{"id":18142,"date":"2024-06-04T11:17:16","date_gmt":"2024-06-04T10:17:16","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18142"},"modified":"2024-08-11T10:43:21","modified_gmt":"2024-08-11T09:43:21","slug":"go-jet-it","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/samsung\/go-jet-it","title":{"rendered":"Go Jet It"},"content":{"rendered":"<div class=\"lazyblock-video-1JMzPX wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/934818928?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Zy0iHL wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><a href=\"https:\/\/www.vccp.com\/\"><b>VCCP London<\/b><\/a><span style=\"font-weight: 400\"> has launched a new social influencer-led campaign for Samsung Europe titled \u2018Go Jet It\u2019, heroing the consumer electronics brand\u2019s <\/span><b>Bespoke Jet AI<\/b><span style=\"font-weight: 400\"> vacuum with a ridiculously catchy track by <\/span><b>Loud Parade<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign will run across eight markets in EMEA (UK, France, Germany, Spain, Netherlands, Poland, Sweden and Italy) and features 32 influencers who use the Bespoke Jet AI to suck up the things that really annoy them, from bad weather to washing up, and even messy desktops!<\/span><\/p>\n<p><span style=\"font-weight: 400\">In the UK <\/span><b>Ferne McCann, Kayleigh Taylor <\/b><span style=\"font-weight: 400\">and<\/span><b>\u00a0 Jennifer Needham<\/b><span style=\"font-weight: 400\"> use the Bespoke Jet AI to tackle annoying household chores, transforming their homes and outfits in seconds.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Loud Parade<\/span><span style=\"font-weight: 400\">, the award-winning music agency, <\/span><span style=\"font-weight: 400\">have created a bespoke soundtrack for the Bespoke Jet AI, calling out its features whilst producing a genuine earworm that will encourage TikTok and Instagram users to add it to their own content and share what they would change if they had the power. VCCP also created a music video for the track (which is available on <\/span><a href=\"https:\/\/open.spotify.com\/album\/1s7TyUiRxprgd8omUVXBSZ?si=SKoKAndfRyuh613tmD45Gg\"><span style=\"font-weight: 400\">Spotify<\/span><\/a><span style=\"font-weight: 400\">).<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is the first pan-European influencer campaign that VCCP and Samsung Europe have worked on together since the creative agency was appointed by Samsung Europe earlier following a competitive pitch process to work on social campaigns and strategy. VCCP is one of Samsung Europe\u2019s roster agencies.<\/span><\/p>\n<p><b>Benjamin Braun, CMO at Samsung Europe<\/b><b>,<\/b><span style=\"font-weight: 400\"> said: \u201cIf you combine music jingles, one of the oldest marketing techniques, with social media and AI, two of the newest marketing innovations \u2013 you get something very exciting and different that cuts through the noise. This is what we did with VCCP to \u2018infotain\u2019 consumers about our newest product, the Bespoke Jet AI. We\u2019re excited to get this campaign out there &#8211; we hope the world loves it as much as we do.\u201d<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>Alex Dalman, Head of Social &amp; Innovation at VCCP<\/b><span style=\"font-weight: 400\">, added: \u201c<\/span><span style=\"font-weight: 400\">Samsung is an incredible company with such a diverse range of products that sometimes it\u2019s easy to forget just how many different appliances they manufacture. With the Bespoke Jet AI we wanted to celebrate the product in a fun, thumb-stopping way. We had a really short brief for the project and instantly thought of our friends Loud Parade who were also happy to work in an agile and responsive way to make a really catchy soundtrack &#8211; I guarantee it will be stuck in your head for days.<\/span><span style=\"font-weight: 400\">\u201d<\/span><\/p>\n<p><b>Maatin Adewunmi, Co-Founder at Loud Parade<\/b><span style=\"font-weight: 400\">, said: \u201cTo make great adverts, you need to have <\/span><span style=\"font-weight: 400\">great music and making chart-quality music for brands is something we pride ourselves on at Loud Parade. We enjoyed working with Samsung and VCCP to make the \u201cGo Jet It\u201d Song.. The Bespoke Jet AI vacuum has so many unique features and we were challenged to bring them to life through the track. We loved what we came up with, and know you will too!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">This fully integrated campaign launches today in the UK and will run in other EMEA markets, including France, Germany, Spain, Netherlands, Poland, Sweden and Italy. Activity will continue across social on owned channels and through influencer partnerships.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-18142","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"18160","hero_video":"","hero_image":{"ID":18143,"id":18143,"title":"SAMSUNG GO JET IT_PRESS RELEASE","filename":"SAMSUNG-GO-JET-IT_PRESS-RELEASE.png","filesize":4134468,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE.png","link":"https:\/\/www.vccp.com\/uk\/work\/samsung\/go-jet-it\/attachment\/samsung-go-jet-it_press-release","alt":"","author":"64","description":"","caption":"","name":"samsung-go-jet-it_press-release","status":"inherit","uploaded_to":18142,"date":"2024-04-11 16:48:30","modified":"2024-04-11 16:48:30","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Go Jet It! Influencers get rid of their annoyances in new campaign  for Samsung Europe","meta-description":"Go Jet It! Influencers get rid of their annoyances in new campaign  for Samsung Europe","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/04\/SAMSUNG-GO-JET-IT_PRESS-RELEASE-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":18365,"post_author":"64","post_date":"2024-06-03 16:26:14","post_date_gmt":"2024-06-03 15:26:14","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"952270686\",\"blockId\":\"Z1OXtrs\",\"blockUniqueClass\":\"lazyblock-video-Z1OXtrs\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury, in collaboration with \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP London\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has unveiled a new integrated campaign to introduce its latest indulgent creation, the Cadbury Dairy Milk \\u0026amp;More bar.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Dairy Milk \\u0026amp;More is innovative, with bigger chunks and more combinations of delicious flavours than ever before, available in two flavours, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Dairy Milk \\u0026amp;More Nutty Praline Crisp\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Dairy Milk \\u0026amp;More Caramel Nut Crunch\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. The idea behind the campaign is to celebrate the bar\u2019s depth by showcasing the distracting power of the \\u0026amp;More bar\u2019s fillings, proudly celebrating that \u201cthere\u2019s a lot to take in\u201d.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCentral to the campaign is an out of home activation: a series of \u2019distracted\u2019 ads. Within the poster, the eye-catching Dairy Milk \\u0026amp;More bar grabs the attention of \u2018neighbouring\u2019 ads, the people featured within each can\u2019t help but stare.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of the activation, Cadbury has involved real independent businesses for the surrounding \u2018distracted\u2019 ads, providing each with a valuable spotlight and complimentary advertising. Each ad features genuine individuals closely affiliated with these businesses. This initiative, as well as highlighting the brand\u2019s generosity, underscores Cadbury's commitment to nurturing creativity and supporting the community\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e1\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith media planning and buying led by Publicis Media, each poster is strategically placed at some of London\u2019s most prominent digital sites including Euston and Waterloo, as well as flyposting locations up and down the country going live on 17th June.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe OOH also plays on the theme of distraction, using contextual ads strategically placed in key locations such as bus stops and airports, reminding people that they should really be getting on their bus or picking up their luggage rather than staring at the \\u0026amp;More chunk.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn addition to the out of home campaign, VCCP\u2019s global content creation studio, \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecollaborated with award-winning director Tom Speers and SMUGGLER to bring two 20\u201d films, crafted to be funny, sharp and for the message to land in a short space of time. One film depicts a gamer so entranced by the \\u0026amp;More bar that he abandons his team, while the other portrays a mother so absorbed by the chocolate that her teenage daughter is left waiting outside in the rain.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run in the UK and Ireland from June 3rd to July 31st, with a second phase in September. The campaign will be featured across BVOD, CTV, Cinema, YouTube, digital and paper OOH, flyposters, and social media, in an aim to ensure broad and diverse reach for the new product.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGirl\\u0026amp;Bear managed the entirety of the campaign, from TV campaign to OOH, and PR has been managed by Ogilvy.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMaria Jackson, Senior Brand Manager at Mondelez: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cCadbury\u2019s brand identity revolves around generosity and this campaign is an embodiment of that, showcasing and collaborating with real independent businesses to share our platform. It's been an exciting journey to see the product truth (there is a lot to take in!) amplified through a series of eye-catching ads that highlight an irresistible new product.\\u0022\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLaura Muse, Creative Director at VCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \u201cIt\u2019s not often you get to launch a new product for such a national treasure of a brand, so it\u2019s been a really exciting campaign to be a part of. We\u2019re just hoping those delicious chunks don\u2019t cause any serious distractions. If that happens, please tell everyone it was Chris and Jonny\u2019s idea.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"25XPOn\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-25XPOn\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It\u2019s not often you get to launch a new product for such a national treasure of a brand, so it\u2019s been a really exciting campaign to be a part of. \",\"quotee\":\"Laura Muse, Creative Director at VCCP London \",\"blockId\":\"ZXyMh9\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZXyMh9\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"952271066\",\"blockId\":\"YvORe\",\"blockUniqueClass\":\"lazyblock-video-YvORe\"} \/-->","post_title":"Cadbury Dairy Milk &amp;More","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-more","to_ping":"","pinged":"","post_modified":"2024-08-11 10:59:34","post_modified_gmt":"2024-08-11 09:59:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18365","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":18320,"post_author":"64","post_date":"2024-05-31 11:37:12","post_date_gmt":"2024-05-31 10:37:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"951431433\",\"blockId\":\"26Tss8\",\"blockUniqueClass\":\"lazyblock-video-26Tss8\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs the only major network to offer inclusive EU roaming as standard, \\u003c\/span\\u003e\\u003cb\\u003eO2\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today launched a new, fully integrated campaign titled \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Only O2\/Roaming\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, from its agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe second phase of the Only O2 campaign series, Only O2\/Roaming switches focus from the rewards and experiences available on Priority to O2\u2019s inclusive EU Roaming offering, demonstrating the benefits of being an O2 customer through Bubl and a real-life family enjoying an unforgettable and carefree holiday - without the worry of roaming charges.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWorking with the same director and mirroring the visual approach of the previous campaign, the new creative highlights \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003espontaneous and \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eauthentic moments from a European road trip and draws on instances where holidaymakers would use their phone without having to think about \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eit.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe 60\u201d AV follows Bubl and the family as they navigate their way around Italy and Greece; checking directions, looking up idyllic sunset spots, finding language tips to communicate with locals and staying in touch with friends and family back home - all thanks to inclusive EU roaming on O2.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith this year expected to be the \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.unwto.org\/news\/international-tourism-to-reach-pre-pandemic-levels-in-2024\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ebusiest ever for travel\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the campaign aims to evoke the feelings of spontaneity and freedom that O2 customers can enjoy, with no need to worry about unwanted roaming charges or when they\u2019ll find WiFi. Through its customer-first offering, O2 customers could save \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003earound \u00a3100 in roaming fees during a two-week holiday in Europe*, helping them to squeeze even more out of unmissable holiday moments.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s global content creation studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e once again worked with director duo \\u003c\/span\\u003e\\u003cb\\u003ethirtytwo\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eAnonymous Content\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e on the new \u2018Roaming\u2019 film. Creative digital agency \\u003c\/span\\u003e\\u003cb\\u003eBernadette\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e also worked across the integrated campaign to bring digital, social and online elements to life.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eSimon Groves, Director of Brand and Marketing at Virgin Media O2,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cWe all know that holiday feeling of touching down ready to relax, but imagine the feeling of facing fees just for using your phone while you\u2019re away. That\u2019s why we are proud to offer our customers inclusive EU roaming at no extra cost in 49 European destinations. So, whether it\u2019s snapping the scenery, making memories with family or navigating around town, our customers have one less thing to worry about.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Deputy Executive Creative Director at VCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cWe\u2019re all petrified of roaming charges; the thought of coming home from holiday and being greeted with a bill so eye-watering that you have to mortgage the cat.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThis film celebrates all the things you can do when your roaming is included. Picking up where we left off in our Priority film with Bubl being a genuine part of a group for an authentic take on the benefits that O2 offers to its customers.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign launches today across TV, Cinema, Radio, OLV, Social, Retail, D\/OOH and O2 owned channels with a special continuity TV spot with ITV set to run during Euro 2024 coverage. The campaign will run until the end of August with media planning and buying led by \\u003c\/span\\u003e\\u003cb\\u003eMG OMD\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOnly O2\/Roaming follows the success of O2\u2019s \u2018Don\u2019t Get Burnt\u2019 activity, which kicked off at the beginning of May to help holidaymakers avoid getting burnt by roaming fees - and by the sun. Based on the insight that people are more attentive to their phones than they are to sun protection, O2 merged smartphones with sunscreen to create a handy mobile accessory, \u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSun Case\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, that features a top up supply of sunscreen for quick and easy application. 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Picking up where we left off in our Priority film with Bubl being a genuine part of a group for an authentic take on the benefits that O2 offers to its customer\",\"quotee\":\"David Masterman, Deputy Executive Creative Director at VCCP\",\"blockId\":\"ZOp76T\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZOp76T\"} \/-->","post_title":"Only O2\/Roaming","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-roaming","to_ping":"","pinged":"","post_modified":"2024-08-11 11:00:35","post_modified_gmt":"2024-08-11 10:00:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18320","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":18290,"post_author":"64","post_date":"2024-05-24 14:56:30","post_date_gmt":"2024-05-24 13:56:30","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eTransport for London (TfL)\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is launching its new \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018TfL Cycle Sundays\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign to encourage Londoners to embrace cycling this summer, in partnership with its agencies of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003cb\\u003eWavemaker UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLaunching this week, in time for the Ford \\u003c\/span\\u003e\\u003cb\\u003eRideLondon FreeCycle\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, this fully integrated OOH, digital and social campaign includes more than 60 localised cycling leisure routes carefully selected by TfL and its range of London cycling partners. The routes, available via the TfL website and TfL Cycle Sundays Club in the Strava app are part of the campaign aimed at promoting the exploration of local areas by bike and addressing barriers to cycling felt by many Londoners.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign supports TfL's goal of increasing the percentage of trips made by sustainable modes to 80% by 2041, up from 63% in 2015. TfL is targeting both new cyclists and those who have cycled within the past year to have a go at cycling.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo capture the essence of local exploration, the campaign uses real Londoners cycling through the city, alongside hand-drawn illustrated stickers reminiscent of cycling culture by Londoner Alice and the Ink. The visual identity brings a sense of adventure and community to the campaign.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign also features cycling discounts and offers, and is promoted through D\/OOH, social media, radio, targeted digital audio, and TfL\u2019s owned digital channels. Engaging social media content on Meta and TikTok will build awareness and encourage Londoners to share their own #CycleSundays experience.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eMiranda Leedham, Head of Customer Marketing \\u0026amp; Behaviour Change at TfL, said\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \u201cWe know how important it is to encourage Londoners of all backgrounds to make the most of the benefits of cycling, which is why we are\u202fdelighted to be launching this exciting new programme.\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cCycling is not only brilliant for your physical and mental health, but also is\u00a0a great way of getting around and seeing London. You don\u2019t even need your own bike to take part in Cycle Sundays. With around\u00a0800 Santander Cycles docking stations across London, you can start your Sunday by hiring a bike and exploring the city. \u202fWe hope that this new programme will enable more people from all backgrounds to start cycling and exploring new parts of London.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eCaroline Rawlings, Creative Director at VCCP London, added:\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cCycling in London has an unfair image problem. Busy roads and lycra. By creating local routes perfect for a relaxed Sunday pootle and then flooding TfL\u2019s incredible media estate with images of real Londoners using them, we hope that people will realise how good it feels to cycle in the city.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018TfL Cycle Sundays\u2019 will run from May to the end of September, with media planning and buying led by Wavemaker. The campaign will also be announced by Will Norman, TfL\u2019s Walking and Cycling Commissioner, at the RideLondon FreeCycle event in Trafalgar Square on Sunday, 26th May. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z17QrEV\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z17QrEV\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We know how important it is to encourage Londoners of all backgrounds to make the most of the benefits of cycling, which is why we are\u202fdelighted to be launching this exciting new programme. \",\"quotee\":\"Miranda Leedham, Head of Customer Marketing \\u0026amp; Behaviour Change at TfL\",\"blockId\":\"ZfTDsd\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZfTDsd\"} \/-->","post_title":"Cycle Sundays","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cycle-sundays","to_ping":"","pinged":"","post_modified":"2024-08-11 12:07:39","post_modified_gmt":"2024-08-11 11:07:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=18290","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["10"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/18142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=18142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}