{"id":19310,"date":"2024-11-06T14:34:03","date_gmt":"2024-11-06T14:34:03","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19310"},"modified":"2024-11-06T14:53:26","modified_gmt":"2024-11-06T14:53:26","slug":"cadbury-christmas-advent","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/cadbury-christmas-advent","title":{"rendered":"Cadbury Christmas Advent"},"content":{"rendered":"<div class=\"lazyblock-video-1wGkcw wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1026147719?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZfJjGf wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>Cadbury<\/b><span style=\"font-weight: 400\">, in partnership with its agency of record <\/span><a href=\"https:\/\/www.vccp.com\/\"><b>VCCP London<\/b><\/a><span style=\"font-weight: 400\"> has today launched a new integrated campaign designed to capture the true spirit of Christmas while celebrating special moments and diverse holiday traditions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This out of home-led campaign marks the first time in years that Cadbury has released a campaign specifically centred around the beloved advent calendar, aiming to make Cadbury a part of everyone&#8217;s countdown to Christmas. Whether it\u2019s the warmth of a family Christmas, a lively &#8220;friendsmas\u201d, or the magic of a children&#8217;s nativity play, the campaign recognises the unique ways people come together to celebrate the festive season.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cadbury is unwrapping the festive spirit with 24 unique out of home executions, each representing a day of the Cadbury advent calendar. Recognising that families and friends all countdown Christmas in their own special ways, VCCP sought to capture these various traditions by asking people what they\u2019re counting down to this holiday season. The result is a series of ads filled with real-life moments, transforming the traditional countdown into a joyful celebration of Christmas. From placing the final sparkling ornament on the Christmas tree, gathering around a mouthwatering family roast, sharing a sweet moment with a snowman, to the playful chaos of family charades, each execution captures the magic of those heartwarming holiday moments.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The real-life snapshots have also made their way into a heartwarming social and YouTube campaign. As November unfolds, the campaign builds excitement, mirroring the anticipation of opening that very first door of the Cadbury Advent Calendar on December 1st. It\u2019s more than a countdown, it\u2019s a celebration of all the little moments that make Christmas special.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The campaign aims to promote the iconic Cadbury Dairy Milk chocolate advent calendar, which holds the top spot as the number one SKU in its category. Each calendar features 24 doors, each concealing a delicious treat made with Cadbury\u2019s world-famous chocolate. From the first of December through Christmas Eve, each opening reveals a mouth-watering piece of milk chocolate, transforming the daily countdown into a sweet celebration.<\/span><\/p>\n<p><b>Nicole Partridge, Brand Manager at Cadbury<\/b><span style=\"font-weight: 400\">, said: \u201cThis year, we wanted to celebrate the unique heart-warming and funny moments that people across the UK look forward to each Christmas and highlight counting down to these with a Cadbury advent calendar. Counting down can be as exciting as Christmas day itself with so many moments of connection and fun to look forward to. This campaign is all about making those beloved Christmas memories even more special with a little piece of Cadbury each day!\u201d\u00a0<\/span><\/p>\n<p><b>Frances Leach, Creative Director at VCCP London,<\/b><span style=\"font-weight: 400\"> said: \u201cPlaying Pie Face after Christmas dinner, for me, is the best bit of Christmas. When else can I legitimately deliver a face full of spray cream to a family member? Our new Cadbury Advent Calendar campaign acknowledges that the \u2018thing\u2019 we are counting down to is often deeply personal. So we created 24 unique executions, one for each day of advent, celebrating the public\u2019s favourite Christmas moments using real family photos.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign will run across OOH, social and YouTube until 30th November across the UK and ROI. \u201cAdvent\u201d was brought to life with the help of VCCP\u2019s global content creation studio, Girl&amp;Bear, with media led by<\/span><b> Publicis Media<\/b><span style=\"font-weight: 400\">, owned channels by <\/span><b>Elvis<\/b><span style=\"font-weight: 400\">, and PR and influencer content led by <\/span><b>Ogilvy<\/b><span style=\"font-weight: 400\">. <\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1aQSzk wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Our new Cadbury Advent Calendar campaign acknowledges that the \u2018thing\u2019 we are counting down to is often deeply personal. So we created 24 unique executions, one for each day of advent, celebrating the public\u2019s favourite Christmas moments using real family photos \n        <cite>Frances Leach, Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z27fwHz wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source 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<\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-19310","work","type-work","status-publish","hentry"],"acf":{"client_id":"10225","capability_ids":["988"],"hero_video":"","hero_image":{"ID":19321,"id":19321,"title":"1","filename":"1.png","filesize":3536592,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1.png","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/cadbury-christmas-advent\/attachment\/1-6","alt":"","author":"64","description":"","caption":"","name":"1-6","status":"inherit","uploaded_to":19310,"date":"2024-11-06 09:57:44","modified":"2024-11-06 09:57:44","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Cadbury launches its first-ever advent campaign with VCCP London to celebrate the beloved ritual counting down to Christmas ","meta-description":"Cadbury launches its first-ever advent campaign with VCCP London to celebrate the beloved ritual counting down to Christmas ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/11\/1-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":18838,"post_author":"64","post_date":"2024-07-23 15:19:58","post_date_gmt":"2024-07-23 14:19:58","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today launched a new Gen-AI powered tool named \u2018My Cadbury Era\u2019 which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBuilding on the Yours For 200 Years campaign, which celebrates Cadbury\u2019s 200th anniversary and its long-standing relationship with the British public, VCCP\u2019s digital experience agency \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has created the free tool to let people place themselves at the heart of Cadbury history.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eUsers upload a selfie and select their Era from one of seven classic Cadbury ads, along with options to determine how they would like to be represented, and the tool then recreates the image featuring their likeness. In keeping with Cadbury generosity, participants are automatically entered into a prize draw to win \u00a3200.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe activation is being supported by a social and D\/OOH campaign, and Cadbury has also partnered with influencers to help demonstrate how the tool works and share their posters.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003ePhil Warfield, Marketing Director at Cadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201c\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe started off our 200 years celebrations by asking the public to go into their family albums and share photographs of themselves with Cadbury over the years. Now we are inviting the public to be a part of our posters, developing a tool that celebrates not only the rich heritage of Cadbury but also our relationship with the public.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eUsing AI image inference on the original archive adverts, and combining the power of Stable Diffusion with the creativity and expertise of the team who developed the tool allowed for the reimagining of historic posters in a way that felt true to Cadbury.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP and Cadbury worked with a leading LGBTQ+ charity and members of Mondel\u1ebdz International\u2019s diversity and inclusion network to ensure the activation is as inclusive as possible.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJonny Goodall, Chief Design Officer at Bernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cMy Cadbury Era is a product of human design and creativity which was boosted by Gen-AI technology to make something that wasn\u2019t previously possible - using cutting edge techniques to bring something from the archives up to date and into a modern environment.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018My Cadbury Era\u2019 was brought to life with the help of VCCP\u2019s global content creation studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e with media led by\\u003c\/span\\u003e\\u003cb\\u003e Publicis Media\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, owned channels by \\u003c\/span\\u003e\\u003cb\\u003eElvis\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and PR and influencer content led by \\u003c\/span\\u003e\\u003cb\\u003eOgilvy\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo create your own \u2018My Cadbury Era\u2019 poster, visit the website at \\u003c\/span\\u003e\\u003ca href=\\u0022http:\/\/myera.cadbury.co.uk\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emyera.cadbury.co.uk\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"quote\":\"My Cadbury Era is a product of human design and creativity which was boosted by Gen-AI technology \",\"quotee\":\"Jonny Goodall, Chief Design Officer at Bernadette\",\"blockId\":\"ZBLWrh\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZBLWrh\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"988865408\",\"blockId\":\"Z15tzz2\",\"blockUniqueClass\":\"lazyblock-video-Z15tzz2\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%222-4%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/07\/2-4.png'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/07\/2-4-300x169.png%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/07\/2-4-300x169.png%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/07\/2-4-1024x576.png%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/07\/2-4-768x432.png%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/07\/2-4-1536x864.png%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/07\/2-4.png%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:18849,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=18849%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/07\/2-4.png%22,%22sizes%22:%22%22%7D%7D%5D\",\"blockId\":\"NY0QP\",\"blockUniqueClass\":\"lazyblock-carousel-NY0QP\"} \/-->","post_title":"My Cadbury Era","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"my-cadbury-era","to_ping":"","pinged":"","post_modified":"2024-08-09 16:01:18","post_modified_gmt":"2024-08-09 15:01:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18838","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17642,"post_author":"64","post_date":"2023-11-20 12:14:04","post_date_gmt":"2023-11-20 12:14:04","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"886408912\",\"blockId\":\"Z2uQwEO\",\"blockUniqueClass\":\"lazyblock-video-Z2uQwEO\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand its global agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today launched a new campaign to announce the return of Cadbury Dairy Milk Coins for this Christmas.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAfter almost a decade away from UK shelves, this Christmas Cadbury brought back their iconic Dairy Milk Chocolate Coins and are celebrating their return with a fully integrated campaign which is a no holds barred celebration of getting over excited about Christmas.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo kick off the campaign, Cadbury \\u0026amp; VCCP London unveiled a special build billboard in Leeds, created by brand experience agency Energy, which features a poster that Cadbury just couldn't stop adding decorations to. Premature Christmas excitement spills out of the poster as baubles and fairy lights take over the whole building.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Dairy Milk Coins also tracked down three homes where the occupants just can\u2019t wait to decorate for Christmas and who always go overboard. Cadbury helped them to make their homes extra Christmassy with special Cadbury Coins lights and captured the results for social media, with filming taking place in October way ahead of time!\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis is complemented by an innovative triptych of OOH ads which sees tinsel, glitter and Christmas decorations bursting out from the Cadbury Coins ad and spilling over into neighbouring, much more seasonally appropriate ads. Social assets follow a similar theme with unapologetically unconstrained Christmas excitement bursting out from Cadbury Dairy Milk Coin ads.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eCaroline Rawlings, Creative Director at VCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \u201cYou all know the ones, the people who just. Can't. Wait. For Christmas. Who are bursting with tinsel and jingle bells before we've even finished trick or treating. Well this year that was Cadbury. Bless 'em. But you can't blame them, Coins have been off shelves for ten years, can you believe it? Their return is a bigger deal than the nose on that reindeer fella. Coins are icons of Christmas. So sure, the leaves have barely left the trees, but Coins are back, bring on Christmas and all the tinsel, baubles and fairylights you can possibly carry. This was just a delight of a campaign to work on with a team of excellent people who made having meetings about how much tinsel was too much tinsel in August actually beyond palatable\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run across D\/OOH, social, print and digital until 17th December and will be supported by owned channel activity by Elvis. Publicis Media is responsible for media planning and execution.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1OO6Pv\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1OO6Pv\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Cadbury Coins had been missing from UK shelves for almost a decade, so we wanted to make a lot of noise to celebrate their return. Coins coming back meant our Christmas spirit was revitalised and we've unapologetically gone all out with our decor to shout about their return, spreading our contagious festive cheer. Bring on Cadbury coins and bring on Christmas\",\"quotee\":\"Emma Jayne Paxton, Senior Brand Manager for Cadbury Christmas and Halloween at Mondel\u0113z International\",\"blockId\":\"740sv\",\"blockUniqueClass\":\"lazyblock-quote-full-width-740sv\"} \/-->","post_title":"Cadbury &amp; VCCP celebrate the return of Cadbury Coins in new Christmas campaign","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-vccp-celebrate-the-return-of-cadbury-coins-in-new-christmas-campaign","to_ping":"","pinged":"","post_modified":"2023-11-20 12:14:04","post_modified_gmt":"2023-11-20 12:14:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17642","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17733,"post_author":"64","post_date":"2024-01-08 12:09:32","post_date_gmt":"2024-01-08 12:09:32","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"900142228\",\"blockId\":\"ZzTFiu\",\"blockUniqueClass\":\"lazyblock-video-ZzTFiu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand its global agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today launched a fully integrated campaign celebrating Cadbury\u2019s 200th anniversary and its long-standing relationship with the British public.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSince being founded in Birmingham on 4th March 1824, Cadbury has grown to become part of the fabric of the nation, present in the lives of British people in moments big and small. The new campaign \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYours for 200 Years\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e was developed to celebrate being part of British life for generations, rather than to just mark a milestone.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYours for 200 Years\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e focuses on the sense of belonging to the nation through both the shared value of generosity, upon which Cadbury was founded, and in products which have become part of British life and culture. Cadbury has long spoken to the generous spirit in all of us. For Cadbury\u2019s anniversary year, the campaign film \u2018Birthday\u2019 revives the much-loved \u2018Mum\u2019s Birthday\u2019 TVC to demonstrate that there has always been \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA Glass and a Half in Everyone\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe 60\u201d film takes viewers through 200 years of British life, beginning in 1824 and travelling through time as the story of a little girl buying her mum a bar of Cadbury Dairy Milk for her birthday is retold. The setting changes subtly around the girl and shopkeeper as time advances, technology and fashions change but, powerfully, the story remains the same.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s global content creation studio Girl\\u0026amp;Bear worked with award-winning director Frederic Planchon, who directed the original \u2018Mum\u2019s Birthday\u2019 TVC, and Academy Films. Most of the original cast were reunited for the new film, with body doubles and post-production techniques used to recreate the scene between the shopkeeper and the girl (who is now five years older than when the first ad was released), post production was managed by Selected Works. The end result is an emotional reboot of a classic advert which celebrates small, shared moments of generosity.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo acknowledge that Cadbury\u2019s enduring success is due to the nation\u2019s continued support and love, the British public are the heroes of \u2018Your Cadbury Photos\u2019 across OOH and social. A competition selected pictures submitted from old family albums where people were seen enjoying Cadbury products, from Easter egg hunts, Christmas, and the Flake 99 ice cream on summer holidays.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThese images feature across billboards and campaign assets to celebrate the role Cadbury has held in British people\u2019s lives and memories. Media planning and execution for the campaign is handled by Publicis Media.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFurther boosting the nostalgia generated by the campaign, a limited-edition range of seven Cadbury Dairy Milk bars is being released featuring classic designs, crafted in collaboration with Bulletproof (Cadbury\u2019s branding agency). First introduced in 1905, Cadbury Dairy Milk is a favourite amongst the public who recognise its iconic packaging designs from their past. Cadbury are also working in partnership with Alzheimer\u2019s Research UK and the Alzheimer's Society of Ireland, acknowledging the link between nostalgic packaging designs and memory.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA range of bespoke nostalgic OOH ads has also been designed by illustrators to celebrate Cadbury Dairy Milk\u2019s famous branding and iconic design evoking the artwork of bygone campaigns. Each execution is illustrated in the style of a different era and packaging, creating a beautiful suite of retro posters.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eElise Burditt, Senior Marketing Director at Cadbury,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cThis is a very special moment for us. It\u2019s not every day that you have the opportunity to celebrate a 200th anniversary! But for us this is so much more than that - it\u2019s celebrating 200 years of being part of the lives of the British public and recognising that we wouldn\u2019t be here today without them. We want to demonstrate that the values upon which Cadbury was founded in Birmingham 200 years ago still ring true today with people, and with a generous spirit at the heart of everything we do.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run throughout the UK across AV, D\/OOH, audio, social, print and digital from today and will be supported by owned-channel activity by Elvis and a PR campaign by Ogilvy.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2u9JNy\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2u9JNy\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury-Your-Cadbury-Photos-2%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-scaled.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22148%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-300x148.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-300x148.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-1024x504.jpg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-768x378.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-1536x756.jpg%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-2048x1008.jpg%202048w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:17736,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=17736%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-scaled.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury-Your-Cadbury-Photos-4%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22150%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4-300x150.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4-300x150.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4-768x384.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4.jpg%20792w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:17737,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=17737%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury-Your-Cadbury-Photos-6%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22143%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-300x143.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-300x143.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-1024x489.jpg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-768x367.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6.jpg%201408w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:17738,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=17738%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6.jpg%22,%22sizes%22:%22%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Zd2vrl\",\"blockUniqueClass\":\"lazyblock-carousel-Zd2vrl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"200 years old. 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