{"id":17327,"date":"2023-09-04T11:18:23","date_gmt":"2023-09-04T10:18:23","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17327"},"modified":"2025-12-05T12:08:12","modified_gmt":"2025-12-05T12:08:12","slug":"the-stuff-of-life","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/canon\/the-stuff-of-life","title":{"rendered":"For The Stuff Of Life"},"content":{"rendered":"<div class=\"lazyblock-video-2wT7Ma wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/859070589?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-298tPO wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><span style=\"font-weight: 400\">Canon Europe today is launching an integrated multi-market campaign for its PIXMA printer range, celebrating the chaotic nature of modern day life where work and personal lives continue to blur together.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Created in partnership with EMEA creative agency of record, <\/span><b>VCCP<\/b><span style=\"font-weight: 400\">, the campaign centres around the versatility of PIXMA printers and its ability to seamlessly tackle everything from work admin to life admin to the \u2018last-minute school project\u2019 admin, showcasing that it is a printer designed for The Stuff of Life. The increasing importance that the \u2018home office space\u2019 plays in the modern home has led Canon to create this integrated campaign which will roll out across EMEA.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A hero 30\u201d AV is a whirlwind of words, graphics and images mirroring the printing process and dramatising the wonderful chaos of everyday life. The unrelenting list of tasks and challenges which the PIXMA calmly undertakes is captured and reflected; depicting real things like life admin, work admin, admin admin, maps to campsites, kids\u2019 artwork, lost and found flyers, moodboards for wedding dresses, and the important financial forecasts for work &#8211; the stuff of life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The films were directed by world renowned HLA director Simon Ratigan with post production and animation by multi-award winning VFX company Electric Theatre Collective. <\/span><b>Girl&amp;Bear<\/b><span style=\"font-weight: 400\">, VCCP\u2019s global content creation studio, managed all social post production and the transcreation process, with the campaign running in key markets: UK, Germany and France across TV, digital and social until 5th November.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><span style=\"font-weight: 400\">A further 11 European markets have been supplied with localised versions of the hero and social campaign assets to run local campaigns. With such a spread of markets there has been great effort in both translation and transcreation to accurately capture the tonality and charm VCCP have pursued.<\/span><\/p>\n<p><b>Susie Donaldson, <\/b><b>European Marketing Director<\/b> <b>at Canon<\/b><span style=\"font-weight: 400\"> said:<\/span> <span style=\"font-weight: 400\">\u201cIt\u2019s a simple truth that our lives now overlap and merge more than ever before as the home office has become the nerve centre of the modern household. PIXMA is the calm, reliable, creative tool that keeps things moving as chaos unfolds all around and we juggle a multitude of personal and work priorities. We know what it takes to get that balance right and wanted to celebrate PIXMA\u2019s ability to handle The Stuff Of Life.\u201d<\/span><\/p>\n<p><b>Jim Capp, Creative Director at<\/b><b> VCCP London <\/b><span style=\"font-weight: 400\">added: \u201cIf my own family is anything to go by, modern life is a chaotic mix of the fun stuff, the admin stuff and life stuff. We really enjoyed the home made process of capturing this for Canon\u2019s range of home office PIXMA printers.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign launches today in key markets including UK, Germany and France across TV, digital and social until 5th November. A further 11 European markets will run localised versions of the campaign. Media planning and buying is managed by Merkle and Dentsu.<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1U16Aw wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We really enjoyed the home made process of capturing this for Canon\u2019s range of home office PIXMA printers. \n        <cite>Jim Capp, Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-carousel-ZpcHIv wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-PRO-16x9-still-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-PRO-16x9-still-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/30-16x9-still-1.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/30-16x9-still-1.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n                <ol class=\"carousel-indicators\">\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"0\" class=\"active\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"1\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"2\" class=\"\"><\/li>\r\n                            <\/ol>\r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-17327","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["20577"],"client_id":"10209","hero_video":"","hero_image":{"ID":17334,"id":17334,"title":"15-FAMILY-16x9-still-1","filename":"15-FAMILY-16x9-still-1.jpg","filesize":512476,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/canon\/the-stuff-of-life\/attachment\/15-family-16x9-still-1","alt":"","author":"57","description":"","caption":"","name":"15-family-16x9-still-1","status":"inherit","uploaded_to":17327,"date":"2023-08-30 17:39:40","modified":"2023-08-30 17:39:40","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Canon PIXMA Printers. For The Stuff Of Life","meta-description":"The pan-European campaign celebrates the versatility of PIXMA Printers that thrive in the chaos of Hybrid home and work lives ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/15-FAMILY-16x9-still-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14843,"post_author":"57","post_date":"2022-05-13 17:14:50","post_date_gmt":"2022-05-13 16:14:50","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCanon, \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ethe leading global imaging brand,\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003etoday launches a new campaign heroing their most intuitive camera technology, placing creativity and diverse content creation at its core. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Never Break Your Flow\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019 is the first campaign revealing the new platform and marks a major step change for Canon, showcasing how Canon's latest range of EOS R System mirrorless cameras will enable creators to seamlessly capture content without creative limitations.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSynonymous with producing camera equipment which is human-centred in its design, Canon\\u2019s new campaign has been inspired by the growing rise of talented and diverse creators who represent the future of the film and photography category.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCanon worked with agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and content studio \\u003c\\\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe social-lead, pan-European campaign will debut with a 30\\u201d film set during a high energy streetball game. The new spot sees the Canon R System camera brought to life using fast paced and dynamic moves, allowing the audience to experience first hand how intuitive the camera system is. From dawn until dusk, the creator never breaks her flow as she pursues the perfect shot, of the perfect shot. Throughout the film, the iconic Canon redline can be seen following the creator as she weaves throughout shots, representing her connection to her subject, enabled by the R System. Throughout, the familiar Canon camera click can be heard, the creative heroes unique camera angles, allowing the creator to get into the perfect positions, to capture the perfect shot. The film draws to an end with a close up shot of a powerful slam dunk, captured on the Canon EOS R System camera.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Never Break Your Flow\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e challenges the conventions of the camera industry, not only heroing the product, but also shining a light on the creative mindset of the creator themselves and their process. \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe EOS R System is a seamless system that works intuitively with the user to capture dynamic content, and the new creative illustrates how Canon allows creators to stay completely in tune with their flow, subject and environment.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDesigned to stand out from the generic black box look of the camera world, the iconic red line from the Canon\\u2019s signature L-Series lenses has been elevated as the key visual asset, and will be used across Canon\\u2019s main touchpoints including owned channels and social assets. The redline represents the seamless nature and flowstate of Canon\\u2019s R system, powered by technology and embedded in creativity and human understanding.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA further extension of the new campaign will see Canon ambassadors produce a series of articles and longer form content sharing their flow process, alongside tips and advice on how to get the best out of the Canon EOS R System. This content will live on Canon\\u2019s owned channels, and key retailer sites and industry publications.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMonty Verdi, Executive Creative Director at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \\u0022\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCanon's \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadvanced '\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eR System' technology allows modern content creators to enter their flow state. That instinctive state of action where things move seamlessly, creator and camera shooting as one. In a bold move for the brand we've brought the iconic Canon red line \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto life for the first time ever \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto dramatise this flow state, and the connection between a creator and their subject.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe \\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eintegrated campaign by Canon is live from today and will run for two months in the UK, France and Germany. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Never Break Your Flow\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill roll out across multiple formats including paid social, website, retail and CRM. Media has been planned and executed by Merkle.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"2bcrDk\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-2bcrDk\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%202022-05-06%20at%2010.55.32%20(3)%22,%22caption%22:%22%22,%22id%22:14855,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14855%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Screen-Shot-2022-05-06-at-10.55.32-3-scaled.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%202022-05-06%20at%2010.56.39%20(1)%22,%22caption%22:%22%22,%22id%22:14857,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14857%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Screen-Shot-2022-05-06-at-10.56.39-1-scaled.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%202022-05-06%20at%2010.58.15%20(1)%22,%22caption%22:%22%22,%22id%22:14858,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14858%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Screen-Shot-2022-05-06-at-10.58.15-1-scaled.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%202022-05-06%20at%2010.54.16%20(2)%22,%22caption%22:%22%22,%22id%22:14854,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14854%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Screen-Shot-2022-05-06-at-10.54.16-2-scaled.jpg%22%7D%7D%5D\",\"dot-controls\":true,\"blockId\":\"Z1qAjnU\",\"blockUniqueClass\":\"lazyblock-carousel-Z1qAjnU\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"In a bold move for the brand we've brought the iconic Canon red line to life for the first time ever to dramatise this flow state, and the connection between a creator and their subject.\",\"quotee\":\"Monty Verdi, Executive Creative Director at VCCP London\",\"blockId\":\"Z1oIqGA\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1oIqGA\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22Screen%20Shot%202022-05-06%20at%2010.56.23%20(2)%22,%22caption%22:%22%22,%22id%22:14856,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14856%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/Screen-Shot-2022-05-06-at-10.56.23-2-scaled.jpg%22%7D\",\"blockId\":\"Z2pK60I\",\"blockUniqueClass\":\"lazyblock-image-full-width-Z2pK60I\"} \/-->","post_title":"Never Break Your Flow","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"never-break-your-flow","to_ping":"","pinged":"","post_modified":"2022-05-13 17:14:51","post_modified_gmt":"2022-05-13 16:14:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14843","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11032,"post_author":"3","post_date":"2018-07-23 15:09:05","post_date_gmt":"2018-07-23 14:09:05","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"281401810\",\"blockId\":\"1dAxDI\",\"blockUniqueClass\":\"lazyblock-video-1dAxDI\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-right\":\"\\u003cp\\u003eThis summer marks one year since we helped reposition Canon under the 'Live for the story' platform. So to help deepen the connection with a younger generation of storytellers, we have launched \u2018What\u2019s your next first?\u2019. The new campaign sees Canon challenge elite Parkour athletes, \\u003ca href=\\u0022https:\/\/www.storror.com\/\\u0022\\u003eStorror\\u003c\/a\\u003e, to cross from Europe into Asia by any means possible.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe Parkour athletes filmed the adventure themselves, free-running across a series of landmarks including Istanbul\u2019s Galata Bridge, the domed rooftops near S\u00fcleymaniye, culminating with a leap onto the roof of a passenger ferry carrying them across the Bosphorus Strait, to the cargo seaport of Haydarpa\u015fa on the Asian side of the city.\\u003cbr \/\\u003e\\u003cbr \/\\u003eUsing moving vehicles, trains and boats as stepping stones, Storror\u2019s adrenaline fuelled adventure was filmed using a selection of Canon equipment, such as the award-winning EOS M50, EOS 5D Mark IV and a EOS C200 cinema camera.\\u003c\/p\\u003e\",\"quote\":\"Filmed in the historic city of Istanbul, the campaign is designed to inspire customers to try a new 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\/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003ch4\\u003eNot only was this challenge a world-first, but it was also a remarkable feat of human endurance, skill and agility which aims to inspire others to try something new.\u00a0\\u003c\/h4\\u003e\",\"blockId\":\"OUYXn\",\"blockUniqueClass\":\"lazyblock-text-full-width-OUYXn\"} \/-->\n\n<!-- wp:lazyblock\/two-column-side-by-side-text-inline-image-button 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{\"items\":\"%5B%7B%22text%22:%22%3Ch5%3E%3Cspan%20style=%5C%22font-weight:%20400;%5C%22%3EThe%20EOS-1D%20X%20is%20one%20of%20Canon%E2%80%99s%20flagship%20cameras%20used%20by%20the%20world%E2%80%99s%20best%20action%20photographers.%20Which%20made%20the%20launch%20of%20the%20new%20and%20improved%20mark%20III%20an%20important%20event%20for%20professional%20photographers%20at%20the%20start%20of%202020.%3C\/span%3E%3C\/h5%3E%22%7D,%7B%22text%22:%22%3Cp%3E%3Cspan%20style=%5C%22font-weight:%20400;%5C%22%3EThis%20was%20the%20first%20of%20Canon%E2%80%99s%20product%20launches%20where%20we%20%E2%80%98teased%E2%80%99%20the%20launch,%20creating%20anticipation%20and%20intrigue.%20And%20given%20the%20nature%20of%20the%20camera,%20who%20better%20to%20sell%20it%20to%20professionals%20than%20other%20professionals%20so%20once%20the%20specs%20had%20been%20teased%20we%20focused%20on%20letting%20fans%20of%20the%20new%20camera%20tell%20our%20customers%20what%20was%20so%20great%20about%20it.%20Backed%20up%20by%20some%20beautiful%20content%20filmed%20in%20Tahiti,%20this%20was%20an%20exciting%20launch%20that%20was%20really%20well%20received%20by%20our%20customer%20base.%3C\/span%3E%3C\/p%3E%5Cn%3Cp%3E%3Cstrong%20data-rich-text-format-boundary=%5C%22true%5C%22%3EWhat%20if%20we%20could%20make%20the%20introduction%20to%20the%20EOS-1D%20X%20Mk%20III%20as%20cinematic%20as%20the%20footage%20it%20creates?%C2%A0%3C\/strong%3E%3C\/p%3E%5Cn%3Cp%3EWe%20stepped%20away%20from%20our%20templated%20look-and-feel,%20going%20dark%20and%20allowing%20this%20new%20camera%20to%20step%20out%20of%20the%20shadows.%3C\/p%3E%22%7D%5D\",\"blockId\":\"wjOf6\",\"blockUniqueClass\":\"lazyblock-two-column-side-by-side-text-inline-image-button-wjOf6\"} 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