{"id":19446,"date":"2024-10-09T14:02:00","date_gmt":"2024-10-09T13:02:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19446"},"modified":"2025-05-21T14:47:07","modified_gmt":"2025-05-21T13:47:07","slug":"shore-club","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/white-claw\/shore-club","title":{"rendered":"Shore Club"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2025\/01\/WCSC_Poster_Mockup_In-Sit_1920x1080-1024x576.jpg\" alt=\"\" class=\"wp-image-19520\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/WCSC_Poster_Mockup_In-Sit_1920x1080-1024x576.jpg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/WCSC_Poster_Mockup_In-Sit_1920x1080-300x169.jpg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/WCSC_Poster_Mockup_In-Sit_1920x1080-768x432.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/WCSC_Poster_Mockup_In-Sit_1920x1080-1536x864.jpg 1536w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/WCSC_Poster_Mockup_In-Sit_1920x1080.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<div class=\"lazyblock-text-full-width-1tVu8V wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><span style=\"font-weight: 400\">In the competitive hard seltzer market, White Claw needed to stand out &#8211; without a massive advertising budget.\u00a0<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Enter: Shore Club. A community program that transforms the brand&#8217;s role in consumers\u2019 lives. Focused on engaging Gen Z digital natives \u2013 who craved real life connections &#8211; Shore Club connected the digital to the physical and brought people together IRL. It gives members the chance to get all-access tickets to gigs, unique merch drops, and connect with like-minded White Claw fans \u2013 a far cry from the standard points-based loyalty approach.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Launching at Coachella 2024, Shore Club quickly gained traction and now has over 750,000 members &#8211; and is poised to grow, by offering even more exclusive opportunities and deepening the bond between the brand and its loyal fans. By blending community-driven engagement with valuable rewards, White Claw will retain and push its hard-won position in the hard seltzer market.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-2e9ACQ wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/WCSC_Carousel_1600x1080px_03.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/WCSC_Carousel_1600x1080px_03.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/WCSC_Carousel_1600x1080px_02-1.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/WCSC_Carousel_1600x1080px_02-1.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n        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class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-19446","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["19436"],"client_id":"14717","hero_video":"","hero_image":{"ID":19519,"id":19519,"title":"Shore Club_Hero_1920x1080_V1","filename":"Shore-Club_Hero_1920x1080_V1-2.jpg","filesize":478989,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/white-claw\/shore-club\/attachment\/shore-club_hero_1920x1080_v1-2","alt":"","author":"72","description":"","caption":"","name":"shore-club_hero_1920x1080_v1-2","status":"inherit","uploaded_to":19446,"date":"2025-01-21 14:37:00","modified":"2025-01-21 14:37:00","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"White Claw \u2013 Shore Club","meta-description":"In the competitive hard seltzer market, White Claw needed to stand out \u2013 without a massive advertising budget. Enter: Shore Club. ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/Shore-Club_Hero_1920x1080_V1-2.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14704,"post_author":"57","post_date":"2022-03-17 17:50:22","post_date_gmt":"2022-03-17 17:50:22","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"688852320\",\"blockId\":\"ZrOKf3\",\"blockUniqueClass\":\"lazyblock-video-ZrOKf3\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eWhite Claw Hard Seltze\\u003c\\\/strong\\u003er, the nation\\u2019s number one-selling hard seltzer, is bringing something entirely new and different to the hard seltzer category with the launch of White Claw Surf. White Claw Surf is the first full flavor offering from the brand, meticulously crafted, with a collision of flavors for sensational refreshment.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cem\\u003e\\u201cWhite Claw Surf is the biggest news in seltzer since the original launch of White Claw\\u00ae,\\u201d\\u003c\\\/em\\u003e said \\u003cstrong\\u003eJohn Shea, Chief Marketing Officer, White Claw, U.S\\u003c\\\/strong\\u003e. \\u003cem\\u003e\\u201cWhite Claw\\u00ae Surf is a breakthrough new idea that combines full flavors with sensational refreshment and the incredible sessionability expected from White Claw. It is our next exciting addition and something completely new and different in the world of seltzer.\\u0022\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAvailable in a 12-can variety pack, each flavor is crafted using White Claw\\u00ae\\u2019s unique BrewPure process and is 5% ABV, 100 calories and gluten free.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eCitrus Yuzu Smash\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: A sensational collision of our signature lemon combined with exotic yuzu \\u2013 for a taste that\\u2019s unbelievable and uniquely White Claw\\u00ae Surf.\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eTropical Pomelo Smash\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: A complex blend of juicy pomelo \\u2013 grapefruit perfectly blended with a tropical combination of lime, orange and lemon.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eWatermelon Lime Smash\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: A collision of ripe watermelon with cold-pressed lime for a thirst-quenching taste that delivers sensational refreshment. \\u00a0\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eWildberry Acai Smash\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: A wave of refreshing ripe wild berries paired with the unique tartness of exotic acai \\u2013 for a sophisticated blend of complex flavors.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/li\\u003e\\n\\u003c\\\/ul\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo celebrate the launch of White Claw Surf, the brand launched an integrated campaign called \\u201cSurf Like No Other\\u201d in partnership with professional surfers\\u003cstrong\\u003e Ivy Miller, Hunter Jones\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eBlair Conklin\\u003c\\\/strong\\u003e to experience surf like never before. The surfers proved that it is possible to surf anywhere, from snowy hills and sand dunes to fountains, canals, rivers and lakes around the U.S. The Surf Tour series will be shared via the surfer\\u2019s social channels as well as the brand\\u2019s social channels starting on March 15\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eth\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Surf Tour will culminate at \\u003cstrong\\u003eSouth by Southwest\\u003c\\\/strong\\u003e (\\u003cstrong\\u003eSXSW\\u003c\\\/strong\\u003e), where White Claw is the official hard seltzer. White Claw Surf will be front and center throughout SXSW, surrounding events and with a custom White Claw Surf House from March 17 \\u2013 March 19 2022.\\u00a0 Attendees will be among the first to experience White Claw Surf as well as hear from the Surf Tour athletes with an exclusive panel on the future of surf.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eConsumers can follow along the Surf Like No Other campaign and share their Surf tasting experience using #WhiteClawSurf.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Zu28IT\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zu28IT\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22White%20Claw%20Surf%20Athletes%22,%22caption%22:%22%22,%22id%22:14706,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14706%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/White-Claw-Surf-Athletes.png%22%7D\",\"blockId\":\"Z1U9YUl\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z1U9YUl\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22White-Claw-Surf-VP-Lineup-1%22,%22caption%22:%22%22,%22id%22:14716,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14716%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/White-Claw-Surf-VP-Lineup-1.png%22%7D%7D%5D\",\"blockId\":\"Z1iGTX1\",\"blockUniqueClass\":\"lazyblock-carousel-Z1iGTX1\"} \/-->","post_title":"Surf Like No Other","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"surf-like-no-other","to_ping":"","pinged":"","post_modified":"2022-03-17 17:50:58","post_modified_gmt":"2022-03-17 17:50:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14704","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16509,"post_author":"61","post_date":"2023-05-16 09:32:21","post_date_gmt":"2023-05-16 08:32:21","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday the nation\u2019s number one-selling hard seltzer, \\u003c\/span\\u003e\\u003cb\\u003eWhite Claw\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, is launching a new global integrated campaign, \\u003c\/span\\u003e\\u003cb\\u003eThe Next Wave in Town\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e with the ambition to build the brand and drive awareness.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will launch first in the UK and the hard seltzer brand worked with global agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to develop the campaign, looking to hero people who are making waves in areas where others see none. Embodying the refreshing, pioneering attitude that drives White Claw, the campaign champions those who share the same attitude never standing still and always looking to experience something new, and find interesting and innovative ways to do things.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith its triple-wave logo and refreshing taste, White Claw is challenging traditional alcoholic drinks across the globe. For something light and refreshing, there\u2019s not a lot to choose from in the existing alcoholic category, but White Claw has disrupted the beverage industry with its unique process and natural taste for unmatched refreshment.\u00a0 Building on the \u2018Bring The Wave\u2019 platform, the multi-channel campaign represents the next wave and further cements White claw\u2019s place as a market leader and a true pioneer.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLaunching with a partnership with Channel 4, the hero 30\u201d BVOD directed by renowned sports action director Simon Thussbas is visually as refreshing as the taste of White Claw itself. The work heroes those who are turning the city into a playground. Wakeboarding in canals, dancing on longboards,\u00a0\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eskimming fountains and soaring on wing-foils; they never stand still and never take the expected for an answer.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eMichael Dean, Marketing Director at Mark Anthony Brands UK\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cWe\u2019re incredibly excited to see Bring the Wave hit the UK shores this summer at exactly when White Claw drinkers are back outside socialising. Our integrated summer campaign will extend from media channels Channel4, paid social and video, and will turn up at some disruptive offline brand activations. So more consumers can experience White Claw\u2019s wave of refreshment.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eLaura Muse, Creative Director at VCCP added\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cDoing things differently and challenging the status quo is exactly how we love to come at problem. A product like White Claw, that is changing how people think about drinking, deserved a campaign that\u2019s active, energetic and fresh. It\u2019s a mindset we can all relate to and a vibe we can all get on board with.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWhite Claw aims to continue to grow the brand by creating and ownable associations when reaching new audiences like its association with board sports, while also integrating key product attributes such as its refreshing taste.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run from today on BVOD (Channel 4), Social and YouTube.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo see the latest from White Claw, follow @whiteclawuk on Instagram or visit uk.whiteclaw.com\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZoM9VB\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZoM9VB\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"825931323\",\"blockId\":\"ZxJY8z\",\"blockUniqueClass\":\"lazyblock-video-ZxJY8z\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"A product like White Claw, that is changing how people think about drinking, deserved a campaign that\u2019s active, energetic and fresh. 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\/-->","post_title":"The Next Wave in Town","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"white-claw-brings-the-next-wave-to-town","to_ping":"","pinged":"","post_modified":"2023-05-16 09:33:35","post_modified_gmt":"2023-05-16 08:33:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=16509","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13890,"post_author":"57","post_date":"2021-08-18 11:12:18","post_date_gmt":"2021-08-18 10:12:18","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eWhite Claw\\u003c\\\/strong\\u003e, the market leading Hard Seltzer, has appointed global integrated communications agency \\u003cstrong\\u003eVCCP\\u003c\\\/strong\\u003e to develop its worldwide creative campaigns following a competitive pitch process.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP will now assume the global creative campaign brief for White Claw across all of its key markets. The account will be run out of\\u003cstrong\\u003e VCCP London\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eVCCP New York\\u003c\\\/strong\\u003e.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eGisela Rule, Global Brand Director, White Claw\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cWe're excited for the evolution of the brand alongside new partners VCCP whose strong, exciting thinking, insights and creative work reflected the future direction of the White Claw brand.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJulian Douglas,\\u00a0Vice Chairman \\u0026amp; International CEO\\u00a0of VCCP Partnership:\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u0022White Claw is a dream win for the agency; they are the ultimate modern alcohol brand -category\\u00a0breaking, category leading and a true original. Like-minded, we share the same challenger\\u00a0brand philosophy at VCCP and we're thrilled to be joining forces to shake up\\u00a0the status quo even further.\\u00a0We can't wait to get stuck into matching\\u00a0their\\u00a0growth ambitions with our scale and innovative creativity.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAdrian Coleman, Group CEO and Founder of VCCP\\u00a0Partnership:\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u0022Since\\u00a0White Claw\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehit\\u00a0shelves in\\u00a02016, they have taken the world\\u00a0by storm.\\u00a0Launching the Hard Seltzer category globally and transforming the alcohol landscape as a whole. The\\u00a0growth they've experienced is staggering\\u00a0and\\u00a0we're incredibly excited to\\u00a0be partnering with\\u00a0them on their next chapter in delivering their ambitious global plans.\\u00a0The VCCP\\u00a0footprint is a perfect match for White Claw\\u2019s global growth ambitions.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWhite Claw has become a cultural phenomenon, leading the Hard Seltzer category in all markets that it operates in. 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