{"id":17654,"date":"2023-11-29T15:39:47","date_gmt":"2023-11-29T15:39:47","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17654"},"modified":"2023-11-29T15:39:48","modified_gmt":"2023-11-29T15:39:48","slug":"protest-pointless-gifts","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/bulldog\/protest-pointless-gifts","title":{"rendered":"Protest Pointless Gifts"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-ZjzjXX wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Men\u2019s skincare brand <\/span><b>Bulldog<\/b><span style=\"font-weight: 400\"> has launched a nationwide campaign with the help of its media agency <\/span><a href=\"https:\/\/www.vccp.com\/capabilities\/media\"><b>VCCP Media<\/b><\/a><span style=\"font-weight: 400\"> to call on men to Protest Pointless Gifts.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Noting that men often receive novelty gifts for Christmas and not things that they actually want and need, the campaign focuses on the rallying call: \u201cEnough is enough. Please\u2026 Just get us something we need this year.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Novelty Christmas gifts also contribute to a bigger problem each year, as 1 in 5 unwanted gifts end up in landfill &#8211; last year that equated to almost 23 million items going to landfill.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bulldog Skincare launched in the UK in 2007 and is now available in over 30 countries and over 50,000 stores around the world. <\/span><span style=\"font-weight: 400\">With an ethical focus, Bulldog aims to lead the sector on sustainable packaging and never uses artificial colours, synthetic fragrances or ingredients from animal sources. All of Bulldog\u2019s own brand personal care products are approved under the Cruelty Free International Leaping Bunny program, and are Vegetarian Society Vegan approved.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign has recruited influencers and podcasters James and Clair Buckley to kickstart the protest on their podcast In Sickness and in Health. This has been further extended with Radio X sponsorship and an on-air competition co-hosted by Toby Tarrant and Johnny Vaughan to encourage people to forgo rubbish novelty gifts this christmas &#8211; with selected callers winning prizes based on their useless present stories<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">This is amplified in a D\/OOH campaign across hero sites including Motion@Waterloo, Cross-Track 48 Sheet billboards and hundreds of digital OOH sites through shopping malls across the nation &#8211; the ads, created in house by Bulldog, feature the brand mascot and simple creative, with the message \u201cGetting him socks for Christmas? Better Keep Thinking. #ProtestPointlessGifts\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><b>James Barnes, General Manager at Bulldog<\/b>, said: \u201cMen of the UK, are you tired of getting crap gifts every Christmas? It\u2019s time to say \u2018enough is enough\u2019 &#8211; this Christmas you deserve better, you deserve something you need and want. Demand better, demand Bulldog Skincare and your skin will thank you. And if you\u2019re looking for a present for a man this Christmas, do us a favour and put that novelty mug back on the shelf and get them some moisturiser instead &#8211; what were you thinking?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">Bulldog was founded as a brand \u2018with men in mind\u2019, a no-fuss, non-nonsense solution to help men look after themselves. It only designs products specifically for men\u2019s needs to help men look and feel their best.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign will run on radio, podcast and D\/OOH until 24th December 2023.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1ySVQ0 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        This year it\u2019s time to give people something they want and need &#8211; we\u2019re delighted to help get that message out there with our partners Bulldog Skincare.\u201d\n \n        <cite>Peter Bennett, Joint CEO of VCCP Media<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-17654","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10112"],"client_id":"17558","hero_video":"","hero_image":{"ID":17655,"id":17655,"title":"BULLDOG XMAS BILLBOARD","filename":"BULLDOG-XMAS-BILLBOARD.png","filesize":3197570,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD.png","link":"https:\/\/www.vccp.com\/uk\/work\/bulldog\/protest-pointless-gifts\/attachment\/bulldog-xmas-billboard","alt":"","author":"64","description":"","caption":"","name":"bulldog-xmas-billboard","status":"inherit","uploaded_to":17654,"date":"2023-11-29 11:24:31","modified":"2023-11-29 11:24:31","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Bulldog Skincare and VCCP Media demand better Christmas presents for men","meta-description":"Bulldog Skincare and VCCP Media demand better Christmas presents for men","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/BULLDOG-XMAS-BILLBOARD.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17551,"post_author":"64","post_date":"2023-11-02 12:04:07","post_date_gmt":"2023-11-02 12:04:07","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eMen\u2019s skincare brand Bulldog Skincare has appointed \\u003cstrong\\u003eVCCP Media\\u003c\/strong\\u003e to handle its UK media planning for the brand, following a competitive pitch process.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eBulldog\\u003c\/strong\\u003e launched in the UK in 2007 and is now available in over 30 countries and over 70,000 stores around the world. \\u003cstrong\\u003eVCCP Media\\u003c\/strong\\u003e will support Bulldog Skincare as it seeks to encourage more men to see the benefits of looking after their skin.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eBulldog\\u003c\/strong\\u003e was founded as a brand that \u2018understands men\u2019, a simple and straightforward men\u2019s skincare brand designed to help men look and feel their best.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith an ethical focus, \\u003cstrong\\u003eBulldog\\u003c\/strong\\u003e aims to lead the sector on sustainable packaging and never uses artificial colours, synthetic fragrances or ingredients from animal sources. All of \\u003cstrong\\u003eBulldog\\u003c\/strong\\u003e\u2019s personal care products are approved under the Cruelty Free International Leaping Bunny program, and are Vegetarian Society Vegan approved.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eWork is already underway on the first campaign of the partnership, launching in mid-November and in time for the key Christmas period.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003ePeter Bennett\\u003c\/strong\\u003e, Joint CEO of \\u003cstrong\\u003eVCCP Media\\u003c\/strong\\u003e, added: \u201d\\u003cstrong\\u003eBulldog\\u003c\/strong\\u003e are a fantastic example of a challenger brand, with a mission to encourage men to take better care of themselves, and a strong ethical commitment. We are delighted to be their media partner and know we will do some great work together\u201d.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eVCCP Media\\u003c\/strong\\u003e has a simple mission to deliver \u2018media as it should be\u2019 with a focus on the lost art of media planning. This latest appointment follows a streak of new client wins including challenger clients - \\u003cstrong\\u003eChilly\u2019s\\u003c\/strong\\u003e, \\u003cstrong\\u003eFlorence\\u003c\/strong\\u003e, \\u003cstrong\\u003eFloww\\u003c\/strong\\u003e and \\u003cstrong\\u003eKrispy Kreme\\u003c\/strong\\u003e.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eVCCP Media\\u003c\/strong\\u003e replaced the incumbent, \\u003cstrong\\u003eEssenceMediacom\\u003c\/strong\\u003e, for media planning and buying across the UK.\\u003c\/p\\u003e\",\"blockId\":\"ZIW0qh\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZIW0qh\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"VCCP Media really demonstrated how well they understood us and our goals during the pitch process. Their strategic rigour, creativity and culture shone through, so we are excited for the future and looking forward to seeing what we can achieve together.\",\"quotee\":\"James Barnes, General Manager at Bulldog\",\"blockId\":\"ZoTVJy\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZoTVJy\"} \/-->","post_title":"Bulldog appoints VCCP Media as its UK media agency of record","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bulldog-appoints-vccp-media-as-its-uk-media-agency-of-record","to_ping":"","pinged":"","post_modified":"2023-11-02 12:04:08","post_modified_gmt":"2023-11-02 12:04:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17551","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17627,"post_author":"64","post_date":"2023-11-16 17:33:20","post_date_gmt":"2023-11-16 17:33:20","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eWilkinson Sword\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e has appointed \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.vccp.com\/capabilities\/media\\u0022\\u003e\\u003cb\\u003eVCCP Media\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to handle its UK media planning and buying across men\u2019s and women\u2019s products, following a media review process with the incumbent \\u003cstrong\\u003eWavemaker\\u003c\/strong\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith more than 250 years of engineering history, Wilkinson Sword manufactures and sells razors and grooming products across 12 European markets and is owned by Edgewell Personal Care.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWilkinson Sword was founded in 1772 in the UK as a gun, sword and bayonet manufacturer and is renowned for its precision engineered shaving and personal care products including its popular Hydro and Quattro ranges.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Media will now help challenger brand Wilkinson Sword to break the inertia in the shaving category and to target key audiences such as young men with exciting work now underway.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eChristina Bouzala, Head of Marketing at Wilkinson Sword, said: \u201cWe are proud of our history of design and innovation which stretches back more than 250 years. So we are excited to bring this\u00a0 to the fore and start working with VCCP Media, who share our desire for being a contemporary challenger brand. We look forward to creating great work that will challenge the mainstream in our upcoming campaigns.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Media has a simple mission to deliver \u2018media as it should be\u2019 with a focus on the lost art of media planning. This latest appointment follows a streak of new client wins including challenger clients: Bulldog, Chilly\u2019s, Florence, and Krispy Kreme.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Media replaced the incumbent, Wavemaker, for media planning and buying across the UK.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"13CMRJ\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-13CMRJ\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Wilkinson Sword is a strong challenger brand\u00a0 in the personal care product category with a rich history. Our focus with them will be to target and win back the attention of key audiences by positioning Wilkinson Sword as a contemporary and credible alternative to the mainstream choices.\",\"quotee\":\"Peter Bennett, Joint CEO of VCCP Media\",\"blockId\":\"1aWET4\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1aWET4\"} \/-->","post_title":"Wilkinson Sword appoints VCCP Media as its UK media agency of record","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"wilkinson-sword-appoints-vccp-media-as-its-uk-media-agency-of-record","to_ping":"","pinged":"","post_modified":"2023-11-16 17:33:20","post_modified_gmt":"2023-11-16 17:33:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17627","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17636,"post_author":"64","post_date":"2023-11-17 15:32:03","post_date_gmt":"2023-11-17 15:32:03","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP London\\u003c\/strong\\u003e has secured two prestigious \\u003cstrong\\u003eCampaign Big Awards\\u003c\/strong\\u003e, highlighting our exceptional creativity in the competitive realm of UK advertising. The awards were given to \\u003cstrong\\u003eCadbury Dairy Milk\\u003c\/strong\\u003e\u2019s \u201cGarage\u201d campaign in the category of 30 Second TV Ad and \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eM\u00fcller Corner\\u003c\/strong\\u003e's \u201cIt could only be M\u00fcller Corner\u201d in the Out of Home - Single category. \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Campaign Big Awards returned to The Londoner for an evening dedicated to celebrating the brightest creative ideas coming out of UK adland.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDirected by acclaimed director Steve Rogers, \u201cGarage\u201d tells the story of a young woman working late at night in a petrol station. We see a customer pay for petrol plus a Cadbury Dairy Milk bar that he \u2018accidentally\u2019 leaves behind. When the girl reminds him that he has left it behind he smiles and walks away. We then hear an affectionate \\u0022love you Dad\\u0022 over the PA across the petrol station, revealing their relationship to each other before he smiles at her and gets into his car. She smiles and her face lights up, showing how much it means to her. It's a small gesture from her father, but we see from her warm smile that it's made her night - in this we see the power of \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThere\u2019s a Glass and a Half in Everyone -\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e generosity in everyone and how this is demonstrated in small moments. The film beautifully captures the enduring care of parents for their grown-up child, emphasising the brand\u2019s belief in the power of generosity and small but meaningful moments between loved ones.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn the realm of Out of Home advertising, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eM\u00fcller Corner demonstrated the payoff of trusting in its branding with a minimalist execution\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. Inspired by the product\u2019s recognisable split pot, the special build mimics the experience of tipping the topping into the yogurt by ingeniously bending the corner of the poster. The brand's logo discreetly occupies the corner of the billboard, allowing the product to speak for itself. The campaign aims to reignite nostalgic sentiments, placing a smile on every face and a \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eM\u00fcller Corner yogurt back in every shopping basket. Complemented by other simple posters featuring extreme close-ups of M\u00fcller Corner, the campaign showcases the brand's commitment to effective and engaging communication.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Campaign Big Awards, an esteemed annual event, serves as a platform to honour remarkable achievements and groundbreaking campaigns in advertising, marketing and communication. With a legacy spanning years of recognizing industry trailblazers, the Awards offer a glimpse into the world where bold ideas, daring strategies, and bright talents are celebrated. The judging panel, comprised of leading creatives as well as students from Brixton Finishing School, played a crucial role in determining the winners.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHeartfelt congratulations to those who were shortlisted and crowned as winners. A huge thank you is extended to the dedicated team at VCCP and our remarkable clients for their collective contributions to these campaigns. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"LxnX7\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-LxnX7\"} \/-->","post_title":"VCCP London wins two Campaign BIG Awards","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-london-wins-two-campaign-big-awards","to_ping":"","pinged":"","post_modified":"2023-11-17 15:32:04","post_modified_gmt":"2023-11-17 15:32:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17636","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/17654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}