{"id":17748,"date":"2024-01-15T14:07:50","date_gmt":"2024-01-15T14:07:50","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17748"},"modified":"2024-01-15T14:07:50","modified_gmt":"2024-01-15T14:07:50","slug":"handmade-in-charlie-bighams-kitchen-cooked-in-yours","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/charlie-bighams\/handmade-in-charlie-bighams-kitchen-cooked-in-yours","title":{"rendered":"Handmade in Charlie Bigham\u2019s kitchen, cooked in yours"},"content":{"rendered":"<div class=\"lazyblock-video-Z1IGv25 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/902895116?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1EwGY0 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>Charlie Bigham\u2019s<\/b><span style=\"font-weight: 400\"> is making a long-awaited return to UK TV screens with a new fully-integrated campaign for its handmade, freshly-prepared meals which celebrates its founder\u2019s food philosophy and commitment to quality in every single dish produced in its kitchen.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Created in partnership with its agency of record, <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\">, with media planning and buying by <\/span><b>Electric Glue<\/b><span style=\"font-weight: 400\">, the new campaign introduces a new brand platform with the message: \u201cHandmade in Charlie Bigham\u2019s kitchen, cooked in yours\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A charming animated 30\u201d spot sits at the heart of the campaign, introducing Charlie\u2019s story and following his hands-on involvement in creating the dishes which grace the dining rooms, living rooms and kitchens of homes around the UK and have made Charlie Bigham\u2019s a category-leading brand.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Featuring the illustration of Emily Sutton, who designs Charlie Bigham\u2019s packaging for Big Fish, the film was directed by award-winning animation director Isabel Garrett of Blinkink, and shows Charlie picking ingredients in the market and designing new recipes in the tasting kitchen. Voiceover for the TVC is provided by Charlie himself and by Richard Osman, who has previously voiced Charlie Bigham\u2019s audio campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign challenges preconceptions of ready meals (the category which Charlie Bigham\u2019s leads) as mass produced products which compromise on quality. Charlie Bigham\u2019s rejects the term for its products as each of their dishes is handmade, freshly prepared and never frozen.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The new trail introduces Charlie to TV audiences for the first time, with the voiceover pointing out that:\u00a0 \u201cYou couldn\u2019t make him up, even though most people think that we have!\u201d It goes on to tell the story of Charlie\u2019s travels 25 years ago which inspired him to create prepared meals with high quality ingredients, and how this grew into the much-loved brand.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The film is underpinned by a 360-degree campaign that will be rolled out across TV, radio, OOH, social and PR. This will be managed by an agency team comprising Electric Glue for media planning and buying, <\/span><b>MK21<\/b><span style=\"font-weight: 400\"> for social channels and <\/span><b>Sunny Side Up<\/b><span style=\"font-weight: 400\"> for PR.<\/span><\/p>\n<p><b>Charlie Bigham<\/b><span style=\"font-weight: 400\"> said:<\/span> <span style=\"font-weight: 400\">\u201cWe are on an exciting Journey here at Charlie Bigham\u2019s which started over 25 years ago when I took off in my Campervan across Europe and Asia. Advertising is a key pillar in our growth strategy and we\u2019ve been steadily building awareness since 2021 &#8211; from 30% awareness to almost 50% of UK adults having now heard of us.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cWe\u2019ve listened hard to our existing and potential consumers, who tell us that when they know the story of the brand, where we\u2019ve come from, what we care about and my continued involvement in the business it improves their interest, belief and long term loyalty &#8211; so here I am, starring in our latest TV ad and telling our story.\u201d<\/span><\/p>\n<p><b>Ross Neil, Deputy Executive Creative Director at<\/b><b> VCCP London <\/b><span style=\"font-weight: 400\">added: <\/span><span style=\"font-weight: 400\">\u201c&#8221;In most creative projects, the instinct is to keep adding more and more. However, simplicity proved crucial for capturing Charlie&#8217;s world, as originally envisioned by illustrator Emily Sutton. Striking a balance was key; too much detail would&#8217;ve overpowered the charm we sought &#8211; like over seasoning the perfect fish pie (sorry for that analogy). The challenge lay in animating Charlie authentically. The solution &#8211; a tight-knit team fostering honest conversations led to a film we&#8217;re immensely proud of. This is the start of a new chapter in Charlie Bigham&#8217;s story.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign will run in the UK from today until 15 March and will appear across multiple touchpoints including TV, audio, D\/OOH, organic and paid social on YouTube, Pinterest and Meta.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z29A7Ct wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        This is a historic moment for Charlie Bigham&#8217;s as it looks to go to the next level of reach to tell the story of the brand using TV, BVOD and YouTube as well as OOH, radio and social. \n        <cite>Pippa Glucklich, CEO of Electric Glue<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-17748","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"17750","hero_video":"","hero_image":{"ID":17751,"id":17751,"title":"CharlieB_Still_03","filename":"CharlieB_Still_03-1-scaled.jpg","filesize":556756,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-scaled.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/charlie-bighams\/handmade-in-charlie-bighams-kitchen-cooked-in-yours\/attachment\/charlieb_still_03-2","alt":"","author":"64","description":"","caption":"","name":"charlieb_still_03-2","status":"inherit","uploaded_to":17748,"date":"2024-01-15 09:46:34","modified":"2024-01-15 09:46:34","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2560,"height":1440,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-2048x1152.jpg","2048x2048-width":2048,"2048x2048-height":1152,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Charlie Bigham\u2019s launches new TV campaign celebrating its founder\u2019s commitment to fresh, handmade food","meta-description":"Charlie Bigham\u2019s launches new TV campaign celebrating its founder\u2019s commitment to fresh, handmade food","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2024\/01\/CharlieB_Still_03-1-scaled.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17733,"post_author":"64","post_date":"2024-01-08 12:09:32","post_date_gmt":"2024-01-08 12:09:32","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"900142228\",\"blockId\":\"ZzTFiu\",\"blockUniqueClass\":\"lazyblock-video-ZzTFiu\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand its global agency of record \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/\\u0022\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has today launched a fully integrated campaign celebrating Cadbury\u2019s 200th anniversary and its long-standing relationship with the British public.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSince being founded in Birmingham on 4th March 1824, Cadbury has grown to become part of the fabric of the nation, present in the lives of British people in moments big and small. The new campaign \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYours for 200 Years\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e was developed to celebrate being part of British life for generations, rather than to just mark a milestone.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYours for 200 Years\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e focuses on the sense of belonging to the nation through both the shared value of generosity, upon which Cadbury was founded, and in products which have become part of British life and culture. Cadbury has long spoken to the generous spirit in all of us. For Cadbury\u2019s anniversary year, the campaign film \u2018Birthday\u2019 revives the much-loved \u2018Mum\u2019s Birthday\u2019 TVC to demonstrate that there has always been \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA Glass and a Half in Everyone\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe 60\u201d film takes viewers through 200 years of British life, beginning in 1824 and travelling through time as the story of a little girl buying her mum a bar of Cadbury Dairy Milk for her birthday is retold. The setting changes subtly around the girl and shopkeeper as time advances, technology and fashions change but, powerfully, the story remains the same.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP\u2019s global content creation studio Girl\\u0026amp;Bear worked with award-winning director Frederic Planchon, who directed the original \u2018Mum\u2019s Birthday\u2019 TVC, and Academy Films. Most of the original cast were reunited for the new film, with body doubles and post-production techniques used to recreate the scene between the shopkeeper and the girl (who is now five years older than when the first ad was released), post production was managed by Selected Works. The end result is an emotional reboot of a classic advert which celebrates small, shared moments of generosity.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo acknowledge that Cadbury\u2019s enduring success is due to the nation\u2019s continued support and love, the British public are the heroes of \u2018Your Cadbury Photos\u2019 across OOH and social. A competition selected pictures submitted from old family albums where people were seen enjoying Cadbury products, from Easter egg hunts, Christmas, and the Flake 99 ice cream on summer holidays.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThese images feature across billboards and campaign assets to celebrate the role Cadbury has held in British people\u2019s lives and memories. Media planning and execution for the campaign is handled by Publicis Media.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFurther boosting the nostalgia generated by the campaign, a limited-edition range of seven Cadbury Dairy Milk bars is being released featuring classic designs, crafted in collaboration with Bulletproof (Cadbury\u2019s branding agency). First introduced in 1905, Cadbury Dairy Milk is a favourite amongst the public who recognise its iconic packaging designs from their past. Cadbury are also working in partnership with Alzheimer\u2019s Research UK and the Alzheimer's Society of Ireland, acknowledging the link between nostalgic packaging designs and memory.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA range of bespoke nostalgic OOH ads has also been designed by illustrators to celebrate Cadbury Dairy Milk\u2019s famous branding and iconic design evoking the artwork of bygone campaigns. Each execution is illustrated in the style of a different era and packaging, creating a beautiful suite of retro posters.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eElise Burditt, Senior Marketing Director at Cadbury,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cThis is a very special moment for us. It\u2019s not every day that you have the opportunity to celebrate a 200th anniversary! But for us this is so much more than that - it\u2019s celebrating 200 years of being part of the lives of the British public and recognising that we wouldn\u2019t be here today without them. We want to demonstrate that the values upon which Cadbury was founded in Birmingham 200 years ago still ring true today with people, and with a generous spirit at the heart of everything we do.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run throughout the UK across AV, D\/OOH, audio, social, print and digital from today and will be supported by owned-channel activity by Elvis and a PR campaign by Ogilvy.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2u9JNy\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2u9JNy\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury-Your-Cadbury-Photos-2%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-scaled.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22148%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-300x148.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-300x148.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-1024x504.jpg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-768x378.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-1536x756.jpg%201536w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-2048x1008.jpg%202048w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:17736,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=17736%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-2-scaled.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury-Your-Cadbury-Photos-4%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22150%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4-300x150.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4-300x150.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4-768x384.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4.jpg%20792w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:17737,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=17737%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-4.jpg%22,%22sizes%22:%22%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Cadbury-Your-Cadbury-Photos-6%22,%22caption%22:%22%22,%22description%22:%7B%22raw%22:%22%22,%22rendered%22:%22%3Cp%20class=%5C%22attachment%5C%22%3E%3Ca%20href='https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6.jpg'%3E%3Cimg%20width=%5C%22300%5C%22%20height=%5C%22143%5C%22%20src=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-300x143.jpg%5C%22%20class=%5C%22attachment-medium%20size-medium%5C%22%20alt=%5C%22%5C%22%20loading=%5C%22lazy%5C%22%20srcset=%5C%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-300x143.jpg%20300w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-1024x489.jpg%201024w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6-768x367.jpg%20768w,%20https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6.jpg%201408w%5C%22%20sizes=%5C%22(max-width:%20300px)%20100vw,%20300px%5C%22%20\/%3E%3C\/a%3E%3C\/p%3E%5Cn%22%7D,%22id%22:17738,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=17738%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/01\/Cadbury-Your-Cadbury-Photos-6.jpg%22,%22sizes%22:%22%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Zd2vrl\",\"blockUniqueClass\":\"lazyblock-carousel-Zd2vrl\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"200 years old. That only happens when you have the relationship with the British public that Cadbury has. \",\"quotee\":\"Chris Birch and Jonny Parker, Executive Creative Directors at VCCP London\",\"blockId\":\"20REfL\",\"blockUniqueClass\":\"lazyblock-quote-full-width-20REfL\"} \/-->","post_title":"Yours for 200 Years","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"yours-for-200-years","to_ping":"","pinged":"","post_modified":"2024-08-12 11:17:54","post_modified_gmt":"2024-08-12 10:17:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17733","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17654,"post_author":"64","post_date":"2023-11-29 15:39:47","post_date_gmt":"2023-11-29 15:39:47","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMen\u2019s skincare brand \\u003c\/span\\u003e\\u003cb\\u003eBulldog\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has launched a nationwide campaign with the help of its media agency \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/capabilities\/media\\u0022\\u003e\\u003cb\\u003eVCCP Media\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to call on men to Protest Pointless Gifts.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNoting that men often receive novelty gifts for Christmas and not things that they actually want and need, the campaign focuses on the rallying call: \u201cEnough is enough. Please\u2026 Just get us something we need this year.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNovelty Christmas gifts also contribute to a bigger problem each year, as 1 in 5 unwanted gifts end up in landfill - last year that equated to almost 23 million items going to landfill.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBulldog Skincare launched in the UK in 2007 and is now available in over 30 countries and over 50,000 stores around the world. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith an ethical focus, Bulldog aims to lead the sector on sustainable packaging and never uses artificial colours, synthetic fragrances or ingredients from animal sources. All of Bulldog\u2019s own brand personal care products are approved under the Cruelty Free International Leaping Bunny program, and are Vegetarian Society Vegan approved.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign has recruited influencers and podcasters James and Clair Buckley to kickstart the protest on their podcast In Sickness and in Health. This has been further extended with Radio X sponsorship and an on-air competition co-hosted by Toby Tarrant and Johnny Vaughan to encourage people to forgo rubbish novelty gifts this christmas - with selected callers winning prizes based on their useless present stories\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis is amplified in a D\/OOH campaign across hero sites including Motion@Waterloo, Cross-Track 48 Sheet billboards and hundreds of digital OOH sites through shopping malls across the nation - the ads, created in house by Bulldog, feature the brand mascot and simple creative, with the message \u201cGetting him socks for Christmas? Better Keep Thinking. #ProtestPointlessGifts\u201d.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cb\\u003eJames Barnes, General Manager at Bulldog\\u003c\/b\\u003e, said: \u201cMen of the UK, are you tired of getting crap gifts every Christmas? It\u2019s time to say \u2018enough is enough\u2019 - this Christmas you deserve better, you deserve something you need and want. Demand better, demand Bulldog Skincare and your skin will thank you. And if you\u2019re looking for a present for a man this Christmas, do us a favour and put that novelty mug back on the shelf and get them some moisturiser instead - what were you thinking?\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBulldog was founded as a brand \u2018with men in mind\u2019, a no-fuss, non-nonsense solution to help men look after themselves. It only designs products specifically for men\u2019s needs to help men look and feel their best.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run on radio, podcast and D\/OOH until 24th December 2023.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"ZjzjXX\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZjzjXX\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This year it\u2019s time to give people something they want and need - we\u2019re delighted to help get that message out there with our partners Bulldog Skincare.\u201d\\n\",\"quotee\":\"Peter Bennett, Joint CEO of VCCP Media\",\"blockId\":\"Z1ySVQ0\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1ySVQ0\"} \/-->","post_title":"Protest Pointless Gifts","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"protest-pointless-gifts","to_ping":"","pinged":"","post_modified":"2023-11-29 15:39:48","post_modified_gmt":"2023-11-29 15:39:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17654","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17636,"post_author":"64","post_date":"2023-11-17 15:32:03","post_date_gmt":"2023-11-17 15:32:03","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP London\\u003c\/strong\\u003e has secured two prestigious \\u003cstrong\\u003eCampaign Big Awards\\u003c\/strong\\u003e, highlighting our exceptional creativity in the competitive realm of UK advertising. The awards were given to \\u003cstrong\\u003eCadbury Dairy Milk\\u003c\/strong\\u003e\u2019s \u201cGarage\u201d campaign in the category of 30 Second TV Ad and \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eM\u00fcller Corner\\u003c\/strong\\u003e's \u201cIt could only be M\u00fcller Corner\u201d in the Out of Home - Single category. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Campaign Big Awards returned to The Londoner for an evening dedicated to celebrating the brightest creative ideas coming out of UK adland.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDirected by acclaimed director Steve Rogers, \u201cGarage\u201d tells the story of a young woman working late at night in a petrol station. We see a customer pay for petrol plus a Cadbury Dairy Milk bar that he \u2018accidentally\u2019 leaves behind. When the girl reminds him that he has left it behind he smiles and walks away. We then hear an affectionate \\u0022love you Dad\\u0022 over the PA across the petrol station, revealing their relationship to each other before he smiles at her and gets into his car. She smiles and her face lights up, showing how much it means to her. It's a small gesture from her father, but we see from her warm smile that it's made her night - in this we see the power of \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThere\u2019s a Glass and a Half in Everyone -\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e generosity in everyone and how this is demonstrated in small moments. The film beautifully captures the enduring care of parents for their grown-up child, emphasising the brand\u2019s belief in the power of generosity and small but meaningful moments between loved ones.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn the realm of Out of Home advertising, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eM\u00fcller Corner demonstrated the payoff of trusting in its branding with a minimalist execution\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Inspired by the product\u2019s recognisable split pot, the special build mimics the experience of tipping the topping into the yogurt by ingeniously bending the corner of the poster. The brand's logo discreetly occupies the corner of the billboard, allowing the product to speak for itself. The campaign aims to reignite nostalgic sentiments, placing a smile on every face and a \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eM\u00fcller Corner yogurt back in every shopping basket. Complemented by other simple posters featuring extreme close-ups of M\u00fcller Corner, the campaign showcases the brand's commitment to effective and engaging communication.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Campaign Big Awards, an esteemed annual event, serves as a platform to honour remarkable achievements and groundbreaking campaigns in advertising, marketing and communication. With a legacy spanning years of recognizing industry trailblazers, the Awards offer a glimpse into the world where bold ideas, daring strategies, and bright talents are celebrated. The judging panel, comprised of leading creatives as well as students from Brixton Finishing School, played a crucial role in determining the winners.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHeartfelt congratulations to those who were shortlisted and crowned as winners. A huge thank you is extended to the dedicated team at VCCP and our remarkable clients for their collective contributions to these campaigns. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"LxnX7\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-LxnX7\"} \/-->","post_title":"VCCP London wins two Campaign BIG Awards","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-london-wins-two-campaign-big-awards","to_ping":"","pinged":"","post_modified":"2023-11-17 15:32:04","post_modified_gmt":"2023-11-17 15:32:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17636","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/17748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}