{"id":18508,"date":"2024-06-19T12:06:58","date_gmt":"2024-06-19T11:06:58","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18508"},"modified":"2024-08-10T10:57:08","modified_gmt":"2024-08-10T09:57:08","slug":"its-coming-home","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/ukaeg\/its-coming-home","title":{"rendered":"It\u2019s Coming Home"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z29UYkR wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Today, the <\/span><span style=\"font-weight: 400\"><strong>UK Advertising Exports Group<\/strong> (UKAEG) announces that it has partnered with integrated agency <\/span><a href=\"https:\/\/www.vccp.com\/\"><b>VCCP<\/b><\/a> <b>London<\/b><span style=\"font-weight: 400\"> to create a special digital out of home campaign in the aim to celebrate UK creativity during the week that the global gathering of the advertising industry, Cannes Lions International Festival of Creativity (June 17th &#8211; 21st).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The poster reads \u2018106 Lions on a shirt\u2019, celebrating the UK\u2019s number of wins at Cannes Lions last year while nodding to the summer of sport ahead of us, in a confident fun celebration of UK creativity in a year when a new humour category was added to the 2024 awards.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The poster will sit on a digital out of home screen outside the Cannes Lions award show venue,\u00a0 Le Palais des Festivals et des Congr\u00e8s de Cannes, throughout the week of the festival. It will be supported by a social media campaign. <\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>Aisling Conlon<\/b><b>, International Trade Director for UK Advertising, Advertising Association, <\/b><span style=\"font-weight: 400\">said: \u201cThe UK has a rich history and a strong global reputation for creativity, consistently reflected in our podium presence at the Cannes Lions Awards each year. In a week celebrating global creativity, we&#8217;ve harnessed the competitive spirit of the awards stage and infused it with UK humour. Known for our bold ideas and world-class creative storytelling, we are echoing the hopeful sentiment of England fans chanting &#8216;It&#8217;s coming home&#8217; with our campaign to celebrate the UK&#8217;s long standing record of creativity excellence in a memorable and standout manner.\u201d<\/span><\/p>\n<p><b>Julian Douglas, Co-CEO at VCCP and Chairman of UKAEG<\/b><span style=\"font-weight: 400\">, added: \u201cThe latest export figures show that the UK are champions of Europe when it comes to advertising. We\u2019ve also got a trophy cabinet that\u2019s packed full of Lions, recognising the creative achievements of our current golden generation. Let\u2019s see if we can bring a few more home this summer.\u201d<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-18508","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"19085","hero_video":"","hero_image":{"ID":18512,"id":18512,"title":"4","filename":"4-2.png","filesize":2865095,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2.png","link":"https:\/\/www.vccp.com\/uk\/work\/ukaeg\/its-coming-home\/attachment\/4-8","alt":"","author":"64","description":"","caption":"","name":"4-8","status":"inherit","uploaded_to":18508,"date":"2024-06-18 08:44:36","modified":"2024-06-18 08:44:36","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/4-2-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"It\u2019s Coming Home: UKAEG partners with VCCP to create digital out of home campaign at Cannes to celebrate the strength of UK creativity","meta-description":"It\u2019s Coming Home: UKAEG partners with VCCP to create digital out of home campaign at Cannes to celebrate the strength of UK creativity","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/06\/VCC10001-Flyer-1920x1080px.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":18142,"post_author":"64","post_date":"2024-06-04 11:17:16","post_date_gmt":"2024-06-04 10:17:16","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"934818928\",\"blockId\":\"1JMzPX\",\"blockUniqueClass\":\"lazyblock-video-1JMzPX\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has launched a new social influencer-led campaign for Samsung Europe titled \u2018Go Jet It\u2019, heroing the consumer electronics brand\u2019s \\u003c\/span\\u003e\\u003cb\\u003eBespoke Jet AI\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e vacuum with a ridiculously catchy track by \\u003c\/span\\u003e\\u003cb\\u003eLoud Parade\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run across eight markets in EMEA (UK, France, Germany, Spain, Netherlands, Poland, Sweden and Italy) and features 32 influencers who use the Bespoke Jet AI to suck up the things that really annoy them, from bad weather to washing up, and even messy desktops!\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn the UK \\u003c\/span\\u003e\\u003cb\\u003eFerne McCann, Kayleigh Taylor \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand\\u003c\/span\\u003e\\u003cb\\u003e\u00a0 Jennifer Needham\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e use the Bespoke Jet AI to tackle annoying household chores, transforming their homes and outfits in seconds.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLoud Parade\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the award-winning music agency, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehave created a bespoke soundtrack for the Bespoke Jet AI, calling out its features whilst producing a genuine earworm that will encourage TikTok and Instagram users to add it to their own content and share what they would change if they had the power. VCCP also created a music video for the track (which is available on \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/open.spotify.com\/album\/1s7TyUiRxprgd8omUVXBSZ?si=SKoKAndfRyuh613tmD45Gg\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSpotify\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e).\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis is the first pan-European influencer campaign that VCCP and Samsung Europe have worked on together since the creative agency was appointed by Samsung Europe earlier following a competitive pitch process to work on social campaigns and strategy. VCCP is one of Samsung Europe\u2019s roster agencies.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eBenjamin Braun, CMO at Samsung Europe\\u003c\/b\\u003e\\u003cb\\u003e,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cIf you combine music jingles, one of the oldest marketing techniques, with social media and AI, two of the newest marketing innovations \u2013 you get something very exciting and different that cuts through the noise. This is what we did with VCCP to \u2018infotain\u2019 consumers about our newest product, the Bespoke Jet AI. We\u2019re excited to get this campaign out there - we hope the world loves it as much as we do.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eAlex Dalman, Head of Social \\u0026amp; Innovation at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201c\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSamsung is an incredible company with such a diverse range of products that sometimes it\u2019s easy to forget just how many different appliances they manufacture. With the Bespoke Jet AI we wanted to celebrate the product in a fun, thumb-stopping way. We had a really short brief for the project and instantly thought of our friends Loud Parade who were also happy to work in an agile and responsive way to make a really catchy soundtrack - I guarantee it will be stuck in your head for days.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMaatin Adewunmi, Co-Founder at Loud Parade\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cTo make great adverts, you need to have \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003egreat music and making chart-quality music for brands is something we pride ourselves on at Loud Parade. We enjoyed working with Samsung and VCCP to make the \u201cGo Jet It\u201d Song.. The Bespoke Jet AI vacuum has so many unique features and we were challenged to bring them to life through the track. We loved what we came up with, and know you will too!\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis fully integrated campaign launches today in the UK and will run in other EMEA markets, including France, Germany, Spain, Netherlands, Poland, Sweden and Italy. Activity will continue across social on owned channels and through influencer partnerships.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Zy0iHL\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Zy0iHL\"} \/-->","post_title":"Go Jet It","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"go-jet-it","to_ping":"","pinged":"","post_modified":"2024-08-11 10:43:21","post_modified_gmt":"2024-08-11 09:43:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18142","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":18365,"post_author":"64","post_date":"2024-06-03 16:26:14","post_date_gmt":"2024-06-03 15:26:14","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"952270686\",\"blockId\":\"Z1OXtrs\",\"blockUniqueClass\":\"lazyblock-video-Z1OXtrs\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury, in collaboration with \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP London\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has unveiled a new integrated campaign to introduce its latest indulgent creation, the Cadbury Dairy Milk \\u0026amp;More bar.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Dairy Milk \\u0026amp;More is innovative, with bigger chunks and more combinations of delicious flavours than ever before, available in two flavours, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Dairy Milk \\u0026amp;More Nutty Praline Crisp\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Dairy Milk \\u0026amp;More Caramel Nut Crunch\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. The idea behind the campaign is to celebrate the bar\u2019s depth by showcasing the distracting power of the \\u0026amp;More bar\u2019s fillings, proudly celebrating that \u201cthere\u2019s a lot to take in\u201d.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCentral to the campaign is an out of home activation: a series of \u2019distracted\u2019 ads. Within the poster, the eye-catching Dairy Milk \\u0026amp;More bar grabs the attention of \u2018neighbouring\u2019 ads, the people featured within each can\u2019t help but stare.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of the activation, Cadbury has involved real independent businesses for the surrounding \u2018distracted\u2019 ads, providing each with a valuable spotlight and complimentary advertising. Each ad features genuine individuals closely affiliated with these businesses. This initiative, as well as highlighting the brand\u2019s generosity, underscores Cadbury's commitment to nurturing creativity and supporting the community\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e1\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith media planning and buying led by Publicis Media, each poster is strategically placed at some of London\u2019s most prominent digital sites including Euston and Waterloo, as well as flyposting locations up and down the country going live on 17th June.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe OOH also plays on the theme of distraction, using contextual ads strategically placed in key locations such as bus stops and airports, reminding people that they should really be getting on their bus or picking up their luggage rather than staring at the \\u0026amp;More chunk.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn addition to the out of home campaign, VCCP\u2019s global content creation studio, \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecollaborated with award-winning director Tom Speers and SMUGGLER to bring two 20\u201d films, crafted to be funny, sharp and for the message to land in a short space of time. One film depicts a gamer so entranced by the \\u0026amp;More bar that he abandons his team, while the other portrays a mother so absorbed by the chocolate that her teenage daughter is left waiting outside in the rain.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run in the UK and Ireland from June 3rd to July 31st, with a second phase in September. The campaign will be featured across BVOD, CTV, Cinema, YouTube, digital and paper OOH, flyposters, and social media, in an aim to ensure broad and diverse reach for the new product.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear managed the entirety of the campaign, from TV campaign to OOH, and PR has been managed by Ogilvy.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMaria Jackson, Senior Brand Manager at Mondelez: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cCadbury\u2019s brand identity revolves around generosity and this campaign is an embodiment of that, showcasing and collaborating with real independent businesses to share our platform. It's been an exciting journey to see the product truth (there is a lot to take in!) amplified through a series of eye-catching ads that highlight an irresistible new product.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLaura Muse, Creative Director at VCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \u201cIt\u2019s not often you get to launch a new product for such a national treasure of a brand, so it\u2019s been a really exciting campaign to be a part of. We\u2019re just hoping those delicious chunks don\u2019t cause any serious distractions. If that happens, please tell everyone it was Chris and Jonny\u2019s idea.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"25XPOn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-25XPOn\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It\u2019s not often you get to launch a new product for such a national treasure of a brand, so it\u2019s been a really exciting campaign to be a part of. \",\"quotee\":\"Laura Muse, Creative Director at VCCP London \",\"blockId\":\"ZXyMh9\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZXyMh9\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"952271066\",\"blockId\":\"YvORe\",\"blockUniqueClass\":\"lazyblock-video-YvORe\"} \/-->","post_title":"Cadbury Dairy Milk &amp;More","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-more","to_ping":"","pinged":"","post_modified":"2024-08-11 10:59:34","post_modified_gmt":"2024-08-11 09:59:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18365","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":18290,"post_author":"64","post_date":"2024-05-24 14:56:30","post_date_gmt":"2024-05-24 13:56:30","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eTransport for London (TfL)\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is launching its new \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018TfL Cycle Sundays\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign to encourage Londoners to embrace cycling this summer, in partnership with its agencies of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eWavemaker UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLaunching this week, in time for the Ford \\u003c\/span\\u003e\\u003cb\\u003eRideLondon FreeCycle\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, this fully integrated OOH, digital and social campaign includes more than 60 localised cycling leisure routes carefully selected by TfL and its range of London cycling partners. The routes, available via the TfL website and TfL Cycle Sundays Club in the Strava app are part of the campaign aimed at promoting the exploration of local areas by bike and addressing barriers to cycling felt by many Londoners.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign supports TfL's goal of increasing the percentage of trips made by sustainable modes to 80% by 2041, up from 63% in 2015. TfL is targeting both new cyclists and those who have cycled within the past year to have a go at cycling.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo capture the essence of local exploration, the campaign uses real Londoners cycling through the city, alongside hand-drawn illustrated stickers reminiscent of cycling culture by Londoner Alice and the Ink. The visual identity brings a sense of adventure and community to the campaign.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign also features cycling discounts and offers, and is promoted through D\/OOH, social media, radio, targeted digital audio, and TfL\u2019s owned digital channels. Engaging social media content on Meta and TikTok will build awareness and encourage Londoners to share their own #CycleSundays experience.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eMiranda Leedham, Head of Customer Marketing \\u0026amp; Behaviour Change at TfL, said\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201cWe know how important it is to encourage Londoners of all backgrounds to make the most of the benefits of cycling, which is why we are\u202fdelighted to be launching this exciting new programme.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cCycling is not only brilliant for your physical and mental health, but also is\u00a0a great way of getting around and seeing London. You don\u2019t even need your own bike to take part in Cycle Sundays. With around\u00a0800 Santander Cycles docking stations across London, you can start your Sunday by hiring a bike and exploring the city. \u202fWe hope that this new programme will enable more people from all backgrounds to start cycling and exploring new parts of London.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCaroline Rawlings, Creative Director at VCCP London, added:\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cCycling in London has an unfair image problem. Busy roads and lycra. By creating local routes perfect for a relaxed Sunday pootle and then flooding TfL\u2019s incredible media estate with images of real Londoners using them, we hope that people will realise how good it feels to cycle in the city.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018TfL Cycle Sundays\u2019 will run from May to the end of September, with media planning and buying led by Wavemaker. The campaign will also be announced by Will Norman, TfL\u2019s Walking and Cycling Commissioner, at the RideLondon FreeCycle event in Trafalgar Square on Sunday, 26th May. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z17QrEV\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z17QrEV\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We know how important it is to encourage Londoners of all backgrounds to make the most of the benefits of cycling, which is why we are\u202fdelighted to be launching this exciting new programme. \",\"quotee\":\"Miranda Leedham, Head of Customer Marketing \\u0026amp; Behaviour Change at TfL\",\"blockId\":\"ZfTDsd\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZfTDsd\"} \/-->","post_title":"Cycle Sundays","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cycle-sundays","to_ping":"","pinged":"","post_modified":"2024-08-11 12:07:39","post_modified_gmt":"2024-08-11 11:07:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18290","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["10"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/18508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=18508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}