{"id":17317,"date":"2023-08-29T14:37:09","date_gmt":"2023-08-29T13:37:09","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17317"},"modified":"2023-08-29T14:37:09","modified_gmt":"2023-08-29T13:37:09","slug":"we-give-a-shift","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/florence\/we-give-a-shift","title":{"rendered":"We Give A Shift"},"content":{"rendered":"<div class=\"lazyblock-two-column-text-quote-image-Z1UpL2B wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p style=\"text-align: left\"><span style=\"font-weight: 400\">Launching on 29<\/span><span style=\"font-weight: 400\">th<\/span><span style=\"font-weight: 400\"> August, the out of home campaign by SNAP LDN and VCCP Media is their first for Florence, an innovative technology company that connects social care managers with nurses, carers and support workers, filling shifts quickly and easily through their free app.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">The bold \u201cWe give a shift\u201d campaign speaks directly to the stresses and problems faced by busy care managers, who are looking for a better alternative to filling their shifts than using traditional recruitment companies. For them, the everyday and practical challenges of their job are at the forefront of their minds, so the campaign steers clear of the politics of an understaffed industry and addresses their very real and everyday staffing problems.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">VCCP Media led the planning and buying of the \u201cWe give a shift\u201d outdoor campaign, bringing their philosophy of planning for impact to the forefront, with 48s and bus supersides focused in Birmingham and Manchester in proximity to key care centres. <\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p style=\"text-align: left\"><span style=\"font-weight: 400\">Dr. Charles Armitage, CEO and founder of Florence, said:<\/span><i><span style=\"font-weight: 400\">\u00a0<\/span><\/i><span style=\"font-weight: 400\">\u201cFor too long, the\u00a0UK\u00a0social\u00a0care sector has struggled with underfunding which has contributed to a troubling vacancy rate across the sector. The years of chronic underfunding are taking their toll on healthcare professionals, many of whom are starting to lose hope. As part of our bold \u201cWe give a shift\u201d campaign, we want to remind the social care sector that they aren\u2019t alone. At Florence, we are committed as ever on our mission to fix the\u00a0staffing crisis and alleviate the pressure that comes along with it.\u201d<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Louisa Fielding, Managing Partner at SNAP LDN, added: \u201cThe service Florence offers is genuinely innovative and is making a real difference to their clients. Our challenge was to find an interesting and engaging way to get it noticed. Frontline care managers are frequently dealing with staffing sh*tstorms, so we couldn\u2019t afford to mince our words. The result: some proper \u2018made you read them\u2019 posters.\u201d<\/span><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1s1ohj wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide  carousel--with-indicators  \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/get-your-shift-together-48-sheet.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/get-your-shift-together-48-sheet.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/shift-happens-in-situ-48-sheet.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/shift-happens-in-situ-48-sheet.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n    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              <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-Artboard-4.png 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-Artboard-4.png\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                    \r\n        <\/div>\r\n        \r\n                \r\n                <ol class=\"carousel-indicators\">\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"0\" class=\"active\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"1\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"2\" class=\"\"><\/li>\r\n                              <li data-target=\"#imageCarousel\" data-slide-to=\"3\" class=\"\"><\/li>\r\n                            <\/ol>\r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-17317","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10105","10112"],"client_id":"17323","hero_video":"","hero_image":{"ID":17318,"id":17318,"title":"Florence-VCCP-Media-48-sheetsArtboard-1","filename":"Florence-VCCP-Media-48-sheetsArtboard-1.png","filesize":2605143,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1.png","link":"https:\/\/www.vccp.com\/uk\/work\/florence\/we-give-a-shift\/attachment\/florence-vccp-media-48-sheetsartboard-1","alt":"","author":"57","description":"","caption":"","name":"florence-vccp-media-48-sheetsartboard-1","status":"inherit","uploaded_to":17317,"date":"2023-08-29 13:32:34","modified":"2023-08-29 13:32:34","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Snap LDN &amp; VCCP Media launch disruptive OOH campaign for new client Florence","meta-description":"The out of home campaign by SNAP LDN and VCCP Media is their first for Florence, an innovative technology company that connects social care managers with nurses, carers and support workers, filling shifts quickly and easily through their free app.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Florence-VCCP-Media-48-sheetsArtboard-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17264,"post_author":"57","post_date":"2023-08-23 14:56:22","post_date_gmt":"2023-08-23 13:56:22","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eViolife, the UK\u2019s leading plant-based cheese alternative brand, has today announced its sponsorship of Cheddar AFC to mark the launch of its Cheddar alternative, Cheddarton. With the help of the club\u2019s Cheesemen and Cheesewoman, Violife is showing the nation just how easy it is to go plant-based - afterall, if the town of Cheddar can, so can anyone.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo mark the launch of the sponsorship, the players have been spotted in an unbelievably cheesy new strip, featuring a world-first grated design and an upgraded plant-based version of the Club\u2019s historic crest. They have also been promoted to \u2018Cheesymen and Cheesywomen\u2019 and will be encouraged to embrace more of a plant-based lifestyle, making some simple swaps, starting with Cheddarton!\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Cheddarton sponsorship campaign of Cheddar AFC has been developed in response to research* from Violife which reveals that two-fifths (41%) of Brits say they would miss cheese too much to go plant-based or vegan. It also identified that almost a quarter (23%) of all plant-based diets end due to the irresistibility of cheese.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo help explain the benefits of a plant-based diet, Violife has recruited ex-Lioness and committed vegan Karen Carney to work with the club to share her experience of switching to a plant-based diet in 2018, including helping her improve her performance on the pitch. Three-fifths (60%) of Brits polled prior to the campaign still believe that sportspeople need meat and dairy as part of their diet, so Karen is out to prove them wrong.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith a flavour profile that mirrors traditional cheddar, as well as melting, grating and crumbling like its dairy counterpart, Cheddarton makes the switch to plant-based in your favourite meals easier than ever before.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePlus, with Violife\u2019s delicious plant-based alternative-to-cheese range having less than half the carbon emissions and occupying two-thirds less of the land to produce when compared to dairy products**, you can have a glorious cheese-pull moment while doing something more positive for the planet!\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith over half (58%) of Brits rating cheddar as their favourite cheese, the Cheddarton campaign has been\\u003c\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecreated and launched by integrated PR \\u0026amp; social agency Good Relations, with support from VCCP Media to amplify influencer content.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJess Millner, Senior Brand Manager at Violife said\\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cIf the people of Cheddar can embrace Cheddarton and still stay cheesy, anyone can. We know that the idea of switching to a plant-based diet can seem like a big leap, and clearly many are worried about how they would feel without some of their favourite foods - so we\u2019ve set out to demonstrate just how easy it can be, making make simple switches without having to sacrifice on taste or texture.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eOllie Edwards, Deputy Executive Creative Director, at Good\\u003c\/b\\u003e \\u003cb\\u003eRelations said: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201c\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWhen Violife challenged us to show how plant-based cheddar has upped its game, we knew exactly who to turn to. If \u2018The Cheesemen\u2019 could be tempted into adopting a plant-based lifestyle, then we knew we had a chance of beating the world\u2019s most famous cheese on home turf. Thankfully, both club and players had an appetite for change, and we hope it pays off for them on the pitch this season.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1iwaXA\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1iwaXA\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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07:17:02","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"_lInkm7u7M4\",\"blockId\":\"Z10lBNE\",\"blockUniqueClass\":\"lazyblock-video-Z10lBNE\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eO2 captures the magic of sharing weird and wonderful holiday moments in \\u003c\/b\\u003e\\u003cb\\u003e\\u003ci\\u003e\u2018Share my Clogs\u2019 \\u003c\/i\\u003e\\u003c\/b\\u003e\\u003cb\\u003ecampaign \\u003c\/b\\u003e\\u003cb\\u003e\\u003ci\\u003e\u00a0\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 has today launched \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Share my Clogs,\u2019 \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea new integrated campaign designed to remind customers how they can holiday this summer without the hassle of European roaming costs. Unlike all other major networks, customers of O2\u2019s award-winning network will maintain inclusive roaming while in the EU, using data, calls and texts just as they would in the UK.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSignifying a new playful creative direction, the energetic campaign taps into the magic of holidaying with an unexpected twist as a pair of clogs become the icon for O2\u2019s promise of infinite holiday sharing whilst abroad. Building on the \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Roam Freely\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign launched earlier this year which saw Bubl jetset across Europe and O2\u2019s sponsorship of ITV\u2019s Love Island, the creative echoes the sentiment of the nation as consumers embrace travel abroad this summer.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign leads with a 40\u201d spot which will premiere on Celebrity Gogglebox and celebrates the magic of worry-free wanderlust with the help of Bubl who shows just how easy it is to go abroad and keep loved ones updated with the latest travel content. The film opens with a scene of serenity as Sean Bean announces to viewers; \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018did you know you can still Roam Freely in the EU with O2?\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u00a0 He is then interrupted by an O2 customer, voiced by Robert Webb who demonstrates exactly how much holiday content he\u2019s able to share whilst abroad - from quirky clogs, to beret-wearing dogs, strudels and even touristy, naff doodles. The uniquely composed track brings a big orchestral feel to the film which compliments the action packed creative as it highlights exactly how people feel when they go on holiday and closes with O2\u2019s commitment to customers, \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018We\u2019re better, connected.\u2019\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAll media was planned and handled by\\u003c\/span\\u003e\\u003cb\\u003e Havas Media UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e (part of Havas Media Group UK), and supports the existing strategy to activate all media in a travel context. Supporting TV, \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eShare my Clogs\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e will also roll out across multiple formats including OOH in travel environments including airports, trains and train stations and TfL, a Daily Telegraph \u2018Travel\u2019 takeover and O2 ads served on Trip Advisor. It will be further supported through OLV, display, radio as well as cinema which makes a return for the first time in several years for O2, with a bronze spot in this summer\u2019s blockbuster Thor, as well as supporting social platforms including Twitter and TikTok.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eBringing the campaign further to life on social media and in earned media, O2 will partner with travel influencers, \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.tiktok.com\/@petite.blondine?lang=en\\u0022\\u003e\\u003cb\\u003eEmma Cooke\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.tiktok.com\/@leeshbrock?lang=en\\u0022\\u003e\\u003cb\\u003eLeesh Brock\\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e on TikTok as they share their quirkiest content from their holidays and encourage their followers to share with own versions by using the hashtag #O2RoamFreely. On Twitter, O2 has created a holiday content generator where Twitter users will be able to respond to O2 tweets using the hashtag #O2RoamFreely with a European flag emoji of choice to unlock unknown destination facts about their chosen holiday hotspot.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs a further nod to the Love Island partnership, O2 has collaborated with this year\u2019s Islanders to create a bespoke\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018Share my Clogs\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e mash up film of the Islanders dawning clogs themselves that will be released later this month. Additional Love Island activity also includes collaborations with ex-Islanders\\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/chloeburrows\/?hl=en\\u0022\\u003e \\u003cb\\u003eChloe Burrows\\u003c\/b\\u003e\\u003c\/a\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.instagram.com\/amberrosegill\/?hl=en\\u0022\\u003e\\u003cb\\u003eAmber Gill \\u003c\/b\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewho will create two pieces of TikTok native content using the duet feature on the platform. The ex-Islanders will react to a highlights reel from the show, and divulge some of their own behind-the-scenes content from their time on the hit reality tv show!\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs the official network partner of Love Island, Virgin Media O2 is also running a Priority partnership campaign with Jet2holidays, offering a selection of prizes and opportunities via Priority throughout the remainder of the year. O2 worked with Global Customer Engagement Agency, The Marketing Store to facilitate the partnership, which will offer all Priority members an exclusive Jet2holidays money off discount worth \u00a375 during the \u2018Share my Clogs\u2019 campaign period, and lucky Virgin Media and O2 customers will be in with the chance to win 122 Jet2holidays vouchers worth up to \u00a32500, as well as various VIBE by Jet2holidays packages, including an Island VIBE experience in Majorca.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSimon Valcarcel, Marketing Director at Virgin Media O2 \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cSummer is here and you can certainly feel the energy and excitement in the air. \u2018Share my Clogs\u2019 is the third chapter in our Roam Freely campaign and it\u2019s a reflection of how Brits are embracing travel abroad this year. After two Covid disrupted years for travel, we\u2019re delighted to be able to give our customers that extra benefit to make their holidays even more special. We\u2019re determined to ensure the nation knows that we\u2019re the only major UK network not to reintroduce EU roaming charges so that our customers can roam freely and share selfies, snaps and stories without any hassle.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eKimberley Gill, Creative Director at VCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003edded: \u201cInstead of highlighting what other networks may not be doing to help their customers abroad, we wanted to celebrate that O2 lets you roam for free. What I love about the campaign is it\u2019s so wonderfully daft, a rallying cry to go out, and do it all, and share it all! Share My Clogs might sound frivolous, but it couldn\u2019t be more hardworking.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 worked with UK agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e content studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand VCCP\u2019s newly launched Product and Service innovation company,\\u003c\/span\\u003e\\u003cb\\u003e Bernadette,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to mastermind the new campaign which sees O2\u2019s friendly little blue robot, Bubl, help holidaymakers share their holiday snaps, mishaps, and experiences hassle and cost-free with friends and family back home. The integrated campaign by O2 is live from today until mid-August. PR is supported by \\u003c\/span\\u003e\\u003cb\\u003eHope\\u0026amp;Glory.\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\u00a0\\u003c\/p\\u003e\",\"blockId\":\"1Cacg3\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1Cacg3\"} \/-->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/carousel 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\/-->","post_title":"O2 'Share My Clogs'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"o2-share-my-clogs","to_ping":"","pinged":"","post_modified":"2022-07-01 08:17:02","post_modified_gmt":"2022-07-01 07:17:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14965","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15923,"post_author":"61","post_date":"2023-01-18 11:51:38","post_date_gmt":"2023-01-18 11:51:38","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eToday \\u003cstrong\\u003eViolife\\u003c\/strong\\u003e, the leading maker of vegan cheeses, launches its latest unmissable OOH Veganuary campaign with the help of its media agency \\u003cstrong\\u003eVCCP Media \\u003c\/strong\\u003eto encourage people to introduce plant based cheese into their diets.\\u003c\/p\\u003e\\n\\u003cp\\u003eFollowing the success of last year\u2019s Veganuary campaign and their activation campaign centred around the Clapham Colossus in October last year, the \u2018\\u003cstrong\\u003eVeganuary 2023\\u003c\/strong\\u003e\u2019 campaign aims to continue to build brand fame and ensure it is front of mind for people who are looking to try alternative dairy products around the world when it comes to buying alternative cheese products.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe plant based movement wants to challenge some of the most established behaviour in society - its eating habits - and \\u003cstrong\\u003eViolife\\u003c\/strong\\u003e is at the forefront of this as it offers a range of products that can even entice the most sceptical consumers.\\u003c\/p\\u003e\\n\\u003cp\\u003eThis year their hero OOH activity will take place in Shoreditch, which has a well known eclectic dining scene that features many vegan restaurants. The campaign will appear on the Shoreditch Canvas, which is the heart and soul of the area and is one of the most impactful advertising sites in the capital city. The Canvas is unique as it incorporates two individual banners encasing a central portrait digital screen with the additional option of the neighbouring 96 sheet. Data reveals that the brand's ethical eater audience - vegans, vegetarians and flexitarians - spend nearly 2 hours a day exposed to OOH, more than the average adult.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe billboard created in house by \\u003cstrong\\u003eViolife\\u003c\/strong\\u003e features two people, one enjoying pizza and the other enjoying a grilled cheese sandwich on either side of a digital ad showing a lasagne with the tagline \u2018Cheezy\u2026 the way you like it\u2019.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cstrong\\u003eVictoria Slater, Head of Violife Northern Europe \\u003c\/strong\\u003esaid: \\u003cem\\u003e\u201cAt Violife we are on a mission to encourage more people to try and incorporate plant based cheese into their diets and this campaign is ideal for this. Shoreditch has vibrant community who are open to trying vegan options and we want to show them what is out there \u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eViolife\\u003c\/strong\\u003e and\\u003cstrong\\u003e VCCP Media \\u003c\/strong\\u003eare working together to solve a business challenge of an increasingly competitive market by raising the visibility of the brand against its peers in a targeted way that is led by consumer behaviour.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eChris Stevens, Business Director at VCCP Media added:\\u003c\/strong\\u003e \\u003cem\\u003e\u201cWe are excited to be working with an innovative brand like Violife, who are showing people how dairy free products are now easily accessible. Whether you are just trying out a different diet or living a vegan life you can still enjoy what you are eating.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eDedicated to making amazing tasting, 100% vegan non-dairy, non-GMO foods since the early \u201890s, \\u003cstrong\\u003eViolife\\u003c\/strong\\u003e is aiming to take advantage of January as it is a pertinent time for the plant based movement, with the month dedicated to challenging people to try veganism.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe OOH campaign will run in Shoreditch from 17th January until 12th February 2023.\\u003c\/p\\u003e\",\"blockId\":\"1VCdJ7\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1VCdJ7\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Whether you are just trying out a different diet or living a vegan life you can still enjoy what you are eating\",\"quotee\":\"Chris Stevens, Business Director at VCCP Media\",\"blockId\":\"UytWU\",\"blockUniqueClass\":\"lazyblock-quote-full-width-UytWU\"} \/-->","post_title":"Cheezy... the way you like it","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cheezy-the-way-you-like-it","to_ping":"","pinged":"","post_modified":"2023-01-18 11:51:38","post_modified_gmt":"2023-01-18 11:51:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15923","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/17317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}