{"id":18228,"date":"2024-05-03T09:53:02","date_gmt":"2024-05-03T08:53:02","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18228"},"modified":"2024-08-12T09:19:19","modified_gmt":"2024-08-12T08:19:19","slug":"warden","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/tango\/warden","title":{"rendered":"Warden"},"content":{"rendered":"<div class=\"lazyblock-video-1zC1JX wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/941302504?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z2q4Sr8 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Today, Tango launches \u2018Warden\u2019, a new integrated campaign created by agency of record, <\/span><a href=\"https:\/\/www.vccp.com\/\"><b>VCCP London<\/b><\/a><span style=\"font-weight: 400\"> and its content creation studio <\/span><b>Girl&amp;Bear.<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2018Warden\u2019 is the latest campaign from Tango as the brand continues on its journey to return to its iconic heritage: Tango\u2019s bold adverts of the 90s and 2000s. It follows on from \u2018Bust\u2019, Tango\u2019s comedic spot which launched in 2023 and focused on a police raid busting a Tango dark berry lab. With the help of the first burst of the campaign, Tango has seen explosive growth (32.1%) since last April\u2081<\/span><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">and is now the fastest growing brand in its category<\/span><span style=\"font-weight: 400\">\u2082<\/span><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2018Warden\u2019 is the second film within the \u2018dangerously potent flavour\u2019 brand platform, aimed at a Gen Z audience, which continues driving differentiation for Tango Orange by reasserting its powerful taste compared to generic orange fizzy drinks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign is brought to life by an integrated agency team comprised of VCCP, <\/span><span style=\"font-weight: 400\">Girl&amp;Bear Studios who led production, <\/span><span style=\"font-weight: 400\">VCCP\u2019s in-house social team who created content for TikTok, and mSix&amp;Partners who drove media planning and buying, and PR, in-store and sampling managed by Cirkle, Initials and ID respectively.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The spot aims to land the creative idea that Tango\u2019s dangerously potent flavour leads to outrageously bold behaviour (getting Tango\u2019d), as the iconic brand continues on its mission to increase its market share and introduce a younger generation to the powerful taste of Tango.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign breaks category norms of the soft drinks market as Tango taps into its heritage distinct position of being bold, pushing boundaries and behaving mischievously, all while retaining its classic British humour roots.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign is centred around a 30\u201d film produced by <\/span><b>Girl&amp;Bear Studios<\/b><span style=\"font-weight: 400\">, <\/span><span style=\"font-weight: 400\">VCCP\u2019s global content creation studio<\/span><span style=\"font-weight: 400\">. The film was directed by renowned comedic director, Ben Tonge, who directed last year\u2019s film, \u2018Bust\u2019. In the spot, we see that \u2018contraband\u2019 has been smuggled into a prison cell. The prison warden enters the cell and asks the inmate, Pilkins, to hand the item over, to which the offender replies: \u201cWhat sir? It\u2019s just a bit of fizzy orange.\u201d The drink is handed over to the officers who reveal a hidden can of Tango inside a fake, generic bottle of fizzy orange. \u201cIt\u2019s Tango Orange,\u201d the warden remarks. \u201cThe most powerful flavour on the street. Send him to the hole!\u201d. As the prisoner is taken away, we see the warden dip his finger into the can to taste the \u2018contraband\u2019. A crazed look comes across the warden\u2019s face, before he puts his heart and soul into dancing up and down the hall &#8211; to no music &#8211; while alarms blair and prisoners look on in hysterical confusion.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The ad features an \u2018easter egg\u2019: the Tango lab boss that was arrested in the original \u2018Bust\u2019 film is the prisoner that screams: \u201cHe\u2019s completely Tango\u2019d!\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In addition to conceiving the idea for the campaign, VCCP\u2019s in-house social specialists, the Creator Team, led on all content creation for TikTok. The social-first films consist of a series of \u2018behind the scenes\u2019 style TikTok videos, all recorded on set, including a native \u2018POV\u2019 film of the warden dancing from the point of view of the other prisoners.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign is supported by social content across Instagram and OOH across the country. Each execution demonstrates Tango\u2019s mischievous brand platform, with OOH displaying a can of Tango Orange front and centre, accompanied by \u2018Give your tongue a citrusy spank\u2019 or \u2018Blow your oranges off\u2019 and paid social that reads \u2018Get off your face on flavour\u2019.<\/span><\/p>\n<p><b>Munnawar Chishty, Chief Marketing Officer at Tango said:<\/b><span style=\"font-weight: 400\"> \u201cTango is back with another mischievous ad, building on our brand\u2019s iconic roots as we continue to break boundaries within the soft drinks category. The \u2018Warden\u2019 campaign is the perfect follow-up to \u2018Bust\u2019, driving home the message that above all other competitors, Tango is the go to if you want an outrageously potent flavour.\u201d<\/span><\/p>\n<p><b>George Wait, Creative Director at VCCP said:<\/b><span style=\"font-weight: 400\"> \u201cTango is a brand with an incredible advertising heritage, one that\u2019s always an honour and joy to work on. Following on from our campaign launch last year, \u2018Warden\u2019 is the latest instalment that we hope takes the series and the brand to a new exciting, and slightly mad place.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign will run from the 6th May until 23rd June across <\/span><span style=\"font-weight: 400\">TV, BVOD, DOOH\/OOH, social and TikTok.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-JMxoz wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Tango is a brand with an incredible advertising heritage, one that\u2019s always an honour and joy to work on \n        <cite>George Wait, Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-Z4aJR9 wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/TAN09217_PP_Tango_Warden_TV_and_Social_60s_INTEGRATED_PR001.00_00_42_05.Still001.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/TAN09217_PP_Tango_Warden_TV_and_Social_60s_INTEGRATED_PR001.00_00_42_05.Still001.png\" alt=\"\" class=\"lazyload 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Tango\u2019d!: Tango continues its return to mischievous heritage in latest campaign","meta-description":"Get Tango\u2019d!: Tango continues its return to mischievous heritage in latest campaign","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/TAN09217_PP_Tango_Warden_TV_and_Social_30s_Graded_INTEGRATED_PR001.00_00_14_03.Still004-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":16413,"post_author":"61","post_date":"2023-04-14 08:59:30","post_date_gmt":"2023-04-14 07:59:30","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"814667111\",\"blockId\":\"25xLRw\",\"blockUniqueClass\":\"lazyblock-video-25xLRw\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eTomorrow \\u003cstrong\\u003eTango\\u003c\/strong\\u003e is launching \u2018Bust\u2019, a new multi-million pound integrated campaign conceived by agency of record, \\u003cstrong\\u003eVCCP London\\u003c\/strong\\u003e and its content creation studio \\u003cstrong\\u003eGirl\\u0026amp;Bear. \\u003c\/strong\\u003eIntroducing a new brand platform \u2018dangerously potent flavour\u2019, the marketing campaign aims to attract a new core audience, Gen Z.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis is the second large scale campaign VCCP has launched for the brand following the award winning \u2018Tanguru\u2019 campaign which helped increase the brand\u2019s popularity. The Britvic brand has enjoyed a successful year, growing by 56% in retail sales value to \u00a384m, and cementing itself as the third largest and fastest growing fruit flavoured carbonate\\u003ca href=\\u0022#_ftn1\\u0022 name=\\u0022_ftnref1\\u0022\\u003e\\u003csup\\u003e[1]\\u003c\/sup\\u003e\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis campaign marks the first step into a new, long term brand platform that dramatises Tango\u2019s dangerously potent flavour and will be brought to life by an integrated agency team comprised of VCCP, Girl\\u0026amp;Bear (content creation studio), Infused (Britvic\u2019s in-house social team), Whalar (content creators)\u00a0Cirkle (PR), MSix (Media) and Bloom (Visual Identity).\\u003c\/p\\u003e\\n\\u003cp\\u003eThe iconic brand is on a mission to continue to increase its market share and introduce a younger generation to the delicious taste of Tango. Breaking the pre-existing category norms of the soft drinks market, Tango taps into its heritage distinct position of being bold, pushing boundaries and behaving mischievously, all while retaining its classic British humour roots.\\u003c\/p\\u003e\\n\\u003cp\\u003eAt the heart of the campaign is a 60 second film directed by renowned comedic director, Ben Tonge, and produced by Girl\\u0026amp;Bear signals a return to the daring and bold adverts of Tango from the 90s and 2000s. The comedic spot focuses on a police raid busting a Tango lab. The police surround a house before bursting in and arresting a group of illegal cooks. In the rooms there are berries in packets, hidden Tango cans and beakers and test tubes containing a purple liquid. One of the officers tries a drop of the purple liquid and cannot stop dancing as he is lost to the powerful flavour of Tango. Two other police officers assess and discover that it is exactly what they thought, \u201cA Tango Dark Berry lab\u201d.\u00a0 The PC who tasted a drop is revealed to be \u201ccompletely Tango'd\u2019. The film ends with a secret motherload of Tango Dark Berry being discovered behind a fake wall.\\u003c\/p\\u003e\\n\\u003cp\\u003e________\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ca href=\\u0022#_ftnref1\\u0022 name=\\u0022_ftn1\\u0022\\u003e\\u003csup\\u003e[1]\\u003c\/sup\\u003e\\u003c\/a\\u003e Data source Nielsen IQ, Total market, MAT 23.03.2023\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eIn a world where young people feel pressured to play it safe and do what\u2019s expected of them, Tango wants to celebrate those who break free from the shackles of expectation and unashamedly go all in and fully express themselves. The audience's insights led to the creative idea of an imaginary world where Tango is such a dangerously powerful flavour with such an intense effect on users that the authorities want it banned.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eHarriet Dyson, Marketing Controller Fruit Flavoured Carbonates at Britvic said:\\u003c\/strong\\u003e\\u003cem\\u003e \u201cTango is a much loved bold british brand with a mischievous advertising heritage. We are excited to launch an exciting new campaign that demonstrates the power of our tangy fruit flavours. Bust is the first advert in our new \u2018dangerously potent flavour\u2019 campaign and we can\u2019t wait for everyone to \u201cGet Tango\u2019d.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eGeorge Wait, Creative Director at VCCP added:\\u003c\/strong\\u003e \\u003cem\\u003e\u201cTango is the reason many of us got into advertising in the first place, so we all knew we had huge shoes to fill when coming up with an entirely new campaign for the brand. Tango has always pushed the boundaries on what's acceptable for a soft drink and we've tried to honour this heritage, taking the brand back to its roots of comedic hyperbole. To celebrate the product's powerful flavour we've created a world, redefining the whole perception of Tango as a substance and giving new life to the idea of getting Tango'd. We're all really excited to unleash this campaign on the world and continue to play in this slightly ridiculous, edgy and unmistakably 'Tango' universe we've created.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe AV is being supported by a series of bold assets that are helping create a world where Tango is highly irresistible. The assets have bursts of bright colours against a black backdrop and hero the classic Orange, Apple and Dark Berry flavours.\\u003c\/p\\u003e\\n\\u003cp\\u003eFeaturing the popular Dark Berry Sugar Free flavour \u2013 the new campaign continues promoting healthier consumer choices as part of Britvic\u2019s \\u003ca href=\\u0022https:\/\/www.britvic.com\/sustainability\/healthier-people\/healthier-consumers\/\\u0022\\u003eHealthier People sustainability strategy\\u003c\/a\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign will run in the UK from 15th April on TV, broadcast video on demand, social, online video and on cinema screens.\u00a0\\u003c\/p\\u003e\",\"blockId\":\"Z1oYbP1\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1oYbP1\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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And we\u2019re confident our new ads will really resonate with them\\u003c\/em\\u003e.\\u0022 - Ray Patterson, Britvic Brand Director\\u003c\/p\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22tanguru%22,%22caption%22:%22%22,%22id%22:10817,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=10817%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/08\/tanguru.jpg%22%7D\",\"blockId\":\"ZIbOck\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZIbOck\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Tango is a legendary brand that pushed the boundaries of advertising 20 years ago. But to a new teen generation, who don't know anything of orange slapping bald men or Ray Gardner\u2019s speech, we had to do something to make a splash in the fruit carbonates category\u2026 Now the hit of real orange is replaced by the hit of our Tanguru. She appears in sticky situations appearing with sage refreshing solutions. Shot by Tom Kuntz, our film spots will let a new generation know that Tango is a blast of brave, bold orange craziness when they need it most\",\"quotee\":\"Mark Orbine, Executive Creative Director, VCCP Blue\",\"blockId\":\"Z2ds2it\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2ds2it\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"339312055\",\"blockId\":\"nXexQ\",\"blockUniqueClass\":\"lazyblock-video-nXexQ\"} \/-->","post_title":"Tango Tanguru","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tango-tanguru","to_ping":"","pinged":"","post_modified":"2020-08-24 12:38:15","post_modified_gmt":"2020-08-24 11:38:15","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=10814","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15368,"post_author":"57","post_date":"2022-09-26 10:01:13","post_date_gmt":"2022-09-26 09:01:13","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eTango \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, today launch \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Fearless\u2019, \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea powerful new campaign in partnership with youth charity \\u003c\/span\\u003e\\u003cb\\u003eThe Prince\u2019s Trust \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto help young people unlock their potential and access potentially life changing career opportunities.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe drinks brand with a punchy personality, Tango has long championed the younger generation through charitable initiatives, and \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Fearless\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eseeks to tackle the record number of young people in the UK who are struggling with self-belief through improving their long-term career prospects. The campaign was developed\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003efollowing new research revealing that confidence in young people has never been lower, with a quarter of young Brits concerned that they will never recover from the emotional toll of the pandemic.\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Fearless\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis born out of Tango and The Prince\u2019s Trust\u2019s shared belief in instilling \u2018fearlessness\u2019 among teens and the bold creative amplifies the true spirit of Tango.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDesigned to stand out, the partnership sees the launch of special limited-edition Tango cans called \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCans of confidence\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e which feature the iconic Tango orange brand palette and heroes the campaign strapline\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018This is a can of fire it up fearlessness.\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new campaign is aimed at 18 - 24 year olds as Tango recognises how young people today despite living in a hyper-connected world, often struggle with connection and confidence due to communities morphing from real interactions to increasingly virtual ones. The new campaign heroes a bold graphic design, akin to the iconic Tango brand personality, and the tone of voice across the special Tango x The Prince\u2019s Trust packaging is designed to speak to the Gen Z audience who struggle with confidence.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new work marks Tango\u2019s\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethree year partnership with The Prince\u2019s Trust charity, as the Britvic drinks brand promises to donate \u00a3100,000 in the first year alone alongside giving young people access to over 5,000 hours of one-to-one support including counselling, education and careers advice.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSupporting the new limited-edition Tango \u2018Fearless\u2019 cans, creative will roll out across TikTok through the creation of films involving two Prince\u2019s Trust graduates who talk about what they did during a time when they were fearless, to act as a motivation for young people. To further reconnect with Tango\u2019s young consumer base, the iconic drinks brand has also partnered with LadBible and created a mural in Manchester to further engage a Gen Z audience and help them smash their limitations and voice their fearless ambitions for the future.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePR activity will include positioning the CV\u2019s of the graduates on the special packs to showcase their fearless achievements thanks to involvement in The Prince\u2019s Trust. Tango will also run a competition where one lucky graduate will have the chance to land a job at Britvic.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eIeuan Evans, Tango Brand Manager at Britvic said\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201cWe\u2019re incredibly proud to launch our partnership with The Prince\u2019s Trust this summer. The charity undertakes incredible work supporting young people across the country, and with young people being among the hardest hit coming out of the pandemic, it\u2019s so important we work together to support and inspire them to build their confidence and discover fulfilling career opportunities.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eGeorge Wait, Associate Creative Director at VCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded:\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cThe collaboration between Tango and the Prince's Trust was a hugely exciting proposition for all sides of the project.\u00a0 Not only did Tango have the opportunity to work with a brilliant charity, supporting a fantastic and worthy cause, but The Prince's Trust were also given rare permission to communicate with Tango's uniquely lighthearted, cheeky tone. We've loved the challenge of combining these two worlds, all in the name of helping young people in need around the UK.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eBen Marson, Director of Partnerships at The Prince\u2019s Trust\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cWe are delighted to begin this new partnership with Tango which will raise vital funds to support young people get into work, education and training. In addition, by bringing our two brands together, we can connect with and inspire more young people to build the confidence they need to thrive.\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new Tango\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Fearless\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign is live today until the 30th September across TikTok, on-pack, in-store products, a Ladbible partnership and across organic social channels. Tango worked with UK agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto mastermind the new campaign, with support from VCCP\u2019s content studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and VCCP\u2019s newly launched Product and Service innovation company, \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, as well as support across social from Britvic\u2019s in-house agency,\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.britvic.com\/our-news\/performance\/britvic-launches-new-digital-studio-infused\/\\u0022\\u003e \\u003cb\\u003eInfused \\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand\\u003c\/span\\u003e\\u003cb\\u003e The\\u0026amp;Partnership.\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e PR has been handled by \\u003c\/span\\u003e\\u003cb\\u003eCirkle PR \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand all media has been planned and executed by\\u003c\/span\\u003e\\u003cb\\u003e M\/Six. \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePack design was carried out by \\u003c\/span\\u003e\\u003cb\\u003eBloom.\u00a0\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe limited-edition cans will be available to purchase in September and 5p from each sale will go towards supporting the career courses provided by the youth charity.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo help a young person be fearless, donate \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.princes-trust.org.uk\/support-our-work\/donate\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehere\u00a0\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo sign up to a free course for those aged 16 - 30, please visit \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/candidateportal.princestrust.org.uk\/app\/chat\/chat_launch\/request_source\/8\/chat_data\/cmVmZXJyZXJVcmw9aHR0cHMlM0ElMkYlMkZ3d3cucHJpbmNlcy10cnVzdC5vcmcudWslMkZjb250YWN0LXVzJnN0YXRlPTM5\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehere\u00a0\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2rR89e\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z2rR89e\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"750466509\",\"blockId\":\"Z7HsBL\",\"blockUniqueClass\":\"lazyblock-video-Z7HsBL\"} \/-->","post_title":"Tango x The Prince's Trust","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tango-x-the-princes-trust","to_ping":"","pinged":"","post_modified":"2022-09-26 10:01:14","post_modified_gmt":"2022-09-26 09:01:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15368","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["10"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/18228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=18228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}