{"id":19251,"date":"2024-09-23T15:39:31","date_gmt":"2024-09-23T14:39:31","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19251"},"modified":"2024-09-24T16:03:24","modified_gmt":"2024-09-24T15:03:24","slug":"give-a-funk","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/funky-pigeon\/give-a-funk","title":{"rendered":"Give a Funk"},"content":{"rendered":"<div class=\"lazyblock-video-Z17v7oN wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1012016325?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-YWseV wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Today, <\/span><a href=\"http:\/\/funkypigeon.com\/\"><b>Funky Pigeon<\/b><\/a><span style=\"font-weight: 400\"> announces the launch of its new brand identity in collaboration with newly appointed creative agency of record,<\/span> <a href=\"https:\/\/www.vccp.com\/\"><b>VCCP London<\/b><\/a><span style=\"font-weight: 400\">, marking the beginning of a new chapter for the greeting card and gifting brand.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Following a competitive pitch process, Funky Pigeon has partnered with VCCP to rejuvenate its iconic brand. The new campaign, titled \u2018Give a Funk\u2019, aims to galvanise the nation into more personalised card and gift buying with the help of Funky Pigeon.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Central to the campaign is the introduction of Funky Pigeon\u2019s charismatic mascot, Funky, who leads the charge alongside her backing band, the Funkettes. This ensemble injects a vibrant energy into the brand.<\/span><\/p>\n<p><span style=\"font-weight: 400\">VCCP\u2019s global content creation studio <\/span><a href=\"https:\/\/www.wearegirlandbear.com\/\"><b>Girl&amp;Bear<\/b><\/a><span style=\"font-weight: 400\"> worked with renowned animation director <\/span><b>Tim Hope<\/b><span style=\"font-weight: 400\"> and <\/span><b>Passion Pictures <\/b><span style=\"font-weight: 400\">on the 30\u201d film at the heart of the campaign. The film captures a humorous moment in a petrol station, where Funky Pigeon\u2019s infectious spirit transforms a mundane, thoughtless card selection into a heartfelt gesture. Featuring animated sequences and lively music, the film encourages viewers to \u201cput some heart and soul\u201d into their gifting choices at funkypigeon.com<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">Social media platforms will amplify the campaign with engaging socially native content created by <\/span><a href=\"https:\/\/wearebernadette.co\/\"><b>Bernadette<\/b><\/a><span style=\"font-weight: 400\">. The social-first assets were created by Bernadette for Meta and TikTok. These assets creatively showcase Funky Pigeon\u2019s unique personalised cards and gifts.<\/span><\/p>\n<p><b>Louise Marshall, Funky Pigeon\u2019s Head of Brand, <\/b><span style=\"font-weight: 400\">said: \u201cAt Funky Pigeon, we believe in celebrating the unique connections that make life special. Our \u2018Give a Funk\u2019 campaign is a rallying cry to embrace genuine, heartfelt gifting that goes beyond obligation. We invite everyone to Give a Funk with the help of Funky Pigeon.\u201d<\/span><\/p>\n<p><b>Mark Orbine, Executive Creative Director at VCCP,<\/b><span style=\"font-weight: 400\"> added: \u201cLike us, Funky Pigeon is a true challenger brand, and so our partnership is a perfect fit. The idea and execution is steeped in warmth, charm, energy, and a big dollop of humanity. Our clients have been true and brave collaborators throughout the project, and the result is an exciting new brand world, platform and campaign.\u201d<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-ZufRRs wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Our \u2018Give a Funk\u2019 campaign is a rallying cry to embrace genuine, heartfelt gifting that goes beyond obligation. \n        <cite>Louise Marshall, Funky Pigeon\u2019s Head of Brand<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-Zc5vC3 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  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<\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-19251","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10111","14075"],"client_id":"19265","hero_video":"","hero_image":{"ID":19254,"id":19254,"title":"TEMPLATE FOR WEBSITE (3)","filename":"TEMPLATE-FOR-WEBSITE-3-2.png","filesize":1679779,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/TEMPLATE-FOR-WEBSITE-3-2.png","link":"https:\/\/www.vccp.com\/uk\/work\/funky-pigeon\/give-a-funk\/attachment\/template-for-website-3-4","alt":"","author":"64","description":"","caption":"","name":"template-for-website-3-4","status":"inherit","uploaded_to":19251,"date":"2024-09-23 11:23:57","modified":"2024-09-23 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Pigeon rebrands and calls on the nation to \u2018Give a Funk\u2019 in first campaign by new creative agency VCCP","meta-description":"Funky Pigeon rebrands and calls on the nation to \u2018Give a Funk\u2019 in first campaign by new creative agency VCCP","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/09\/TEMPLATE-FOR-WEBSITE-3-3.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":19133,"post_author":"64","post_date":"2024-08-23 10:00:00","post_date_gmt":"2024-08-23 09:00:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"1001096819\",\"blockId\":\"Z57o8B\",\"blockUniqueClass\":\"lazyblock-video-Z57o8B\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eVirgin Media O2 \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003etoday\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003elaunches the third chapter of its \u2018To Better and Beyond\u2019 campaign, \u2018Walrus Whizzer\u2019, an integrated campaign from agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, which highlights the freedom that better broadband brings.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSet to the soundtrack of Billy Ocean\u2019s \u2018Suddenly\u2019, the 60\u201d hero campaign film emulates the unstoppable feeling experienced when using Virgin Media broadband and spotlight\u2019s the provider\u2019s recent \u2018Best Broadband Experience\u2019 award win from GWS\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe humorous and memorable film follows on from award-winning campaigns \u2018Highland Rider\u2019 and \u2018Goat Glider\u2019, this time featuring a walrus, climbing out of icy waters in a fishing harbour and hopping on to a speedboat. It hits the controls and cruises off into the distance with confused locals and a group of envious walruses looking on as it speeds away. The walrus lets out a roar of happiness as it skims across the waves.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP and its global content creation studio \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.wearegirlandbear.com\/\\u0022\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e worked with Swedish artist and director \\u003c\/span\\u003e\\u003cb\\u003eAndreas Nilsson\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and film production company \\u003c\/span\\u003e\\u003cb\\u003eBiscuit Filmworks\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to bring the film to life. The award-winning director has recently worked on films for Apple, Uber Eats and Volvo and shot \u2018Walrus Whizzer\u2019 in his home nation.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThey once again turned to Emmy and Bafta award-winning \\u003c\/span\\u003e\\u003cb\\u003eUntold Studios\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to create the unstoppable \u2018Walrus Whizzer\u2019. The innovative and complex production process began with CG rendered shots, and a bespoke asset build of the walrus through complex 3D models. These were brought to life through a team of animation supervisors and further development within FX to ensure realistic simulations of the characters movement. Complex lighting models were created within CG to make all of the shots look utterly realistic and photographic which then handed over to the composition team to embed rendered images into our real film plates and craft our final touches, like lighting glints, film grade and lens flares.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe resulting film is a distinctive and unexpected story of a maverick walrus discovering his mojo and working out how to move faster and more smoothly through life.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Valcarcel\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e \\u003cb\\u003eMarketing Director\\u003c\/b\\u003e \\u003cb\\u003eat Virgin Media O2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201c\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis latest campaign celebrates the feeling Virgin Media broadband delivers to our customers every day. Smooth, fast and reliable. Being recognised by GWS as providing the \u2018Best Broadband Experience\u2019 only confirms what our customers already know - they are truly unstoppable with us.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e\\u003cb\\u003e Deputy Executive Creative Director at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \u201cWith our Highland Cow and our Goat we brought to life just how unstoppable Virgin Media is. We\u2019ve been on land and in the air. It was time to take to the high seas. And, let\u2019s face it, Walruses have a lot of personality.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign launches today and will run until 27th October across Cinema, TV and VOD, Online, D\/OOH, Social and Radio. Media planning and buying was managed by \\u003c\/span\\u003e\\u003cb\\u003eMG OMD\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Creative digital agency \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/wearebernadette.co\/\\u0022\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e also worked across the integrated campaign to bring digital, social and online elements to life.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZeGnBs\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZeGnBs\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\u2019ve been on land and in the air. It was time to take to the high seas. 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\/-->","post_title":"Walrus Whizzer","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"walrus-whizzer","to_ping":"","pinged":"","post_modified":"2024-08-22 17:07:48","post_modified_gmt":"2024-08-22 16:07:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19133","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17733,"post_author":"64","post_date":"2024-01-08 12:09:32","post_date_gmt":"2024-01-08 12:09:32","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"900142228\",\"blockId\":\"ZzTFiu\",\"blockUniqueClass\":\"lazyblock-video-ZzTFiu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand its global agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today launched a fully integrated campaign celebrating Cadbury\u2019s 200th anniversary and its long-standing relationship with the British public.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSince being founded in Birmingham on 4th March 1824, Cadbury has grown to become part of the fabric of the nation, present in the lives of British people in moments big and small. The new campaign \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYours for 200 Years\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e was developed to celebrate being part of British life for generations, rather than to just mark a milestone.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYours for 200 Years\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e focuses on the sense of belonging to the nation through both the shared value of generosity, upon which Cadbury was founded, and in products which have become part of British life and culture. Cadbury has long spoken to the generous spirit in all of us. For Cadbury\u2019s anniversary year, the campaign film \u2018Birthday\u2019 revives the much-loved \u2018Mum\u2019s Birthday\u2019 TVC to demonstrate that there has always been \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA Glass and a Half in Everyone\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe 60\u201d film takes viewers through 200 years of British life, beginning in 1824 and travelling through time as the story of a little girl buying her mum a bar of Cadbury Dairy Milk for her birthday is retold. The setting changes subtly around the girl and shopkeeper as time advances, technology and fashions change but, powerfully, the story remains the same.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s global content creation studio Girl\\u0026amp;Bear worked with award-winning director Frederic Planchon, who directed the original \u2018Mum\u2019s Birthday\u2019 TVC, and Academy Films. Most of the original cast were reunited for the new film, with body doubles and post-production techniques used to recreate the scene between the shopkeeper and the girl (who is now five years older than when the first ad was released), post production was managed by Selected Works. The end result is an emotional reboot of a classic advert which celebrates small, shared moments of generosity.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo acknowledge that Cadbury\u2019s enduring success is due to the nation\u2019s continued support and love, the British public are the heroes of \u2018Your Cadbury Photos\u2019 across OOH and social. A competition selected pictures submitted from old family albums where people were seen enjoying Cadbury products, from Easter egg hunts, Christmas, and the Flake 99 ice cream on summer holidays.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThese images feature across billboards and campaign assets to celebrate the role Cadbury has held in British people\u2019s lives and memories. Media planning and execution for the campaign is handled by Publicis Media.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFurther boosting the nostalgia generated by the campaign, a limited-edition range of seven Cadbury Dairy Milk bars is being released featuring classic designs, crafted in collaboration with Bulletproof (Cadbury\u2019s branding agency). First introduced in 1905, Cadbury Dairy Milk is a favourite amongst the public who recognise its iconic packaging designs from their past. Cadbury are also working in partnership with Alzheimer\u2019s Research UK and the Alzheimer's Society of Ireland, acknowledging the link between nostalgic packaging designs and memory.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA range of bespoke nostalgic OOH ads has also been designed by illustrators to celebrate Cadbury Dairy Milk\u2019s famous branding and iconic design evoking the artwork of bygone campaigns. Each execution is illustrated in the style of a different era and packaging, creating a beautiful suite of retro posters.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eElise Burditt, Senior Marketing Director at Cadbury,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cThis is a very special moment for us. It\u2019s not every day that you have the opportunity to celebrate a 200th anniversary! 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Members also have the opportunity to be part of O2\u2019s Priority Gig series which has seen iconic talent such as Kylie Minogue and Sam Fender headline free intimate shows for \\u003c\/span\\u003e\\u003cb\\u003eVirgin Media\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e broadband and O2 mobile customers across the UK.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis latest campaign shows brand character, Bubl, enjoying Priority offers and experiencing a series of unforgettable nights out with friends. The campaign was cast from real friendship groups who attend gigs together, to capture the authentic energy and passion for music they share.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIntroducing a new visual style focusing on authenticity, campaign assets are designed to give customers of other networks a sense of FOMO offering realistic imagery from a great night out. The campaign focuses on the joy of communal experiences, capturing a live music crowd at an \\u003c\/span\\u003e\\u003cb\\u003eO2 Academy\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e venue, with Bubl joining in.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe 40\u201d AV follows Bubl and friends as they enjoy 48-hour presale access to book Priority Tickets, and other gig-going perks such as queue jump, to visiting different O2 Academy venues to enjoy live music. They inevitably head to a kebab shop on their way home reliving the night out before catching the night bus home - depicting a raw, and realistic gig-going experience.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor this fully integrated campaign, VCCP\u2019s global content creation studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e worked with director duo \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003ethirty two\\u003c\/b\\u003e\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0and \\u003c\/span\\u003e\\u003cb\\u003eAnonymous Content\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to bring to life the new \u2018Priority\u2019 film. Additional phases of the campaign will complete a consistent series showcasing the exclusive benefits Priority members can enjoy. Creative digital agency \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e also worked across the integrated campaign to bring digital, social and online elements to life. Accompanying OOH creative heroes exclusive gigs and 48-hour presale access, featuring imagery captured on location at O2 Academy venues.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign launches today with an ITVX takeover and key spots this weekend in Gogglebox and Ant \\u0026amp; Dec\u2019s Saturday Night Takeaway. This will be supported by Cinema, Radio, OLV and Social, as well as high-impact D\/OOH across the National Rail and London Underground Network. Next month, ITV will launch a brand-new music show \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eITV Studio Sessions\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e on ITV1 and ITVX, in partnership with Priority from O2. Hosted by Clara Amfo, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eITV Studio Sessions\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e aims to champion top talent across a range of music artists in the UK. All media was planned and bought by \\u003c\/span\\u003e\\u003cb\\u003eMG OMD\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eSimon Groves, Director of Brand and Marketing at Virgin Media O2,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cPriority is our unique way of saying thank you to our customers and through our brand-new campaign, Only O2, we are enhancing our offering like never before.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cFrom intimate access to popular artists through our Priority Gig series to once in a lifetime trips across the globe, this campaign celebrates the exclusivity, access and unforgettable experiences our customers can enjoy.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cAs we continue to build the campaign series throughout the rest of this year, we will continue to explore these themes and celebrate what makes Priority stand out.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Deputy Executive Creative Director at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cHave you ever wondered what Bubl does when not being a brand mascot? They go to see their favourite bands with their mates.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201c\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe wanted to capture the real emotion and experience of a big night out. The sort of night that you\u2019re still talking to your mates about weeks later - and the sort of experience that O2 customers can get exclusive access to.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFurther campaign phases will hero the other unique benefits that O2 provides to its customers under the \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Only O2\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e banner.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis fully integrated campaign launches today and will run across TV, D\/OOH, Social, Cinema, OLV, Radio, Retail, O2 owned channels and through a branded content partnership for ITV Studio Sessions (launching 3 May). The campaign will run until 19th May.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1Iqj4h\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1Iqj4h\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"930597689\",\"blockId\":\"Z28dcVx\",\"blockUniqueClass\":\"lazyblock-video-Z28dcVx\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We wanted to capture the real emotion and experience of a big night out. The sort of night that you\u2019re still talking to your mates about weeks later - and the sort of experience that O2 customers can get exclusive access to. \",\"quotee\":\"David Masterman, Deputy Executive Creative Director at VCCP\",\"blockId\":\"1xsDam\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1xsDam\"} \/-->","post_title":"Only O2\/Priority","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"only-o2","to_ping":"","pinged":"","post_modified":"2024-08-12 09:51:52","post_modified_gmt":"2024-08-12 08:51:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18077","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/19251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=19251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}