{"id":17447,"date":"2023-09-15T09:56:53","date_gmt":"2023-09-15T08:56:53","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17447"},"modified":"2023-09-15T10:52:53","modified_gmt":"2023-09-15T09:52:53","slug":"dominos-adds-its-iconic-domin-oh-hoo-hoo-call-to-premier-league-football-coverage","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/dominos\/dominos-adds-its-iconic-domin-oh-hoo-hoo-call-to-premier-league-football-coverage","title":{"rendered":"Physio"},"content":{"rendered":"<div class=\"lazyblock-video-1qaiy3 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/864322124?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-ZPebPd wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Domino\u2019s, the UK\u2019s most loved pizza delivery company, today unveils a new TV spot airing before Premier League Football. The campaign will promote its \u2018order now for half-time\u2019 message and continue its hugely successful Domin-oh-hoo-hoo campaign, putting Domino\u2019s famous sonic branding at the heart of the creative.<\/span><\/p>\n<p><span style=\"font-weight: 400\">To highlight Domino\u2019s speedy delivery times, the new spot, titled \u2018Physio\u2019 hijacks the last commercial break before Premier League matches. It encourages people to order now for half time. It was created in partnership with Domino\u2019s strategic creative agency, <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\"> and media agency, <\/span><b>Havas Media<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Havas Media brokered the continuation of Domino&#8217;s longstanding football association with Sky Media for another season. The partnership provides the platform for the new idents to play out before the kick off of all Premier League and Carabao Cup games on Sky Sports, as well as Premier League and Champions League games shown on TNT sports.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In this latest ad a footballer signals for help after going down injured during a game, when the physio comes on to help, the player calls Domin-oh-hoo-hoo to her and she passes on the urgent call over her walkie talkie. It ends with them both enjoying a delicious Domino\u2019s pizza in the treatment room. The work follows on from the first film, VAR, which sees a referee unexpectedly yodelling for pizza whilst reviewing a key decision during a game and unashamedly tucking in at half-time.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The ads were shot at Wimbledon AFC\u2019s Plough Lane stadium, taking on the challenge of creating an authentic Premier League match atmosphere with just 100 extras. The brilliant end results speak for themselves as both spots share the humour of Domino\u2019s Domin-oh-hoo-hoo brand platform, taking recognisable football moments and flipping them on their heads for a hilarious conclusion.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Premier League football offers an opportunity for Domino\u2019s to build brand love with football fans and further its association with must-see TV moments already established with sponsorship of Channel 4 and ITVX.<\/span><\/p>\n<p><b>Harry Dromey, Director of Marketing at Domino\u2019s <\/b><span style=\"font-weight: 400\">said: \u201c<\/span><span style=\"font-weight: 400\">We need to let people know that nobody delivers like Domino\u2019s, and we know our target audience are big football fans. With that brief, Havas Media had the great idea for the media buy a few years ago. I\u2019m delighted with VCCP London for producing this new creative that delivers the message and raises a smile.<\/span><span style=\"font-weight: 400\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The latest TV spot will go live from Saturday 16th September in the UK and Ireland ahead of Premier League Football coverage and will run until 2025.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Pr2ye wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Everyone knows what most Premiership players are really thinking about in the first half; it\u2019s a swift Domino\u2019s in the dressing room at half time. So we gave the world of football just what it needed, some yodelling. \n        <cite>David Masterman, Deputy Executive Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-17447","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","14075"],"client_id":"10337","hero_video":"","hero_image":{"ID":17448,"id":17448,"title":"3","filename":"3.png","filesize":2294898,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3.png","link":"https:\/\/www.vccp.com\/uk\/work\/dominos\/dominos-adds-its-iconic-domin-oh-hoo-hoo-call-to-premier-league-football-coverage\/attachment\/3-5","alt":"","author":"64","description":"","caption":"","name":"3-5","status":"inherit","uploaded_to":17447,"date":"2023-09-15 08:37:55","modified":"2023-09-15 08:37:55","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP London launches Domino's 'Physio'","meta-description":"Domino\u2019s adds its iconic DOMIN-OH-HOO-HOO call to Premier League Football coverage","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/3.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14452,"post_author":"57","post_date":"2022-01-10 13:42:29","post_date_gmt":"2022-01-10 13:42:29","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eDomino\\u2019s\\u003c\\\/strong\\u003e, the UK\\u2019s favourite pizza company, has launched the next iteration to its hugely successful DOMIN-OH-HOO-HOO campaign across the country today. Back by popular demand, the new playful creative reveals a highly sought-after new deal offering 50% off pizza when \\u00a330 or more is spent online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated by \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eagencies of record \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP\\u003c\\\/strong\\u003e alongside its CX and production arms \\u003cstrong\\u003eVCCP CX\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eGirl\\u0026amp;Bear\\u003c\\\/strong\\u003e, \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethe DOMIN-OH-HOO-HOO campaign continues to delight the nation following the success of the first two films which reached 95% of the UK population and started a yodelling movement\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe third instalment reveals a reason to be happy this January, a month common with tighter purse strings - a crowd-pleasing nationwide deal.\\u00a0\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new 30\\u201d hero film called \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBetty-Hoo-Hoo\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewas directed by renowned Somesuch\\u2019s director, Sam Hibbard, who created all previous spots in the series. The creative spotlights Betty, who appeared in the first DOMIN-OH-HOO-HOO spot, after lots of consumer interest about her own pizza eating habits following the first yodel campaign.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe TVC opens with Betty sitting in her armchair at home, putting the yodel call out to her friends asking who fancies a Domino\\u2019s. We then see two of her friends respond who are in the middle of a game of bingo. They reply with a cheery \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Great call, Betty!\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e which then kicks off other characters in the film yodelling their own orders such as a \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTexas BBQ\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u2019 \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eVegi Supreme\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMighty Meaty\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e.\\u2019 The playful creative draws to a close with a man, mid chest wax, yodelling out that all delicious Domino\\u2019s pizza\\u2019s will be half price this January.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eHis yodelling yelp is then interrupted by the two gamers from the first commercial, as his cries echo into their home. The final scene concludes with a classic Domino\\u2019s moment showing Betty and all her friends enjoying a Domino\\u2019s feast together and finishes with the voiceover declaring that Domino\\u2019s customers will receive 50% off pizza when \\u00a330 or more is spent online.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLike the previous chapters, the campaign will continue to be audio-first and will also roll out across radio with a series of announcements to highlight the new deal. The radio ads make light of stereotypical dreary feelings of January felt by most following Christmas, and encourage people to view the month more positively, whilst highlighting the incredible nationwide offer. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Dreaded January, cold, dark\\u2026 Did we mention the cold? The only thing we\\u2019ve got to look forward to after all this \\u201cJanuaryness\\u201d is, ugh, dreaded February.\\u2019 Wish it could be January for ever, January.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSarah Barron, Chief Marketing Officer at Domino\\u2019s\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u201cAt Domino\\u2019s we\\u2019re proud our pizza is the meal of choice for crowd-pleasing moments between family and friends. We want to kick off 2022 in style whilst highlighting what our customers love about us\\u2013 generous portions and fantastic value with market-leading prices and deals. Betty was the unexpected star of our first DOMIN-OH-HOO-HOO ad, and we\\u2019re delighted to bring her back to the centre stage where she belongs!\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Creative Director at VCCP\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u201cIf ever there was a month that needed a bit of yodelling, it's January. So we thought, to jolly things up a bit, we'd revisit Betty from our first yodel ad, as she calls upon her rag-tag collection of mates. DOMIN-OH-HOO-HOO!\\u0022\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRunning today until 10\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eth\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e April the integrated campaign will roll out across a wide mix of channels including TVC, VOD, radio, print and instore, OOH, DOOH, YouTube and digital. The hero TV spot will run across channels from ITV to Channel 4 and Sky as well as on VOD across channels including All 4, to BT Sport VOD, Sky, ITVSTV Player and Google Preferred. 6 and 10\\u201d cut downs of the TVC will be used in the digital space. Havas Media are responsible for the media planning and buying.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFans can join in the Domino\\u2019s yodelling community by using the campaign hashtag #DominOhHooHoo.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z2cmswH\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2cmswH\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"664173557\",\"blockId\":\"Z1yigK3\",\"blockUniqueClass\":\"lazyblock-video-Z1yigK3\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"If ever there was a month that needed a bit of yodelling, it's January. So we thought, to jolly things up a bit, we'd revisit Betty from our first yodel ad, as she calls upon her rag-tag collection of mates. DOMIN-OH-HOO-HOO!\",\"quotee\":\"David Masterman, Creative Director at VCCP\",\"blockId\":\"1Pnbmu\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1Pnbmu\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bingo_Still%22,%22caption%22:%22%22,%22id%22:14453,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14453%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bingo_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Gathering_Still%22,%22caption%22:%22%22,%22id%22:14454,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14454%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Gathering_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Judo_Still%22,%22caption%22:%22%22,%22id%22:14455,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14455%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Judo_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Lady_Still%22,%22caption%22:%22%22,%22id%22:14456,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14456%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Lady_Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Wax_Still%22,%22caption%22:%22%22,%22id%22:14457,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14457%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Wax_Still.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z1wgtNE\",\"blockUniqueClass\":\"lazyblock-carousel-Z1wgtNE\"} \/-->","post_title":"Domino's Betty-Hoo-Hoo","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dominos-betty-hoo-hoo","to_ping":"","pinged":"","post_modified":"2022-01-10 13:42:30","post_modified_gmt":"2022-01-10 13:42:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14452","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14301,"post_author":"57","post_date":"2021-11-15 11:30:02","post_date_gmt":"2021-11-15 11:30:02","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"jW3HHeb3D3s\",\"blockId\":\"1dskEF\",\"blockUniqueClass\":\"lazyblock-video-1dskEF\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe nation\\u2019s favourite pizza company, \\u003cstrong\\u003eDomino\\u2019s\\u003c\\\/strong\\u003e, launched the follow up to its hugely successful DOMIN-OH-HOO-HOO campaign with a bold new attention-grabbing creative. A milestone moment for the brand, the spot represents its first ever Christmas advert, and in true Domino\\u2019s style, is a campaign that captures the festive spirit with a twist. The integrated campaign drives home the joy of sharing a Domino\\u2019s slice amongst friends, family and colleagues, reunions of which many missed out on last Christmas. Domino\\u2019s invites customers to put a yodel call out to loved ones for a rollover Christmas, and introduces \\u2018The Festive One\\u2019 \\u2013 Domino\\u2019s first foray into a festive menu.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFollowing the first DOMIN-OH-HOO-HOO campaign which was a huge success and reached 95% of the UK population, the latest campaign will help to supercharge this Christmas, positioning Domino's as the ultimate crowd pleaser for get-togethers happening across the nation as families, friends and colleagues meet up this Christmas for what could be the first time in two years.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe hero 40\\u201d film captures the festive spirit, set in a charming town hall which has been beautifully lit for Christmas, and is packed full with an audience eager to enjoy a Christmas carol service. The film comes to a focus on the lead choir boy who then nervously and unexpectedly breaks into an angelic Christmas yodel \\u201cDOMIN-OH-HOO-HOO\\u201d, translated to \\u2018Domino\\u2019s after the show?\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe lens moves from the choir boy to the audience and the conductor who are completely puzzled by the outburst, but one by one, the rest of the choir begin to join in with the festive yodelling. The choir responds in song with yodels like \\u2018count us in\\u2019 and \\u2018I hear there\\u2019s a new festive pizza.\\u2019 The film ends with the reappearance of two hero characters from the first DOMIN-OH-HOO-HOO ad, one of whom is unable to stop himself from joining in with the yodelling as his friend looks on disapprovingly. The final scene concludes with a backstage shot of the yodelling choir and audience tucking into a piping hot Festive One, and finishes with the hero voice over; \\u003ci\\u003e\\u2018Get everyone together with a Domino\\u2019s this Christmas.\\u2019\\u00a0\\u003c\\\/i\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLike the first chapter, this campaign will continue to be audio-first, creating a valuable new asset of sonic branding for Domino's. Taking its message to social media, the Domino\\u2019s Christmas yodel choir will hit all the high notes as it helps deliver the special Domino\\u2019s pizzas as part of the social extension of the campaign. A number of unsuspecting customers, who place their order through the group ordering function on the brand\\u2019s award-winning app will be in with the chance of experiencing the yodelling choir in person as they deliver a pizza-parody of a Christmas classic. Forget Christmas carollers, fellow yodellers will be encouraged to use the campaign hashtag #DominOhHooHoo and join in with the Domino\\u2019s festive community and spread the message of togetherness this Christmas season.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSarah Barron, Chief Marketing Officer at Domino\\u2019s said\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u2018\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe beauty of pizza is that it\\u2019s a meal that is great for sharing. At Domino\\u2019s we love being part of reunions amongst friends and family, and are excited to offer a slice of festive pizza during this magical time of the year. Our yodel debut worked incredibly well, and we\\u2019re excited to bring our first ever Christmas ad to fruition with a yodelling choir.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDavid Masterman, Creative Director \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u0022\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIt\\u2019s Christmas, and for many Christmas immediately makes us think of carol singing. But a brand like Domino\\u2019s isn\\u2019t interested in sticking to the status quo for their Christmas ad debut. Have you ever heard a yodelling choir singing beautiful Christmas carols? We thought not! And that\\u2019s what makes Domino\\u2019s different, we\\u2019re always determined to deliver creative that people don\\u2019t expect and that make people crack a smile. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDOMIN-OH-HOO-HOO, have done it again!\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated by \\u003cstrong\\u003eVCCP\\u003c\\\/strong\\u003e, \\u003cstrong\\u003eVCCP CX\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eGirl\\u0026amp;Bear\\u003c\\\/strong\\u003e the film \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewas directed by celebrated Somesuch\\u2019s director, \\u003cstrong\\u003eSam Hibbard\\u003c\\\/strong\\u003e. The integrated campaign will run for the festive period in the UK and Republic of Ireland and will roll out across multiple channels including TV, video, display, radio, OOH, social, retail \\u0026amp; CRM. \\u003cstrong\\u003eHavas Media\\u003c\\\/strong\\u003e are responsible for the media planning and buying.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"Have you ever heard a yodelling choir singing beautiful Christmas carols?\",\"quotee\":\"David Masterman, Creative Director at VCCP\",\"blockId\":\"Z1QtTOj\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1QtTOj\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Hero-Choir-PR1%22,%22caption%22:%22%22,%22id%22:14305,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14305%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Hero-Choir-PR1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Hero-Choir-PR2-SUB%22,%22caption%22:%22%22,%22id%22:14306,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14306%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Hero-Choir-PR2-SUB.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Hero-Choir-PR3%22,%22caption%22:%22%22,%22id%22:14307,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14307%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/Hero-Choir-PR3.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"2ieDSO\",\"blockUniqueClass\":\"lazyblock-carousel-2ieDSO\"} \/-->","post_title":"Domino's Christmas DOMIN-OH-HOO-HOO","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dominos-christmas-domin-oh-hoo-hoo","to_ping":"","pinged":"","post_modified":"2021-11-15 12:06:39","post_modified_gmt":"2021-11-15 12:06:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14301","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13566,"post_author":"44","post_date":"2021-06-11 17:18:49","post_date_gmt":"2021-06-11 16:18:49","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"ZkL07bNUjts\",\"blockId\":\"dQvmP\",\"blockUniqueClass\":\"lazyblock-video-dQvmP\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eOur newest work for Domino\u2019s welcomes the nation back to enjoy group get-togethers. Introducing the new Group Ordering app feature, the integrated campaign aims to re-engage customers and encourage them to connect with their friends, family and colleagues through their shared love of a Domino's.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eDOMIN-OH-HOO-HOO is the third chapter in the new brand platform \u2018We Got This\u2019 positioning Domino's as the go-to delivery service for get-togethers. Sharing a Domino's feast with your mates or loved ones has never been easier, with the new group order app function. Building upon their reputation as the ultimate reliable, crowd pleasing and easy to order pizza brand.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe hero film depicts a hilarious portrayal of a young man rallying up his friends to order a Domino\u2019s. The film begins with him on his balcony unexpectedly yodeling \u201cDOMIN-OH-HOO-HOO\u201d. A subtitle helpfully translates this to \u201cDomino\u2019s round mine?\u201d. His two friends, mid video game, hear the rallying call, and respond that they would both love a pizza. A Pepperoni Passion in fact. The final mate, a mechanic in his garage, yodels an extensive list of demands, from the specific size, base type, to choice of toppings and sides. The host\u2019s face suggests that this isn\u2019t his first rodeo, and he reminds the mechanic to say \u201cplease\u201d. The final scene shows all four friends happily tucking into their Dominos feast.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe lead creatives on the campaign were Daniel Glover-James, Elias Torres and David Masterman, and the film was directed by director, Sam Hibbard. A Yodelling teacher from Germany coached the actors on their performances, ensuring that all of them projected an authentic yodel.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003eThe campaign features an array of out of home, special builds, murals, social films and a Snap lens which allows consumers to yodel to win pizza. \\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSarah Barron, Chief Marketing Officer at Domino\u2019s said\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400;\\u0022\\u003e: \\u003cem\\u003e\u201cAs the nation recovers from the pandemic, we wanted to encourage families and friends to reconnect and enjoy a Domino\u2019s together! What better way to get people's attention than to yodel it from the rooftops (or your flat window).\u201d\\u003c\/em\\u003e\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1DAvVV\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1DAvVV\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Yodelling_PR_Still_2%22,%22caption%22:%22%22,%22id%22:13568,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13568%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Yodelling_PR_Still_4%22,%22caption%22:%22%22,%22id%22:13570,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13570%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_4.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Yodelling_PR_Still_3-1%22,%22caption%22:%22%22,%22id%22:13582,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13582%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Yodelling_PR_Still_3-1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Dominos_OOH_2-1%22,%22caption%22:%22%22,%22id%22:13583,%22link%22:%22https:\/\/www.vccp.com\/?attachment_id=13583%22,%22url%22:%22https:\/\/www.vccp.com\/wp-content\/uploads\/2021\/06\/Dominos_OOH_2-1.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZYxERA\",\"blockUniqueClass\":\"lazyblock-carousel-ZYxERA\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"How to cut through in a world where everyone is talking about reunions? We yodel. Domino\u2019s has always brought people together, but after the year we've all been through, it means so much more. At long last, it's time to put out the call.\",\"quotee\":\"David Masterman, Creative Director, VCCP\",\"blockId\":\"ihgLd\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ihgLd\"} \/-->","post_title":"DOMIN-OH-HOO-HOO","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"domin-oh-hoo-hoo","to_ping":"","pinged":"","post_modified":"2024-07-09 09:37:54","post_modified_gmt":"2024-07-09 08:37:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13566","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/17447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}