{"id":19414,"date":"2024-12-05T13:44:52","date_gmt":"2024-12-05T13:44:52","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19414"},"modified":"2024-12-05T13:44:52","modified_gmt":"2024-12-05T13:44:52","slug":"familiar-but-different","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/pepsico\/familiar-but-different","title":{"rendered":"Familiar, But Different"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"lazyblock-video-Z1asT9P wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1035610690?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZXwCFV wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>PopCorners<\/b><span style=\"font-weight: 400\">, the air-popped corn snack, is targeting global audiences with a new brand platform, launching today, to introduce snackers around the world to a <\/span><i><span style=\"font-weight: 400\">\u2018Familiar, But Different\u2019<\/span><\/i><span style=\"font-weight: 400\"> experience.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is the first global brand campaign from the <\/span><b>PepsiCo<\/b><span style=\"font-weight: 400\">-owned snack and was created in partnership with <\/span><a href=\"https:\/\/www.vccp.com\/\"><b>VCCP<\/b><b>. <\/b><span style=\"font-weight: 400\">W<\/span><\/a><span style=\"font-weight: 400\">hilst PopCorners was established in the US and launched a memorable Superbowl spot last year, this new campaign introduces consumers in Australia, Brazil, Mexico, &amp; more to the popped corn chips.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new brand platform targets Millennial and Gen Z audiences who, while desperate to try new things, also crave comfort and reliability. <\/span><i><span style=\"font-weight: 400\">\u2018Familiar, But Different\u2019<\/span><\/i><span style=\"font-weight: 400\"> positions PopCorners as something adventurous while not completely unknown &#8211; a magic unicorn of snacks.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign was built as a series of six-second social-first assets, that will be served sequentially to create multiple moments for the brand to tell the familiar but different story. The unexpected AV films sees a couple on a sofa tasting PopCorners and being transformed with each bite changing something about &amp; around them &#8211; Familiar, But Different each time &#8211; shrinking, floating in space or suddenly growing a beard. It was crafted by internationally renowned, award-winning director Henry Littlechild from Darling who is well known for his humourous approach to ads for clients including BMW and Doritos. Littlechild and Darling worked with VCCP\u2019s global content creation studio <\/span><b>Girl&amp;Bear<\/b><span style=\"font-weight: 400\"> to bring the campaign to life.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Founded in New York in 2010, PopCorners has become known for its unique fusion of popcorn with the texture of a chip, creating an air-popped snack that offers a lighter, healthier alternative to traditional chips. While being never fried, the brand is intentionally making its \u2018better-for-you\u2019 more accessible to a broader mainstream audience.<\/span><\/p>\n<p><b>Atif Sultan,\u00a0 Global Brand Director at PopCorners, <\/b><span style=\"font-weight: 400\">said: \u201cPopCorners is truly a challenger within the category, a one-of-a-kind snack that stands in a space all its own. It was essential to pair it with a creative idea that builds a distinctive world, giving PopCorners a position that not only highlights its uniqueness but also its comforting familiarity.\u201d\u00a0<\/span><\/p>\n<p><b>Mark Orbine, Executive Creative Director at<\/b><b> VCCP <\/b><span style=\"font-weight: 400\">added: \u201d<\/span><span style=\"font-weight: 400\">Popcorners are a combination of popcorn and crisp. They are a familiar snack, but are also totally different. We needed an idea that brought this to life and that would capture people\u2019s attention and <\/span><span style=\"font-weight: 400\">imagination. The campaign is a true celebration of the wonderful snack, showing its uniqueness and telling its familiar but different story in a disruptive way.\u201c<\/span><\/p>\n<p><span style=\"font-weight: 400\">Launching today, the campaign will run during 2024 and throughout 2025 across social media, print, influencer channels, OOH, DOOH, and sampling across multiple markets starting in Australia, Brazil, Mexico, Canada, and the Netherlands.\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1lKkbH wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        PopCorners is truly a challenger within the category, a one-of-a-kind snack that stands in a space all its own. \n        <cite>Atif Sultan,\u00a0 Global Brand Director at PopCorners<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-19414","work","type-work","status-publish","hentry"],"acf":{"client_id":"19419","capability_ids":["988"],"hero_video":"","hero_image":{"ID":19417,"id":19417,"title":"30_PopCorners_StillSelect_03.1000_Hero Image","filename":"30_PopCorners_StillSelect_03.1000_Hero-Image.jpg","filesize":1551360,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/pepsico\/familiar-but-different\/attachment\/30_popcorners_stillselect_03-1000_hero-image","alt":"","author":"64","description":"","caption":"","name":"30_popcorners_stillselect_03-1000_hero-image","status":"inherit","uploaded_to":19414,"date":"2024-12-04 17:08:29","modified":"2024-12-04 17:08:29","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"PopCorners and VCCP launches first global campaign to capture curiosity with a \u2018a twist","meta-description":"PopCorners and VCCP launches first global campaign to capture curiosity with a \u2018a twist","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/12\/30_PopCorners_StillSelect_03.1000_Hero-Image-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17371,"post_author":"57","post_date":"2023-09-07 14:54:03","post_date_gmt":"2023-09-07 13:54:03","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWalkers, \\u003c\/span\\u003e\\u003ca href=\\u0022http:\/\/www.walkers.co.uk\/mostloved\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBritain\u2019s most loved crisps\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and creative a\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003egency of record, VCCP London have today launched a new brand campaign which heroes British farmers and the glorious roots of their much loved crisps, to demonstrate the love and care that goes into growing their potatoes to make their delicious crisps.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eShowing farm to crisp packet, the campaign aims to celebrate the humble spud, and the British farmers that grow them. Walkers are sharing the love for the sustainably grown, 100% British potatoes\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e which make their crisps so delicious, while giving a humorous nod to how they\u2019re consumed.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe integrated campaign features a hero 30\u201d TVC which depicts real Walkers potato farmers on a real Walkers farm showing how they care for their crops, soundtracked by Frankie Goes to Hollywood\u2019s number one hit \u2018The Power of Love\u2019. The film then flips the script with a cheeky take on the provenance-based TV ad, contrasting the beautiful romanticised depiction of farming with the down to earth, idiosyncratic ways in which people love to devour their tasty crisps, making sure they get to every last crumb.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMarking a new creative direction for the brand, OOH and digital elements of the campaign juxtapose beautiful shots of Walkers farmers with the many locations and ways in which people snack on a bag of Walkers\u2019 crisps, making reference to its famous \\u003c\/span\\u003e\\u003cb\\u003e#CrispIN or #CrispOUT\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e brand platform.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1AVpqm\",\"blockUniqueClass\":\"lazyblock-text-full-width-1AVpqm\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"0B2IDccVsgk\",\"blockId\":\"2fLgub\",\"blockUniqueClass\":\"lazyblock-video-2fLgub\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign is also supported by a playful radio spot which shares how much Walkers farmers love their sustainably grown, 100% British potatoes. They love them, like they really, love them. And it\u2019s clear that the public love them too as we hear their crisp packets rustling and crumbs being polished off.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWalkers are working to show that there are many reasons to love Walkers and one of those is their commitment to British farmers and sustainable farming practices which in turn makes them the tastiest and best quality crisp around.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eRachael Smith, Senior Marketing Lead at Walkers \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \u201cWith taste the number one driver for snacking purchases, quality potatoes grown with love and care are crucial to delivering the great taste of Walkers crisps. With our latest campaign we wanted to showcase the partnership we have with our Walkers farmers to source our sustainably grown, 100% British potatoes to make Britain\u2019s most loved crisps.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eMatt Lloyd, Creative Director at\\u003c\/b\\u003e\\u003cb\\u003e VCCP \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \u201cWe're a nation of Walkers crisp lovers. Whether we're squashing them into a sarnie or up-ending a pack in public, we just can't get enough of them. But nobody really thinks very much about the humble potato. Until now. Step forward Gavin, Margaret, Emily and Tim. Real, genuine Walkers farmers, putting their 100% British potatoes on a pedestal, raising them up like newborns, and demonstrating the care, love and devotion that goes into every packet of scoffed-in-seconds Salt \\u0026amp; Vinegar.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe multichannel campaign will go live from tod\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eay until 7th November acr\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eoss TV, Radio, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDOOH and OOH, Social, Online and will also be supported by a PR campaign.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZdYcVz\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZdYcVz\"} \/-->","post_title":"We love potatoes, so you can love Walkers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"we-love-potatoes-so-you-can-love-walkers","to_ping":"","pinged":"","post_modified":"2023-09-07 14:54:04","post_modified_gmt":"2023-09-07 13:54:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17371","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15950,"post_author":"61","post_date":"2023-02-01 09:19:04","post_date_gmt":"2023-02-01 09:19:04","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eToday the nation\u2019s favourite crisps*, \\u003cstrong\\u003eWalkers,\\u003c\/strong\\u003e is launching the \u2018\\u003cstrong\\u003e\\u003cem\\u003eLove From Walkers\u2019\\u003c\/em\\u003e \\u003c\/strong\\u003ecampaign. With the help of its global agency of record, \\u003cstrong\\u003eVCCP London\\u003c\/strong\\u003e, the campaign takes the shape of a nationwide competition giving one lucky winner the chance to win \u00a3100,000** by finding the pinnacle of snacks - the \\u003cstrong\\u003eheart shaped crisp. \\u003c\/strong\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe \u2018\\u003cstrong\\u003e\\u003cem\\u003eLove From Walkers\u2019\\u003c\/em\\u003e \\u003c\/strong\\u003ecampaign has been created to bring levity and get the nation of crisp lovers to fall further in love with the much-loved crisps brand. As well as give them something to feel good about with the chance to win a cash prize.\\u003c\/p\\u003e\\n\\u003cp\\u003eTo drive awareness of the competition, Walkers and VCCP have created an array of OOH ads that mimics the look and feel of a reward poster. The posters have been strategically placed in major cities around the country such as London, Manchester, Birmingham and Leeds.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe \u201cguerilla-esque\u201d campaign is pushed even further across an array of train card panels which sees the reward posters travelling cross country through the West Midlands, South East and London.\\u003c\/p\\u003e\\n\\u003cp\\u003eMarking a new approach for the brand, Walkers has used atypical formats with the ambition of disrupting the everyday, creating an idea that brings the Walkers brand world to life in an eye-catching, memorable and distinct way.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe OOH creatives will feature three hero flavours, Ready Salted, Salt \\u0026amp; Vinegar and Cheese \\u0026amp; Onion. Posters will show the packets with the writing \u201c\\u003cem\\u003e\u00a3100,000 reward for a heart shaped crisp\\u003c\/em\\u003e\u201d, \u201c\\u003cem\\u003ePost a picture of your crisp on Instagram or Twitter with #LOVEFROMWALKERS\\u003c\/em\\u003e\u201d and \u201c\\u003cem\\u003eFollow \\u0026amp; tag us @Walkers_Crisps to enter the competition\\u003c\/em\\u003e\u201d written on each one.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eRachael Smith, Senior Marketing Manager at Walkers said: \\u003c\/strong\\u003e\\u003cem\\u003e\u201cJanuary is a notoriously dreary month for many, so we wanted to bring a little joy and levity to people\u2019s lives to start the year. \\u003c\/em\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cem\\u003e\u201cThrough our hunt for the best heart shaped crisp we aim to do exactly that, by sharing some of the love that we receive as the nation\u2019s most-loved crisps* - and give people the chance to win a life-changing prize while enjoying their favourite snack. Good luck!\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eTo enter, those that find a heart shaped crisp in their packet of Walkers***, need to capture a clear picture of the chosen crisp on a plain surface and share it on either Twitter or Instagram, tagging and following @walkers_crisps with the hashtag \\u003cstrong\\u003e#LoveFromWalkers\\u003c\/strong\\u003e for a chance to win.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe criteria for the winning entry ranges from how straight the two sloping sides are, to how symmetrical the two curves look, with judges critiquing each crisp to decide which naturally occurring heart shape takes the crown. After careful consideration, the owner of the best heart shaped crisp will be rewarded with \u00a3100,000.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eRoss Neil, Deputy Executive Creative Director at VCCP London \\u003c\/strong\\u003eadded: \\u003cem\\u003e\u201cThis Walkers campaign has been created to bring some joy to people across the country. We are excited to remind the nation of their most loved crisps and give them the opportunity to win a cash prize.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign runs today until 12th February and is being supported by a consumer PR campaign executed by PR agency, Splendid and a media campaign planned and delivered by media partner, OMD.\\u003c\/p\\u003e\\n\\u003cp\\u003eFor more information on the competition, please visit \\u003ca href=\\u0022https:\/\/www.competition.walkers.co.uk\/heart_shaped_crisp_hunt\\u0022\\u003ewww.competition.walkers.co.uk\/heart_shaped_crisp_hunt\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003e______\\u003c\/p\\u003e\\n\\u003cp\\u003e* For verification, see www.walkers.co.uk\/mostloved\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e*** Promotion includes all Walkers potato crisps, excluding Walkers Baked, Walkers Sensations and Walkers MAX\\u003c\/p\\u003e\",\"blockId\":\"BgyiE\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-BgyiE\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":15971,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-large\"><img src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-27-at-15.44.30-1024x580.png\" alt=\"\" class=\"wp-image-15971\" \/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are excited to remind the nation of their most loved crisps and give them the opportunity to win a cash prize\",\"quotee\":\"Ross Neil, Deputy Executive Creative Director at VCCP\",\"blockId\":\"1KY7Eb\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1KY7Eb\"} \/-->\n\n<!-- wp:image {\"align\":\"center\",\"id\":15972,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image aligncenter size-full\"><img src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/01\/West-Midlands-323s-TCP.png\" alt=\"\" class=\"wp-image-15972\" \/><\/figure>\n<!-- \/wp:image -->","post_title":"Love From Walkers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"love-from-walkers","to_ping":"","pinged":"","post_modified":"2023-02-17 18:19:56","post_modified_gmt":"2023-02-17 18:19:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15950","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17482,"post_author":"57","post_date":"2023-09-18 14:34:15","post_date_gmt":"2023-09-18 13:34:15","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eDoritos\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and their UK agency \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e are today launching their largest ever integrated campaign for Doritos Dippers. Kicking off with an \u2018unBRIElievable\u2019 stunt to celebrate National Guacamole Day (September 16th) which is a key ingredient of any bowl of Next Level Nachos, the campaign marks the first piece of work created with VCCP including their PR and content agency \\u003c\/span\\u003e\\u003cb\\u003eGood Relations\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, global production studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eVCCP Prague\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDoritos Dippers are designed to be thicker and crunchier* - so they don\u2019t go soggy or break when carrying serious weights of cheese, guacamole and salsa. To match this fully-loaded ambition, VCCP turned the dial up to 11, creating a next level campaign for Next Level Nachos - cue smoke, dinosaurs and a towering stack of mouthwatering nachos in an OTT movie-inspired film and a huge PR stunt.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDoritos challenged Good Relations to bring the Next Level Nachos proposition to life and they responded by building the ultimate test in extreme conditions and created a giant mountain of nachos measuring 16ft wide and 14ft high at the home of Britain\u2019s favourite cheese, Cheddar Gorge. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSpecially trained stunt pilots manoeuvred a helicopter over the nacho mountain, before lifting a massive 4ft nacho covered in piping hot cheese to a lofty 49ft, setting a new world record for the world\u2019s highest ever cheese pull.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCheese pulls have become a viral trend on TikTok, with \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.tiktok.com\/discover\/Cheese-Pulls?lang=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003echeese pull videos receiving over 1.5 billion views to date\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. PR and content agency, Good Relations curated the cheesy moment for Doritos after new research of over 2000 Brits carried out for the campaign, revealed that over a quarter of Brits (27%) have tried a cheese pull themselves, reaching an average of 13.4 centimetres in length (much shorter than the new world record of 49ft).\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe record-breaking stunt was captured in a film which will be shared across Dorito\u2019s social platforms and PR as part of Doritos\u2019 Next Level Nachos campaign.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"dIpkz\",\"blockUniqueClass\":\"lazyblock-text-full-width-dIpkz\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"864743636\",\"blockId\":\"Z16VrOA\",\"blockUniqueClass\":\"lazyblock-video-Z16VrOA\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe integrated campaign features film content from VCCP London who used photographer Scott Grummett to shoot mouth watering, dynamic crops of delicious, fully loaded nachos crafted with Doritos Dippers. Inspired by epic movie trailers, they then worked with VCCP Prague and Girl\\u0026amp;Bear to develop playful CG animations to further elevate nachos to the next level featuring helicopters, velociraptors and even a dragon! Iconic VO artist, Redd Pepper, was chosen to deliver the campaign message and give the bold visuals even more energy and a cinematic tone.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eRob Pothier, Senior Marketing Manager at Doritos\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \\u0022\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis is nacho everyday stunt, this is a Doritos world record to celebrate National Guacamole Day. The day may not be celebrated by everyone, but this is our cup final, our Christmas and our New Year rolled into one. The cheese pull was an epic display of Doritos taking nachos to the next level.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e This is as gouda as it gets.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eMatt Lloyd, Creative Director at VCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cNational Guacamole Day is the perfect time to launch an epic integrated campaign to celebrate Doritos\u2019 Next Level Nachos and taking inspiration from movie trailers with helicopters, velociraptors and an iconic voiceover to boost the drama and match the crunch delivered by Doritos Dippers.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eLiam Maguire, Executive Director at Good Relations\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003epart of the VCCP Group,\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \u201cBrave stunts like this take braver clients. The team at Doritos took a punt on this bonkers idea because of their natural challenger spirit and desire to want to disrupt at every turn. It\u2019s been an epic journey and the final film, stunt, creative and media execution is next level.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run across AV, D\/OOH, social, digital and retail until 29th October with media planning and buying carried out by \\u003c\/span\\u003e\\u003cb\\u003eMG OMD\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"21pjCh\",\"blockUniqueClass\":\"lazyblock-text-full-width-21pjCh\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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