{"id":17371,"date":"2023-09-07T14:54:03","date_gmt":"2023-09-07T13:54:03","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17371"},"modified":"2023-09-07T14:54:04","modified_gmt":"2023-09-07T13:54:04","slug":"we-love-potatoes-so-you-can-love-walkers","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/walkers\/we-love-potatoes-so-you-can-love-walkers","title":{"rendered":"We love potatoes, so you can love Walkers"},"content":{"rendered":"<div class=\"lazyblock-text-full-width-1AVpqm wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><span style=\"font-weight: 400\">Walkers, <\/span><a href=\"http:\/\/www.walkers.co.uk\/mostloved\"><span style=\"font-weight: 400\">Britain\u2019s most loved crisps<\/span><span style=\"font-weight: 400\"> and creative a<\/span><\/a><span style=\"font-weight: 400\">gency of record, VCCP London have today launched a new brand campaign which heroes British farmers and the glorious roots of their much loved crisps, to demonstrate the love and care that goes into growing their potatoes to make their delicious crisps.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Showing farm to crisp packet, the campaign aims to celebrate the humble spud, and the British farmers that grow them. Walkers are sharing the love for the sustainably grown, 100% British potatoes<\/span><span style=\"font-weight: 400\"> which make their crisps so delicious, while giving a humorous nod to how they\u2019re consumed.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">The integrated campaign features a hero 30\u201d TVC which depicts real Walkers potato farmers on a real Walkers farm showing how they care for their crops, soundtracked by Frankie Goes to Hollywood\u2019s number one hit \u2018The Power of Love\u2019. The film then flips the script with a cheeky take on the provenance-based TV ad, contrasting the beautiful romanticised depiction of farming with the down to earth, idiosyncratic ways in which people love to devour their tasty crisps, making sure they get to every last crumb.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Marking a new creative direction for the brand, OOH and digital elements of the campaign juxtapose beautiful shots of Walkers farmers with the many locations and ways in which people snack on a bag of Walkers\u2019 crisps, making reference to its famous <\/span><b>#CrispIN or #CrispOUT<\/b><span style=\"font-weight: 400\"> brand platform.<\/span><\/p>\n  <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-video-2fLgub wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n            <iframe data-src=\"https:\/\/www.youtube.com\/embed\/0B2IDccVsgk?rel=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>    <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-text-full-width-ZdYcVz wp-block-lazyblock-text-full-width\"><section class=\"fullwidth text-center\" data-aos=\"fade-up\">\n  <div class=\"container\">\n    \n    \n    <p style=\"text-align: left\"><span style=\"font-weight: 400\">This campaign is also supported by a playful radio spot which shares how much Walkers farmers love their sustainably grown, 100% British potatoes. They love them, like they really, love them. And it\u2019s clear that the public love them too as we hear their crisp packets rustling and crumbs being polished off.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Walkers are working to show that there are many reasons to love Walkers and one of those is their commitment to British farmers and sustainable farming practices which in turn makes them the tastiest and best quality crisp around.<\/span><\/p>\n<p style=\"text-align: left\"><b>Rachael Smith, Senior Marketing Lead at Walkers <\/b><span style=\"font-weight: 400\">said: \u201cWith taste the number one driver for snacking purchases, quality potatoes grown with love and care are crucial to delivering the great taste of Walkers crisps. With our latest campaign we wanted to showcase the partnership we have with our Walkers farmers to source our sustainably grown, 100% British potatoes to make Britain\u2019s most loved crisps.\u201d<\/span><\/p>\n<p style=\"text-align: left\"><b>Matt Lloyd, Creative Director at<\/b><b> VCCP <\/b><span style=\"font-weight: 400\">added: \u201cWe&#8217;re a nation of Walkers crisp lovers. Whether we&#8217;re squashing them into a sarnie or up-ending a pack in public, we just can&#8217;t get enough of them. But nobody really thinks very much about the humble potato. Until now. Step forward Gavin, Margaret, Emily and Tim. Real, genuine Walkers farmers, putting their 100% British potatoes on a pedestal, raising them up like newborns, and demonstrating the care, love and devotion that goes into every packet of scoffed-in-seconds Salt &amp; Vinegar.\u201d<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">The multichannel campaign will go live from tod<\/span><span style=\"font-weight: 400\">ay until 7th November acr<\/span><span style=\"font-weight: 400\">oss TV, Radio, <\/span><span style=\"font-weight: 400\">DOOH and OOH, Social, Online and will also be supported by a PR campaign.\u00a0<\/span><\/p>\n  <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-17371","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"12890","hero_video":"","hero_image":{"ID":17373,"id":17373,"title":"Walkers potatoes updated","filename":"Walkers-potatoes-updated.png","filesize":3302061,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated.png","link":"https:\/\/www.vccp.com\/uk\/work\/walkers\/we-love-potatoes-so-you-can-love-walkers\/attachment\/walkers-potatoes-updated","alt":"","author":"57","description":"","caption":"","name":"walkers-potatoes-updated","status":"inherit","uploaded_to":17371,"date":"2023-09-07 12:30:33","modified":"2023-09-07 12:30:33","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP London - Walkers \"We love potatoes, so you can love Walkers\"","meta-description":"Walkers, Britain\u2019s most loved crisps and creative agency of record, VCCP London have today launched a new brand campaign which heroes British farmers and the glorious roots of their much loved crisps.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/Walkers-potatoes-updated.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14473,"post_author":"57","post_date":"2022-01-14 17:14:54","post_date_gmt":"2022-01-14 17:14:54","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"666055231\",\"blockId\":\"Z1sCkGe\",\"blockUniqueClass\":\"lazyblock-video-Z1sCkGe\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday \\u003c\\\/span\\u003e\\u003cb\\u003eWalkers,\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Britain\\u2019s Most Loved Crisps\\u2019, \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0launches a new campaign to celebrate the nation\\u2019s love and appreciation for the famous range of crisps. Devised by UK agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the playful campaign seeks to reignite the nation\\u2019s love for the brand, whilst reminding crisp fans everywhere that simply no other brand compares. The new campaign comes after Walkers crisps were momentarily absent from UK supermarket shelves due to shortages.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign celebrates how much the nation loves and missed some of their favourite Walkers crisps. Bringing the full snacks portfolio together for the first time ever, the campaign aims to remind consumers of Walkers\\u2019 unique and diverse range and to highlight exactly why the brand is Britain\\u2019s number one choice of crisps.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign continues to showcase Walkers\\u2019 new brand purpose which sets out to bring levity and positivity to the nation. In order to capture the enjoyment that Walkers brings, the creative is shot from a unique camera angle, giving viewers a front seat view from the bottom of the bag. This execution was purposefully designed to make people smile and showcase the whole of the Walkers Crisps range from core flavours to snacks, Max and Sensations.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe multi-million pound campaign launches with a 30\\u201d hero film and the playful creative, which debuts on TV tomorrow, demonstrates all the different ways crisp fans tuck into their favourite Walkers products. VCCP London set out to remind the nation how much joy a bag of Walkers can produce, with the creative highlighting that enjoying a packet of crisps is every bit about the taste as it is the occasion.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBe it licking before crunching, tipping the last crumbs into your mouth or making the controversial move of having crisps in the sandwich, the creative reminds crisp fans of the brand's versatility and confirms their position as \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Britain\\u2019s Most Loved Crisps.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/b\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eFernando Kahane, Senior Marketing Director for Walkers Snacks at PepsiCo,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e comments: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe realise how much the nation has missed their favourite crisps, and the launch of our new advert recognises this by celebrating the enjoyment that the Walkers portfolio provides.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cMany of the nation\\u2019s favourite snacks are now widely available, and we are incredibly thankful to our retailer partners and shoppers for continually demonstrating their love for our brands. No matter how you enjoy your crisps, there really is a Walkers for everyone, and we\\u2019re so pleased that consumers can now get their hands on many of our SKUs that they know and love.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eRoss Neil, Deputy Executive Creative Director at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded:\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u0022We're really excited about this latest work for Walkers and the story it tells. From the opening of that iconic foil bag to the very last crumbs at the bottom of the bag and all the weird and wonderful ways we enjoy them in between. We're reminding the nation that we're still Britain\\u2019s most loved crisp.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Walkers comeback campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Britain\\u2019s Most Loved Crisps\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis live from today and will run in the UK until the 25th February. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe hero creative will run across TV, social and instore. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMedia has been planned and executed by OMD and Sips+Bites\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"iKMWR\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-iKMWR\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We're really excited about this latest work for Walkers and the story it tells. From the opening of that iconic foil bag to the very last crumbs at the bottom of the bag and all the weird and wonderful ways we enjoy them in between. \",\"quotee\":\"Ross Neil, Deputy Executive Creative Director at VCCP London\",\"blockId\":\"17v1X\",\"blockUniqueClass\":\"lazyblock-quote-full-width-17v1X\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Mum-PR-Still%22,%22caption%22:%22%22,%22id%22:14474,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14474%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Mum-PR-Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Farmer-PR-Still%22,%22caption%22:%22%22,%22id%22:14475,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14475%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Farmer-PR-Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Gamer-PR-Still%22,%22caption%22:%22%22,%22id%22:14476,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14476%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Gamer-PR-Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Dog-PR-Still%22,%22caption%22:%22%22,%22id%22:14477,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14477%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Dog-PR-Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Biker-PR-Still%22,%22caption%22:%22%22,%22id%22:14478,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14478%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Biker-PR-Still.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Sandwich-PR-Still%22,%22caption%22:%22%22,%22id%22:14479,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14479%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Sandwich-PR-Still.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"21S8wU\",\"blockUniqueClass\":\"lazyblock-carousel-21S8wU\"} \/-->","post_title":"Walkers \u2018Britain\u2019s Most Loved Crisps\u2019","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"walkers-britains-most-loved-crisps","to_ping":"","pinged":"","post_modified":"2022-01-27 09:32:58","post_modified_gmt":"2022-01-27 09:32:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14473","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14352,"post_author":"57","post_date":"2021-12-15 16:19:31","post_date_gmt":"2021-12-15 16:19:31","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eWalkers\\u003c\\\/strong\\u003e has welcomed in the festive season with the launch of its brand-new Christmas advert. Launching today, Tuesday 7 November,\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eon online-video sharing platform \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/youtu.be\\\/ns4woyJgfk0\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYouTube\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the Walkers Christmas ad focuses on landing an important mental wellbeing message.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe message in the ad aims to remind the nation that opening up and talking more can have a positive impact on mental wellbeing, and forms part of the snack brand\\u2019s ongoing work with Comic Relief to raise \\u00a32million for projects that support mental wellbeing within the UK by the end of 2022.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe advert, which was created by VCCP, will also air on ITV during the first break in Coronation Street on 8 November.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSet to a brand-new cover of Winter Wonderland by up-and-coming artist, Lily Oscar, the ad opens with the main character, Larry, arriving at a festive family get together. Larry is accompanied by an emoji which subconsciously displays what he\\u2019s feeling, while Larry puts on a brave face in different scenarios throughout the advert.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn the final scene, Larry finds his friend in the kitchen who asks him \\u201chow are you?\\u201d, to which Larry replies with \\u201cI\\u2019m fine\\u201d. His friend goes on to ask, \\u201chow are you really?\\u201d. To the second question, Larry opens up and the friends share a laugh together. The scene is to emphasise how it\\u2019s important to talk more and not to take \\u201cI\\u2019m fine\\u201d at face value.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe ad ends with radio presenter and mental health advocate, Roman Kemp, delivering an important message of how talking and sharing helps via a voiceover with trademark Walkers humour saying: \\u201cIt\\u2019s good to share\\u2026just not your crisps\\u201d.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA multi-agency collaboration saw VCCP create the advertising, Sips \\u0026amp; Bites and OMD handle media planning and buying, and Splendid Communications spearheading earned media for the campaign.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eJosephine Taylor, Senior Marketing Manager at Walkers comments:\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u201cThis Christmas, in partnership with Comic Relief we\\u2019re proud to dedicate our advert to raising awareness of mental wellbeing, and we hope that the launch will raise lots of smiles and get the nation talking this Christmas.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMark Orbine, Executive Creative Director at VCCP London added:\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u201cOver the last year and a half in particular, the impact of the pandemic on mental wellbeing has been a huge concern. It\\u2019s been brilliant to work with Walkers, a brand famous for its light-hearted advertising, working hard to facilitate important conversations surrounding mental wellbeing\\u201d.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn addition to the ad, Walkers is also rolling out special fundraising QR codes on every packet of Walkers crisps across the festive period. When the QR code is scanned it will take crisp fans through to a \\u2018smile-moji\\u2019 filter, and whenever the filter is used, Walkers will donate 10p to Comic Relief*.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe funds raised will go towards supporting mental wellbeing programmes in the UK, and form part of Walkers\\u2019 and Comic Relief\\u2019s work on \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.comicrelief.com\\\/funding\\\/funding-opportunities\\\/the-smiles-fund-by-walkers-and-comic-relief\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Smiles Fund\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e**. The fund, started by Walkers and Comic Relief in 2021, aims to bring about positive change for individuals and communities through the power of humour, the arts and comedy. By supporting early-intervention and community-based initiatives that start conversations, forge positive social interactions, and build resilience, it aims to reduce the stigma around mental wellbeing, and reinforce the importance of people looking after their mental wellbeing.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eEarlier this year, Walkers announced its partnership with Comic Relief and has pledged to donate up to \\u00a32million by 31\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003est\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e December 2022, via The Smiles Fund to fund projects that aim to support and help improve people\\u2019s mental wellbeing and give people the tools to be able to tackle\\u2019s life\\u2019s everyday challenges. \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"L9DM5\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-L9DM5\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Over the last year and a half in particular, the impact of the pandemic on mental wellbeing has been a huge concern. It\\u2019s been brilliant to work with Walkers, a brand famous for its light-hearted advertising, working hard to facilitate important conversations surrounding mental wellbeing.\",\"quotee\":\"Mark Orbine, Executive Creative Director at VCCP London\",\"blockId\":\"ZjHbtB\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZjHbtB\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22walkers_80s_CRISPMAS_cut13_still010%22,%22caption%22:%22%22,%22id%22:14355,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14355%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/walkers_80s_CRISPMAS_cut13_still010.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22walkers_80s_CRISPMAS_cut13_still020%22,%22caption%22:%22%22,%22id%22:14356,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14356%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/walkers_80s_CRISPMAS_cut13_still020.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22walkers_80s_CRISPMAS_cut13_still030%22,%22caption%22:%22%22,%22id%22:14357,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14357%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/walkers_80s_CRISPMAS_cut13_still030.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22walkers_80s_CRISPMAS_cut13_still040-1%22,%22caption%22:%22%22,%22id%22:14358,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14358%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/walkers_80s_CRISPMAS_cut13_still040-1.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22walkers_80s_CRISPMAS_cut13_still050-1%22,%22caption%22:%22%22,%22id%22:14359,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14359%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/walkers_80s_CRISPMAS_cut13_still050-1.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"17fdCv\",\"blockUniqueClass\":\"lazyblock-carousel-17fdCv\"} \/-->","post_title":"Walkers \u2018It feels good to share\u2019","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"walkers-it-feels-good-to-share","to_ping":"","pinged":"","post_modified":"2021-12-15 16:19:31","post_modified_gmt":"2021-12-15 16:19:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14352","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15821,"post_author":"61","post_date":"2023-01-09 09:12:41","post_date_gmt":"2023-01-09 09:12:41","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"786541904\",\"blockId\":\"ZpNc7f\",\"blockUniqueClass\":\"lazyblock-video-ZpNc7f\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eTo showcase how little moments can make another person feel special \\u003cstrong\\u003eCadbury Dairy Milk \\u003c\/strong\\u003eand global agency of record \\u003cstrong\\u003eVCCP\\u003c\/strong\\u003e, have today launched its latest storytelling campaign \u2018Garage'.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe new campaign exemplifies Cadbury\u2019s mission to show how generosity brings us closer - or as Cadbury says, \\u003cem\\u003e\u2018There\u2019s a glass half in everyone\u2019\\u003c\/em\\u003e. This can be seen through the \u2018Generosity\u2019 \\u003cstrong\\u003eCadbury Dairy Milk \\u003c\/strong\\u003ebrand platform, which is entering its fourth year, showing familiar places and relationships in the noise of everyday life and the little moments that can make someone\u2019s day.\\u003c\/p\\u003e\\n\\u003cp\\u003eFollowing the award-winning films - \\u003cem\\u003eMum\u2019s Birthday, Fence and Bus \\u003c\/em\\u003e- \u2018Garage\u2019 builds on the powerful storytelling formula that finds a simple way to get the message across while keeping it fresh.\u00a0\\u003c\/p\\u003e\\n\\u003cp\\u003eDirected by acclaimed director Steve Rogers, \u2018Garage\u2019 tells the story of a young woman working late at night in a petrol station. We see a customer pay for petrol plus a Cadbury Dairy Milk bar that he \u2018accidentally\u2019 leaves behind. When the girl reminds him that he has left it behind he smiles and walks away. We then hear an affectionate \\u0022love you Dad\\u0022 over the PA across the petrol station, revealing their relationship to each other before he smiles at her and gets into his car. She smiles and her face lights up, showing how much it means to her. It's a small gesture from her father, but we see from her warm smile that it's made her night - we see the power of the \\u003cem\\u003eglass \\u0026amp; a half in everyone\\u003c\/em\\u003e. This links back to the brand's famous recipe, which states that every half a pound of chocolate has a half a glass of milk, as well as how there is generosity in everyone and how this can be shown in small moments.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eThe film depicts a relatable story that shows that as a parent, you never stop caring for your children, no matter how grownup they get. It's a simple yet emotive film and allows people to explore a relationship that shows generosity is as strong in adults as it is in children.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eGemma Flanigan, UK\\u0026amp;I Associate Marketing Director at Cadbury said: \\u003c\/strong\\u003e\\u003cem\\u003e\u201cIn this latest film we have introduced lighter moments, while still retaining the authenticity from our other stories that have shown how powerful moments of generosity can be. This fits in with the campaigns we have done for the last five years that showed different types of generous givers and how small gestures can make a difference.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eJonny Parker and Chris Birch, Executive Creative Directors at VCCP London added: \\u003c\/strong\\u003e\\u003cem\\u003e\u201cWe\u2019ve always said generosity is out there in the world, it just doesn't shout as loudly as the negative stuff. 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