{"id":17797,"date":"2024-02-06T13:08:23","date_gmt":"2024-02-06T13:08:23","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17797"},"modified":"2024-02-06T13:08:24","modified_gmt":"2024-02-06T13:08:24","slug":"with-you-all-the-way","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/godaddy\/with-you-all-the-way","title":{"rendered":"With You All The Way"},"content":{"rendered":"<div class=\"lazyblock-video-Z2cx7v7 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/910406793?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1CJ0Vx wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">In its latest 30\u201d spot created with <\/span><strong>VCCP<\/strong><span style=\"font-weight: 400\">, GoDaddy shows how it supports small businesses: tuning into the realities of running a business, presenting GoDaddy as being by your side every step of the way.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The film demonstrates how a small floristry business, Blossom and Grow, used GoDaddy\u2019s marketing tools to expand its customer base and help business bloom.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Narrated by comedian Javone Prince, the spot focuses on the journey and success of customers using GoDaddy products, from building a website and an online store to the ongoing support after launch, highlighting GoDaddy\u2019s additional tools and guidance.\u00a0<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">In \u2018With You All The Way\u2019, we see Javone Prince as an ever-supportive presence along their business journey, a metaphor for how GoDaddy supports businesses every step of the way.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Created by VCCP, the film launches in January to coincide with New Year\u2019s resolutions &#8211; a common resolution being the ambition to start a business. The spot will run on TV and VOD, and will be supported across radio, social, online and display.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The films were directed by Giles Ripley through Girl&amp;Bear Studios with media planning and buying by VCCP Media.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-17797","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"12312","hero_video":"","hero_image":{"ID":17798,"id":17798,"title":"Still 1","filename":"Still-1-scaled.jpg","filesize":311507,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-scaled.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/godaddy\/with-you-all-the-way\/attachment\/still-1","alt":"","author":"64","description":"","caption":"","name":"still-1","status":"inherit","uploaded_to":17797,"date":"2024-02-06 12:56:01","modified":"2024-02-06 12:56:01","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2560,"height":1438,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-768x431.jpg","medium_large-width":640,"medium_large-height":359,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-1024x575.jpg","large-width":640,"large-height":359,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-1536x863.jpg","1536x1536-width":1536,"1536x1536-height":863,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-2048x1151.jpg","2048x2048-width":2048,"2048x2048-height":1151,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"With You All The Way","meta-description":"VCCP and GoDaddy launch \u2018With You All The Way\u2019","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/02\/Still-1-1-scaled.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":12310,"post_author":"24","post_date":"2021-01-12 12:38:49","post_date_gmt":"2021-01-12 12:38:49","post_content":"<!-- wp:lazyblock\/text-full-width {\"heading\":\"GoDaddy celebrates Real UK Entrepreneurs in their Latest Creative Campaign\",\"blockId\":\"ZmbDA8\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZmbDA8\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eRunning a small business is like riding the most inspiring, challenging roller coaster in the world. In January 2020 GoDaddy launched two new TV spots which told the stories of small businesses in the UK. For 2021, they are building on that same idea with a new creative campaign that showcases the creativity and resilience of authentic customers and reinforcing GoDaddy as the helping hand through a business\\u2019 online journey.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eCreated by VCCP and with the storytelling narrative once again delivered by Javone Prince, in 2021 the first hero micro-business showcased is \\u003ca href=\\u0022https:\\\/\\\/magpye.co.uk\\\/\\u0022\\u003eMagpye\\u003c\\\/a\\u003e - a vegan pie bakery from Newcastle. The focus is very much on the real-life experience of UK entrepreneurs, highlighting their businesses and how GoDaddy has helped them pivot online to grow, and to inspire other UK entrepreneurs.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe spots were directed by Pensacola and are part of an integrated marketing campaign which will include TV, social and radio (coming in Feb 2021). All media will be handled by VCCP Media.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eJames Eadie, Brand Marketing Director EMEA, GoDaddy said about the campaign\\u003c\\\/strong\\u003e, \\u003cem\\u003e\\u201cThis Campaign continues to showcase real UK entrepreneurs who are successfully pivoting their businesses online to help stay active and connected with their customers, especially during these challenging times. We hope that this Campaign will again inspire other UK entrepreneurs and small business owners to consider creating an online presence for their business.\\u201d \\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eRoss Neil, Deputy ECD VCCP Blue\\u003c\\\/strong\\u003e: \\u003cem\\u003e\\u2018\\u2019We're excited about the launch of our next stage of work for GoDaddy. The secret sauce of the previous round resonated with audiences, so we have continued to use the lyrical skills of our narrator Javone Prince, the directing and production powerhouse that is Peniscola, and of course the entire team at VCCP Blue. The customers are the heroes in the campaign. Our whole team was excited to tell their stories \\u2013 they are inspirational and demonstrate the creative grit of entrepreneurs across the UK.\\u201d\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"We're excited to tell their stories, they demonstrate the creative grit of entrepreneurs across the UK.\",\"quotee\":\"Ross Neil, Deputy ECD VCCP Blue\",\"blockId\":\"Z1VXuui\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1VXuui\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"ISMXYT961CU\",\"blockId\":\"Za4SYT\",\"blockUniqueClass\":\"lazyblock-video-Za4SYT\"} \/-->","post_title":"GoDaddy Stories","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"godaddy-stories","to_ping":"","pinged":"","post_modified":"2021-02-03 16:06:32","post_modified_gmt":"2021-02-03 16:06:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12310","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17733,"post_author":"64","post_date":"2024-01-08 12:09:32","post_date_gmt":"2024-01-08 12:09:32","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"900142228\",\"blockId\":\"ZzTFiu\",\"blockUniqueClass\":\"lazyblock-video-ZzTFiu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand its global agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today launched a fully integrated campaign celebrating Cadbury\u2019s 200th anniversary and its long-standing relationship with the British public.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSince being founded in Birmingham on 4th March 1824, Cadbury has grown to become part of the fabric of the nation, present in the lives of British people in moments big and small. The new campaign \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYours for 200 Years\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e was developed to celebrate being part of British life for generations, rather than to just mark a milestone.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYours for 200 Years\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e focuses on the sense of belonging to the nation through both the shared value of generosity, upon which Cadbury was founded, and in products which have become part of British life and culture. Cadbury has long spoken to the generous spirit in all of us. For Cadbury\u2019s anniversary year, the campaign film \u2018Birthday\u2019 revives the much-loved \u2018Mum\u2019s Birthday\u2019 TVC to demonstrate that there has always been \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA Glass and a Half in Everyone\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe 60\u201d film takes viewers through 200 years of British life, beginning in 1824 and travelling through time as the story of a little girl buying her mum a bar of Cadbury Dairy Milk for her birthday is retold. The setting changes subtly around the girl and shopkeeper as time advances, technology and fashions change but, powerfully, the story remains the same.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s global content creation studio Girl\\u0026amp;Bear worked with award-winning director Frederic Planchon, who directed the original \u2018Mum\u2019s Birthday\u2019 TVC, and Academy Films. Most of the original cast were reunited for the new film, with body doubles and post-production techniques used to recreate the scene between the shopkeeper and the girl (who is now five years older than when the first ad was released), post production was managed by Selected Works. The end result is an emotional reboot of a classic advert which celebrates small, shared moments of generosity.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo acknowledge that Cadbury\u2019s enduring success is due to the nation\u2019s continued support and love, the British public are the heroes of \u2018Your Cadbury Photos\u2019 across OOH and social. A competition selected pictures submitted from old family albums where people were seen enjoying Cadbury products, from Easter egg hunts, Christmas, and the Flake 99 ice cream on summer holidays.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThese images feature across billboards and campaign assets to celebrate the role Cadbury has held in British people\u2019s lives and memories. Media planning and execution for the campaign is handled by Publicis Media.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFurther boosting the nostalgia generated by the campaign, a limited-edition range of seven Cadbury Dairy Milk bars is being released featuring classic designs, crafted in collaboration with Bulletproof (Cadbury\u2019s branding agency). First introduced in 1905, Cadbury Dairy Milk is a favourite amongst the public who recognise its iconic packaging designs from their past. Cadbury are also working in partnership with Alzheimer\u2019s Research UK and the Alzheimer's Society of Ireland, acknowledging the link between nostalgic packaging designs and memory.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA range of bespoke nostalgic OOH ads has also been designed by illustrators to celebrate Cadbury Dairy Milk\u2019s famous branding and iconic design evoking the artwork of bygone campaigns. Each execution is illustrated in the style of a different era and packaging, creating a beautiful suite of retro posters.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eElise Burditt, Senior Marketing Director at Cadbury,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cThis is a very special moment for us. It\u2019s not every day that you have the opportunity to celebrate a 200th anniversary! But for us this is so much more than that - it\u2019s celebrating 200 years of being part of the lives of the British public and recognising that we wouldn\u2019t be here today without them. We want to demonstrate that the values upon which Cadbury was founded in Birmingham 200 years ago still ring true today with people, and with a generous spirit at the heart of everything we do.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run throughout the UK across AV, D\/OOH, audio, social, print and digital from today and will be supported by owned-channel activity by Elvis and a PR campaign by Ogilvy.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2u9JNy\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2u9JNy\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury-Your-Cadbury-Photos-2%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-scaled.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22148%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-300x148.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-300x148.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-1024x504.jpg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-768x378.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-1536x756.jpg%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-2048x1008.jpg%202048w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:17736,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=17736%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-scaled.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury-Your-Cadbury-Photos-4%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22150%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4-300x150.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4-300x150.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4-768x384.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4.jpg%20792w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:17737,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=17737%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury-Your-Cadbury-Photos-6%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22143%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-300x143.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-300x143.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-1024x489.jpg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-768x367.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6.jpg%201408w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:17738,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=17738%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6.jpg%22,%22sizes%22:%22%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Zd2vrl\",\"blockUniqueClass\":\"lazyblock-carousel-Zd2vrl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"200 years old. That only happens when you have the relationship with the British public that Cadbury has. \",\"quotee\":\"Chris Birch and Jonny Parker, Executive Creative Directors at VCCP London\",\"blockId\":\"20REfL\",\"blockUniqueClass\":\"lazyblock-quote-full-width-20REfL\"} \/-->","post_title":"Yours for 200 Years","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"yours-for-200-years","to_ping":"","pinged":"","post_modified":"2024-08-12 11:17:54","post_modified_gmt":"2024-08-12 10:17:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17733","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17793,"post_author":"64","post_date":"2024-02-06 13:08:17","post_date_gmt":"2024-02-06 13:08:17","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"910401696\",\"blockId\":\"1rgmy0\",\"blockUniqueClass\":\"lazyblock-video-1rgmy0\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eAllwyn\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the first new operator of The National Lottery in nearly 30 years, will tomorrow launch its opening campaign, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWill you be next?\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, as it takes over the reins on 1 February. Over the course of its 10-year licence, Allwyn\u2019s overarching ambition is to offer more games, attract more players, inject more entertainment, create more winners, and raise more money for National Lottery-funded projects.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFocusing on the most loved millionaire maker game, Lotto, the campaign builds anticipation and asks viewers to guess who could be the latest millionaire winner. It also officially kicks off Allwyn\u2019s new marketing strategy, which focuses on attracting new players and showcasing The National Lottery\u2019s individual product brands.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated in collaboration with integrated creative agency, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, with media planning and buying managed by \\u003c\/span\\u003e\\u003cb\\u003eHearts \\u0026amp; Science\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the campaign centres around a series of films, directed by Ed Rosie through \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear Studios\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, set in everyday locations \u2013 including the \u2018Chippy\u2019, \u2018Cinema\u2019 and \u2018Newsagent\u2019. These encourage audiences to play along and guess who the winners are in these familiar settings.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign reminds players that, on average, Lotto creates two millionaires every week and the gamification element of the ads captures the fun of play. In each spot, the camera pans around a busy room speculating on who could be the winner in the scene before revealing the new millionaire. The games are played out in each deliverable from six-second social to traditional TVC, with each scene filmed multiple times to keep people guessing.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP has also developed a new brand world for Lotto \u2013 with new assets across audio, visual and motion \u2013 which will be visible across all of the campaign and channels.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe D\/OOH includes mirrored special builds \u2013 which were produced by Talon \\u0026amp; Grand Visual \u2013 that carry the wording \u2018The next millionaire could be staring you in the face\u2019. Meanwhile, see-through billboards in iconic locations around the UK \u2013 including in London, Liverpool, Leeds and Cardiff \u2013 continue this theme with messaging such as \u2018The next millionaire could be outside King\u2019s Cross Station\u2019, inviting passers-by to imagine who in the crowd might win next. Key messaging that \u2018Lotto makes two millionaires a week on average, will you be next?\u2019 reinforces belief as a driver for engagement.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHearts\u2019 high impact, digital-first media strategy will create a step-change in National Lottery advertising and will see ads running across a breadth of digital video and social channels, TV, impactful outdoor, print and many more.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLotto is The National Lottery\u2019s original draw-based game, launched in 1994. It is the UK\u2019s foremost millionaire maker game and, in addition to creating thousands of millionaires in that time, has returned a phenomenal amount of money back to National Lottery-funded projects.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLucy Buckley, Chief Commercial Officer at Allwyn, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \u201cLotto is the heart and soul of The National Lottery, so of course this had to be the first campaign we went live with. As we take on the treasured institution that is The National Lottery, we\u2019re so excited to re-imagine Lotto and solidify its place with new players and consumers, as well as to attract back some of those who might have stopped playing along the way. With an average of two Lotto millionaires made every week and an incredible \u00a34 million raised for National Lottery-funded projects every day from all of its games, The National Lottery really does change lives every day \u2013 and this campaign is the first step in our journey of communicating this far and wide.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDarren Bailes, Global CCO at\\u003c\/b\\u003e\\u003cb\\u003e VCCP Group, \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \u201cOver the years, Lotto has lost a bit of that sense of fun and anticipation. We wanted to bring back those emotions, so built our campaign idea around them \u2013 with ads you can play along with too. The fact that Lotto makes two millionaires a week on average is amazing and something that many people don\u2019t know. So, we wanted to shout this from the rooftops and remind everyone that normal people, in normal places, become millionaires every week. People at the supermarket, in the cinema, at the park, the newsagent, the hairdressers, the chippy \u2013 the possibilities are endless. So, will you be next?\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will launch across TV, VOD, cinema, social, print, digital, D\/OOH and special builds, and will run until 30 September 2024. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1m2WMh\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1m2WMh\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Today is just the first step on a journey that will leave the nation seeing, feeling and experiencing a renewed National Lottery. One that is more representative, more inclusive, more innovative and, importantly, more fun. \",\"quotee\":\"Garrett O\u2019Reilly, CEO at Hearts \\u0026amp; Science\",\"blockId\":\"Z1kXTVh\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1kXTVh\"} \/-->","post_title":"Will you be next?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"will-you-be-next","to_ping":"","pinged":"","post_modified":"2024-02-06 13:41:30","post_modified_gmt":"2024-02-06 13:41:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17793","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/17797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}