{"id":19130,"date":"2024-08-23T11:00:00","date_gmt":"2024-08-23T10:00:00","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=19130"},"modified":"2024-08-22T17:07:26","modified_gmt":"2024-08-22T16:07:26","slug":"o2-switch-up","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/o2-switch-up","title":{"rendered":"O2 Switch Up"},"content":{"rendered":"<div class=\"lazyblock-video-g0yzz wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/1000401106?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1tnNaH wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>O2<\/b><span style=\"font-weight: 400\"> showcases the flexibility available to customers in its new campaign &#8216;Only O2\/Switch Up&#8217; which launches today in partnership with agency of record <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This new integrated campaign is the third chapter of the \u2018Only O2\u2019 trilogy, which visualises the benefits available exclusively to O2 customers, and highlights the unique freedom and flexibility available with O2 Switch Up &#8211; which allows customers to swap their phones every 90 days without the need to pay off the remainder of their previous contract first.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign features a 40-second film that follows Bubl and friends, this time at a running club, and focuses on protagonist Sophie, who seems to sport a brand-new mobile every time she meets up with her running club \u2013 thanks to O2 Switch Up. Bubl is by Sophie\u2019s side every step of the way \u2013 running with her in all seasons, catching up with friends on the track, timing runs, and sharing in the excitement of creating new memories with a brand-new phone. The film airs tonight (Friday 23 August) at 8pm on ITV1 during Coronation Street.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To bring this narrative to life in the same realistic way as previous \u2018Only O2\u2019 films, VCCP&#8217;s global content creation studio, <\/span><a href=\"https:\/\/www.wearegirlandbear.com\/\"><b>Girl&amp;Bear<\/b><\/a><span style=\"font-weight: 400\">, once again partnered with multi-award-winning directors Will Lovelace and Dylan Southern of <\/span><b>thirtytwo<\/b><span style=\"font-weight: 400\">. The duo are best known for their acclaimed music documentaries Meet Me in the Bathroom and Shut up and Play the Hits; as well as work for Nike and BBC. They have worked on all three of the \u2018Only O2\u2019 campaign films, including \u2018Only O2\/Priority\u2019 which launched in April and \u2018Only O2\/Roaming\u2019 in May.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>Simon Valcarcel, Marketing Director at Virgin Media O2<\/b><span style=\"font-weight: 400\">, said: \u201cFlexibility is at the heart of our Switch Up offering, so we wanted to capture this freedom to swap your phone easily and visualise it in a real-world scenario. Technology is constantly evolving, and O2 \u2018Switch Up\u2019 is our unique way of ensuring that O2 customers can always enjoy the latest innovations as they emerge.\u201d\u00a0<\/span><\/p>\n<p><b>David Masterman, Deputy Executive Creative Director at VCCP<\/b><span style=\"font-weight: 400\">, added: \u201cWe all know someone who always has to have the latest phone. Switch Up is the perk for them.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign launches today across TVC, Cinema, VOD, Online Video, Social, Print, Radio, Retail, and In-App Comms, and will run until the 27th of October. Media planning and buying has been led by MG OMD and customer communication by <\/span><b>Rapp<\/b><span style=\"font-weight: 400\">.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1kPVrS wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We all know someone who always has to have the latest phone. Switch Up is the perk for them. \n        <cite>David Masterman, Deputy ECD at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-19130","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10387","hero_video":"","hero_image":{"ID":19131,"id":19131,"title":"o2SwitchUp2024_PR_STILL_1","filename":"o2SwitchUp2024_PR_STILL_1.jpeg","filesize":2774931,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1.jpeg","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/o2-switch-up\/attachment\/o2switchup2024_pr_still_1","alt":"","author":"64","description":"","caption":"","name":"o2switchup2024_pr_still_1","status":"inherit","uploaded_to":19130,"date":"2024-08-21 09:07:38","modified":"2024-08-21 09:07:38","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1-300x169.jpeg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1-768x432.jpeg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1-1024x576.jpeg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1-1536x864.jpeg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1.jpeg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1-1920x720.jpeg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1-1920x960.jpeg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1-768x768.jpeg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1-307x615.jpeg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1-768x960.jpeg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1-1200x630.jpeg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1-768x768.jpeg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1-768x384.jpeg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1-307x615.jpeg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"O2 heroes the unmatched flexibility of Switch Up in the final chapter of \u2018Only O2\u2019 campaign series ","meta-description":"O2 heroes the unmatched flexibility of Switch Up in the final chapter of \u2018Only O2\u2019 campaign series ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/08\/o2SwitchUp2024_PR_STILL_1-1.jpeg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":18320,"post_author":"64","post_date":"2024-05-31 11:37:12","post_date_gmt":"2024-05-31 10:37:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"951431433\",\"blockId\":\"26Tss8\",\"blockUniqueClass\":\"lazyblock-video-26Tss8\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs the only major network to offer inclusive EU roaming as standard, \\u003c\/span\\u003e\\u003cb\\u003eO2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today launched a new, fully integrated campaign titled \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Only O2\/Roaming\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, from its agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe second phase of the Only O2 campaign series, Only O2\/Roaming switches focus from the rewards and experiences available on Priority to O2\u2019s inclusive EU Roaming offering, demonstrating the benefits of being an O2 customer through Bubl and a real-life family enjoying an unforgettable and carefree holiday - without the worry of roaming charges.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWorking with the same director and mirroring the visual approach of the previous campaign, the new creative highlights \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003espontaneous and \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eauthentic moments from a European road trip and draws on instances where holidaymakers would use their phone without having to think about \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eit.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe 60\u201d AV follows Bubl and the family as they navigate their way around Italy and Greece; checking directions, looking up idyllic sunset spots, finding language tips to communicate with locals and staying in touch with friends and family back home - all thanks to inclusive EU roaming on O2.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith this year expected to be the \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.unwto.org\/news\/international-tourism-to-reach-pre-pandemic-levels-in-2024\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ebusiest ever for travel\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the campaign aims to evoke the feelings of spontaneity and freedom that O2 customers can enjoy, with no need to worry about unwanted roaming charges or when they\u2019ll find WiFi. Through its customer-first offering, O2 customers could save \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003earound \u00a3100 in roaming fees during a two-week holiday in Europe*, helping them to squeeze even more out of unmissable holiday moments.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s global content creation studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e once again worked with director duo \\u003c\/span\\u003e\\u003cb\\u003ethirtytwo\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eAnonymous Content\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e on the new \u2018Roaming\u2019 film. Creative digital agency \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e also worked across the integrated campaign to bring digital, social and online elements to life.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eSimon Groves, Director of Brand and Marketing at Virgin Media O2,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cWe all know that holiday feeling of touching down ready to relax, but imagine the feeling of facing fees just for using your phone while you\u2019re away. That\u2019s why we are proud to offer our customers inclusive EU roaming at no extra cost in 49 European destinations. So, whether it\u2019s snapping the scenery, making memories with family or navigating around town, our customers have one less thing to worry about.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Deputy Executive Creative Director at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cWe\u2019re all petrified of roaming charges; the thought of coming home from holiday and being greeted with a bill so eye-watering that you have to mortgage the cat.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThis film celebrates all the things you can do when your roaming is included. Picking up where we left off in our Priority film with Bubl being a genuine part of a group for an authentic take on the benefits that O2 offers to its customers.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign launches today across TV, Cinema, Radio, OLV, Social, Retail, D\/OOH and O2 owned channels with a special continuity TV spot with ITV set to run during Euro 2024 coverage. The campaign will run until the end of August with media planning and buying led by \\u003c\/span\\u003e\\u003cb\\u003eMG OMD\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOnly O2\/Roaming follows the success of O2\u2019s \u2018Don\u2019t Get Burnt\u2019 activity, which kicked off at the beginning of May to help holidaymakers avoid getting burnt by roaming fees - and by the sun. Based on the insight that people are more attentive to their phones than they are to sun protection, O2 merged smartphones with sunscreen to create a handy mobile accessory, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSun Case\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, that features a top up supply of sunscreen for quick and easy application. The limited-edition free mobile phone accessory is available at selected O2 stores across the country, while stocks last, including London, Cardiff, Birmingham, Manchester, Edinburgh and Belfast and hopes to help raise awareness of the importance of sun safety. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"2oPKSG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2oPKSG\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image-1%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1.jpeg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1-300x169.jpeg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1-300x169.jpeg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1-1024x576.jpeg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1-768x432.jpeg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1-1536x864.jpeg%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1.jpeg%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:18361,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=18361%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-1.jpeg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image-3%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3.jpeg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3-300x169.jpeg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3-300x169.jpeg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3-1024x576.jpeg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3-768x432.jpeg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3-1536x864.jpeg%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3.jpeg%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:18364,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=18364%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-3.jpeg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image-4%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4.jpeg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22169%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4-300x169.jpeg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4-300x169.jpeg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4-1024x576.jpeg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4-768x432.jpeg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4-1536x864.jpeg%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4.jpeg%201920w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:18362,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=18362%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/05\/image-4.jpeg%22,%22sizes%22:%22%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1Q5MFt\",\"blockUniqueClass\":\"lazyblock-carousel-1Q5MFt\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This film celebrates all the things you can do when your roaming is included. Picking up where we left off in our Priority film with Bubl being a genuine part of a group for an authentic take on the benefits that O2 offers to its customer\",\"quotee\":\"David Masterman, Deputy Executive Creative Director at VCCP\",\"blockId\":\"ZOp76T\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZOp76T\"} \/-->","post_title":"Only O2\/Roaming","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-roaming","to_ping":"","pinged":"","post_modified":"2024-08-11 11:00:35","post_modified_gmt":"2024-08-11 10:00:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18320","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":18077,"post_author":"64","post_date":"2024-04-05 00:01:00","post_date_gmt":"2024-04-04 23:01:00","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eO2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today unveiled a new campaign celebrating the exclusive benefits of its Priority offering in the first phase of a new fully integrated campaign titled \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Only O2\/Priority\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, from its agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePriority is O2\u2019s award-winning customer rewards scheme which offers its members a range of exclusive benefits and offers, including early access to the most sought-after events in entertainment via O2\u2019s Priority Tickets platform which hit a record of 1.4 million tickets purchased in 2023, giving customers unprecedented access to 6000+ shows and 2000 artists at more than 300 venues across the UK.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOver the past year, Priority members could also enjoy average savings of \u00a3700* with access to over 1,000 perks and offers from daily treats and experiences to exclusive money-saving discounts that customers can\u2019t enjoy anywhere else. Members also have the opportunity to be part of O2\u2019s Priority Gig series which has seen iconic talent such as Kylie Minogue and Sam Fender headline free intimate shows for \\u003c\/span\\u003e\\u003cb\\u003eVirgin Media\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e broadband and O2 mobile customers across the UK.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis latest campaign shows brand character, Bubl, enjoying Priority offers and experiencing a series of unforgettable nights out with friends. The campaign was cast from real friendship groups who attend gigs together, to capture the authentic energy and passion for music they share.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIntroducing a new visual style focusing on authenticity, campaign assets are designed to give customers of other networks a sense of FOMO offering realistic imagery from a great night out. The campaign focuses on the joy of communal experiences, capturing a live music crowd at an \\u003c\/span\\u003e\\u003cb\\u003eO2 Academy\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e venue, with Bubl joining in.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe 40\u201d AV follows Bubl and friends as they enjoy 48-hour presale access to book Priority Tickets, and other gig-going perks such as queue jump, to visiting different O2 Academy venues to enjoy live music. They inevitably head to a kebab shop on their way home reliving the night out before catching the night bus home - depicting a raw, and realistic gig-going experience.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor this fully integrated campaign, VCCP\u2019s global content creation studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e worked with director duo \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003ethirty two\\u003c\/b\\u003e\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0and \\u003c\/span\\u003e\\u003cb\\u003eAnonymous Content\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to bring to life the new \u2018Priority\u2019 film. Additional phases of the campaign will complete a consistent series showcasing the exclusive benefits Priority members can enjoy. Creative digital agency \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e also worked across the integrated campaign to bring digital, social and online elements to life. Accompanying OOH creative heroes exclusive gigs and 48-hour presale access, featuring imagery captured on location at O2 Academy venues.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign launches today with an ITVX takeover and key spots this weekend in Gogglebox and Ant \\u0026amp; Dec\u2019s Saturday Night Takeaway. This will be supported by Cinema, Radio, OLV and Social, as well as high-impact D\/OOH across the National Rail and London Underground Network. Next month, ITV will launch a brand-new music show \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eITV Studio Sessions\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e on ITV1 and ITVX, in partnership with Priority from O2. Hosted by Clara Amfo, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eITV Studio Sessions\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e aims to champion top talent across a range of music artists in the UK. All media was planned and bought by \\u003c\/span\\u003e\\u003cb\\u003eMG OMD\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eSimon Groves, Director of Brand and Marketing at Virgin Media O2,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cPriority is our unique way of saying thank you to our customers and through our brand-new campaign, Only O2, we are enhancing our offering like never before.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cFrom intimate access to popular artists through our Priority Gig series to once in a lifetime trips across the globe, this campaign celebrates the exclusivity, access and unforgettable experiences our customers can enjoy.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cAs we continue to build the campaign series throughout the rest of this year, we will continue to explore these themes and celebrate what makes Priority stand out.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Deputy Executive Creative Director at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cHave you ever wondered what Bubl does when not being a brand mascot? They go to see their favourite bands with their mates.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201c\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe wanted to capture the real emotion and experience of a big night out. The sort of night that you\u2019re still talking to your mates about weeks later - and the sort of experience that O2 customers can get exclusive access to.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFurther campaign phases will hero the other unique benefits that O2 provides to its customers under the \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Only O2\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e banner.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis fully integrated campaign launches today and will run across TV, D\/OOH, Social, Cinema, OLV, Radio, Retail, O2 owned channels and through a branded content partnership for ITV Studio Sessions (launching 3 May). The campaign will run until 19th May.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1Iqj4h\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1Iqj4h\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"930597689\",\"blockId\":\"Z28dcVx\",\"blockUniqueClass\":\"lazyblock-video-Z28dcVx\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We wanted to capture the real emotion and experience of a big night out. The sort of night that you\u2019re still talking to your mates about weeks later - and the sort of experience that O2 customers can get exclusive access to. \",\"quotee\":\"David Masterman, Deputy Executive Creative Director at VCCP\",\"blockId\":\"1xsDam\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1xsDam\"} \/-->","post_title":"Only O2\/Priority","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"only-o2","to_ping":"","pinged":"","post_modified":"2024-08-12 09:51:52","post_modified_gmt":"2024-08-12 08:51:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18077","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16376,"post_author":"61","post_date":"2023-03-31 09:04:55","post_date_gmt":"2023-03-31 08:04:55","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"0lXmWSgxAy4\",\"blockId\":\"Z2j5by\",\"blockUniqueClass\":\"lazyblock-video-Z2j5by\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eToday, \\u003cstrong\\u003eO2 \\u003c\/strong\\u003elaunches its latest \u2018Switch Up\u2019 campaign with UK agency of record, \\u003cstrong\\u003eVCCP London,\\u003c\/strong\\u003e to celebrate that new and existing customers can switch to a new phone whenever it suits them, and O2 will pay off their current contract.\\u003c\/p\\u003e\\n\\u003cp\\u003eO2\u2019s latest \\u003cstrong\\u003e\u2018Switch Up\u2019\\u003c\/strong\\u003e campaign showcases how easy it is for customers to say yes to new and exciting technology whenever it suits them, meaning they don\u2019t have to stick with the same phone until the end of their contract.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith Switch Up, O2 is challenging the category standard of rigid mobile contracts, and is giving customers the ultimate freedom and choice. The integrated campaign also premieres its new brand ethos - \u2018See what you can do\u2019 - which encapsulates its mission to give its customers the freedom to cater to their own needs and to free themselves from outdated industry conventions.\\u003c\/p\\u003e\\n\\u003cp\\u003eAt the heart of this campaign is O2\u2019s much loved blue robot, Bubl, who appears even at the most unexpected times or places reminding customers that they can switch to a new device. \u201cEven now!\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003ePlanned by media agency partner, MG OMD, O2 has partnered with ITV1 for a special ad break which will take place during this Saturday Night Takeaway. Bubl will surprise viewers by jumping out of bespoke ITV1 introductions in the breaks, to remind viewers how easily they can get a new phone and reinforcing the disruptive campaign message. In addition to the ITV partnership, O2 has also partnered with easyJet holidays and Google Pixel, whose existing adverts will be placed for Bubl to burst through and surprise the audience with the opportunity to Switch Up.\\u003c\/p\\u003e\\n\\u003cp\\u003eMG OMD\u2019s media strategy has been planned to complement the creative and emulate the disruptive nature of the market-leading proposition across all touch points. High exposure channels are supported by OOH sites that use the visuals of Bubl bursting out of gallery paintings, drum sets and even birthday cakes. As well as social posts that will be bespoke to the different platforms and display posts that will use standout formats such as InScreen expendables. Linear radio and digital audio will be used to disrupt users while they are listening.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe 40\u201d hero film was directed by award-winning director, Dave Laden, and features a woman and Bubl trying out the O2 Switch Up offering in different comical scenarios. The film begins off with her cooking in her kitchen while on the phone. She says \u201cSo I can choose when I get a new phone with O2 Switch Up? \u201cLike now?\u201d as she walks over to the freezer and opens it and Bubl pops up and hands her a new phone. Bubl then surprises her with a new phone in various situations. From martial arts practice, in a club queue, at the dentist and at a dog's birthday party. The final frames show her performing an ultrasound before saying \u201cNot now\u201d.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eFor the music, O2 worked with Trait to create a sound that elevates the moment when Bubl appears. The music builds up to complement the comedic nature of the film and is catchy so that it sticks in people\u2019s minds. O2 wanted a sonic device which sounded funny, slightly off the wall and irreverent, basically dramatising the weirdness of Bubl appearing in all sorts of odd locations, from sinks to giant hairdos. A big part of the inspiration for the sound was the promotional language itself, specifically the word 'NOW'.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSimon Groves, Director Brand and Marketing at Virgin Media O2 said\\u003c\/strong\\u003e: \\u003cem\\u003e\u201cWe\u2019re putting our customers in control, \u00a0giving them the ultimate freedom and choice to choose a new phone when it suits them. At a time of so much uncertainty, we want to make it easier for people to get their hands on the latest and most popular phones whenever it suits them, and continue to breakdown the barriers of rigid phone contracts, giving customers the freedom to decide what they want, when they want it.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eKimberley Gill, Creative Director at VCCP London added\\u003c\/strong\\u003e: \\u003cem\\u003e\u201cHaving the option to choose if and when you want to have an upgrade is exciting. You have the power and when you say so, you will have a new phone in your hands. Switch Up puts the customer first and we are thrilled to work on a campaign that challenges industry standards.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe integrated campaign will run in the UK from today until 11th May on TV, OOH, Digital and linear audio, social, retail and OLV. Media has been planned and executed by Manning Gottlieb OMD. 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