{"id":19133,"date":"2024-08-23T10:00:00","date_gmt":"2024-08-23T09:00:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19133"},"modified":"2024-08-22T17:07:48","modified_gmt":"2024-08-22T16:07:48","slug":"walrus-whizzer","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/virgin-media-o2\/walrus-whizzer","title":{"rendered":"Walrus Whizzer"},"content":{"rendered":"<div class=\"lazyblock-video-Z57o8B wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1001096819?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZeGnBs wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>Virgin Media O2 <\/b><span style=\"font-weight: 400\">today<\/span> <span style=\"font-weight: 400\">launches the third chapter of its \u2018To Better and Beyond\u2019 campaign, \u2018Walrus Whizzer\u2019, an integrated campaign from agency of record <\/span><a href=\"https:\/\/www.vccp.com\/\"><b>VCCP<\/b><\/a><span style=\"font-weight: 400\">, which highlights the freedom that better broadband brings.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Set to the soundtrack of Billy Ocean\u2019s \u2018Suddenly\u2019, the 60\u201d hero campaign film emulates the unstoppable feeling experienced when using Virgin Media broadband and spotlight\u2019s the provider\u2019s recent \u2018Best Broadband Experience\u2019 award win from GWS<\/span><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The humorous and memorable film follows on from award-winning campaigns \u2018Highland Rider\u2019 and \u2018Goat Glider\u2019, this time featuring a walrus, climbing out of icy waters in a fishing harbour and hopping on to a speedboat. It hits the controls and cruises off into the distance with confused locals and a group of envious walruses looking on as it speeds away. The walrus lets out a roar of happiness as it skims across the waves.<\/span><\/p>\n<p><span style=\"font-weight: 400\">VCCP and its global content creation studio <\/span><a href=\"https:\/\/www.wearegirlandbear.com\/\"><b>Girl&amp;Bear<\/b><\/a><span style=\"font-weight: 400\"> worked with Swedish artist and director <\/span><b>Andreas Nilsson<\/b><span style=\"font-weight: 400\"> and film production company <\/span><b>Biscuit Filmworks<\/b><span style=\"font-weight: 400\"> to bring the film to life. The award-winning director has recently worked on films for Apple, Uber Eats and Volvo and shot \u2018Walrus Whizzer\u2019 in his home nation.<\/span><\/p>\n<p><span style=\"font-weight: 400\">They once again turned to Emmy and Bafta award-winning <\/span><b>Untold Studios<\/b><span style=\"font-weight: 400\"> to create the unstoppable \u2018Walrus Whizzer\u2019. The innovative and complex production process began with CG rendered shots, and a bespoke asset build of the walrus through complex 3D models. These were brought to life through a team of animation supervisors and further development within FX to ensure realistic simulations of the characters movement. Complex lighting models were created within CG to make all of the shots look utterly realistic and photographic which then handed over to the composition team to embed rendered images into our real film plates and craft our final touches, like lighting glints, film grade and lens flares.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The resulting film is a distinctive and unexpected story of a maverick walrus discovering his mojo and working out how to move faster and more smoothly through life.<\/span><\/p>\n<p><b>Simon Valcarcel<\/b><span style=\"font-weight: 400\">,<\/span> <b>Marketing Director<\/b> <b>at Virgin Media O2<\/b><span style=\"font-weight: 400\">, said: \u201c<\/span><span style=\"font-weight: 400\">This latest campaign celebrates the feeling Virgin Media broadband delivers to our customers every day. Smooth, fast and reliable. Being recognised by GWS as providing the \u2018Best Broadband Experience\u2019 only confirms what our customers already know &#8211; they are truly unstoppable with us.\u201d<\/span><\/p>\n<p><b>David Masterman<\/b><span style=\"font-weight: 400\">,<\/span><b> Deputy Executive Creative Director at VCCP<\/b><span style=\"font-weight: 400\">,<\/span> <span style=\"font-weight: 400\">added: \u201cWith our Highland Cow and our Goat we brought to life just how unstoppable Virgin Media is. We\u2019ve been on land and in the air. It was time to take to the high seas. And, let\u2019s face it, Walruses have a lot of personality.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign launches today and will run until 27th October across Cinema, TV and VOD, Online, D\/OOH, Social and Radio. Media planning and buying was managed by <\/span><b>MG OMD<\/b><span style=\"font-weight: 400\">. Creative digital agency <\/span><a href=\"https:\/\/wearebernadette.co\/\"><b>Bernadette<\/b><\/a><span style=\"font-weight: 400\"> also worked across the integrated campaign to bring digital, social and online elements to life.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1H7bdG wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We\u2019ve been on land and in the air. It was time to take to the high seas. And Walruses have a lot of personality. \n        <cite>David Masterman, Deputy Executive Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-yEwgH wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/2.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/2.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-3.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-3.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-2.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-2.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                <div class=\"carousel-controls\">\r\n          <a class=\"carousel-control-prev btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n                <ol class=\"carousel-indicators\">\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"0\" class=\"active\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"1\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"2\" class=\"\"><\/li>\r\n                            <\/ol>\r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-19133","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"14792","hero_video":"","hero_image":{"ID":19158,"id":19158,"title":"3","filename":"3.png","filesize":2950523,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3.png","link":"https:\/\/www.vccp.com\/uk\/work\/virgin-media-o2\/walrus-whizzer\/attachment\/3-15","alt":"A walrus is sitting at the helm of a speeding, vintage-style wooden speedboat with a Virgin Media logo on the side. The boat is gliding across the water, creating a large wake, and is set against a backdrop of calm blue waters and rocky islands in the distance. The walrus appears to be navigating the boat with one flipper resting on the side. The image has a light-hearted and surreal feel","author":"64","description":"","caption":"","name":"3-15","status":"inherit","uploaded_to":19133,"date":"2024-08-22 10:06:54","modified":"2024-08-22 10:07:05","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Virgin Media O2 celebrate the freedom that better broadband brings with Walrus Whizzer campaign","meta-description":"VCCP launches the third chapter in its \u2018To Better and Beyond\u2019 campaign with a Walrus on a speedboat, spotlighting its \u2018Best Broadband Experience\u2019 recognition in an integrated campaign from agency of record VCCP.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/3-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":16917,"post_author":"61","post_date":"2023-07-07 10:01:00","post_date_gmt":"2023-07-07 09:01:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"843157752\",\"blockId\":\"DFsyr\",\"blockUniqueClass\":\"lazyblock-video-DFsyr\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eVirgin Media is today releasing the second instalment of its \u2018To Better and Beyond\u2019 creative platform, which sees a new protagonist with an unstoppable spirit, the Goat Glider, take the spotlight to embody Virgin Media\u2019s superior WiFi Guarantee.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn partnership with VCCP London, Virgin Media has created its new integrated brand campaign to showcase the company\u2019s new ethos and tagline \u2018See What You Can Do\u2019 \u2013 all with Virgin Media\u2019s ultrafast broadband.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe film opens on a herd of goats stuck on a remote mountainside, each stumbling around on the precipice. As the 80\u2019s classic song, 'St Elmo's Fire\u2019 by John Parr kicks in, the wheels of a hang glider come into view travelling across the rocky mountain terrain. As the glider gathers speed, a plucky goat is revealed as the pilot, and reaching the edge of the mountain, it takes off, soaring off into the skies. Having found a better way to the rest of the herd, the camera pans to its joyful face, at the same time the voiceover reveals the campaign strapline, \u201cWhy stumble when you can soar?\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003eInspiring the nation to reach their fullest potential and never settle for less, the campaign reflects Virgin Media\u2019s promise to never stop in its quest to make things better for its customers and challenge the status quo. Virgin Media offers the UK's fastest WiFi Guarantee of any major provider, promising customers minimum download speeds of 20Mbps in every room or money back.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe bold and playful campaign will roll out throughout the UK across multiple platforms, airing on 7th July during ITV\u2019s new Black British drama 'Riches' and will lead with a hero 60\u201d film directed by celebrated Director, Sam Brown. Following the success of the award-winning \\u003ca href=\\u0022https:\/\/www.youtube.com\/watch?v=TudavmXhsjI\\u0022\\u003eHighland Rider\\u003c\/a\\u003e, Virgin Media and VCCP London collaborated with Emmy and Bafta award-winning Untold Studios again to create the courageous mountain goats. \u00a0\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eBuilt in CGI, the mountain goat will feature across a number of upcoming brand and trading campaigns across multiple formats.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSimon Valcarcel, Marketing Director at Virgin Media O2\\u003c\/strong\\u003e said, \u201cOur latest campaign highlights the truly unstoppable spirit of the Virgin Media brand and our ambitions to provide our customers with the very best connectivity to help them reach new heights. Through our market-leading WiFi Guarantee, we want our customers to truly \\u003cem\\u003efeel\\u003c\/em\\u003e like they can do anything in life \u2013 like our hang-gliding goat.\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eDavid Masterman, Deputy Executive Creative Director at VCCP London \\u003c\/strong\\u003eadded, \u201cPicking up from where our Highland Cow left off, we wanted to dramatise the unstoppable power of Virgin Media's broadband with the story of a goat who leaves his stumbling herd behind to take to the skies in\u00a0a\u00a0hang\u00a0glider.\\u0022\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\u00a0\\u003c\/em\\u003e\u2018Goat Glider\u2019 runs from today until 22nd October across TV, BVOD, Social, Retail, co.uk, The O2. MG OMD handled the media planning and buying for the campaign.\\u003c\/p\\u003e\",\"blockId\":\"piFcM\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-piFcM\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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08:36:29","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"757106005\",\"blockId\":\"Z1inW7j\",\"blockUniqueClass\":\"lazyblock-video-Z1inW7j\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVirgin Media O2 has today launched a new integrated campaign with the UK agency of record, VCCP, content studio Girl\\u0026amp;Bear and and VCCP\u2019s product and service innovation company Bernadette to devise the new edition of VMO2\u2019s campaign of \u2018Why walk when you can ride?\u2019. 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{\"video-source\":\"youtube\",\"video-id\":\"c6h1eNO4Kks\",\"blockId\":\"2juqBu\",\"blockUniqueClass\":\"lazyblock-video-2juqBu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday, Virgin Media releases \\u003c\/span\\u003e\\u003cb\\u003e\\u003ci\\u003e\u2018Hyped\u2019\\u003c\/i\\u003e\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea multi-million pound integrated brand campaign to celebrate Virgin Media\u2019s new entertainment service, \\u003c\/span\\u003e\\u003cb\\u003eStream\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Running throughout the UK for 8 weeks across multiple touchpoints, the bold and attention-grabbing campaign further demonstrates Virgin Media\u2019s commitment to being \u2018Better, connected\u2019 by giving customers more flexibility, control and great value on their entertainment.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eStream\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the latest offering in Virgin Media\u2019s TV line-up, seamlessly combines the most-loved TV channels with on-demand apps, popular streaming subscriptions and must-watch movies, offering customers a new way to enjoy their favourite entertainment all in one place, and at great value, via a small plug-and-play box powered entirely by Virgin Media\u2019s superior broadband.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Hyped\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill appear across multiple formats and leads with a hero 60\u201d spot which will premiere during Coronation Street on ITV and Channel 4\u2019s Celebrity Pride Gogglebox. The TVC opens on a couple being disturbed when their TV starts talking to them. Voiced by British Garage icon, MC Neat, the TV announces \u2018Listen, this is your TV speaking!\u2019 Viewers are then taken on a journey as hyped TVs around the country disrupt their owners' viewing experience to tell them about the benefits of Stream. In blocks of flats, houses and high street shops, people react as their TVs burst into life as an eye-catching and bold mouth takes over their screens. A man in a bath sits up and takes notice, while a stunned couple are rooted to the spot in their local chippy. As the track builds, the TVs energetically rap about the many benefits of Stream. The iconic Virgin Media red provides a background for the mouths as they morph into different textures and colours. The film concludes with the line \u2018The future of viewing is here, the future of viewing is Stream\u2019. Bespoke 20\u201d edits of the film will run across TV, OVOD and BVOD and have been created to target customers with interests in music, gaming and entertainment, as well as families.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCentred around the real experts of entertainment - TVs - Virgin Media and VCCP London worked with partners Electric Theatre Collective, Jungle, Soho Music and Duffy Sound, as well as celebrated director Rollo Jackson from Somesuch to bring the disruptive and attention-grabbing creative to life. Virgin Media also partnered with MC Neat to co-create the bespoke rap, with the Garage artist directly inspiring the mouth which was then created using CGI.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs a fully-integrated campaign, Stream will roll out across VOD, OLV, social, digital display and retail, including digital screens. With disruption at the core of the advert and proposition, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVirgin Media has utilised a range of innovative and disruptive \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emedia buys to ensure the campaign has multiple consumer touch points and \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emaximum awareness \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand impa\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ect. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e5\u201d blipverts will interrupt ad breaks, saying \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018I\u2019ve seen the future of viewing for you\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. In a Virgin Media first, the entertainment provider will be hijacking Domino\u2019s commercials, so the \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHyped mouth \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecan tell viewers about Stream from Virgin Media.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAcross social, MG OMD has planned for ads to be intercepted on YouTube with contextually relevant messaging, choosing passion points relevant for our audience and pre-rolls against YouTube content for Gaming, Music and Entertainment and the creative will unexpectedly reference the nature of the content the viewer is about to watch.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDiscussing the new campaign, \\u003c\/span\\u003e\\u003cb\\u003eAmy Gilbert, Marketing Director at Virgin Media \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStream offers a convenient, flexible and more personal connected entertainment experience, bringing the future of viewing right into our customers\u2019 living rooms. For a truly disruptive proposition, we needed a truly disruptive creative approach, so we\u2019ve taken the idea beyond a TV spot, disrupting viewers in blipverts across ad breaks and in VOD; with a little help from MC Neat. Disruption is part of Virgin Media\u2019s DNA and that\u2019s exactly why it\u2019s at the heart of this campaign.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Creative Director at VCCP\\u003c\/b\\u003e \\u003cb\\u003eLondon \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStream from Virgin Media is here and viewing will never be quite the same again. We picked the experts of viewing to announce Stream\u2019s arrival. The ones who\u2019ve watched us ask \u201cWhat\u2019s it on?\u201d for the hundredth time. The ones who\u2019ve seen us running around the house looking for that 4th remote. Our TVs, of course. We asked, \u201cwhat if TVs are so excited about the arrival of Stream, they come to life to tell the nation all about it?\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eStream is available to both new and existing customers who take a Virgin Media broadband only or broadband and home phone package, offering a quick and easy entertainment add-on that pairs perfectly with the company\u2019s lightning-fast broadband \u2013 offering speeds up to 22x faster than the UK average.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCustomers can enjoy Stream on a fuss-free 30-day rolling contract so they can add or remove subscriptions every month, with the ability to save on their streaming subscriptions when adding them to the service. From news channels to sport and kids TV, Stream provides a one-stop-shop so customers can easily select and swap the channels and streaming services that truly matter to them.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 worked with UK agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e content studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand VCCP\u2019s newly launched Product and Service innovation company,\\u003c\/span\\u003e\\u003cb\\u003e Bernadette,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to devise the new campaign. \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Hyped\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 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