{"id":19297,"date":"2024-10-23T14:35:09","date_gmt":"2024-10-23T13:35:09","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19297"},"modified":"2024-10-23T14:35:10","modified_gmt":"2024-10-23T13:35:10","slug":"linkedin-know-how-that-sticks","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/linkedin\/linkedin-know-how-that-sticks","title":{"rendered":"LinkedIn Know- How That Sticks"},"content":{"rendered":"\n<p><\/p>\n\n\n<div class=\"lazyblock-video-Zzil63 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1022085295?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Zn6UG8 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><a href=\"https:\/\/news.linkedin.com\/about-us\"><b>LinkedIn<\/b><\/a><span style=\"font-weight: 400\"> launches an episode of its latest social-first campaign, \u201cKnow-How That Sticks&#8221;, in partnership with integrated agency<\/span><a href=\"https:\/\/www.vccp.com\/\"> <b>VCCP London<\/b><\/a><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400\">The three social-first films aim to target Gen Z and bring awareness to the platform\u2019s newly implemented i<\/span><a href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a6290168\"><span style=\"font-weight: 400\">mmersive video \u2019 feature<\/span><\/a><span style=\"font-weight: 400\">. This feature offers short-form, authentic content focused on delivering valuable tips, insights, and industry news, helping professionals advance their careers, grow their businesses, and stay informed.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Immersive video allows users to browse content, watch videos in full-screen and swipe vertically to watch more. The roll-out of this new feature responds to the fact that since video content became available on LinkedIn in 2017, it has become the fastest-growing format &#8211; with a 34% increase in video uploads and offering 40% more engagement than with written posts.<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to recent LinkedIn research, young professionals are struggling to navigate their careers<\/span><span style=\"font-weight: 400\">1,<\/span><span style=\"font-weight: 400\"> and 18-to-25-year-olds are the least confident out of all generations in their current job or role<\/span><span style=\"font-weight: 400\">2<\/span><span style=\"font-weight: 400\">. Seeking out career advice online can often be overwhelming, when there are so many places to look &#8211; as a result, young Brits often don\u2019t know where to start or who to ask for help. This is the challenge that LinkedIn aims to tackle with this campaign. As the world\u2019s largest professional network: it can provide young people with access to experienced and credible professionals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The three part\u00a0 \u201cKnow-How That Sticks\u201d series covers essential career tips such as how to find the right job, how to succeed in interviews, and how to speak confidently in meetings. Each episode features a different influencer that LinkedIn has teamed up with. <\/span><a href=\"https:\/\/www.linkedin.com\/in\/patrickquinton-smith\/\"><span style=\"font-weight: 400\">Patrick Quinton-Smith<\/span><\/a><span style=\"font-weight: 400\">, founder of The Gen Z Coach, specialises in helping businesses unlock the untapped potential of Gen Z. In the first episode, Patrick covers what individuals should look for when trying to find the right job.<\/span><a href=\"https:\/\/www.linkedin.com\/in\/sholawest\/\"><span style=\"font-weight: 400\"> Shola West<\/span><\/a><span style=\"font-weight: 400\">, a content creator who provides young and underrepresented job-seekers with advice on careers in marketing, explains how to do well in an interview. The third and final episode, which launches today, features <\/span><a href=\"https:\/\/www.linkedin.com\/in\/heather-elkington\/\"><span style=\"font-weight: 400\">Heather Elkington<\/span><\/a><span style=\"font-weight: 400\">, Founder of Fresh Leadership World, a TedX speaker, writer and coach. In this episode, she guides young professionals through finding the confidence to speak up in meetings.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Throughout the series, quirky animated talking stickers humorously provide questionable advice &#8211; to a young professional starting out in the world of work. Feeling overwhelmed by the noise of the stickers, the LinkedIn sticker saves the day by directing her to videos by Creators who provide useful tips and advice. Each film ends with the line: \u201cGet the right know-how, from the right people.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The stickers aim to represent unsolicited advice young people are often barraged with when starting their professional careers, and were animated by VCCP\u2019s global content creation studio, <\/span><b>Girl&amp;Bear.<\/b><\/p>\n<p><span style=\"font-weight: 400\">Through the campaign, LinkedIn aims to reach a broader audience natively on LinkedIn and across Meta.<\/span><\/p>\n<p><b>Zara Easton, Group Head of Brand Marketing UK at LinkedIn, said:<\/b><span style=\"font-weight: 400\"> \u201cWhen you\u2019re just starting out, everyone wants to give you advice and it can be overwhelming. We brought this to life in a weird and wonderful way &#8211; tapping into Gen Z\u2019s love for self-expression through stickers on their laptops. Our LinkedIn sticker cuts through the noise, grounds us and directs us to LinkedIn\u2019s new \u2018Videos For You\u2019 feature &#8211; the go-to place for informative, career-driven content that you\u2019ll actually find useful. Our aim is to share practical tools and tips that empower young professionals in today\u2019s fast-paced world, featuring influential voices like Patrick Quinton-Smith, Shola West, and Heather Elkington.\u201d<\/span><\/p>\n<p><b>Matt Lloyd, Deputy Executive Creative Director, VCCP London added<\/b><span style=\"font-weight: 400\">: \u201cAs a career starter, everyone&#8217;s lining up to give you advice and career hacks. Not all of it helpful. We brought this to life using a random cast of stickers found on laptops and phones etc. A cacophony of conflicting opinions, bombarding our career starter with unsolicited advice. Just as it gets too much, our LinkedIn sticker steps in as the helpful voice of reason. We covered subjects that the next generation of workers want to get real, actionable advice on, demonstrating the importance of getting the right know-how from the right people. Price James not only directed brilliantly, he also made a wonderfully pompous cat.\u201d<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1DsGbk wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We covered subjects that the next generation of workers want to get real, actionable advice on, demonstrating the importance of getting the right know-how from the right people. Price James not only directed brilliantly, he also made a wonderfully pompous cat. \n        <cite>Matt Lloyd, Deputy Executive Creative Director, VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-19297","work","type-work","status-publish","hentry"],"acf":{"client_id":"12788","capability_ids":["988"],"hero_video":"","hero_image":{"ID":19298,"id":19298,"title":"LinkedIn Career Asset","filename":"LinkedIn-Career-Asset.png","filesize":1829728,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset.png","link":"https:\/\/www.vccp.com\/uk\/work\/linkedin\/linkedin-know-how-that-sticks\/attachment\/linkedin-career-asset","alt":"","author":"64","description":"","caption":"","name":"linkedin-career-asset","status":"inherit","uploaded_to":19297,"date":"2024-10-22 12:01:45","modified":"2024-10-22 12:01:45","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"LinkedIn launches social-first campaign to equip the next generation of workers with key professional skills","meta-description":"LinkedIn launches social-first campaign to equip the next generation of workers with key professional skills","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/10\/LinkedIn-Career-Asset-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17831,"post_author":"64","post_date":"2024-02-28 16:25:23","post_date_gmt":"2024-02-28 16:25:23","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/feed\/\\u0022\\u003e\\u003cb\\u003eLinkedIn\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cb\\u003e, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethe world\u2019s largest professional network, and creative agency \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e are taking careers advice directly to young professionals as their coffee truck with a twist, visits London and Manchester.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of a new brand campaign, VCCP has created the live activation, a \u2018LinkedIn Know-How To Go\u2019 coffee truck with a twist and a social learning campaign on LinkedIn and Meta to make career advice more enjoyable.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYoung professionals have been diving into career boosting chats over a cup of coffee at LinkedIn\u2019s \u2018Know-How To Go\u2019 coffee truck in London and Manchester. The truck has a special menu with items named after corporate jargon - such as \u2018Blueberry Sky Thinking Muffin\u2019, \u2018COPpuccino\u2019 and \u2018Chime-in Chai Latte\u2019 - and young professionals can get these items for free if they can guess what the names mean (or at least attempt it!). LinkedIn Career Experts are on hand to offer useful advice to professionals, tailored to whatever career stage they are in.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAdvice from LinkedIn Career Experts is bucketed into the following themes all aimed at helping them make work make sense:\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eKnow-How to Get In\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: Trying to land a career with a company that matches your values? Help is at hand to get you started on the right path with a variety of career development resources\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eKnow-How to Get On\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: You\u2019re already in the door. Now what? Build your confidence at work and understand how to build relevant skills and stay up to date with your industry\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eKnow-How to Get Further\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: Keep growing and building your professional brand with tailored tips to help you stand out from the crowd. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLinkedIn can give you tips and knowledge to help you grow and accelerate your career.\u00a0 It\u2019s your time to shine!\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLinkedIn\u2019s new UK brand campaign aimed at Gen Z professionals - the fastest growing audience on LinkedIn - was created to help them grow their careers at a time when the world of work is changing quickly and they don\u2019t know where to start.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of the campaign, VCCP has also developed a social content series idea that will be filmed at the events, fronted by content creator \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.tiktok.com\/@max_balegde?lang=en\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMax Baledge\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, who will be asking the public for their know-how that can help others navigate the world of work - posing questions such as:\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cul\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHow do you land your dream job?\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHow do you skill up at work?\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003cli style=\\u0022font-weight: 400\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHow do you stand out in your career?\u00a0\\u003c\/span\\u003e\\u003c\/li\\u003e\\n\\u003c\/ul\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe content series will be light-hearted to show how (with the tools and products LinkedIn have to offer), the world of work, industry and even jargon is a little easier to navigate. This will run from mid March through to the end of April.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOther influencers will also attend the events and support across their own channels; including, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/kennie-bukky-475164261\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eKennie\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/tim-paul-5483a926b\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTimothy Paul\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/elliemidds\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEllie Middleton\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLinkedIn\u2019s research finds that while 86% of Gen Z professionals in the UK are open to new job opportunities this year, they\u2019re also the least confident of all generations when it comes to navigating their professional lives or asking for help. To help young professionals jumpstart their careers, LinkedIn\u2019s new brand campaign spotlights the platform\u2019s tools, community, and insights of 1 billion members that can guide young professionals and arm them with the right skills.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eZara Easton, Head of Brand Marketing UK at LinkedIn\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cStarting out in your career can be daunting, and our research shows that as a generation that entered the world of work during the pandemic, Gen Z are looking for support in gaining the \u2018know-how\u2019 to navigate their careers, match their skills to jobs they want, and build a strong professional network they can turn to for advice. LinkedIn\u2019s supportive professional community of 1 billion members can help young professionals make sense of the world of work and set them up for success.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cGen Z are the microlearning and coffee-culture generation. The idea is for them to dive into a career-boosting chat over a cup of coffee, and enjoy some easy learning from career experts on-the-go on their daily commute.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMatt Lloyd, Deputy Executive Creative Director at VCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cThe world of work can be pretty overwhelming at times with so much jargon to translate, amid constant requests to \u2018reach out\u2019 and \u2018touch base\u2019 before the dreaded \u2018COP\u2019. We thought the best way to \u2018push the envelope\u2019 on this was to really \u2018grasp the nettle\u2019 and invite people for coffee and cake. Work\u2019s complicated enough, so let\u2019s just have a chat and share some advice.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYoung professionals can spot the \u2018Know-How To Go\u2019 coffee truck in Manchester on 29 February. For details on the coffee truck\u2019s location, follow the LinkedIn company page and hashtag, #KnowHowOnLinkedIn, for updates.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z9qB8m\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z9qB8m\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Gen Z are the microlearning and coffee-culture generation. The idea is for them to dive into a career-boosting chat over a cup of coffee, and enjoy some easy learning from career experts on-the-go on their daily commute.\",\"quotee\":\"Zara Easton, Head of Brand Marketing UK at LinkedIn\",\"blockId\":\"hhxoX\",\"blockUniqueClass\":\"lazyblock-quote-full-width-hhxoX\"} \/-->","post_title":"LinkedIn delivers careers advice on the go","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"linkedin-delivers-careers-advice-on-the-go-with-activations-in-london-and-manchester","to_ping":"","pinged":"","post_modified":"2024-08-12 10:42:17","post_modified_gmt":"2024-08-12 09:42:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17831","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16885,"post_author":"61","post_date":"2023-06-28 13:18:46","post_date_gmt":"2023-06-28 12:18:46","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"839659768\",\"blockId\":\"aP2Jl\",\"blockUniqueClass\":\"lazyblock-video-aP2Jl\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eThe fear of saying the wrong thing at work is something many people can relate to, particularly when it comes to sensitive topics around diversity, equity and inclusion. LinkedIn\u2019s latest UK social video series looks to face this head-on, by spotlighting real-life situations and opening up these conversations in the workplace.\\u003c\/p\\u003e\\n\\u003cp\\u003eAccording to \\u003ca href=\\u0022https:\/\/business.linkedin.com\/talent-solutions\/resources\/future-of-recruiting\\u0022\\u003eLinkedIn\u2019s 2023 Future of Recruiting Report\\u003c\/a\\u003e, Gen Z workers are looking for employers who value development and diversity, and are 17% more likely than Gen X to prioritise inclusive workplaces with professionals with diverse backgrounds. This is mirrored by LinkedIn\u2019s latest consumer research, which has found that lack of diversity, equity and inclusion in the workplace (51%) is the biggest \u2018red flag\u2019 for Gen Z workers.\\u003ca href=\\u0022#_ftn1\\u0022 name=\\u0022_ftnref1\\u0022\\u003e\\u003csup\\u003e[1]\\u003c\/sup\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eToday, \\u003ca href=\\u0022https:\/\/www.linkedin.com\/\\u0022\\u003eLinkedIn\\u003c\/a\\u003e, the world\u2019s largest professional network, is releasing a new UK social video series, which spotlights some of the difficult and awkward conversations that certain people are subjected to in the workplace every day.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe 60\u201c social films address three DEI topics: visible difference, neurodiversity and race. These scenarios have been brought to life as: \\u003cem\\u003e'When your colleague makes an awkward assumption\u2019\\u003c\/em\\u003e, \\u003cem\\u003e\u2018When someone has an unhealthy obsession with your hair\u2019\\u003c\/em\\u003e and \\u003cem\\u003e\u2018When someone misinterprets your tics\u2019\\u003c\/em\\u003e and play out real-life situations that each expert has found themselves in at work, dealing with inappropriate or insensitive comments from their co-workers.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe goal of this series is to approach difficult conversations around DEI in the workplace, while educating and empowering professionals to create an inclusive environment. The campaign forms part of LinkedIn\u2019s goal to support building diverse and inclusive workplaces, regardless of background or circumstance.\\u003c\/p\\u003e\\n\\u003cp\\u003e________\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ca href=\\u0022#_ftnref1\\u0022 name=\\u0022_ftn1\\u0022\\u003e\\u003csup\\u003e[1]\\u003c\/sup\\u003e\\u003c\/a\\u003e *All figures are calculated research conducted by Censuswide and based on 2,065 workers aged 18+ between 24.03.23 and 29.03.23, Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eTaking inspiration from \u201cwater cooler\u201d chats, LinkedIn worked with UK partner agency, VCCP London, to produce the series, which is set in the office kitchen - the hub of most workplaces and where many passing conversations on DEI subjects take place. Working with three expert voices on LinkedIn (\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/lukemantonme\\u0022\\u003eLuke Manton\\u003c\/a\\u003e, \\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/lauramathias\\u0022\\u003eLaura Mathias\\u003c\/a\\u003e and \\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/stephen-adeoye\\u0022\\u003eStephen Adeoye\\u003c\/a\\u003e), each was given a brief to create a 60-second spot before a microwave \u2018dings\u2019 on a DEI topic that they feel strongly about - based on a real-life scenario they have experienced themselves at work, and posted about on LinkedIn. VCCP worked closely with these LinkedIn voices on the series, which aims to deliver a serious message about DEI conversations, in a way that feels light and accessible. In each film, the two characters are played by the LinkedIn experts themselves.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eZara Easton, Head of Brand Marketing UK at LinkedIn, said: \\u003c\/strong\\u003e\\u003cem\\u003e\u201cGen Z professionals want to openly discuss and address challenges of DEI in the workplace, and we see experts on LinkedIn sharing tips and experiences everyday to help people do this more. The content brings to life real stories we can all learn from, while shining a light on topics that younger workers care deeply about. We chose a playful direction, which plays off \u201cawkward\u201d British behaviour to capture people\u2019s attention on these important topics in unexpected ways.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eMatt Lloyd, Deputy Executive Creative Director, VCCP London added\\u003c\/strong\\u003e\\u003cem\\u003e: \\u003c\/em\\u003e\\u003cem\\u003e\u201cIt's a difficult conversation by its very nature. A lot of people are scared of saying anything for fear of saying the wrong thing, so we needed to say it's ok to get it wrong if you then learn from those mistakes. But we didn\u2019t want it to be too earnest or worthy, we wanted the uncomfortable situations to bring a smile, and that\u2019s where Hannah Berry George and her great comedic touch brought them to life in all their awkward glory.\u201d \\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe content series will feature on LinkedIn\u2019s homepage as well across Meta and will run until 17th July.\\u003c\/p\\u003e\",\"blockId\":\"1oADwi\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1oADwi\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"839660404\",\"blockId\":\"og9Uf\",\"blockUniqueClass\":\"lazyblock-video-og9Uf\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We wanted the uncomfortable situations to bring a smile, and that\u2019s where Hannah Berry George and her great comedic touch brought them to life in all their awkward glory\",\"quotee\":\"Matt Lloyd, Deputy Executive Creative Director, VCCP London\",\"blockId\":\"2mExCJ\",\"blockUniqueClass\":\"lazyblock-quote-full-width-2mExCJ\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"839662022\",\"blockId\":\"Z1erJa9\",\"blockUniqueClass\":\"lazyblock-video-Z1erJa9\"} \/-->","post_title":"Microwave","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"microwave","to_ping":"","pinged":"","post_modified":"2023-07-03 10:52:54","post_modified_gmt":"2023-07-03 09:52:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=16885","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14990,"post_author":"57","post_date":"2022-07-05 11:56:24","post_date_gmt":"2022-07-05 10:56:24","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"726972051\",\"blockId\":\"Z1BRtqO\",\"blockUniqueClass\":\"lazyblock-video-Z1BRtqO\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003e\\u003cb\\u003eLinkedIn highlights the importance of female role models in new UEFA Women's EURO 2022 campaign\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003e\u00a0\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of its \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.thefa.com\/news\/2022\/feb\/22\/linkedin-announced-as-national-sponsor-of-weuro2022#:~:text=LinkedIn%20announced%20as%20a%20national%20sponsor%20of%20UEFA%20Women%27s%20EURO%20England%202022\\u0026amp;text=Today%20UEFA%20and%20The%20FA,Group%2C%20Pandora%20and%20Starling%20Bank.\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003enational sponsorship of the UEFA Women\u2019s EURO 2022\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e \\u003ca href=\\u0022https:\/\/www.linkedin.com\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLinkedIn\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e - the world\u2019s largest professional network - has launched a new campaign to spotlight the importance of role models that inspire future generations on and off the pitch. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe sponsorship is the latest in a series of campaigns and initiatives from LinkedIn focused on \u2018making work work for women\u2019, designed to address the issues women face professionally and build a more equitable world of work for all.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLinkedIn has teamed up with \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/carol-thomas-bem-171516242\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCarol Thomas BEM\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the first captain to lead England to a Women\u2019s EURO in 1984, to encourage others to \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Follow in Her Footsteps\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2019. Carol will retrace her historic steps in a 30-mile walk on July 4th and 5th from Crewe\u2019s Mornflake Stadium (the site of the first Women\u2019s EURO game in 1984), to Old Trafford where this year\u2019s tournament will kick off on July 6th in front of a sold out crowd.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCarol will be joined on the walk by other trailblazers and role models from the world of football, including professional player for Crystal Palace F.C., ambassador, and qualified lawyer \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/chloe-morgan-71a25a216\/?originalSubdomain=uk\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eChloe Morgan\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e; first captain of the Somali Women\u2019s National Team and Director of Women\u2019s Football at Hilltop Football Club, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/iqra-ismail-a32931184\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIqra Ismail\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e; former England footballer\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e (gaining 129 caps) \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/rachel-yankey-obe-9aa664243\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRachel Yankey\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and retired Swedis\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eh Captain a\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003end Carol\u2019s former opponent, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/anette-b%C3%B6rjesson-80158476\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAnette Borjesson\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\u00a0LinkedIn\u2019s UK Country Manager, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/janinechamberlin\/recent-activity\/posts\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJanine Chamberlin\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, will also join Carol for the duration of the walk.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign was inspired by new research commissioned by LinkedIn, which reveals that nearly half (43%) of professional women believe they would be more successful if they had a role model in the workplace, with more than half of women surveyed (55%) agreeing that there are still a lack of relatable role models in the workplace, and 76% of them believing that relatable role models should be more visible. They feel strongly about this lack of visibility, with 57% believing that having a relatable role model is crucial to achieving career success and 70% agreeing it\u2019s easier to be like someone you can see.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/in\/darain\/\\u0022\\u003e\\u003cb\\u003eDarain Faraz\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cb\\u003e, International Brand Marketing Director at LinkedIn\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e comments: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cAt LinkedIn we\u2019re championing an equitable world of work that\u2019s diverse and inclusive - the UEFA Women\u2019s EURO 2022 epitomises and celebrates these values. \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis sponsorship follows LinkedIn\u2019s global partnership earlier this year with \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ca href=\\u0022https:\/\/www.internationalwomensday.com\/Missions\/18466\/LinkedIn-s-FlexibleIs-campaign-creates-a-fairer-world-of-work-for-women\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eInternational Women\u2019s Day\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/a\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0 \u2013 where our campaign sought to break biases around career flexibility. Sponsoring what is set to be the \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003elargest women\u2019s European sporting event in history felt like a natural next step in our sustained commitment to making the world of work work for women.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe want to spotlight and celebrate inspirational women across LinkedIn\u2019s community of 32+ million UK professionals through this campaign. Seeing people from all walks of life achieve success encourages others to follow in their footsteps and this is key to achieving an equitable workplace for all. Ultimately, it\u2019s easier to be what you can see!\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMatt Lloyd, Deputy Executive Creative Director at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added:\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cWe were inspired by LinkedIn\u2019s mission to make female role models more visible and our team went in search of a way to bring this to life that would demonstrate the power of the platform. We unearthed the story of the first Women\u2019s EURO Championships in 1984 and England\u2019s captain, Carol Thomas, and were astounded that so little was known about it. We knew straight away this was the story we had to tell, it was the perfect demonstration of a relatable role model that needed to become more visible. Carol was really excited to get involved and totally up for the challenge of the 30-mile walk. This inspired everyone else to get involved in the walk and the campaign, from our other famous role models to UEFA and the full production team.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated in partnership with creative a\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003egency of record\\u003c\/span\\u003e \\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP London\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and PR agency \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/brands2life.com\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBrands2Life\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the fully integrated campai\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003egn was produced by \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and w\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eill be supported with earned and paid media across OOH and digital channels, including LinkedIn, and a paid media partnership with Telegraph Women\u2019s Sport. As part of the campaign, LinkedIn is encouraging influencers, creators, and its community to champion and celebrate the female role models who have inspired them throughout their career, using the #FollowInHerFootsteps hashtag.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run for 4 weeks on LinkedIn and other social and digital channels, and across OOH. Join the conversation on LinkedIn with \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/search\/results\/all\/?keywords=%23Followinherfootsteps\\u0026amp;origin=GLOBAL_SEARCH_HEADER\\u0026amp;sid=ui4\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e#FollowInHerFootsteps\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/a\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. A video has also been created to celebrate the campaign, featuring rare archival footage of women\u2019s football through the generations, which can be viewed \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ca href=\\u0022https:\/\/www.linkedin.com\/pulse\/its-easier-what-you-can-see-why-we-need-more-female-chamberlin\/?trackingId=wSw5WWgBQ1KSPmJabZDXhw%3D%3D\\u0022\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehere\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/a\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1Hn8dF\",\"blockUniqueClass\":\"lazyblock-text-full-width-1Hn8dF\"} \/-->","post_title":"#FollowInHerFootsteps","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"followinherfootsteps","to_ping":"","pinged":"","post_modified":"2022-07-05 11:56:24","post_modified_gmt":"2022-07-05 10:56:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14990","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/19297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}