{"id":17611,"date":"2023-11-14T17:07:15","date_gmt":"2023-11-14T17:07:15","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17611"},"modified":"2025-04-08T14:16:37","modified_gmt":"2025-04-08T13:16:37","slug":"keep-britain-tidy-launch-behaviour-change-campaign-to-stub-out-littering","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/keep-britain-tidy\/keep-britain-tidy-launch-behaviour-change-campaign-to-stub-out-littering","title":{"rendered":"Keep Britain Tidy launch behaviour change campaign to stub out littering"},"content":{"rendered":"<div class=\"lazyblock-video-oMWNA wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/884456005?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z2cVHSJ wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">UK-based independent environmental charity, <\/span><b>Keep Britain Tidy<\/b><span style=\"font-weight: 400\">, has today launched an integrated brand campaign titled <\/span><i><span style=\"font-weight: 400\">Cigarette Butts are Rubbish<\/span><\/i><span style=\"font-weight: 400\">, in partnership with <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\">, <\/span><b>Wavemaker UK<\/b><span style=\"font-weight: 400\"> and <\/span><b>Cowry Consulting<\/b><span style=\"font-weight: 400\">, one of the world\u2019s leading Behavioural Science consultancies.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign<\/span> <span style=\"font-weight: 400\">was created to stop people dropping cigarette butts, <\/span><span style=\"font-weight: 400\">which are the <b>most littered item in the UK<\/b><\/span><span style=\"font-weight: 400\"> and its approach and creative was informed by research carried out with smokers by Cowry Consulting and <\/span><b>VCCP Stoke<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Research revealed that although smokers believed littering was a negative behaviour, they didn\u2019t see their cigarette butts as rubbish &#8211; innovative research methods were used to identify not only what smokers say, but also how they feel subconsciously. It was this contradiction in thinking and feeling that allowed smokers to feel dropping the occasional cigarette butt was okay. Extensive research and a behavioural literature review also made clear that shaming smokers would result in them switching off to any instruction. It was therefore important to find a way to modify smokers\u2019 behaviour without alienating them. Humour and empathy are proven to be excellent tools to encourage people to dispose of their rubbish correctly. Added to this it was key to campaign success that the messenger chosen to deliver the news was likeable and able to cast judgement while provoking the right emotional response.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The resulting approach is an omnichannel campaign featuring a duck who casts judgement on a smoker\u2019s behaviour without shaming the individual, allowing them to see the error of their ways. The duck acts as a silent observer, who can in a non-confrontational way point out how smokers wouldn\u2019t dream of littering crisp packets or water bottles, so why on earth would they litter a cigarette butt?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Wavemaker UK is responsible for all media planning and buying for the campaign. Media activations will appear on high-profile AV launch spots across England, Wales, and Scotland to ensure the core message reaches and lands with its target audience. This will include a takeover at the O2 in London and mural in Manchester. Running in parallel will be tactical media communications at key points of action, such as targeted out-of-home (OOH) in high indexing locations as well as audio, podcast sponsorship and social. Further media activations have been devised to illustrate the positive outcome of a \u2018good\u2019 behaviour, including unlocking ad-free content on streaming services and bespoke in-game advertising.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The O2 takeover includes a 2 week behaviour intervention at the O2 arena, serving as an experiment to measure how effective communications can be in reducing the littering of cigarette butts at the O2 Arena. Bespoke campaign materials will be displayed at the O2 Arena, ranging from D\/OOH, to floor decals, posters, duck murals, and queue barriers.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The accompanying PR campaign will be implemented by <\/span><b>Good Relations<\/b><span style=\"font-weight: 400\">, and launched with a stunt where a mound of rubbish representing 225,000 butts was installed on Kingston High Street.<\/span><\/p>\n<p><b>Alison Ogden-Newton of Keep Britain Tidy<\/b><span style=\"font-weight: 400\"> said: \u201cWe wanted to create advertising that used best in class behavioural science to really speak to our audience, and we are thrilled with the output. Our charming feathered friend delivers an important message to smokers, who do not realise the devastating impact that their litter has on our environment. We are thrilled with the campaign and believe it will have a real impact on what is currently the UK\u2019s most littered item, cigarette butts.\u201d<\/span><\/p>\n<p><b>Jim Thornton, Executive Creative Director at <\/b><b>VCCP <\/b><span style=\"font-weight: 400\">added:<\/span><i><span style=\"font-weight: 400\"> \u201c<\/span><\/i><span style=\"font-weight: 400\">As a smoker who believed that littering was anti-social but ciggy butts didn\u2019t count, I am the man in this campaign. (Not literally, obviously. I have more hair\u2026.) But I\u2019m proud to say I have been suitably reformed by the smartness, wittiness and weirdness of Sophie and Miles\u2019 brains, the deftness of Andy Mcleod\u2019s direction\u2026 and a terrifyingly judgy duck. If this campaign doeesn\u2019t work, I will literally eat my fag butts.<\/span><\/p>\n<p><b>Oli Halliwell, Managing Partner at Wavemaker<\/b><span style=\"font-weight: 400\"> said, \u201cThe use of perceived \u2018judgmental\u2019 humour for the \u2018You\u2019re not a litterer\u2019 campaign, is a smart way to provoke behavioural change. However, the final part of the puzzle is to ensure the message lands, and resonates, with the target audience at the most relevant moments in their day-to-day lives. We look forward to seeing the impact that this campaign has on smokers\u2019 behaviour, which will mean fewer cigarette butts on the streets.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign launches today and will run <\/span><span style=\"font-weight: 400\">until 18th December, with a second phase from 5th February until 11th March.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-2vAl2d wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        By pioneering new research techniques to measure the gap between conscious thought and unconscious actions we have created a campaign which is infused with behavioural science learnings and speaks to smokers in a completely different way.\n \n        <cite>Raphy March, Chief Design &amp; Innovation Officer at Cowry Consulting<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-17611","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"17615","hero_video":"","hero_image":{"ID":17614,"id":17614,"title":"KEE07739 KBT BYB Website Header 3594x700 A (1)","filename":"KEE07739-KBT-BYB-Website-Header-3594x700-A-1-scaled.jpg","filesize":139760,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-scaled.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/keep-britain-tidy\/keep-britain-tidy-launch-behaviour-change-campaign-to-stub-out-littering\/attachment\/kee07739-kbt-byb-website-header-3594x700-a-1","alt":"","author":"64","description":"","caption":"","name":"kee07739-kbt-byb-website-header-3594x700-a-1","status":"inherit","uploaded_to":17611,"date":"2023-11-14 14:00:40","modified":"2023-11-14 14:00:40","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2560,"height":499,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-300x58.jpg","medium-width":300,"medium-height":58,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-768x150.jpg","medium_large-width":640,"medium_large-height":125,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-1024x199.jpg","large-width":640,"large-height":124,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-1536x299.jpg","1536x1536-width":1536,"1536x1536-height":299,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-2048x399.jpg","2048x2048-width":2048,"2048x2048-height":399,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-1920x700.jpg","Header-width":1920,"Header-height":700,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-1920x700.jpg","Wide-width":1920,"Wide-height":700,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-768x700.jpg","Square-width":768,"Square-height":700,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-768x700.jpg","Mobile-width":768,"Mobile-height":700,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-768x700.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":700,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP London, Cowry Consulting, Wavemaker UK and Keep Britain Tidy launch behaviour change campaign to stub out littering","meta-description":"VCCP London, Cowry Consulting, Wavemaker UK and Keep Britain Tidy launch behaviour change campaign to stub out littering","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/11\/KEE07739-KBT-BYB-Website-Header-3594x700-A-1-scaled.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17503,"post_author":"64","post_date":"2023-09-25 15:53:01","post_date_gmt":"2023-09-25 14:53:01","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eLondon, 25th September 2023: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eUK-based independent environmental charity, \\u003c\/span\\u003e\\u003cb\\u003eKeep Britain Tidy\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, has today announced the appointment of integrated communications agency \\u003c\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to lead a new campaign to stop people dropping cigarette butts, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.keepbritaintidy.org\/smoking-related-litter\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewhich accounts for 66% of all litter in England\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. The project was won during a three-way competitive pitch.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIt is estimated that at any one moment in England there are 2.4million dropped cigarette butts on our high streets which each take 14 years to break apart into microplastics. During this time they leach toxic chemicals including arsenic, lead, formaldehyde and nicotine into the environment which affects the development of organisms, even at the very foundation of the ecosystem.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe pitch saw a collaboration with \\u003c\/span\\u003e\\u003cb\\u003eCowry Consulting\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, one of the world\u2019s leading Behavioural Science consultancies, who were acquired by VCCP Group in January this year and represents the first joint win since the acquisition. VCCP also brings vast experience in creating behavioural change campaigns, having worked with Transport for London since 2016.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCowry Consulting and \\u003c\/span\\u003e\\u003cb\\u003eVCCP Stoke\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e worked collaboratively during the pitch process to ensure the \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecreative ideas adhered to key behavioural principles. As well as using behavioural models to inform ways to engage the audience, VCCP Stoke conducted in-person qualitative groups with smokers which influenced the pitch presentation.\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFurther research between Cowry Consulting and VCCP with smokers uncovered the fact that whilst most smokers would not dream of dropping litter such as drinks cans or crisp packets, they do not view dropping cigarette butts as nearly as bad, and often do not even consider it as littering.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP and Cowry Consulting will now work towards shifting this perception and driving behaviour change, with the campaign set to launch across the UK this November.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAlison Ogden-Newton of Keep Britain Tidy\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201cCigarette butts remain the single most littered item in our country. At Keep Britain Tidy, we are on a mission to dramatically reduce cigarette litter by 2025, which is no small undertaking. We were impressed by VCCP and Cowry\u2019s audience research at pitch stage, drawing insights that have been translated into engaging and persuasive creative. We are greatly excited about the work and look forward to launching the campaign later this year.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z21vrRc\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z21vrRc\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"I\u2019m pleased that with our colleagues in Cowry Consulting, we can do our bit to help stub out this littering behaviour and to correct some people\u2019s views about the impact of their habits\",\"quotee\":\"Andrew Peake, VCCP CEO\",\"blockId\":\"Z2juTYT\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z2juTYT\"} \/-->","post_title":"Keep Britain Tidy chooses VCCP and Cowry Consulting for behaviour change campaign","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"keep-britain-tidy-chooses-vccp-and-cowry-consulting-for-behaviour-change-campaign","to_ping":"","pinged":"","post_modified":"2023-09-25 18:22:05","post_modified_gmt":"2023-09-25 17:22:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=17503","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15898,"post_author":"57","post_date":"2023-01-17 12:28:44","post_date_gmt":"2023-01-17 12:28:44","post_content":"<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eVCCP Group\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the global challenger network for challenger brands, today has announced the acquisition of \\u003c\/span\\u003e\\u003cb\\u003eCowry Consulting\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, one of the world\u2019s leading Behavioural Science consultancies. The acquisition forms part of VCCP\u2019s accelerated growth strategy as it puts behavioural insight and data at the heart of its business model, further strengthening the Group\u2019s business transformation positioning.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCowry launched in 2015 with a specific focus on making FTSE and Fortune 500 companies as human as humanly possible. As the biggest business focussed behavioural science consultancy in the UK, Cowry combines innovative behavioural design and data techniques to bring conceptual designs to life. The acquisition will enable creative solutions that are based on how people actually think, helping to deliver more targeted and effective behaviour change programmes and campaigns and driving genuine business growth for clients.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe original team of Jez Groom, Will Saunders, Ziba Goddard and Raphy March set up the consultancy seven years ago, during which time the consultancy has enjoyed rapid success, growing to a team of 38 people which include behavioural scientists, psychologists, designers, researchers and data scientists. The award-winning practice services world-class clients across the financial services, retail, utilities and construction sectors applying cognitive psychology, behavioural economics, and neuroscience to their clients' businesses.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCowry will continue their long-standing relationships with their existing clients, as well as supporting VCCP on the agency\u2019s current and new opportunities.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eAndrew Peake, Chief Executive Officer of VCCP London\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, said: \u201cBehavioural science is at the beginning of its journey as a discipline but it\u2019s already proven invaluable in helping businesses transform consumer and colleague behaviour. Its value is in helping clients to tackle some of the biggest perennial challenges to achieve commercial outcomes and we couldn\u2019t be more delighted about Cowry bringing their unique capabilities into the VCCP family.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eMichael Lee, Chief Strategy Officer of the VCCP Partnership\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, added: \u201cCowry are the absolute best in the business. They transform their clients\u2019 fortunes in so many ingenious and proven ways. They have an outstanding challenger mindset which makes us a brilliant cultural fit for each other and are packed with exceptionally talented people.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eJez Groom, Founder of Cowry Consulting,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \u201c We\u2019re excited at the prospect of bringing behavioural science to life through one of the most creative groups in the world. Behavioural science is now playing a key role in the growth of brands and businesses and VCCP Group will accelerate our influence and impact within organisations.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVCCP Group employs more than 1,350 people across its 10 offices in Auckland, London, New York, San Francisco, Salt Lake City, LA, Sydney, Shanghai, Singapore, Madrid and Prague.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"1kcqcF\",\"blockUniqueClass\":\"lazyblock-text-full-width-1kcqcF\"} \/-->","post_title":"VCCP Group acquires Cowry Consulting","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-group-acquires-cowry-consulting","to_ping":"","pinged":"","post_modified":"2023-01-17 12:28:44","post_modified_gmt":"2023-01-17 12:28:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=news&#038;p=15898","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":598,"post_author":"2","post_date":"2020-06-23 16:26:17","post_date_gmt":"2020-06-23 15:26:17","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eAt VCCP, our challenger attitude transforms the fortunes of our clients. For example, we helped O2 become market leaders within three years of launching. And once we started working with easyJet, their share price flew up from \u00a34 to \u00a314.\u00a0\\u003cbr \/\\u003e\\u003cbr \/\\u003eWe have a motto: It only works if it all works, which is why we involve ourselves in far more than just advertising. With a thorough understanding of each client\u2019s business, we can challenge what\u2019s around it, and then transform it.\\u003cbr \/\\u003e\\u003cbr \/\\u003eOf course, it\u2019s not all about business. We love to be lauded with creative awards and are proud of our ever-increasing haul. Time and time again, we\u2019ve seen a direct link between our award-winning work and the upturn in the fortunes of clients who ran it. So here\u2019s another little motto: Good work works.\u00a0\\u003c\/p\\u003e\",\"quote\":\"At VCCP we pride ourselves on creating innovative and exciting advertising that transforms the fortunes of brands.\",\"top-padding\":true,\"blockId\":\"1izwBP\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1izwBP\"} \/-->\n\n<!-- wp:lazyblock\/custom-php {\"code\":\"  \\u003csection class=\\u0022fullwidth fullwidth\\u002d\\u002dbottom-lg fullwidth\\u002d\\u002doverflow\\u0022\\u003e\\n    \\u003cdiv class=\\u0022container\\u0022\\u003e\\n\\n      \\u003cdiv class=\\u0022embed-responsive embed-responsive-5by2 principles\\u0022\\u003e\\n        \\u003cdiv class=\\u0022embed-responsive-item\\u0022\\u003e\\n\\n          \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d6 principle-item\\u002d\\u002dontime\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/OnTime_320W.gif\\u0022 alt=\\u0022Be On Time\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe on time\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d14 principle-item\\u002d\\u002dhonest principle-item\\u002d\\u002dreverse\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Honest_320W.gif\\u0022 alt=\\u0022Be Honest\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe honest\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022principle-item principle-item principle-item\\u002d\\u002d14 principle-item\\u002d\\u002dapproachable\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Approachable_320W.gif\\u0022 alt=\\u0022Be Approachable\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe approachable\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d18 principle-item\\u002d\\u002dhappy\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Happy_320W.gif\\u0022 alt=\\u0022Be Happy\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe happy\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d18 principle-item\\u002d\\u002dclear\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Clear_320W.gif\\u0022 alt=\\u0022Be Clear\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe clear\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d14 principle-item\\u002d\\u002dagile principle-item\\u002d\\u002dreverse principle-item\\u002d\\u002dtop\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Agile_320W.gif\\u0022 alt=\\u0022Be Agile\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe agile\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d6 principle-item\\u002d\\u002dlean\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Lean_320W.gif\\u0022 alt=\\u0022Be Lean\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe lean\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d7 principle-item\\u002d\\u002dproud\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Proud_320W.gif\\u0022 alt=\\u0022Be Proud\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe proud\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d7 principle-item\\u002d\\u002dresponsible principle-item\\u002d\\u002dreverse\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Responsible_320W.gif\\u0022 alt=\\u0022Be Responsible\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe responsible\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d7 principle-item\\u002d\\u002dunprecious\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Unprecious_320W.gif\\u0022 alt=\\u0022Be Unprecious\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe unprecious\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\n\\n        \\u003c\/div\\u003e\\n      \\u003c\/div\\u003e\\n\\n\\n\\n\\n      \\u003cdiv class=\\u0022row justify-content-center principles\\u002d\\u002dcarousel\\u0022\\u003e\\n        \\u003cdiv class=\\u0022col-sm-10 col-md-8\\u0022\\u003e\\n\\n          \\u003cdiv id=\\u0022imageCarousel\\u0022 class=\\u0022carousel slide\\u0022 data-ride=\\u0022carousel\\u0022 data-interval=\\u0022false\\u0022\\u003e\\n            \\u003cdiv class=\\u0022carousel-inner\\u0022\\u003e\\n\\n          \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d6 principle-item\\u002d\\u002dontime\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/OnTime_320W.gif\\u0022 alt=\\u0022Be On Time\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe on time\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d14 principle-item\\u002d\\u002dhonest principle-item\\u002d\\u002dreverse\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Honest_320W.gif\\u0022 alt=\\u0022Be Honest\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe honest\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\u003cdiv class=\\u0022principle-item principle-item principle-item\\u002d\\u002d14 principle-item\\u002d\\u002dapproachable\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Approachable_320W.gif\\u0022 alt=\\u0022Be Approachable\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe approachable\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d18 principle-item\\u002d\\u002dhappy\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Happy_320W.gif\\u0022 alt=\\u0022Be Happy\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe happy\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d18 principle-item\\u002d\\u002dclear\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Clear_320W.gif\\u0022 alt=\\u0022Be Clear\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe clear\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d14 principle-item\\u002d\\u002dagile principle-item\\u002d\\u002dreverse principle-item\\u002d\\u002dtop\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Agile_320W.gif\\u0022 alt=\\u0022Be Agile\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe agile\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d6 principle-item\\u002d\\u002dlean\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Lean_320W.gif\\u0022 alt=\\u0022Be Lean\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe lean\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d7 principle-item\\u002d\\u002dproud\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Proud_320W.gif\\u0022 alt=\\u0022Be Proud\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe proud\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d7 principle-item\\u002d\\u002dresponsible principle-item\\u002d\\u002dreverse\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Responsible_320W.gif\\u0022 alt=\\u0022Be Responsible\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe responsible\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\u003c\/div\\u003e\\n\\n          \\u003cdiv class=\\u0022carousel-item\\u0022\\u003e\\u003cdiv class=\\u0022principle-item principle-item\\u002d\\u002d7 principle-item\\u002d\\u002dunprecious\\u0022\\u003e\\n            \\u003cimg src=\\u0022\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/principles\/Unprecious_320W.gif\\u0022 alt=\\u0022Be Unprecious\\u0022 class=\\u0022img-fluid principle-item\\u002d\\u002dimage\\u0022\\u003e\\n            \\u003cspan class=\\u0022principle-text\\u0022\\u003eBe unprecious\\u003c\/span\\u003e\\n          \\u003c\/div\\u003e\\u003c\/div\\u003e\\n\\n\\n            \\u003c\/div\\u003e\\n\\n           \\n\\n            \\u003ca class=\\u0022carousel-control-prev btn btn-sm btn-icon-only h5\\u0022 href=\\u0022#imageCarousel\\u0022 role=\\u0022button\\u0022 data-slide=\\u0022prev\\u0022\\u003e\\n\\t\\t\\t\\t\\t  \\n\\t\\t\\t\\t\\t  \\u003cspan class=\\u0022sr-only\\u0022\\u003ePrevious\\u003c\/span\\u003e\\n\\t\\t\\t\\t\\t\\u003c\/a\\u003e\\n\\n\\t\\t\\t\\t\\t\\u003ca class=\\u0022carousel-control-next btn btn-sm btn-icon-only h5\\u0022 href=\\u0022#imageCarousel\\u0022 role=\\u0022button\\u0022 data-slide=\\u0022next\\u0022\\u003e\\n\\t\\t\\t\\t\\t  \\n\\t\\t\\t\\t\\t  \\u003cspan class=\\u0022sr-only\\u0022\\u003eNext\\u003c\/span\\u003e\\n\\t\\t\\t\\t\\t\\u003c\/a\\u003e\\n\\n          \\u003c\/div\\u003e\\n\\n        \\u003c\/div\\u003e\\n      \\u003c\/div\\u003e\\n\\n    \\u003c\/div\\u003e\\n  \\u003c\/section\\u003e\",\"blockId\":\"1zi0Ql\",\"blockUniqueClass\":\"lazyblock-custom-php-1zi0Ql\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22School%20photo%20of%20VCCP%20in%202002%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1169,%22link%22:%22https:\/\/www.vccp.com\/2002-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2002-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2002-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2002-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2002-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2002-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202003%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1170,%22link%22:%22https:\/\/www.vccp.com\/2003-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2003-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2003-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2003-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2003-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2003-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202004%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1171,%22link%22:%22https:\/\/www.vccp.com\/2004-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2004-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2004-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2004-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2004-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2004-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202005%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1172,%22link%22:%22https:\/\/www.vccp.com\/2005-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2005-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2005-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2005-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2005-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2005-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202006%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1173,%22link%22:%22https:\/\/www.vccp.com\/2006-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2006-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2006-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2006-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2006-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2006-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202007%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1174,%22link%22:%22https:\/\/www.vccp.com\/2007-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2007-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2007-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2007-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2007-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2007-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202008%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1175,%22link%22:%22https:\/\/www.vccp.com\/2008-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2008-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2008-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2008-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2008-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2008-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202009%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1176,%22link%22:%22https:\/\/www.vccp.com\/2009-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2009-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2009-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2009-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2009-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2009-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202010%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1177,%22link%22:%22https:\/\/www.vccp.com\/2010-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2010-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2010-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2010-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2010-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2010-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202011%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1178,%22link%22:%22https:\/\/www.vccp.com\/2011-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2011-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2011-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2011-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2011-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2011-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202012%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1179,%22link%22:%22https:\/\/www.vccp.com\/2012-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2012-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2012-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2012-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2012-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2012-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202013%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1180,%22link%22:%22https:\/\/www.vccp.com\/2013-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2013-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2013-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2013-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2013-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2013-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202014%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1181,%22link%22:%22https:\/\/www.vccp.com\/2014-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2014-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2014-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2014-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2014-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2014-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202015%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1182,%22link%22:%22https:\/\/www.vccp.com\/2015-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2015-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2015-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2015-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2015-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2015-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202016%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1183,%22link%22:%22https:\/\/www.vccp.com\/2016-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2016-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2016-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2016-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2016-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2016-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22School%20photo%20of%20VCCP%20in%202017%22,%22title%22:%22%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:1184,%22link%22:%22https:\/\/www.vccp.com\/2017-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2017-Frame.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2017-Frame-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2017-Frame-300x126.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2017-Frame-1024x430.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/2017-Frame.jpg%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202018%22,%22title%22:%222018-Mount%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:13349,%22link%22:%22https:\/\/www.vccp.com\/join-us-vccp\/attachment\/2018-mount%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/05\/2018-Mount.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/05\/2018-Mount-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/05\/2018-Mount-300x126.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/05\/2018-Mount-1024x430.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/05\/2018-Mount.png%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Company%20employees%20in%202019%22,%22title%22:%222019-Mount%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:13350,%22link%22:%22https:\/\/www.vccp.com\/join-us-vccp\/attachment\/2019-mount%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/05\/2019-Mount.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/05\/2019-Mount-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:126,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/05\/2019-Mount-300x126.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:269,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/05\/2019-Mount-1024x430.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/05\/2019-Mount.png%22,%22height%22:484,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%222020-Frame%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:14267,%22link%22:%22https:\/\/www.vccp.com\/join-us-vccp\/attachment\/2020-frame%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/11\/2020-Frame.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/11\/2020-Frame-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:139,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/11\/2020-Frame-300x139.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:296,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/11\/2020-Frame-1024x473.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/11\/2020-Frame.png%22,%22height%22:532,%22width%22:1152,%22orientation%22:%22landscape%22%7D%7D%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%222022%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:18154,%22link%22:%22https:\/\/www.vccp.com\/join-us-vccp\/attachment\/2022%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/04\/2022.jpg%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/04\/2022-150x150.jpg%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:137,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/04\/2022-300x137.jpg%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:291,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/04\/2022-1024x466.jpg%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2024\/04\/2022.jpg%22,%22height%22:874,%22width%22:1920,%22orientation%22:%22landscape%22%7D%7D%7D%7D%5D\",\"type\":\"school-photo\",\"animation\":\"fade\",\"autoplay\":\"5000\",\"blockId\":\"ZE8jFY\",\"blockUniqueClass\":\"lazyblock-carousel-ZE8jFY\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"Founding Partners\",\"blockId\":\"ZXA4nq\",\"blockUniqueClass\":\"lazyblock-text-full-width-ZXA4nq\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Charles%20Vallance%22,%22caption%22:%22%22,%22id%22:1223,%22link%22:%22https:\/\/www.vccp.com\/about-us\/attachment\/charles-vallance-3\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/Charles-Vallance.png%22%7D\",\"image-border-bottom\":true,\"title\":\"Charles Vallance\",\"sub-title\":\"Chairman \\u0026amp; Founding Partner\",\"text\":\"\\u003cp\\u003eCharles is a brand strategist who began his advertising apprenticeship at Burkitt\u2019s, working subsequently at BBH and WCRS. In 2002 he decided to start working for himself and, along with his three partners (Rooney Carruthers, Adrian Coleman and Ian Priest), set up VCCP. Their founding client was O2, to whom they are eternally grateful. Over the last two decades, Charles has worked on and, in some cases, helped launch a diverse range of brands including O2, ING, Hiscox, easyJet, Canon, Cadbury, Domino's, Dyson, Vitality, and Virgin Media.\\u003c\/p\\u003e\\n\\u003cp\\u003eOutside of work Charles doggedly pursues a variety of sports including cricket, tennis, football, golf, skiing and snooker, all at a consistently low standard. Charles is a Trustee for The Fred Foundation, is co-author of a book called The Branded Gentry, and has been a regular columnist for Campaign Magazine for a number of years.\\u003c\/p\\u003e\",\"blockId\":\"ZVHmWL\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-ZVHmWL\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-inline-image-button {\"image-768x768\":\"%7B%22alt%22:%22%22,%22title%22:%22Adrian%20Coleman%22,%22caption%22:%22%22,%22id%22:1222,%22link%22:%22https:\/\/www.vccp.com\/about-us\/attachment\/adrian-coleman-3\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/Adrian-Coleman-3.png%22%7D\",\"image-right-aligned\":true,\"image-border-bottom\":true,\"title\":\"Adrian Coleman\",\"sub-title\":\"Executive Chairman \\u0026amp; Founding Partner\",\"text\":\"\\u003cp\\u003eAdrian is a Director of Chime Communications and is a member of the Marketing Society. Adrian Coleman co-founded VCCP around Charles Vallance\u2019s kitchen table, united in a desire to challenge the bad habits of the industry. Over the past 21 years, in his capacity as Group CEO, Adrian has grown VCCP from an agency of four to over 1100 people, with 8 offices across the Globe and 19 specialist capabilities. As one of the UK\u2019s most in demand agencies, VCCP reached a huge milestone in 2023, being named the UK\u2019s biggest creative agency by billings. Adrian continues to drive VCCP\u2019s challenger spirit helping brands such as Virgin Media O2, Cadbury, comparethemarket.com, Domino\u2019s,TfL and easyJet to transform their business.\\u003c\/p\\u003e\",\"blockId\":\"r5Gfn\",\"blockUniqueClass\":\"lazyblock-two-column-text-inline-image-button-r5Gfn\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"heading\":\"Group management\",\"blockId\":\"XqTf3\",\"blockUniqueClass\":\"lazyblock-text-full-width-XqTf3\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button {\"items\":\"%5B%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Michael%20Sugden%22,%22caption%22:%22%22,%22id%22:1221,%22link%22:%22https:\/\/www.vccp.com\/about-us\/attachment\/michael-sugden-2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/Michael-Sugden-1.png%22%7D,%22image-border-bottom%22:true,%22title%22:%22Michael%20Sugden%22,%22sub-title%22:%22Co-CEO%22,%22text%22:%22%3Cp%20dir=%5C%22ltr%5C%22%3EMichael%20joined%20VCCP%20on%20its%20first%20day%20of%20business%20in%202002,%20becoming%20VCCP%20Managing%20Director%20in%202006,%20VCCP%20CEO%20in%202012%20and%20VCCP%20Group%20CEO%202024.%3C\/p%3E%5Cn%3Cp%20dir=%5C%22ltr%5C%22%3EDuring%20his%20time%20at%20VCCP%20Michael%20has%20been%20privileged%20to%20work%20with%20many%20of%20our%20client%20partners%20including%20O2,%20Virgin%20Media,%20Google,%20Telefonica,%20Sage,%20T-Mobile,%20Microsoft,%20Formula%20E,%20Coca-Cola%20and%20Macmillan%20among%20others.%20The%20proudest%20part%20of%20his%20career%20is%20being%20part%20of%20the%20team%20that%20built%20the%20VCCP%20Group%20from%20an%20idea%20to%20a%201,500-strong%20agency%20in%20eight%20offices%20around%20the%20world.%3C\/p%3E%5Cn%3Cp%20dir=%5C%22ltr%5C%22%3EMichael%20has%20deep%20experience%20in%20the%20tech%20and%20telco%20sectors%20in%20addition%20to%20establishing%20and%20growing%20VCCP%E2%80%99s%20digital%20specialisms.%20Michael%20is%20also%20founder%20and%20CEO%20of%20faith,%20the%20VCCP%20Group%E2%80%99s%20AI%20capability.%20In%20addition%20Michael%20is%20a%20Director%20for%20the%20charity%20Health%20Improvement%20Project%20Zanzibar.%3C\/p%3E%5Cn%3Cp%20dir=%5C%22ltr%5C%22%3EOutside%20of%20work%20and%20family%20Michael%20has%20raced%20motorbikes%20across%20the%20Sahara,%20trekked%20to%20the%20magnetic%20North%20Pole%20and%20led%20expeditions%20across%20the%20Himalaya,%20Andes%20and%20Tanami%20desert.%3C\/p%3E%22%7D,%7B%22title%22:%22Julian%20Douglas%22,%22image-border-bottom%22:true,%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Julian%20Douglas%22,%22caption%22:%22%22,%22id%22:1214,%22link%22:%22https:\/\/www.vccp.com\/about-us\/attachment\/julian-douglas\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/Julian-Douglas.png%22%7D,%22sub-title%22:%22Co-CEO%22,%22text%22:%22%3Cdiv%20dir=%5C%22ltr%5C%22%3E%5Cn%3Cdiv%20class=%5C%22gmail_default%5C%22%3E%5Cn%3Cp%20dir=%5C%22ltr%5C%22%3EDougie%20(as%20he%20is%20called%20by%20everyone%20except%20his%20parents)%20has%20over%2025%20years%20experience%20in%20the%20industry,%20cutting%20his%20teeth%20at%20WCRS,%20BBH,%20TBWA%20and%20Grey%20before%20joining%20VCCP%20in%202008%20to%20lead%20the%20agency%E2%80%99s%20founding%20account,%20O2.%C2%A0%3C\/p%3E%5Cn%3Cp%20dir=%5C%22ltr%5C%22%3EToday,%20as%20Group%20CEO,%20Dougie%20spearheads%20VCCP's%20international%20expansion,%20opening%20offices%20in%20New%20York,%20Singapore%20and%20Shanghai%20to%20service%20regional%20and%20global%20clients%20including%20White%20Claw,%20Mondel%E1%BA%BDz,%20Canon,%20Google%20and%20PepsiCo.%3C\/p%3E%5Cn%3Cp%20dir=%5C%22ltr%5C%22%3EA%20passionate%20believer%20in%20advertising%20as%20a%20force%20for%20good,%20he%20is%20the%20Chair%20of%20the%20UK%20Advertising%20Export%20Group%20(UKAEG),%20an%20active%20member%20of%20the%20Institute%20of%20Practitioners%20in%20Advertising%20(IPA)%20Council%20where%20he%20was%20IPA%20President%202021-2023,%20sits%20on%20the%20Meta%20Advisory%20Council%20and%20is%20Chair%20of%20Black%20Representation%20in%20Marketing%20(BRiM).%3C\/p%3E%5Cn%3Cp%20dir=%5C%22ltr%5C%22%3EBeyond%20the%20industry,%20he%20is%20an%20Independent%20Trustee%20at%20the%20Disasters%20Emergency%20Committee%20(DEC)%20and%20Co-Founder%20of%20Lucky%20Voice,%20the%20UK%E2%80%99s%20premier%20private%20karaoke%20company%20that%20he%20launched%20with%20VCCP%E2%80%99s%20Global%20CSO%20Jonny%20Shaw%20in%202006.%3C\/p%3E%5Cn%3C\/div%3E%5Cn%3C\/div%3E%22%7D,%7B%22text%22:%22%3Cp%3EDarren%20started%20his%20career%20at%20WCRS%20creating%20award-winning%20work%20for%20Speedo,%20funny%20work%20for%20Butterkist,%20and%20launched%20Sega%20Dreamcast%20across%20Europe.%20He%20then%20moved%20to%20DDB%20London.%20But%20not%20for%20long.%20Next%20was%20a%20seven-year%20stint%20at%20Mother.%20Pimm's,%20ITV%20Digital,%20PG%20Tips,%20Schweppes,%20Magic%20FM%20and%20Yellow%20Pages%20were%20all%20hits.%3Cbr%20\/%3E%C2%A0%3Cbr%20\/%3EIn%202008%20Darren%20moved%20to%20be%20the%20creative%20lead%20of%20VCCP%20with%20the%20desire%20to%20create%20more%20famous%20and%20much%20loved%20advertising%20that%20populated%20culture.%3Cbr%20\/%3E%C2%A0%3Cbr%20\/%3EVCCP's%20comparethemarket.com%20launched%20in%202009%20and%20is%20still%20the%20nation's%20favourite%20campaign.%20He%20encouraged%20everyone%20to%20%E2%80%98be%20more%20dog%E2%80%99%20for%20O2.%20Nationwide%20Building%20Society%20lets%20the%20nation%20speak%20about%20the%20issues%20that%20matter%20most%20with%20our%20%E2%80%98Spoken%20word%E2%80%99%20work.%20And%20more%20recently%20he%E2%80%99s%20put%20Cadbury%20back%20in%20the%20nations%20hearts%20with%20%E2%80%98there%E2%80%99s%20a%20glass%20\\u0026amp;%20a%20half%20in%20everyone%E2%80%99.%20The%20Cadbury%20work%20is%20rolling%20out%20around%20the%20world%20to%20great%20effect.%C2%A0%3C\/p%3E%22,%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Darren%20Bailes%22,%22caption%22:%22%22,%22id%22:1220,%22link%22:%22https:\/\/www.vccp.com\/about-us\/attachment\/darren-bailes-2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/Darren-Bailes-1.png%22%7D,%22title%22:%22Darren%20Bailes%22,%22sub-title%22:%22Global%20CCO%20%22,%22image-border-bottom%22:true%7D,%7B%22title%22:%22Michael%20Lee%22,%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Michael%20Lee%22,%22caption%22:%22%22,%22id%22:1218,%22link%22:%22https:\/\/www.vccp.com\/about-us\/attachment\/michael-lee\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/Michael-Lee.png%22%7D,%22sub-title%22:%22Chief%20Strategy%20Officer%22,%22text%22:%22%3Cp%3EMichael%20Lee%20has%20been%20Chief%20Strategy%20Officer%20of%20the%20VCCP%20Partnership%20since%202013.%20He%20has%20played%20a%20major%20role%20in%20the%20dramatic%20growth%20of%20the%20agency%20to%20become%20the%20UK's%20Number%201%20agency,%20with%20an%20exceptional%20roster%20of%20clients%20including%20Cadbury,%20O2,%20compare%20the%20market,%20Walkers,%20Canon%20and%20easyJet.%20In%20January%202023,%20he%20was%20ranked%20the%20UK%20ad%20industry's%20No.1%20Strategist%20by%20the%20trade%20publication%20Campaign.%3C\/p%3E%5Cn%3Cp%3EHe%20has%20won%20numerous%20creative%20and%20effectiveness%20awards%20including%20the%20European%20Effie%20Grand%20Prix,%20and%20the%20Marketing%20Society%E2%80%99s%20Long%20Term%20Effectiveness%20Award%20for%20his%20work%20on%20transforming%20the%20commercial%20fortunes%20of%20easyJet.%20He%20now%20oversees%20a%20team%20of%20over%2070%20strategists%20across%208%20offices%20worldwide,%20with%20a%20diverse%20range%20of%20skillsets%20ranging%20from%20brand%20strategy%20to%20data%20analytics%20and%20performance%20marketing.%3C\/p%3E%5Cn%3Cp%3EIn%202021,%20Michael%20set%20up%20VCCP%20Stoke%20Academy%20as%20one%20of%20the%20co-Founders,%20a%20commitment%20to%20increasing%20awareness,%20create%20work%20experience%20opportunities%20and%20jobs%20in%20the%20creative%20industry%20in%20a%20part%20of%20the%20country%20where%20few%20opportunities%20exist%20for%20talented,%20creatively-minded%20young%20adults%20struggle%20to%20break%20into%20our%20industry.%3C\/p%3E%5Cn%3Cp%3EHe%20has%20spoken%20at%20numerous%20events%20including%20Cannes%20Lions,%20Contagious%20and%20MAD\/fest%20on%20a%20wide%20range%20of%20subjects%20from%20innovation%20in%20the%20field%20of%20emotional%20response%20research%20to%20fostering%20a%20challenger%20culture%20through%20strong%20brand%20positioning.%20Michael%20is%20also%20an%20advisor%20for%20the%20BAME2020%20initiative,%20and%20a%20guest%20lecturer%20for%20the%20Cambridge%20University%20Judge%20Business%20School.%3C\/p%3E%5Cn%3Cp%3EHe%20is%20currently%20Chair%20of%20the%20APG,%20the%20organization%20that%20represents%20strategists%20and%20planners%20across%20the%20marketing%20industry%20and%20runs%20the%20prestigious%20APG%20Creative%20Strategy%20Awards.%20His%20mission%20is%20to%20increase%20the%20social%20diversity%20of%20entry%20level%20planners%20and%20also%20broaden%20the%20APG%E2%80%99s%20membership%20to%20include%20the%20diversifying%20career%20paths%20of%20strategists%20into%20client,%20tech%20and%20PR%20businesses.%3C\/p%3E%5Cn%3Cp%3E%3Cbr%20\/%3E%3Cbr%20\/%3E%3Cbr%20\/%3E%3C\/p%3E%22,%22image-border-bottom%22:true%7D,%7B%22image-768x768%22:%7B%22alt%22:%22Outline%20image%20of%20James%20Bertiloi%22,%22title%22:%22James%20Bertiloi%202025%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:20461,%22link%22:%22https:\/\/www.vccp.com\/uk\/people\/james-bertiloi\/attachment\/james-bertiloi-2025%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/James-Bertiloi-2025.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/James-Bertiloi-2025-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/James-Bertiloi-2025-300x300.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:640,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/James-Bertiloi-2025-1024x1024.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/James-Bertiloi-2025.png%22,%22height%22:2000,%22width%22:2000,%22orientation%22:%22landscape%22%7D%7D%7D,%22image-border-bottom%22:%22%22,%22title%22:%22James%20Bertioli%22,%22sub-title%22:%22Chief%20Operating%20Officer%22,%22text%22:%22%3Cp%3EJames%20joined%20VCCP%20in%20May%202025%20to%20create%20a%20world%20class%20operating%20environment%20for%20our%20people%20and%20clients%20across%20the%20globe.%3C\/p%3E%5Cn%3Cp%3EPrior%20to%20joining%20VCCP,%20James%20has%20held%20leadership%20roles%20across%20the%20globe%20in%20a%20range%20of%20professional%20services%20settings,%20utilising%20technology%20and%20operational%20excellence%20to%20enhance%20client%20experience.%3C\/p%3E%5Cn%3Cp%3EJames%20is%20passionate%20about%20connecting%20people%20across%20the%20group%20to%20deliver%20a%20world%20class%20service%20to%20our%20clients%20and%20will%20spearhead%20our%20value%20creation%20plan.%3C\/p%3E%22,%22button-url%22:%22%22,%22new-window%22:%22%22%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Paul%20Simpson%202025%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:20728,%22link%22:%22https:\/\/www.vccp.com\/uk\/people\/paul-simpson\/attachment\/paul-simpson-2025%22,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Paul-Simpson-2025.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Paul-Simpson-2025-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Paul-Simpson-2025-300x300.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:640,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Paul-Simpson-2025-1024x1024.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2025\/09\/Paul-Simpson-2025.png%22,%22height%22:2000,%22width%22:2000,%22orientation%22:%22landscape%22%7D%7D%7D,%22image-border-bottom%22:%22%22,%22title%22:%22Paul%20Simpson%22,%22sub-title%22:%22Group%20Chief%20Financial%20Officer%22,%22text%22:%22%3Cp%3EPaul%20Simpson%20joined%20VCCP%20in%20September%202025%20as%20Group%20Chief%20Financial%20Officer.%20With%20a%20distinguished%20career%20spanning%20over%20two%20decades%20in%20senior%20finance%20leadership,%20he%20has%20been%20instrumental%20in%20steering%20the%20financial%20success%20of%20both%20private%20equity%20and%20publicly%20owned%20businesses.%3C\/p%3E%5Cn%3Cp%3EA%20chartered%20accountant%20who%20began%20his%20career%20with%20Price%20Waterhouse%20in%20the%20UK%20and%20Italy,%20and%20later%20honed%20his%20skills%20in%20corporate%20finance%20at%20Ernst%20\\u0026amp;%20Young,%20Paul%20has%20experience%20in%20all%20areas%20of%20financial%20leadership%20and%20governance%20including%20M\\u0026amp;A,%20business%20planning%20and%20transformation.%20He%20has%20since%20spent%20over%2020%20years%20dedicated%20to%20the%20technology,%20consulting%20and%20software%20sectors.%3C\/p%3E%5Cn%3Cp%3EHis%20extensive%20experience%20includes%20over%20a%20decade%20as%20the%20CFO%20of%20KCOM%20PLC,%20a%20listed%20telecommunications%20and%20IT%20services%20business,%20and%20six%20years%20as%20the%20CFO%20of%20Tes%20Global%20Limited,%20a%20leading%20provider%20of%20services%20to%20the%20education%20sector.%20Beyond%20his%20corporate%20achievements,%20he%20is%20deeply%20passionate%20about%20mentoring%20the%20next%20generation%20of%20finance%20professionals,%20and%20is%20a%20Governor%20at%20the%20Grammar%20School%20in%20Leeds.%3C\/p%3E%22,%22button-url%22:%22%22,%22new-window%22:%22%22%7D,%7B%22title%22:%22David%20Boscawen%22,%22image-border-bottom%22:true,%22sub-title%22:%22Vice%20Chairman%22,%22text%22:%22%3Cp%20dir=%5C%22ltr%5C%22%3EDavid%20or%20Bosco%20as%20he%20is%20otherwise%20known%20joined%20VCCP%20in%202010%20after%20stints%20at%20Young%20\\u0026amp;%20Rubicam,%20McCann-Erickson%20and%20Lowe%20Worldwide,%20recently%20becoming%20VCCP%20Vice%20Chairman%20in%202025.%C2%A0%3C\/p%3E%5Cn%3Cp%20dir=%5C%22ltr%5C%22%3EOver%20the%20years%20he%E2%80%99s%20been%20privileged%20to%20produce%20award%20winning%20work%20for%20iconic%20brands%20such%20as%20Heinz,%20Coca-Cola,%20Bacardi,%20Esso,%20Nokia,%20Nescafe,%20Electrolux,%20Smirnoff,%20British%20Gas,%20the%20Royal%20Navy%20\\u0026amp;%20Royal%20Marines%20recruitment%20and%20the%20Irish%20Tourist%20Board,%20where%20he%20spearheaded%20the%20first%20united%20island%20of%20Ireland%20campaign%20following%20the%20Good%20Friday%20agreement.%3C\/p%3E%5Cn%3Cp%20dir=%5C%22ltr%5C%22%3EDuring%20his%20time%20at%20VCCP%20he%20has%20led%20accounts%20such%20as%20More%20Than,%20Unilever%20Food%20Solutions,%20Saga,%20Cadbury,%20Green%20and%20Blacks,%20Maynard%20Bassetts,%20Dairy%20Lea%20and%20Ritz%20crackers.%20He%20also%20leads%20the%20guardianship%20of%20the%20Cadbury%20brand%20and%20'generosity'%20campaign%20globally,%20working%20with%20key%20Cadbury%20markets%20around%20the%20world.%20He%20is%20proud%20of%20the%20Cadbury%20team's%20achievement%20of%20holding%20Grands%20Prix%20from%20all%20major%20effectiveness%20awards%20including%20the%20IPA%20and%20APG,%20along%20with%20a%20multitude%20of%20creative%20awards.%3C\/p%3E%22,%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22David%20Boscawen%22,%22caption%22:%22%22,%22id%22:1217,%22link%22:%22https:\/\/www.vccp.com\/about-us\/attachment\/david-boscawen\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/David-Boscawen.png%22%7D%7D,%7B%22title%22:%22Stephanie%20Brimacombe%22,%22image-border-bottom%22:true,%22sub-title%22:%22Global%20Chief%20Growth%20Officer%20\\u0026amp;%20CEO,%20EMEA%22,%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Stephanie%20Brimacombe%22,%22caption%22:%22%22,%22id%22:1216,%22link%22:%22https:\/\/www.vccp.com\/about-us\/attachment\/stephanie-brimacombe-2\/%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2020\/07\/Stephanie-Brimacombe.png%22%7D,%22text%22:%22%3Cdiv%20class=%5C%22gmail_default%5C%22%3E%5Cn%3Cp%3E%3Cspan%20style=%5C%22font-weight:%20400;%5C%22%3EStephanie%20began%20her%20career%20in%20Marketing%20and%20PR%20specialising%20in%20the%20luxury%20travel%20and%20property%20industry.%20After%206%20years%20she%20left%20her%20position%20as%20business%20director%20at%20travel%20PR%20agency%20Mason%20Rose%20to%20focus%20full-time%20on%20the%20marketing%20consultancy%20she%20co-founded%20in%202009,%20Cicada%20Marketing.%20Later%20in%202010%20Stephanie%20raced%20to%20the%20North%20Pole,%20becoming%20the%20fastest%20woman%20ever%20to%20do%20so%20while%20raising%20%C2%A350,000%20for%20Mencap.%3C\/span%3E%3C\/p%3E%5Cn%3Cp%3E%3Cspan%20style=%5C%22font-weight:%20400;%5C%22%3EIt%20was%20on%20this%20trip%20that%20she%20met%20Michael%20Sugden%20and%20Andrew%20Peake,%20CEO%20and%20MD%20of%20VCCP.%20Stephanie%20joined%20the%20global%20independent%20advertising%20network%20in%20late%202010%20as%20Marketing%20and%20New%20Business%20Director%20and%20is%20now%20CEO%20of%20Europe%20and%20Global%20Chief%20Growth%20Officer.%20In%20her%20dual%20role%20Stephanie%20is%20accountable%20for%20all%20things%20new%20business,%20marketing%20and%20PR%20across%20VCCP%E2%80%99s%20eight%20global%20offices%20and%20driving%20growth%20for%20its%20client%20list%20that%20includes%20founding%20client%20O2,%20Google,%20Cadbury,%20LinkedIn,%20TfL%20and%20White%20Claw,%20among%20many%20other%20household%20names.%20In%20addition%20to%20her%20role%20at%20VCCP,%20Stephanie%20is%20also%20the%20Managing%20Director%20of%20VCCP%E2%80%99s%20parent%20company,%20Chime.%3C\/span%3E%3C\/p%3E%5Cn%3Cp%3E%3Cspan%20style=%5C%22font-weight:%20400;%5C%22%3EStephanie%20has%20been%20a%20board%20member%20of%20The%20Marketing%20Society%20since%202016%20and%20recently%20joined%20the%20board%20of%20trustees%20for%20The%20Prince%E2%80%99s%20Countryside%20Fund;%20the%20only%20UK-wide%20charity%20that%20empowers%20family%20farms%20and%20rural%20communities%20to%20ensure%20their%20future,%20which%20was%20founded%20by%20HRH%20The%20Prince%20of%20Wales.%3C\/span%3E%3C\/p%3E%5Cn%3C\/div%3E%22%7D,%7B%22image-768x768%22:%7B%22alt%22:%22%22,%22title%22:%22Nicola%20Longhurst%202020%22,%22caption%22:%22%22,%22description%22:%22%22,%22id%22:13358,%22link%22:%22https:\/\/www.vccp.com\/development-support\/attachment\/nicola-longhurst-2020%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/05\/Nicola-Longhurst-2020-e1634038900255.png%22,%22sizes%22:%7B%22thumbnail%22:%7B%22height%22:150,%22width%22:150,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/05\/Nicola-Longhurst-2020-150x150.png%22,%22orientation%22:%22landscape%22%7D,%22medium%22:%7B%22height%22:300,%22width%22:300,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/05\/Nicola-Longhurst-2020-300x300.png%22,%22orientation%22:%22landscape%22%7D,%22large%22:%7B%22height%22:640,%22width%22:640,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/05\/Nicola-Longhurst-2020-1024x1024.png%22,%22orientation%22:%22landscape%22%7D,%22full%22:%7B%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/05\/Nicola-Longhurst-2020-e1634038900255.png%22,%22height%22:768,%22width%22:768,%22orientation%22:%22landscape%22%7D%7D%7D,%22title%22:%22Nicola%20Longhurst%22,%22sub-title%22:%22Chief%20People%20Officer%22,%22text%22:%22%3Cp%3ENicola%20joined%20VCCP%20for%20one%20year%20but%20now%20nearly%2010%20years%20on%20she%20has%20been%20passionately%20leading%20the%20people%20agenda%20at%20VCCP.%20Nicola%E2%80%99s%20ambition%20is%20to%20create%20an%20environment%20where%20everyone%20can%20thrive%20and%20be%20their%20best.%20In%20her%20time%20at%20VCCP%20she%20has%20led%20the%20development%20of%20our%20Thrive%20brand%20which%20recognises%20our%20people%20as%20individuals%20with%20wellbeing,%20diversity%20\\u0026amp;%20inclusion%20and%20learning%20and%20development%20at%20the%20heart%20of%20everything%20we%20do%20to%20ensure%20our%20people%20have%20the%20greatest%20possible%20experience%20at%20VCCP.%3C\/p%3E%22%7D%5D\",\"blockId\":\"Z1h99Iz\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-Z1h99Iz\"} \/-->","post_title":"Our Vision","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"about-us","to_ping":"","pinged":"","post_modified":"2025-11-28 16:16:32","post_modified_gmt":"2025-11-28 16:16:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?page_id=598","menu_order":0,"post_type":"page","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/17611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}