{"id":19441,"date":"2024-09-16T14:41:00","date_gmt":"2024-09-16T13:41:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19441"},"modified":"2025-05-21T14:45:28","modified_gmt":"2025-05-21T13:45:28","slug":"canon-club","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/canon\/canon-club","title":{"rendered":"Canon Club"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1IRC1G wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p><span style=\"font-weight: 400\">Today\u2019s imaging enthusiasts seek inspiration and community just as much as they seek the latest products. So, to reach them in a hyper-competitive, rapidly changing market, we worked with Canon to launch <\/span><b>Canon Club<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The bold and innovative membership programme connects, supports, and inspires creators at all stages of their journey. Members of Canon Club are empowered to pursue their passion with a blend of engaging content, exciting challenges, and exclusive benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400\">It has transformed passive customers into an engaged, thriving, creative community. Members actively share their work and collaborate, fostering deeper connections with the Canon brand. This engagement not only enhances customer satisfaction, but drives tangible business outcomes, with members spending more and returning to Canon more often.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-2gyJFb wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/CE_Canon_Club_Carousel_01_1080px.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/CE_Canon_Club_Carousel_01_1080px.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/CE_Canon_Club_Carousel_02_1080px-2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/01\/CE_Canon_Club_Carousel_02_1080px-2.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n     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<\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-19441","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["19436"],"client_id":"10209","hero_video":"","hero_image":{"ID":19442,"id":19442,"title":"CE_Canon_Club_Hero_1920x1080px_2 (1)","filename":"CE_Canon_Club_Hero_1920x1080px_2-1.jpg","filesize":1421130,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/canon\/canon-club\/attachment\/ce_canon_club_hero_1920x1080px_2-1","alt":"","author":"57","description":"","caption":"","name":"ce_canon_club_hero_1920x1080px_2-1","status":"inherit","uploaded_to":19441,"date":"2024-12-16 17:56:43","modified":"2024-12-16 17:56:43","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Canon Club","meta-description":"Today\u2019s imaging enthusiasts seek inspiration and community just as much as they seek the latest products. So, to reach them in a hyper-competitive, rapidly changing market, we worked with Canon to launch Canon Club. ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/CE_Canon_Club_Hero_1920x1080px_2-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":11003,"post_author":"3","post_date":"2017-05-30 14:44:44","post_date_gmt":"2017-05-30 13:44:44","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"217974469\",\"blockId\":\"21ggU1\",\"blockUniqueClass\":\"lazyblock-video-21ggU1\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-image-top-aligned {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%2220170429_David_Bergman_Zoe_Kravitz_Canon_0834%22,%22caption%22:%22%22,%22id%22:11006,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11006%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/20170429_David_Bergman_Zoe_Kravitz_Canon_0834.jpg%22%7D\",\"text\":\"\\u003cp\\u003eAs part of their 2017 brand repositioning\\u003ca href=\\u0022https:\/\/www.vccp.com\/en-gb\/work\/canon\/live-for-the-story\\u0022\\u003e\u00a0\u2018Live for the story\u2019\\u003c\/a\\u003e, Canon recognised they needed to inspire and engage the iPhone photography generation (16-35 year olds) who had previously found the brand inaccessible or irrelevant.\\u003cbr \/\\u003e\\u003cbr \/\\u003eVCCP designed an activation that would encourage (and potentially reward) our target audience for exploring the concept of what \u201cliving for the story\u201d meant. We focused on behaviour close to our audience\u2019s hearts \u2013 sharing stories on Instagram. Showing that Canon celebrated stories of all kind no matter what device you took them on, was a tactic leveraged to bring new people into the ecosystem, with the long-term ambition of converting them to customers.\\u003c\/p\\u003e\\n\\u003cp\\u003eSo in May 2017, we launched a pan-European influencer-lead 10-week activation with model, actress and world-famous storyteller Zoe Kravitz named \u2018365 Days of Summer\u2019. The campaign encouraged people to share their stories of summer on Instagram using the hashtag #liveforthestory, for the chance to chase summer around the world for a whole year \u2013 365 days.\\u003c\/p\\u003e\",\"blockId\":\"8YpoY\",\"blockUniqueClass\":\"lazyblock-two-column-text-image-top-aligned-8YpoY\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2220170429_David_Bergman_Zoe_Kravitz_Canon_1078%22,%22caption%22:%22%22,%22id%22:11005,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11005%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/20170429_David_Bergman_Zoe_Kravitz_Canon_1078.jpg%22%7D\",\"blockId\":\"1rgeg\",\"blockUniqueClass\":\"lazyblock-image-full-width-1rgeg\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eDuring the 10 week period, Canon distributed 90 unique pieces of social content across their owned channels, supported by over 115 influencers across 19 markets, resulting in 67,000 uses of the hashtag, 16,606 competition entries, 70,000 new fans of Canon\u2019s European Instagram pages and 1 incredibly overwhelmed winner from Portugal!\\u003cbr \/\\u003e\\u003cbr \/\\u003eMoreover, we smashed Canon\u2019s engagement targets by delivering an average engagement rate of 15.4% on Facebook (vs a target of 2%), 17.2% on Instagram (vs a target of 11%) and 0.6% click-through rate (vs a target of 0.3%) on Snapchat.\\u003cbr \/\\u003e\\u003cbr \/\\u003eAs all results were based on targeted paid media (meaning that only audiences between 16-35 were served Canon\u2019s content) we were able to prove that the very audience they had failed to engage previously, were highly engaged with our campaign. In addition to the social results, lifestyle titles such as MTV Europe, Vogue, Cosmopolitan and Wonderland magazine backed the campaign resulting in an estimated PR reach of 313 million, cementing further brand relevance amongst this trend-focused youth audience.\\u003c\/p\\u003e\",\"quote\":\"So how did it do?\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%2220170429_David_Bergman_Zoe_Kravitz_Canon_1567%202%22,%22caption%22:%22%22,%22id%22:11004,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11004%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/20170429_David_Bergman_Zoe_Kravitz_Canon_1567-2.jpg%22%7D\",\"blockId\":\"31vDL\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-31vDL\"} \/-->","post_title":"365 Days of Summer","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"365-days-of-summer","to_ping":"","pinged":"","post_modified":"2021-08-02 15:32:28","post_modified_gmt":"2021-08-02 14:32:28","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11003","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11010,"post_author":"1","post_date":"2017-05-30 14:53:50","post_date_gmt":"2017-05-30 13:53:50","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"287108552\",\"blockId\":\"1HI4m0\",\"blockUniqueClass\":\"lazyblock-video-1HI4m0\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eTheir convenience, their ability to think for us, and the way in which they make life easier is what makes them all the more desirable. But, this has caused an unwanted and unprecedented challenge to the camera category. And where we have seen an obvious increase in smartphone sales, cameras have fallen sharply, leaving the retail sector focussing its energy and investment in phones and other other similar technologies.\\u003c\/div\\u003e\\n\\u003cp\\u003e\\u003cbr \/\\u003eCanon saw their buyers falling out of love with the category, as their products were being\u00a0were being over-casted by new technologies in the retail space. They also faced a constant challenge in the manner in which their products are presented in store. Principally, their products are sold through on and offline mass and independent resellers, meaning that Canon have no control over their brand and are not able to create brand consistency from store to store, or reflect the premium flair that they want to.\\u003c\/p\\u003e\",\"quote\":\"It\u2019s no big headline that smartphones are dominating the way we live of our lives.\",\"blockId\":\"Z1ecwW7\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1ecwW7\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image56%22,%22caption%22:%22%22,%22id%22:11018,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11018%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image56.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image58%22,%22caption%22:%22%22,%22id%22:11017,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11017%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image58.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image69%22,%22caption%22:%22%22,%22id%22:11016,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11016%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image69.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image66%22,%22caption%22:%22%22,%22id%22:11015,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11015%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image66.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image68%22,%22caption%22:%22%22,%22id%22:11014,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11014%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image68.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"GlV0K\",\"blockUniqueClass\":\"lazyblock-carousel-GlV0K\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cdiv\\u003eYears of a \u2018build it and they will come\u2019 mentality has meant that as bottom-line pressure increased, price and promotion became the default response.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eWe saw the need to behave as the market leader, not simply through product, but through shopper insight and commercial acumen too, to show retail partners the growth opportunities that can be derived from shopper needs, rather than purely through range.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003e\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eWe conducted a multi-market retail audit and developed a category leading Shopper Journey Program to build best in class insight on their needs, behaviours, barriers and triggers.\u00a0\\u003c\/div\\u003e\\n\\u003cdiv\\u003eThe clearest insight from our work was that the shopper experience was hampering the customer\u2019s experience and therefore limiting trade. This was down to multiple factors from poor navigation, lack of segmentation, lack of inspiration and lack on information. All of which were resulting in the failure of the retail in converting shoppers successfully.\u00a0\\u003c\/div\\u003e\\n\\u003cp\\u003eThis fuelled a retail brand re-skin in 2017 and a host of growth driver programs which are currently progressing to live market trials.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eAs part of the global communications strategy for Canon, we designed the Retail Brand Design system toolkit. We utilised the iconic semiotics of the brand to ensure that the brand was represented consistently across every touch-point and to make sure it achieves immediate recognition, maximum disruption and clear recall. The system is designed to drive conversion in a range of scenarios from stand alone to seasonal campaigns and NPD launches.\\u003c\/p\\u003e\",\"quote\":\"Historically, the camera market has never had to work hard for sales.\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22image70%22,%22caption%22:%22%22,%22id%22:11020,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11020%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/image70.jpg%22%7D\",\"blockId\":\"1VrbJc\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1VrbJc\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eThe system was also designed to be simple and efficient\u00a0 so that it can be used and rolled out by all local markets and general managers.\\u003c\/h4\\u003e\",\"blockId\":\"DUYq5\",\"blockUniqueClass\":\"lazyblock-text-full-width-DUYq5\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3E2017%20saw%20the%20roll-out%20of%20this%20system%20across%20all%20retail%20channels%20from%20digital%20to%20mass%20and%20specialist.%20Beginning%20with%20core%20performance%20outlets,%20all%20new%20store%20upgrades%20are%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3Enow%20being%20launched%20in%20this%20new%20model%20and%20Canon%20is%20now%20delivering%20on%20one%20coherent%20brand%20experience%20across%20its%20stores%20and%20converting%20shoppers%20successfully.%C2%A0%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z12jl6N\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z12jl6N\"} \/-->","post_title":"Live for the story","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"canon-lfts-retail","to_ping":"","pinged":"","post_modified":"2021-08-02 15:32:17","post_modified_gmt":"2021-08-02 14:32:17","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11010","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11032,"post_author":"3","post_date":"2018-07-23 15:09:05","post_date_gmt":"2018-07-23 14:09:05","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"281401810\",\"blockId\":\"1dAxDI\",\"blockUniqueClass\":\"lazyblock-video-1dAxDI\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThis summer marks one year since we helped reposition Canon under the 'Live for the story' platform. So to help deepen the connection with a younger generation of storytellers, we have launched \u2018What\u2019s your next first?\u2019. The new campaign sees Canon challenge elite Parkour athletes, \\u003ca href=\\u0022https:\/\/www.storror.com\/\\u0022\\u003eStorror\\u003c\/a\\u003e, to cross from Europe into Asia by any means possible.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Parkour athletes filmed the adventure themselves, free-running across a series of landmarks including Istanbul\u2019s Galata Bridge, the domed rooftops near S\u00fcleymaniye, culminating with a leap onto the roof of a passenger ferry carrying them across the Bosphorus Strait, to the cargo seaport of Haydarpa\u015fa on the Asian side of the city.\\u003cbr \/\\u003e\\u003cbr \/\\u003eUsing moving vehicles, trains and boats as stepping stones, Storror\u2019s adrenaline fuelled adventure was filmed using a selection of Canon equipment, such as the award-winning EOS M50, EOS 5D Mark IV and a EOS C200 cinema camera.\\u003c\/p\\u003e\",\"quote\":\"Filmed in the historic city of Istanbul, the campaign is designed to inspire customers to try a new experience for the first time, and to capture it on a Canon.\",\"blockId\":\"Z27zMvD\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z27zMvD\"} \/-->\n\n<!-- wp:lazyblock\/image-grid {\"bottom-right-image\":\"%7B%22alt%22:%22%22,%22title%22:%22summer-hero-train-jump-storror%202%22,%22caption%22:%22%22,%22id%22:11039,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11039%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/summer-hero-train-jump-storror-2.jpg%22%7D\",\"top-right-image\":\"%7B%22alt%22:%22%22,%22title%22:%22summer-hero-rooftop-storror%202%22,%22caption%22:%22%22,%22id%22:11040,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11040%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/summer-hero-rooftop-storror-2.jpg%22%7D\",\"left-tall-image\":\"%7B%22alt%22:%22%22,%22title%22:%22summer-hero-containers-storror%202%22,%22caption%22:%22%22,%22id%22:11041,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=11041%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/summer-hero-containers-storror-2.jpg%22%7D\",\"blockId\":\"ZsSKeI\",\"blockUniqueClass\":\"lazyblock-image-grid-ZsSKeI\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eNot only was this challenge a world-first, but it was also a remarkable feat of human endurance, skill and agility which aims to inspire others to try something new.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"OUYXn\",\"blockUniqueClass\":\"lazyblock-text-full-width-OUYXn\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22text%22:%22%3Cp%3EBuilding%20on%20their%20successful%20Live%20For%20The%20Story%20brand%20proposition,%20the%20company%20hopes%20the%20adrenaline-fuelled%20video%20resonates%20with%20its%20customers,%20and%20encourages%20them%20to%20experience%20something%20new%20with%20a%20Canon%20camera.%3C\/p%3E%22%7D,%7B%22text%22:%22%3Cp%3ECanon%20Europe%E2%80%99s%20fully%20integrated%20campaign%20will%20run%20across%20Europe%20from%20Monday%2025th%20June%20in%20a%20variety%20of%20channels%20including:%20Print,%20Digital,%20Social,%20PR,%20VOD,%20CRM%20and%20In-store\/retail.%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z1ygEBX\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1ygEBX\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22video-source%22:%22vimeo%22,%22video-id%22:%22285092024%22%7D,%7B%22video-id%22:%22285092192%22,%22video-source%22:%22vimeo%22%7D,%7B%22video-id%22:%22281403668%22,%22video-source%22:%22vimeo%22%7D%5D\",\"arrow-controls\":true,\"blockId\":\"YtxnY\",\"blockUniqueClass\":\"lazyblock-carousel-YtxnY\"} \/-->","post_title":"What's your next first?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"storror","to_ping":"","pinged":"","post_modified":"2022-06-29 16:09:59","post_modified_gmt":"2022-06-29 15:09:59","post_content_filtered":"","post_parent":10209,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=11032","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/19441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}