{"id":17642,"date":"2023-11-20T12:14:04","date_gmt":"2023-11-20T12:14:04","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17642"},"modified":"2023-11-20T12:14:04","modified_gmt":"2023-11-20T12:14:04","slug":"cadbury-vccp-celebrate-the-return-of-cadbury-coins-in-new-christmas-campaign","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/cadbury-vccp-celebrate-the-return-of-cadbury-coins-in-new-christmas-campaign","title":{"rendered":"Cadbury &amp; VCCP celebrate the return of Cadbury Coins in new Christmas campaign"},"content":{"rendered":"<div class=\"lazyblock-video-Z2uQwEO wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/886408912?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1OO6Pv wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><b>Cadbury <\/b><span style=\"font-weight: 400\">and its global agency of record <\/span><a href=\"https:\/\/www.vccp.com\/\"><b>VCCP London<\/b><\/a><span style=\"font-weight: 400\"> has today launched a new campaign to announce the return of Cadbury Dairy Milk Coins for this Christmas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">After almost a decade away from UK shelves, this Christmas Cadbury brought back their iconic Dairy Milk Chocolate Coins and are celebrating their return with a fully integrated campaign which is a no holds barred celebration of getting over excited about Christmas.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To kick off the campaign, Cadbury &amp; VCCP London unveiled a special build billboard in Leeds, created by brand experience agency Energy, which features a poster that Cadbury just couldn&#8217;t stop adding decorations to. Premature Christmas excitement spills out of the poster as baubles and fairy lights take over the whole building.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Cadbury Dairy Milk Coins also tracked down three homes where the occupants just can\u2019t wait to decorate for Christmas and who always go overboard. Cadbury helped them to make their homes extra Christmassy with special Cadbury Coins lights and captured the results for social media, with filming taking place in October way ahead of time!<\/span><\/p>\n<p><span style=\"font-weight: 400\">This is complemented by an innovative triptych of OOH ads which sees tinsel, glitter and Christmas decorations bursting out from the Cadbury Coins ad and spilling over into neighbouring, much more seasonally appropriate ads. Social assets follow a similar theme with unapologetically unconstrained Christmas excitement bursting out from Cadbury Dairy Milk Coin ads.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>Caroline Rawlings, Creative Director at VCCP London,<\/b><span style=\"font-weight: 400\"> added: \u201cYou all know the ones, the people who just. Can&#8217;t. Wait. For Christmas. Who are bursting with tinsel and jingle bells before we&#8217;ve even finished trick or treating. Well this year that was Cadbury. Bless &#8217;em. But you can&#8217;t blame them, Coins have been off shelves for ten years, can you believe it? Their return is a bigger deal than the nose on that reindeer fella. Coins are icons of Christmas. So sure, the leaves have barely left the trees, but Coins are back, bring on Christmas and all the tinsel, baubles and fairylights you can possibly carry. This was just a delight of a campaign to work on with a team of excellent people who made having meetings about how much tinsel was too much tinsel in August actually beyond palatable\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign will run across D\/OOH, social, print and digital until 17th December and will be supported by owned channel activity by Elvis. Publicis Media is responsible for media planning and execution.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-740sv wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Cadbury Coins had been missing from UK shelves for almost a decade, so we wanted to make a lot of noise to celebrate their return. Coins coming back meant our Christmas spirit was revitalised and we&#8217;ve unapologetically gone all out with our decor to shout about their return, spreading our contagious festive cheer. Bring on Cadbury coins and bring on Christmas \n        <cite>Emma Jayne Paxton, Senior Brand Manager for Cadbury Christmas and Halloween at Mondel\u0113z International<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-17642","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10225","hero_video":"","hero_image":{"ID":17643,"id":17643,"title":"Cadbury - Eldon Terrace - Finals - HQ-7","filename":"Cadbury-Eldon-Terrace-Finals-HQ-7-scaled.jpg","filesize":532276,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-scaled.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/cadbury-vccp-celebrate-the-return-of-cadbury-coins-in-new-christmas-campaign\/attachment\/cadbury-eldon-terrace-finals-hq-7","alt":"","author":"64","description":"","caption":"","name":"cadbury-eldon-terrace-finals-hq-7","status":"inherit","uploaded_to":17642,"date":"2023-11-20 11:23:39","modified":"2023-11-20 11:23:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2560,"height":1710,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-300x200.jpg","medium-width":300,"medium-height":200,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-768x513.jpg","medium_large-width":640,"medium_large-height":428,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-1024x684.jpg","large-width":640,"large-height":428,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-1536x1026.jpg","1536x1536-width":1536,"1536x1536-height":1026,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-2048x1368.jpg","2048x2048-width":2048,"2048x2048-height":1368,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Cadbury &amp; VCCP celebrate the return of Cadbury Coins in new Christmas campaign","meta-description":"Cadbury &amp; VCCP celebrate the return of Cadbury Coins in new Christmas campaign","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/Cadbury-Eldon-Terrace-Finals-HQ-7-scaled.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17538,"post_author":"64","post_date":"2023-10-18 09:10:20","post_date_gmt":"2023-10-18 08:10:20","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"875206933\",\"blockId\":\"ZJ4FSD\",\"blockUniqueClass\":\"lazyblock-video-ZJ4FSD\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury Dairy Milk \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ehas today launched its first audio ads celebrating real life moments of generosity as part of its ongoing \u2018There\u2019s a Glass and a Half in Everyone\u2019 campaign, the series of five stories was created by global agency of record \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEach 60\u201d radio ad tells the story of a genuine moment of kindness drawn from across the UK. To showcase the power of generosity, the campaign uses an innovative 60 second media buy by \\u003c\/span\\u003e\\u003cb\\u003ePublicis Media\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to disrupt the usually cluttered ad breaks and allow the heartwarming acts of kindness to get the airtime they deserve and have listeners stop in their tracks to listen.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis is the first time the campaign has been extended to audio ads and posed a fresh challenge to the team in replicating the warmth and feelgood spirit of the AV campaign on the radio.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo do this they continued the storytelling formula which was the focus of the AV campaign and selected their favourite stories of everyday generosity, which were retold by voiceover artist and actor Aisling Loftus. The team avoided the use of sound effects to allow the stories to deliver their simple message with greater impact. Whilst the ads have no mention of chocolate they proudly demonstrate Cadbury\u2019s values and show how generosity brings people together.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eSimon Connor, Creative Director at VCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \u201cThis is the first time the Cadbury Glass and a Half in Everyone campaign has appeared on radio. And what a way to start. We have five beautiful stories of generosity, retold like chapters from an audiobook. Quiet humanity-affirming storytelling in the middle of your chaotic day. And the best bit, we don't make them up. They are all true, proving that there really is a \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGlass and a Half in Everyone\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEach story also features in a 30\u201d cutdown version for use throughout the campaign which runs until 29th October. The campaign will be broadcast on commercial radio throughout the UK on the Heart and Magic Networks, media planning and execution has been led by Publicis Media.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"mXczj\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-mXczj\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"For over five years now Cadbury has been shining a light on simple moments of human generosity, and this latest phase takes those stories to a new medium. We have uncovered some beautiful tales of kindness which we are proud to celebrate in these audio ads.\\n\",\"quotee\":\"Michael Moore, Marketing Manager at Cadbury Tablets at Mondel\u0113z International\",\"blockId\":\"PDxdA\",\"blockUniqueClass\":\"lazyblock-quote-full-width-PDxdA\"} \/-->","post_title":"Cadbury launches first radio ads in There\u2019s a Glass and a Half in Everyone","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-launches-first-radio-ads-in-theres-a-glass-and-a-half-in-everyone","to_ping":"","pinged":"","post_modified":"2024-04-16 16:45:54","post_modified_gmt":"2024-04-16 15:45:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17538","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14332,"post_author":"57","post_date":"2021-11-26 14:39:06","post_date_gmt":"2021-11-26 14:39:06","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAfter a virtual\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e experience \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003elast year due to lockdown, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewe\\u2019re excited to announce that the Cadbury Secret Santa Postal Service is back in real life.\\u003c\\\/span\\u003e \\u003cb\\u003eCadbury \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand global agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewelcomes back the magical Cadbury Secret Santa Postal Service, giving chocolate fans the chance to\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e send chocolate secretly\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to loved ones this Christmas, completely for free. The iconic Christmas activation will tour major UK cities including London, Cardiff, Edinburgh, Liverpool, Manchester and Birmingham, allowing chocolate lovers to give the gift of a famous purple Cadbury\\u2019s chocolate bar.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Cadbury Secret Santa Postal Service echoes back to Cadbury\\u2019s founding roots of generosity, with the aim of bringing together people of all backgrounds and beliefs, to celebrate the generous ritual of secret gifting to a loved one. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor the second year in a row Cadbury\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e with \\u003c\\\/span\\u003e\\u003cb\\u003eThe\\u003c\\\/b\\u003e \\u003cb\\u003eTrussell Trust, \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea network of over 1200 food bank centres that fight to end food poverty in the UK, to help make Christmas special for everyone this year. For every chocolate bar sent via the Secret Santa Postal Service, Cadbury will match the gift with the donation of a second bar to a food bank in The Trussell Trust foodbank network.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign features the iconic Cadbury purple post box, and the Secret Santa mask - famous for encapsulating the warmth and excitement of doing something selfless for loved ones. Secret Santas will be able to choose from a delicious selection of Cadbury chocolate bars to send including classic Cadbury Dairy Milk and a host of Cadbury Dairy Milk flavours including Winter Orange, Winter Wonderland, Oreo, Caramel, Wholenut and Fruit \\u0026amp; Nut.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn addition to the UK Postal Service tour, Cadbury is going one step further by utilising its football partnerships with Liverpool Football Club and Manchester City Football Club, to bring more magic to fans at Christmas. Both clubs already have strong connections with local food banks in the community, and Cadbury will be taking the Postal Service to the stadiums on a match day, with football legends John Barnes and Paul Dickov also surprising customers on the day.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury is also letting people become a Secret Santa online through a social giveaway of 11,000 bars over 2 dates in November and December. Supporting this, an audio and real life Postal Service will also run via a media partnership with Bauer which sees the Cadbury Secret Santa Postal Service travelling across the nation via \\u2018Hits Radio\\u2019 station activations.\\u2018Hits Radio\\u2019\\u00a0 will be encouraging listeners to join in by sending Cadbury chocolate secretly to someone they love. Media partnerships with LadBible and The Times will also promote the work of the Trussell Trust and their partnership with Cadbury through the Secret Santa campaign.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eEmma Paxton, Senior Brand Manager for Cadbury Christmas said\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Cadbury Secret Santa Postal Service is famous across the nation, and we\\u2019re so excited to welcome back the physical pop-up in time for the festive season. With our glass and a half spirit, we\\u2019re particularly proud to be renewing our partnership with The Trussell Trust to help them with their important mission to fight poverty. We\\u2019re looking forward to fans embracing their generous spirit again this year and sending a delicious secret something to someone special!\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJonny Parker, Executive Creative Director at VCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThere\\u2019s something wonderfully magical about sending a chocolate bar to a loved one at Christmas. A simple gesture that evokes the true spirit of Christmas. We\\u2019re delighted to be bringing back the Postal Service this year for a grand tour of the UK, and to partner with such an amazing charity like The Trussell Trust makes it all the more worthwhile.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Secret Santa Postal Service will run in the UK from 25th November until 18th December. Alongside the activation Cadbury will continue it\\u2019s Cadbury Secret Santa ATL campaign which began in 2018 and uses the strapline of \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Send chocolate secretly to someone you love\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. The ATL campaign goes live across TV, VOD, cinema, OOH, DOOH, radio and social media channels. All media has been planned and executed by Carat.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"A simple gesture that evokes the true spirit of Christmas.\",\"quotee\":\"Jonny Parker, Executive Creative Director at VCCP London\",\"blockId\":\"Aftt2\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Aftt2\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%229306_Secret_Santa_Film_Image02_2019_11_01_CADBURYS_1180%22,%22caption%22:%22%22,%22id%22:14333,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14333%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/9306_Secret_Santa_Film_Image02_2019_11_01_CADBURYS_1180.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%229306_Secret_Santa_Film_Image04_2019_11_01_CADBURYS_1673%22,%22caption%22:%22%22,%22id%22:14334,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14334%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/9306_Secret_Santa_Film_Image04_2019_11_01_CADBURYS_1673.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%229306_Secret_Santa_Film_Image06_2019_11_01_CADBURYS_1390%22,%22caption%22:%22%22,%22id%22:14335,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14335%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/9306_Secret_Santa_Film_Image06_2019_11_01_CADBURYS_1390.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%229306_Secret_Santa_Film_Image08_2019_11_01_CADBURYS_0900%22,%22caption%22:%22%22,%22id%22:14336,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14336%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/9306_Secret_Santa_Film_Image08_2019_11_01_CADBURYS_0900.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"1uLKe3\",\"blockUniqueClass\":\"lazyblock-carousel-1uLKe3\"} \/-->","post_title":"Cadbury Secret Santa Postal Service","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-secret-santa-postal-service","to_ping":"","pinged":"","post_modified":"2021-11-26 14:39:06","post_modified_gmt":"2021-11-26 14:39:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14332","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":12860,"post_author":"44","post_date":"2021-03-09 14:43:31","post_date_gmt":"2021-03-09 14:43:31","post_content":"<!-- wp:lazyblock\/text-full-width-bold {\"text\":\"We have officially launched the 'Cadbury Worldwide Hide'- a virtual Easter egg hiding experience where consumers can hide an Easter egg anywhere in the world for someone they love. This will be activated in the UK \\u0026amp; Ireland from Tuesday 9th March.\u00a0\",\"blockId\":\"2g6JkU\",\"blockUniqueClass\":\"lazyblock-text-full-width-bold-2g6JkU\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"QAkNItMjhRQ\",\"blockId\":\"Z8hFdp\",\"blockUniqueClass\":\"lazyblock-video-Z8hFdp\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eUsing Google Maps Street View, hiders can hide an easter egg anywhere in the world and then share a personalised clue with a loved one to help them find their Egg. The recipient will then be sent the clues to help them find the virtual Easter Egg. The hider has two options; to either purchase one of four Cadbury Easter Eggs from the Cadbury World Hide range or simply hide a virtual egg for free for their loved one to find.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eThe global pandemic has restricted the physical connection that we all crave, which is why our campaign sets out to connect people across the UK through the central value of the Cadbury brand; generosity. Generosity is at the heart of Cadbury and as such, Easter provides an opportunity to show that there truly is a glass and a half in everyone. VCCP decided to flip this Easter ritual on its head, showing how\u00a0\\u003cem\\u003ehiding \\u003c\/em\\u003ean act can be a generous act for a loved one. \u00a0\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eMark\u00e9ta Kristlov\u00e1\\u003c\/b\\u003e\\u003cb\\u003e, Senior Brand Manager Easter UK said:\u00a0\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cThis year, we felt it was important for us to create something that would help people feel close, even when they cannot be together. \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThere is something so generous in taking the time to hide an egg at Easter and we wanted to capture that in a way everyone could do. With travel restricted for a lot of us, the Cadbury WorldWide Hide takes the usual garden egg hunt and helps you travel the world in search of the Iconic Purple \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Egg, hidden somewhere that is meaningful to you and the hider. We can't wait to share it with everyone and make people feel a little more connected however far apart they may be this Easter.\u201d\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMark Sweatman, Head of Technology at VCCP CX said\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201c\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIt\u2019s been great to be involved in the project from the start and it has allowed us to bring a little bit of magic back to Easter. We\u2019ve used cutting edge technology to create a brand new platform that immerses the public into a unique hide \\u0026amp; seek experience using Google Maps Street View. Working closely with Cadbury and their partners, we developed a scalable cloud platform that ensures a seamless user experience whether you\u2019re taking part for fun, or buying an egg for your loved one. In a time when travel is severely curtailed, we hope this allows the public a little bit of nostalgia and escapism, while showing they care\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe worked on this campaign, arm in arm with our Customer Experience (CX) team to build the Cadbury Worldwide Hide platform to bring the vision of a virtual hide and seek to life. Following a user-centred approach, our team mapped each point of the user journey. The CX team integrated several platforms across CRM, e-commerce and fulfilment in order to design a seamless end-to-end journey. Using cutting edge technology, including the latest scalable cloud technology, we built an experience that will immerse the public in the Easter spirit.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eThe Cadbury Worldwide Hide platform can be accessed here: \\u003cspan style=\\u0022color: #000000\\u0022\\u003e\\u003ca style=\\u0022color: #000000\\u0022 href=\\u0022https:\/\/worldwidehide.cadbury.co.uk\/\\u0022\\u003ehttps:\/\/worldwidehide.cadbury.co.uk\/\\u003c\/a\\u003e\\u003c\/span\\u003e  \\u003c\/strong\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2hDL6Y\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2hDL6Y\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We are thrilled to once again share the wholesomeness and importance of the Cadbury brand with this new work. We\u2019re so pleased to be able to play a role in bringing people together in a safe way during this time. The Cadbury brand has long been synonymous with Easter and we\u2019re grateful to be given the freedom to shift that association online and help put the generosity back into Easter.\",\"quotee\":\"Chris Birch \\u0026amp; Jonny Parker, Creative Directors at VCCP\",\"blockId\":\"Zqa6WT\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Zqa6WT\"} \/-->","post_title":"Cadbury launches the \"Cadbury Worldwide Hide\"","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-launches-the-cadbury-worldwide-hide","to_ping":"","pinged":"","post_modified":"2021-08-02 16:54:30","post_modified_gmt":"2021-08-02 15:54:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12860","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/17642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}