{"id":17822,"date":"2024-02-27T12:59:58","date_gmt":"2024-02-27T12:59:58","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17822"},"modified":"2024-08-12T10:55:30","modified_gmt":"2024-08-12T09:55:30","slug":"the-worldwide-hide-is-back","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/the-worldwide-hide-is-back","title":{"rendered":"The Worldwide Hide is back"},"content":{"rendered":"<div class=\"lazyblock-video-Z16pBWm wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/912961960?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-A4jvt wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">For the fourth consecutive year, <\/span><b>Cadbury<\/b><span style=\"font-weight: 400\"> puts a spin on the traditional Easter egg hunt by bringing back \u201cThe Cadbury Worldwide Hide\u201d: an online platform that enables people to hide an egg anywhere in the world for their loved ones, along with a personal clue of where they can find it. By global agency of record <\/span><a href=\"https:\/\/www.vccp.com\/\"><b>VCCP London<\/b><\/a><span style=\"font-weight: 400\">, the new campaign highlights the meaningful shared memories between hiders and seekers by sharing real-life clues left by past participants.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Building on the success of the previous years, Cadbury is launching The Worldwide Hide with an outdoor-led campaign. The twelve hero OOH posters integrate real clues from the 300,000 past participants of the Worldwide Hide for the first time, adding emotional depth through shared memories and sentiments. These authentic clues are set against beautiful everyday landscapes, bringing the unique memories to life. &#8216;In one execution, we see a giant Cadbury Easter egg nestled next to a tent under a sunrise with the real clue &#8216;I wanna be proposed to here&#8217;. These posters were meticulously produced and post-produced by VCCP\u2019s global content creation studio <\/span><a href=\"https:\/\/www.wearegirlandbear.com\/\"><b>Girl&amp;Bear<\/b><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To further celebrate these locations, Publicis Media has secured OOH spaces situated in locations that enhance the OOH creative, including beachfronts and parks around the UK.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cadbury has also brought clues to life on social channels through a fresh, socially-native approach that features authentic stories from people selected through street castings. This heart-warming, authentic content from real life loved ones will live across TikTok, Instagram and Facebook.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">In an additional first for the Worldwide Hide platform, VCCP worked with Cadbury to create ten 30&#8243; Spotify ads, targeted to specific playlist interests on Spotify.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Worldwide Hide platform, which can be found <\/span><a href=\"https:\/\/worldwidehide.cadbury.co.uk\/\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">, was crafted by <\/span><a href=\"https:\/\/wearebernadette.co\/\"><b>Bernadette<\/b><\/a><span style=\"font-weight: 400\">, VCCP\u2019s digital innovation company. The platform invites individuals to hide an Easter egg anywhere in the world through an immersive Google Maps street view integration. Whether they choose to buy a real chocolate egg to be delivered, or they hide it virtually, the hider can send a personalised clue to their loved one to help them locate it. Once found, real eggs are automatically dispatched to the lucky seeker.<\/span><\/p>\n<p><b>Charlotte Parkes, Senior Brand Manage<\/b><b>r<\/b><b> at Mondel\u0113z International,<\/b><span style=\"font-weight: 400\"> said: \u201cAt Cadbury we love to encourage more generosity in the world and this campaign continues doing just that. This year, we wanted to champion and hero the special moments highlighted in the clues of the nation to show just how meaningful hiding an egg for someone you love can be.\u201d <\/span><\/p>\n<p><b>Zo\u00eb Stock, Creative Director at VCCP London,<\/b><span style=\"font-weight: 400\"> added: \u201cTaking part in Worldwide Hide means having a good old think about somewhere special to hide your egg for someone &#8211; reminiscing about where funny stories happened, disastrous holidays, or private jokes. And this year, we wanted the genuine clues submitted by the public to be the inspiration for this. To remind people of those inconspicuous places that somehow wind-up meaning so much to only you and one other person in the world.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign will run from today throughout the UK and IE across TV, social, DOOH, radio, platform and YouTube with media planning and buying led by Publicis Media, owned-channel activity by Elvis and PR managed by Ogilvy.\u00a0<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-24G7UY wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        At Cadbury we love to encourage more generosity in the world and this campaign continues doing just that.  \n        <cite>Charlotte Parkes, Senior Brand Manager at Mondel\u0113z International<\/cite>      <\/blockquote>\n\n    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Worldwide Hide is back","meta-description":"The Worldwide Hide is back: Cadbury spotlights real life clues left by past hiders in campaign by VCCP London","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/CAD06739-WWH-Global-48s-3048x6096mm-Proposed-Clean-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17733,"post_author":"64","post_date":"2024-01-08 12:09:32","post_date_gmt":"2024-01-08 12:09:32","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"900142228\",\"blockId\":\"ZzTFiu\",\"blockUniqueClass\":\"lazyblock-video-ZzTFiu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand its global agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today launched a fully integrated campaign celebrating Cadbury\u2019s 200th anniversary and its long-standing relationship with the British public.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSince being founded in Birmingham on 4th March 1824, Cadbury has grown to become part of the fabric of the nation, present in the lives of British people in moments big and small. The new campaign \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYours for 200 Years\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e was developed to celebrate being part of British life for generations, rather than to just mark a milestone.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYours for 200 Years\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e focuses on the sense of belonging to the nation through both the shared value of generosity, upon which Cadbury was founded, and in products which have become part of British life and culture. Cadbury has long spoken to the generous spirit in all of us. For Cadbury\u2019s anniversary year, the campaign film \u2018Birthday\u2019 revives the much-loved \u2018Mum\u2019s Birthday\u2019 TVC to demonstrate that there has always been \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA Glass and a Half in Everyone\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe 60\u201d film takes viewers through 200 years of British life, beginning in 1824 and travelling through time as the story of a little girl buying her mum a bar of Cadbury Dairy Milk for her birthday is retold. The setting changes subtly around the girl and shopkeeper as time advances, technology and fashions change but, powerfully, the story remains the same.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s global content creation studio Girl\\u0026amp;Bear worked with award-winning director Frederic Planchon, who directed the original \u2018Mum\u2019s Birthday\u2019 TVC, and Academy Films. Most of the original cast were reunited for the new film, with body doubles and post-production techniques used to recreate the scene between the shopkeeper and the girl (who is now five years older than when the first ad was released), post production was managed by Selected Works. The end result is an emotional reboot of a classic advert which celebrates small, shared moments of generosity.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo acknowledge that Cadbury\u2019s enduring success is due to the nation\u2019s continued support and love, the British public are the heroes of \u2018Your Cadbury Photos\u2019 across OOH and social. A competition selected pictures submitted from old family albums where people were seen enjoying Cadbury products, from Easter egg hunts, Christmas, and the Flake 99 ice cream on summer holidays.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThese images feature across billboards and campaign assets to celebrate the role Cadbury has held in British people\u2019s lives and memories. Media planning and execution for the campaign is handled by Publicis Media.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFurther boosting the nostalgia generated by the campaign, a limited-edition range of seven Cadbury Dairy Milk bars is being released featuring classic designs, crafted in collaboration with Bulletproof (Cadbury\u2019s branding agency). First introduced in 1905, Cadbury Dairy Milk is a favourite amongst the public who recognise its iconic packaging designs from their past. Cadbury are also working in partnership with Alzheimer\u2019s Research UK and the Alzheimer's Society of Ireland, acknowledging the link between nostalgic packaging designs and memory.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA range of bespoke nostalgic OOH ads has also been designed by illustrators to celebrate Cadbury Dairy Milk\u2019s famous branding and iconic design evoking the artwork of bygone campaigns. Each execution is illustrated in the style of a different era and packaging, creating a beautiful suite of retro posters.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eElise Burditt, Senior Marketing Director at Cadbury,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cThis is a very special moment for us. It\u2019s not every day that you have the opportunity to celebrate a 200th anniversary! But for us this is so much more than that - it\u2019s celebrating 200 years of being part of the lives of the British public and recognising that we wouldn\u2019t be here today without them. We want to demonstrate that the values upon which Cadbury was founded in Birmingham 200 years ago still ring true today with people, and with a generous spirit at the heart of everything we do.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run throughout the UK across AV, D\/OOH, audio, social, print and digital from today and will be supported by owned-channel activity by Elvis and a PR campaign by Ogilvy.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2u9JNy\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2u9JNy\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury-Your-Cadbury-Photos-2%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-scaled.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22148%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-300x148.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-300x148.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-1024x504.jpg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-768x378.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-1536x756.jpg%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-2048x1008.jpg%202048w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:17736,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=17736%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-scaled.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury-Your-Cadbury-Photos-4%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22150%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4-300x150.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4-300x150.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4-768x384.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4.jpg%20792w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:17737,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=17737%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury-Your-Cadbury-Photos-6%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22143%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-300x143.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-300x143.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-1024x489.jpg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-768x367.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6.jpg%201408w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:17738,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=17738%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6.jpg%22,%22sizes%22:%22%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Zd2vrl\",\"blockUniqueClass\":\"lazyblock-carousel-Zd2vrl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"200 years old. That only happens when you have the relationship with the British public that Cadbury has. \",\"quotee\":\"Chris Birch and Jonny Parker, Executive Creative Directors at VCCP London\",\"blockId\":\"20REfL\",\"blockUniqueClass\":\"lazyblock-quote-full-width-20REfL\"} \/-->","post_title":"Yours for 200 Years","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"yours-for-200-years","to_ping":"","pinged":"","post_modified":"2024-08-12 11:17:54","post_modified_gmt":"2024-08-12 10:17:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17733","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17642,"post_author":"64","post_date":"2023-11-20 12:14:04","post_date_gmt":"2023-11-20 12:14:04","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"886408912\",\"blockId\":\"Z2uQwEO\",\"blockUniqueClass\":\"lazyblock-video-Z2uQwEO\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand its global agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today launched a new campaign to announce the return of Cadbury Dairy Milk Coins for this Christmas.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAfter almost a decade away from UK shelves, this Christmas Cadbury brought back their iconic Dairy Milk Chocolate Coins and are celebrating their return with a fully integrated campaign which is a no holds barred celebration of getting over excited about Christmas.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo kick off the campaign, Cadbury \\u0026amp; VCCP London unveiled a special build billboard in Leeds, created by brand experience agency Energy, which features a poster that Cadbury just couldn't stop adding decorations to. Premature Christmas excitement spills out of the poster as baubles and fairy lights take over the whole building.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Dairy Milk Coins also tracked down three homes where the occupants just can\u2019t wait to decorate for Christmas and who always go overboard. Cadbury helped them to make their homes extra Christmassy with special Cadbury Coins lights and captured the results for social media, with filming taking place in October way ahead of time!\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis is complemented by an innovative triptych of OOH ads which sees tinsel, glitter and Christmas decorations bursting out from the Cadbury Coins ad and spilling over into neighbouring, much more seasonally appropriate ads. Social assets follow a similar theme with unapologetically unconstrained Christmas excitement bursting out from Cadbury Dairy Milk Coin ads.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eCaroline Rawlings, Creative Director at VCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \u201cYou all know the ones, the people who just. Can't. Wait. For Christmas. Who are bursting with tinsel and jingle bells before we've even finished trick or treating. Well this year that was Cadbury. Bless 'em. But you can't blame them, Coins have been off shelves for ten years, can you believe it? Their return is a bigger deal than the nose on that reindeer fella. Coins are icons of Christmas. So sure, the leaves have barely left the trees, but Coins are back, bring on Christmas and all the tinsel, baubles and fairylights you can possibly carry. This was just a delight of a campaign to work on with a team of excellent people who made having meetings about how much tinsel was too much tinsel in August actually beyond palatable\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run across D\/OOH, social, print and digital until 17th December and will be supported by owned channel activity by Elvis. Publicis Media is responsible for media planning and execution.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1OO6Pv\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1OO6Pv\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Cadbury Coins had been missing from UK shelves for almost a decade, so we wanted to make a lot of noise to celebrate their return. Coins coming back meant our Christmas spirit was revitalised and we've unapologetically gone all out with our decor to shout about their return, spreading our contagious festive cheer. Bring on Cadbury coins and bring on Christmas\",\"quotee\":\"Emma Jayne Paxton, Senior Brand Manager for Cadbury Christmas and Halloween at Mondel\u0113z International\",\"blockId\":\"740sv\",\"blockUniqueClass\":\"lazyblock-quote-full-width-740sv\"} \/-->","post_title":"Cadbury &amp; VCCP celebrate the return of Cadbury Coins in new Christmas campaign","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-vccp-celebrate-the-return-of-cadbury-coins-in-new-christmas-campaign","to_ping":"","pinged":"","post_modified":"2023-11-20 12:14:04","post_modified_gmt":"2023-11-20 12:14:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17642","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14332,"post_author":"57","post_date":"2021-11-26 14:39:06","post_date_gmt":"2021-11-26 14:39:06","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAfter a virtual\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e experience \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003elast year due to lockdown, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewe\\u2019re excited to announce that the Cadbury Secret Santa Postal Service is back in real life.\\u003c\\\/span\\u003e \\u003cb\\u003eCadbury \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand global agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewelcomes back the magical Cadbury Secret Santa Postal Service, giving chocolate fans the chance to\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e send chocolate secretly\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to loved ones this Christmas, completely for free. The iconic Christmas activation will tour major UK cities including London, Cardiff, Edinburgh, Liverpool, Manchester and Birmingham, allowing chocolate lovers to give the gift of a famous purple Cadbury\\u2019s chocolate bar.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Cadbury Secret Santa Postal Service echoes back to Cadbury\\u2019s founding roots of generosity, with the aim of bringing together people of all backgrounds and beliefs, to celebrate the generous ritual of secret gifting to a loved one. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor the second year in a row Cadbury\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e with \\u003c\\\/span\\u003e\\u003cb\\u003eThe\\u003c\\\/b\\u003e \\u003cb\\u003eTrussell Trust, \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea network of over 1200 food bank centres that fight to end food poverty in the UK, to help make Christmas special for everyone this year. For every chocolate bar sent via the Secret Santa Postal Service, Cadbury will match the gift with the donation of a second bar to a food bank in The Trussell Trust foodbank network.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign features the iconic Cadbury purple post box, and the Secret Santa mask - famous for encapsulating the warmth and excitement of doing something selfless for loved ones. Secret Santas will be able to choose from a delicious selection of Cadbury chocolate bars to send including classic Cadbury Dairy Milk and a host of Cadbury Dairy Milk flavours including Winter Orange, Winter Wonderland, Oreo, Caramel, Wholenut and Fruit \\u0026amp; Nut.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn addition to the UK Postal Service tour, Cadbury is going one step further by utilising its football partnerships with Liverpool Football Club and Manchester City Football Club, to bring more magic to fans at Christmas. Both clubs already have strong connections with local food banks in the community, and Cadbury will be taking the Postal Service to the stadiums on a match day, with football legends John Barnes and Paul Dickov also surprising customers on the day.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury is also letting people become a Secret Santa online through a social giveaway of 11,000 bars over 2 dates in November and December. Supporting this, an audio and real life Postal Service will also run via a media partnership with Bauer which sees the Cadbury Secret Santa Postal Service travelling across the nation via \\u2018Hits Radio\\u2019 station activations.\\u2018Hits Radio\\u2019\\u00a0 will be encouraging listeners to join in by sending Cadbury chocolate secretly to someone they love. Media partnerships with LadBible and The Times will also promote the work of the Trussell Trust and their partnership with Cadbury through the Secret Santa campaign.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eEmma Paxton, Senior Brand Manager for Cadbury Christmas said\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Cadbury Secret Santa Postal Service is famous across the nation, and we\\u2019re so excited to welcome back the physical pop-up in time for the festive season. With our glass and a half spirit, we\\u2019re particularly proud to be renewing our partnership with The Trussell Trust to help them with their important mission to fight poverty. We\\u2019re looking forward to fans embracing their generous spirit again this year and sending a delicious secret something to someone special!\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJonny Parker, Executive Creative Director at VCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThere\\u2019s something wonderfully magical about sending a chocolate bar to a loved one at Christmas. A simple gesture that evokes the true spirit of Christmas. We\\u2019re delighted to be bringing back the Postal Service this year for a grand tour of the UK, and to partner with such an amazing charity like The Trussell Trust makes it all the more worthwhile.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Secret Santa Postal Service will run in the UK from 25th November until 18th December. Alongside the activation Cadbury will continue it\\u2019s Cadbury Secret Santa ATL campaign which began in 2018 and uses the strapline of \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Send chocolate secretly to someone you love\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. The ATL campaign goes live across TV, VOD, cinema, OOH, DOOH, radio and social media channels. All media has been planned and executed by Carat.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"A simple gesture that evokes the true spirit of Christmas.\",\"quotee\":\"Jonny Parker, Executive Creative Director at VCCP London\",\"blockId\":\"Aftt2\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Aftt2\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%229306_Secret_Santa_Film_Image02_2019_11_01_CADBURYS_1180%22,%22caption%22:%22%22,%22id%22:14333,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14333%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/9306_Secret_Santa_Film_Image02_2019_11_01_CADBURYS_1180.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%229306_Secret_Santa_Film_Image04_2019_11_01_CADBURYS_1673%22,%22caption%22:%22%22,%22id%22:14334,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14334%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/9306_Secret_Santa_Film_Image04_2019_11_01_CADBURYS_1673.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%229306_Secret_Santa_Film_Image06_2019_11_01_CADBURYS_1390%22,%22caption%22:%22%22,%22id%22:14335,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14335%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/9306_Secret_Santa_Film_Image06_2019_11_01_CADBURYS_1390.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%229306_Secret_Santa_Film_Image08_2019_11_01_CADBURYS_0900%22,%22caption%22:%22%22,%22id%22:14336,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14336%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/9306_Secret_Santa_Film_Image08_2019_11_01_CADBURYS_0900.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1uLKe3\",\"blockUniqueClass\":\"lazyblock-carousel-1uLKe3\"} \/-->","post_title":"Cadbury Secret Santa Postal Service","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-secret-santa-postal-service","to_ping":"","pinged":"","post_modified":"2021-11-26 14:39:06","post_modified_gmt":"2021-11-26 14:39:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14332","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":["10"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/17822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}