{"id":17339,"date":"2023-09-04T10:01:38","date_gmt":"2023-09-04T09:01:38","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17339"},"modified":"2025-12-05T12:12:38","modified_gmt":"2025-12-05T12:12:38","slug":"here-for-humanity","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/british-red-cross\/here-for-humanity","title":{"rendered":"Here For Humanity"},"content":{"rendered":"<div class=\"lazyblock-video-KdHQm wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/860187582?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1MyodX wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Together, we are the World\u2019s Emergency Responders, The British Red Cross, has today launched a new integrated campaign to shine a light on its humanitarian efforts in the UK and around the world and drive brand consideration among new donors.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The multi-channel campaign, Here for Humanity, was developed in partnership with <\/span><b>VCCP London<\/b><span style=\"font-weight: 400\"> to demonstrate the breadth of the response that the Red Cross delivers in 192 countries to disasters and emergencies.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Utilising authentic footage and photography of responders in action, the campaign showcases differing ways British Red Cross supports individuals and communities, whether in Ukraine helping people suffering the impact of the conflict with Russia, dealing with the aftermath of natural disasters in T\u00fcrkiye and Syria, or flood-devastated communities in the UK.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Three 30\u201d films combine photography and video footage with text outlining what the Red Cross is there for, all anchored by the charity\u2019s iconic logo. Images show responders delivering medical aid, food and water, transportation and comfort and ending with the message that, for everything Red Cross are here for, they are \u2018Here for Humanity\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Digital assets also use a montage to demonstrate the work undertaken by Red Cross Responders in helping people in a crisis to meet the immediate needs of people affected by disasters and emergencies around the world. The campaign which runs across online video, D\/OOH, press, digital, social and radio also emphasises that help is still needed during ongoing crises in Ukraine as well as relief efforts in T\u00fcrkiye and Syria. <\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">The central message builds on the World\u2019s Emergency Responder positioning which was developed for the British Red Cross by VCCP and has proved successful in creating emotional connection with new donors.<\/span><\/p>\n<p><b>Natasha Dickinson, Executive Director Strategy and Communications at British Red Cross <\/b><span style=\"font-weight: 400\">said: \u201cThe stark images seen in the Here for Humanity Campaign authentically show the Red Cross\u2019 powerful response to crisis around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThese raw images turn the spotlight onto our responders and the people they help by providing essential medical aid, food and water, transportation and comfort showing that the Red Cross is Here for Humanity.\u201d<\/span><\/p>\n<p><b>Paul Cohen, Creative Director at VCCP London<\/b><span style=\"font-weight: 400\"> added: \u201cHere for Humanity best encapsulates the incomparable response the British Red Cross are able to provide. So we decided to get out of the way and evidence it. Using the BRC\u2019s archive alongside news footage and editorial photography, we were able to build an authentic and objective montage to depict exactly what the Red Cross does. Then, like an X that marks the spot, we used the Red Cross which appears on all Responders\u2019 uniforms as a visual hook to highlight that they are literally \u2018here\u2019 in every scene.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The multi-channel campaign will go live today until <\/span><span style=\"font-weight: 400\">19th November,<\/span><span style=\"font-weight: 400\"> media planning and buying has been handled by Havas Media.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-Z1cj174 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/860185859?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-Z1jSkL5 wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Here for Humanity best encapsulates the incomparable response the British Red Cross are able to provide. \n        <cite>Paul Cohen, Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n\n<div class=\"wp-block-group alignwide\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1024\" data-id=\"17358\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/09\/BRC-Press-1-1-800x1024.jpg\" alt=\"\" class=\"wp-image-17358\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Press-1-1-800x1024.jpg 800w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Press-1-1-234x300.jpg 234w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Press-1-1-768x983.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Press-1-1-1200x1536.jpg 1200w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Press-1-1-1600x2048.jpg 1600w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Press-1-1.jpg 1920w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"17360\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/09\/BRC-Social-1-6-1024x1024.jpg\" alt=\"\" class=\"wp-image-17360\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-1-6-1024x1024.jpg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-1-6-300x300.jpg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-1-6-150x150.jpg 150w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-1-6-768x768.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-1-6.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"17357\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/09\/BRC-Social-2-2-1024x1024.jpg\" alt=\"\" class=\"wp-image-17357\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-2-2-1024x1024.jpg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-2-2-300x300.jpg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-2-2-150x150.jpg 150w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-2-2-768x768.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-2-2.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"17359\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/09\/BRC-Social-3-2-1024x1024.jpg\" alt=\"\" class=\"wp-image-17359\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-3-2-1024x1024.jpg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-3-2-300x300.jpg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-3-2-150x150.jpg 150w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-3-2-768x768.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-3-2.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"17361\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/09\/BRC-Social-4-4-1024x1024.jpg\" alt=\"\" class=\"wp-image-17361\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-4-4-1024x1024.jpg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-4-4-300x300.jpg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-4-4-150x150.jpg 150w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-4-4-768x768.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-4-4.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-id=\"17356\" src=\"https:\/\/www.vccp.com\/wp-content\/uploads\/2023\/09\/BRC-Social-5-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-17356\" srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-5-1-1024x1024.jpg 1024w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-5-1-300x300.jpg 300w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-5-1-150x150.jpg 150w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-5-1-768x768.jpg 768w, https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Social-5-1.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-17339","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","20577"],"client_id":"10201","hero_video":"","hero_image":{"ID":17340,"id":17340,"title":"BRC Ukraine Hero Image","filename":"BRC-Ukraine-Hero-Image.png","filesize":2626292,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image.png","link":"https:\/\/www.vccp.com\/uk\/work\/british-red-cross\/here-for-humanity\/attachment\/brc-ukraine-hero-image","alt":"BRC Ukraine Hero Image","author":"57","description":"","caption":"","name":"brc-ukraine-hero-image","status":"inherit","uploaded_to":17339,"date":"2023-09-04 08:39:25","modified":"2023-09-04 08:41:32","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1925,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image-300x168.png","medium-width":300,"medium-height":168,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image-768x431.png","medium_large-width":640,"medium_large-height":359,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image-1024x575.png","large-width":640,"large-height":359,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image-1536x862.png","1536x1536-width":1536,"1536x1536-height":862,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image.png","2048x2048-width":1925,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Here for Humanity","meta-description":"VCCP London - British Red Cross. Here for Humanity","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/09\/BRC-Ukraine-Hero-Image.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13678,"post_author":"44","post_date":"2021-06-30 12:40:00","post_date_gmt":"2021-06-30 11:40:00","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"567498749\",\"blockId\":\"Z3XosC\",\"blockUniqueClass\":\"lazyblock-video-Z3XosC\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOur latest work for the British Red Cross, in partnership with nationally acclaimed artist, Yinka Ilori, launched the latest collaboration for the charity\\u2019s \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e'This Is Human Kind' campaign. Since the beginning of the pandemic, the British Red Cross has worked with a range of diverse UK-based artists to help spread the power of human kindness.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAt the heart of the integrated campaign was a mural, created by Yinka Ilori, the London-based artist, who was awarded an MBE for his work in design. It celebrated the acts of kindness from communities throughout the UK since the start of the pandemic. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eL\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eocated on Ebor Street, Shorditch, the 15ft mural celebrated the deeper human connections which have been made throughout the coronavirus pandemic. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe colourful piece was emblematic of Yinka\\u2019s distinctive style: bold, bright and with a clear nod to his West African heritage.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis was the third artist collaboration for the British Red Cross following the 'Kindness Will Keep Us Together' campaign, which launched at the beginning of the pandemic. It included 11 artists such as Anthony Burrill, Supermundane, and Rose Blake. There was also the 'I Have the Power' collaboration at the end of 2020, with work by Morgan Myerscough and 9 other artists. Every artist collaboration has aligned with the values of the British Red Cross and helped fuel the kindness movement, raise critical funds to help those most in need and drive awareness of the charity's humanitarian impact.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSpeaking about the project Yinka said: \\u003cem\\u003e\\u201cThe opportunity to design something for the British Red Cross was an absolute honour. The mural is trying to celebrate community, collaboration and just being kind to others. My work has always been about community and about inclusivity. In art and design, making art spaces inclusive is the gateway to making people belong. The British Red Cross makes people feel like they belong, they have a voice that is listened to and heard. It was an absolute honour to be approached by the charity to and to be a part of their amazing legacy on communities.\\u201d\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eYinka said that this year made him realise the importance of meaningful connections: \\u003cem\\u003e\\u201cLondon is a lonely city at the best of times so it\\u2019s really important to get to know your communities. The pandemic really brought that home to me. I\\u2019ve made an effort to speak to new people, young and old and I pretty much know everyone on my street now.\\u201d\\u00a0\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis year, the British Red Cross has reached over 2 million people in the UK with acts of kindness, from delivering food and medicine to providing a listening ear on the charity\\u2019s national support line. Throughout the pandemic, volunteers supported the NHS at vaccination centres, GP surgeries and hospitals across the country, providing support and the right information to those getting their coronavirus vaccine.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eZoe Abrams, Executive Director of Communications \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eat the\\u003c\\\/span\\u003e\\u003cb\\u003e British Red Cross\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u003cem\\u003e\\u201cWe are delighted to team up with Yinka, who has created this wonderful mural. We\\u2019ve seen countless acts of kindness this year - from our volunteers delivering food and medicine to those isolating, being a listening ear on our national coronavirus support line, as well as providing support to those getting their vaccine. Yinka\\u2019s work embraces the idea of community spirit and the importance of human connections, which is the cornerstone for how the British Red Cross carries out its work, helping the most vulnerable in our communities\\u201d\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eLimited edition, signed 'This Is Human Kind' print available for purchase on the \\u003ca href=\\u0022https:\\\/\\\/giftshop.redcross.org.uk\\\/products\\\/exclusive-yinka-ilori-this-is-human-kind-print\\u0022\\u003eBritish Red Cross online gift shop.\\u003c\\\/a\\u003e\\u003c\\\/strong\\u003e\\u003c\\\/p\\u003e\",\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen-Shot-2021-06-29-at-10.12.39%22,%22caption%22:%22%22,%22id%22:13680,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13680%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/Screen-Shot-2021-06-29-at-10.12.39.png%22%7D\",\"blockId\":\"Z12KqAh\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z12KqAh\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"This Is Human Kind is about the meaningful human connections created by supporting one another and by coming to help those most in need. The mural collaboration with Yinka Ilori is inspired by the British Red Cross supporters and volunteers who are putting kindness into humanitarian action every day in communities across the UK.\",\"quotee\":\"Shirin Majid, Deputy Executive Creative Director at VCCP\",\"blockId\":\"Z1oJhiq\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1oJhiq\"} \/-->","post_title":"British Red Cross x Yinka Ilori \"This Is Human Kind\"","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"british-red-cross-x-yinka-ilori-this-is-human-kind","to_ping":"","pinged":"","post_modified":"2021-07-22 11:09:32","post_modified_gmt":"2021-07-22 10:09:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13678","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14621,"post_author":"57","post_date":"2022-02-22 09:15:32","post_date_gmt":"2022-02-22 09:15:32","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eToday \\u003c\\\/span\\u003e\\u003cb\\u003eAmnesty International UK \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003elaunches a hard hitting campaign called \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePeople Smuggling Ltd\\u2019\\u00a0 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ein an effort to drive awareness of the damaging impact the proposed \\u2018Nationality \\u0026amp; Borders bill\\u2019 will have on the UK asylum system. In failing to provide safe and legal routes into the UK for people seeking asylum, the bill will force people into the lethal arms of smuggling gangs instead. Already a hugely lucrative criminal enterprise - the only people set to benefit from this bill are people smugglers.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new Amnesty International UK campaign launches with a 90\\u201d hero film, created by \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e with media planned and executed by\\u003c\\\/span\\u003e\\u003cb\\u003e VCCP Media. \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eLaunching today across Amnesty\\u2019s social channels, including Instagram, Twitter, Facebook and YouTube, \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePeople Smuggling Ltd\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0satirises a fundamental flaw in the bill - that it will benefit people smugglers not those seeking safety in the UK. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018People Smuggling Ltd,\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is a fake business created by Amnesty International UK masquerading as a blue chip company to dramatise the growth predicted for the people smuggling industry thanks to the bill.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eNarrated by actor Russell Tovey, the satirical promotional video is designed to give this \\u2018business\\u2019 a veneer of acceptability. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018People Smuggling Ltd\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003einitially appears as a legitimate successful global business, but gradually reveals the exploitation at the heart of its model and the boom in business anticipated as the result of the \\u2018Nationality \\u0026amp; Borders Bill.\\u2019 Backed by an upbeat, promotional soundtrack, the generic corporate film mixes fake corporate footage with hard hitting imagery depicting the harsh realities for those fleeing conflict and persecution. The corporate video draws to a close with a very clear change of tone, set to the eerie backdrop of waves lapping on shore, as Amnesty International UK enters the film to explain the severity of the Bill and the impact it will have on those seeking safety, finishing with a call to action and a reminder that \\u2018when we all act, humanity wins\\u2019.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eTom Davies, Refugee and Migrant Rights Campaign Manager at Amnesty International UK\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018The Government\\u2019s case for the draconian measures in the \\u2018Nationality \\u0026amp; Borders Bill\\u2019 is entirely false. Ministers claim the bill will stop people making dangerous journeys, combat people smugglers and save money - none of this is true. We want to urge the British public to seriously consider the impact this legislation will have on people seeking asylum and to take a stand by\\u00a0 signing our online action, to pressure the government to rethink this harmful bill. VCCP London have worked with us to create a campaign under the guise of a faux company\\u2019s promotional video that will have mass reach in a format that\\u2019s uncomfortably impactful and encourages people to take action.\\u2019\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJonny Parker and Chris Birch, Executive Creative Directors at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded:\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018Amnesty International continues to campaign against injustice and act as a voice for those who are most vulnerable. Being involved in such an important piece of work is so rewarding. It\\u2019s good for humanity and great for the soul. Our hope with this campaign is that it will encourage support from the public which drives action from the government to reconsider this potentially harmful bill. Let\\u2019s make sure humanity wins on this issue.\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo support the campaign, media has also been purchased in The Guardian in a fold out insert as Amnesty International UK calls for the British public to support this campaign.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"hxSXC\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-hxSXC\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"680085290\",\"blockId\":\"ZRSdyY\",\"blockUniqueClass\":\"lazyblock-video-ZRSdyY\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\\u2018Our hope with this campaign is that it will encourage support from the public which drives action from the government to reconsider this potentially harmful bill. Let\\u2019s make sure humanity wins on this issue.\\u2019\",\"quotee\":\"Jonny Parker and Chris Birch, Executive Creative Directors at VCCP London\",\"blockId\":\"7DW1h\",\"blockUniqueClass\":\"lazyblock-quote-full-width-7DW1h\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22amnestyArtboard-2%22,%22caption%22:%22%22,%22id%22:14625,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14625%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/amnestyArtboard-2.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22amnestyArtboard-1%22,%22caption%22:%22%22,%22id%22:14624,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14624%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/amnestyArtboard-1.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22amnestyArtboard-3%22,%22caption%22:%22%22,%22id%22:14626,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14626%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/amnestyArtboard-3.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22amnestyArtboard-4%22,%22caption%22:%22%22,%22id%22:14627,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14627%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/amnestyArtboard-4.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"2pcTpQ\",\"blockUniqueClass\":\"lazyblock-carousel-2pcTpQ\"} \/-->","post_title":"'People Smuggling Ltd'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"people-smuggling-ltd","to_ping":"","pinged":"","post_modified":"2022-02-23 15:06:15","post_modified_gmt":"2022-02-23 15:06:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14621","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10668,"post_author":"7","post_date":"2020-04-08 16:59:22","post_date_gmt":"2020-04-08 15:59:22","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp class=\\u0022p1\\u0022\\u003eThe charity has teamed up with iconic British graphic artist, printmaker and designer Anthony Burrill and 10 other artists across the UK to create individual artworks to help share the message.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eTo drive donations, 100 limited edition prints will be\\u00a0up\\u00a0for sale. The ten other artists who have lent their skills\\u00a0are\\u00a0Rob Lowe (Supermundane), Rose Blake, Rob Flowers, Yukai Du, Timothy Hunt, Ruby Taylor, Nina Cosford,\\u00a0Bett Norris,\\u00a0Cajsa Holgersson, and Oli Frape.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eBlack and white versions will be available through the British Red Cross online shop for children (and adults) to download, colour in, and share on social media or in their windows.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eZo\\u00eb Abrams, Executive Director at the British Red Cross said: \\u201cWe are delighted to be working with artists across the UK to help spread the powerful message that\\u00a0although this virus may mean we are apart, kindness will keep us together.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u201cThe British Red Cross has supported people in crisis for over 150 years. Throughout two world wars we connected people who wanted to do their bit to help with those who were in need.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u201cToday as our nation faces this virus, we want these inspirational artworks to encourage people to take action and join our kindness movement.\\u00a0 Remember that though you may be anxious and uncertain, you are not powerless and you are not alone.\\u201d\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eThe artist collaboration is part of a wider campaign from British Red Cross demonstrating how small acts of kindness\\u00a0can make a difference. There has already been\\u00a0an outpouring of\\u00a0acts of kindness across the country, as people step forward to look out for others. The campaign has been rolled out\\u00a0with\\u00a0the launch of a public manifesto across press, social and \\u00a0a 30\\u201d radio spot featuring actor Jason Isaacs. The artist collaboration will launch from the\\u00a07 April\\u00a0and will be released throughout April.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eOver 50,000 people have signed up as community reserve volunteers for the British Red Cross, with more joining the Movement every day. If people want\\u00a0to get help or give help\\u00a0they should\\u00a0visit redcross.org.uk\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eThe Red Cross online shop can be visited at \\u003ca href=\\u0022https:\\\/\\\/giftshop.redcross.org.uk\\\/pages\\\/kindness-will-keep-us-together\\u0022\\u003ehttps:\\\/\\\/giftshop.redcross.org.uk\\\/pages\\\/kindness-will-keep-us-together\\u003c\\\/a\\u003e\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eThis is the first campaign for British Red Cross created by VCCP, since being selected as their creative agency following a competitive pitch in January 2020.\\u003c\\\/p\\u003e\",\"quote\":\"In response to the UK\\u2019s Covid-19 lockdown, the British Red Cross have launched a new integrated campaign to reassure the public that though the virus may keep us apart, kindness will keep us together.\",\"blockId\":\"WUkn1\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-WUkn1\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9%22,%22caption%22:%22%22,%22id%22:11810,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/work\\\/british-red-cross\\\/kindness-will-keep-us-together\\\/attachment\\\/brcr20001_british_red_cross_covid19_content_16x9-5\\\/%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2020\\\/04\\\/BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9.jpg%22%7D\",\"blockId\":\"Z2s2sp7\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z2s2sp7\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Kindness and creativity abound during times of crisis. 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