak up in meetings.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThroughout the series, quirky animated talking stickers humorously provide questionable advice - to a young professional starting out in the world of work. Feeling overwhelmed by the noise of the stickers, the LinkedIn sticker saves the day by directing her to videos by Creators who provide useful tips and advice. Each film ends with the line: \u201cGet the right know-how, from the right people.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe stickers aim to represent unsolicited advice young people are often barraged with when starting their professional careers, and were animated by VCCP\u2019s global content creation studio, \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear.\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThrough the campaign, LinkedIn aims to reach a broader audience natively on LinkedIn and across Meta.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eZara Easton, Group Head of Brand Marketing UK at LinkedIn, said:\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cWhen you\u2019re just starting out, everyone wants to give you advice and it can be overwhelming. We brought this to life in a weird and wonderful way - tapping into Gen Z\u2019s love for self-expression through stickers on their laptops. Our LinkedIn sticker cuts through the noise, grounds us and directs us to LinkedIn\u2019s new \u2018Videos For You\u2019 feature - the go-to place for informative, career-driven content that you\u2019ll actually find useful. Our aim is to share practical tools and tips that empower young professionals in today\u2019s fast-paced world, featuring influential voices like Patrick Quinton-Smith, Shola West, and Heather Elkington.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMatt Lloyd, Deputy Executive Creative Director, VCCP London added\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201cAs a career starter, everyone's lining up to give you advice and career hacks. Not all of it helpful. We brought this to life using a random cast of stickers found on laptops and phones etc. A cacophony of conflicting opinions, bombarding our career starter with unsolicited advice. Just as it gets too much, our LinkedIn sticker steps in as the helpful voice of reason. We covered subjects that the next generation of workers want to get real, actionable advice on, demonstrating the importance of getting the right know-how from the right people. Price James not only directed brilliantly, he also made a wonderfully pompous cat.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Zn6UG8\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zn6UG8\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We covered subjects that the next generation of workers want to get real, actionable advice on, demonstrating the importance of getting the right know-how from the right people. Price James not only directed brilliantly, he also made a wonderfully pompous cat.\",\"quotee\":\"Matt Lloyd, Deputy Executive Creative Director, VCCP London\",\"blockId\":\"1DsGbk\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1DsGbk\"} \/-->","post_title":"LinkedIn Know- How That Sticks","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"linkedin-know-how-that-sticks","to_ping":"","pinged":"","post_modified":"2024-10-23 14:35:10","post_modified_gmt":"2024-10-23 13:35:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19297","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17831,"post_author":"64","post_date":"2024-02-28 16:25:23","post_date_gmt":"2024-02-28 16:25:23","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/feed\/\\u0022\\u003e\\u003cb\\u003eLinkedIn\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cb\\u003e, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethe world\u2019s largest professional network, and creative agency \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e are taking careers advice directly to young professionals as their coffee truck with a twist, visits London and Manchester.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of a new brand campaign, VCCP has created the live activation, a \u2018LinkedIn Know-How To Go\u2019 coffee truck with a twist and a social learning campaign on LinkedIn and Meta to make career advice more enjoyable.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYoung professionals have been diving into career boosting chats over a cup of coffee at LinkedIn\u2019s \u2018Know-How To Go\u2019 coffee truck in London and Manchester. The truck has a special menu with items named after corporate jargon - such as \u2018Blueberry Sky Thinking Muffin\u2019, \u2018COPpuccino\u2019 and \u2018Chime-in Chai Latte\u2019 - and young professionals can get these items for free if they can guess what the names mean (or at least attempt it!). LinkedIn Career Experts are on hand to offer useful advice to professionals, tailored to whatever career stage they are in.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAdvice from LinkedIn Career Experts is bucketed into the following themes all aimed at helping them make work make sense:\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eKnow-How to Get In\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: Trying to land a career with a company that matches your values? Help is at hand to get you started on the right path with a variety of career development resources\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eKnow-How to Get On\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: You\u2019re already in the door. Now what? Build your confidence at work and understand how to build relevant skills and stay up to date with your industry\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eKnow-How to Get Further\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: Keep growing and building your professional brand with tailored tips to help you stand out from the crowd. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLinkedIn can give you tips and knowledge to help you grow and accelerate your career.\u00a0 It\u2019s your time to shine!\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLinkedIn\u2019s new UK brand campaign aimed at Gen Z professionals - the fastest growing audience on LinkedIn - was created to help them grow their careers at a time when the world of work is changing quickly and they don\u2019t know where to start.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of the campaign, VCCP has also developed a social content series idea that will be filmed at the events, fronted by content creator \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.tiktok.com\/@max_balegde?lang=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMax Baledge\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, who will be asking the public for their know-how that can help others navigate the world of work - posing questions such as:\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHow do you land your dream job?\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHow do you skill up at work?\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHow do you stand out in your career?\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe content series will be light-hearted to show how (with the tools and products LinkedIn have to offer), the world of work, industry and even jargon is a little easier to navigate. This will run from mid March through to the end of April.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOther influencers will also attend the events and support across their own channels; including, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/kennie-bukky-475164261\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eKennie\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/tim-paul-5483a926b\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTimothy Paul\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/elliemidds\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEllie Middleton\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLinkedIn\u2019s research finds that while 86% of Gen Z professionals in the UK are open to new job opportunities this year, they\u2019re also the least confident of all generations when it comes to navigating their professional lives or asking for help. To help young professionals jumpstart their careers, LinkedIn\u2019s new brand campaign spotlights the platform\u2019s tools, community, and insights of 1 billion members that can guide young professionals and arm them with the right skills.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eZara Easton, Head of Brand Marketing UK at LinkedIn\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cStarting out in your career can be daunting, and our research shows that as a generation that entered the world of work during the pandemic, Gen Z are looking for support in gaining the \u2018know-how\u2019 to navigate their careers, match their skills to jobs they want, and build a strong professional network they can turn to for advice. LinkedIn\u2019s supportive professional community of 1 billion members can help young professionals make sense of the world of work and set them up for success.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cGen Z are the microlearning and coffee-culture generation. The idea is for them to dive into a career-boosting chat over a cup of coffee, and enjoy some easy learning from career experts on-the-go on their daily commute.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMatt Lloyd, Deputy Executive Creative Director at VCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cThe world of work can be pretty overwhelming at times with so much jargon to translate, amid constant requests to \u2018reach out\u2019 and \u2018touch base\u2019 before the dreaded \u2018COP\u2019. We thought the best way to \u2018push the envelope\u2019 on this was to really \u2018grasp the nettle\u2019 and invite people for coffee and cake. Work\u2019s complicated enough, so let\u2019s just have a chat and share some advice.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYoung professionals can spot the \u2018Know-How To Go\u2019 coffee truck in Manchester on 29 February. For details on the coffee truck\u2019s location, follow the LinkedIn company page and hashtag, #KnowHowOnLinkedIn, for updates.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z9qB8m\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z9qB8m\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Gen Z are the microlearning and coffee-culture generation. The idea is for them to dive into a career-boosting chat over a cup of coffee, and enjoy some easy learning from career experts on-the-go on their daily commute.\",\"quotee\":\"Zara Easton, Head of Brand Marketing UK at LinkedIn\",\"blockId\":\"hhxoX\",\"blockUniqueClass\":\"lazyblock-quote-full-width-hhxoX\"} \/-->","post_title":"LinkedIn delivers careers advice on the go","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"linkedin-delivers-careers-advice-on-the-go-with-activations-in-london-and-manchester","to_ping":"","pinged":"","post_modified":"2024-08-12 10:42:17","post_modified_gmt":"2024-08-12 09:42:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17831","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":19589,"post_author":"64","post_date":"2025-02-14 09:46:54","post_date_gmt":"2025-02-14 09:46:54","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"1056351343\",\"blockId\":\"1gzzmF\",\"blockUniqueClass\":\"lazyblock-video-1gzzmF\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury Creme Egg\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has unveiled an album of \u2018gooey\u2019 love songs by \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, in time for Valentine\u2019s Day. Each of the 10 love songs developed has been written to help different Creme Egg eaters woo their perfect match.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBuilding on the \u2018How Do You Eat Yours\u2019 creative platform developed last year, this campaign takes the idea that how you eat your Creme Egg says everything about you to an extreme, crafting a collection of 10 \u2018gooey\u2019 love songs.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWritten and developed by VCCP with award-winning audio house SIREN, the songs aim to help different Creme Egg eaters woo their perfect match. This unique album, filled with songs across a variety of romantic genres: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMy Gooey Boo\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is an RnB slowdance, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTame This Wild Egg\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is a country ballad, there is a 90s boy band sendup in \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDreaming of Goo\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Shell to My Goo\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is a classic power ballad.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEach song has been composed to resonate with a specific Creme-Egg-compatible pair and serves as the perfect soundtrack for the couples on the most romantic day of the year. While the unique album of Gooey Love Songs is available to listen to on Spotify, by taking the compatibility test, Creme Egg fans will be in with a chance to win an exclusive Limited Edition Gooey Love Songs Vinyl, filled with real Creme Egg goo.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn addition to the album, \u2018Gooey Love\u2019 helps fans determine the compatibility of their relationships based on how they eat their Creme Egg, designed to reveal the personality traits of who you\u2019re most suited for, and what gooey love song to play them. Whether you gobble it down in one, nibble it or maintain eye contact while eating it, the test will reveal your soulmate\u2019s character and quirks. VCCP\u2019s digital experience agency \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/wearebernadette.co\/\\u0022\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e created the bespoke personality quiz.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eJoshua Collier, Cadbury Creme Egg Brand Manager \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \u201cCreme Egg is all about bringing a bit of fun to the start of the year to ask the age old question of \u2018How Do You Eat Yours?\u2019. This update to our core campaign allows us to celebrate this calendar moment in a unique, memorable and Extremely Creme Egg way. Plus, what could be better than a goo-filled vinyl to show how sweet love can really be? Valentine\u2019s Day has never been so gooey\u2026\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Connor, Creative Director, VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201cLast year over 100,000 took the Creme Egg Personality Test (I know) to find out what How You Eat Yours told them about themselves. This year, Creme Egg is back to help people find love with a Relationship Compatibility Test and a collection of Gooey Love Songs written especially for you and your match. And if that wasn't gooey enough, the album is available as a Limited Edition gooey vinyl made with real Creme Egg goo.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s content creation studio \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e managed the production of the campaign with \\u003c\/span\\u003e\\u003cb\\u003eSIREN Music\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\/span\\u003e\\u003cb\\u003ePublicis Media\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e drove media planning and buying.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Gooey Love\u2019 will run until 26th March and will be supported through social media, digital platforms and radio.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1E1fjd\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1E1fjd\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This year, Creme Egg is back to help people find love with a Relationship Compatibility Test and a collection of Gooey Love Songs written especially for you and your match.\",\"quotee\":\"Simon Connor, Creative Director, VCCP\",\"blockId\":\"Z1h4jNq\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1h4jNq\"} \/-->","post_title":"Gooey Love Songs","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"gooey-love-songs","to_ping":"","pinged":"","post_modified":"2025-02-14 09:55:26","post_modified_gmt":"2025-02-14 09:55:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19589","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/19612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}