{"id":17224,"date":"2023-08-16T10:18:23","date_gmt":"2023-08-16T09:18:23","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17224"},"modified":"2025-12-05T12:12:58","modified_gmt":"2025-12-05T12:12:58","slug":"ritz-ready-when-you-arent","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/ritz\/ritz-ready-when-you-arent","title":{"rendered":"Ritz. Ready when you aren&#8217;t"},"content":{"rendered":"<div class=\"lazyblock-video-1WV50C wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/854366589?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-2tCIUb wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>Today marks the long-awaited return of the UK\u2019s must-have snack to British TV screens. Mondelez\u2019s Ritz is launching its latest multi-channel campaign with the hope of tantalising the taste buds of people up and down the country and cementing it as a delicious cracker, fit for any hosting occasion all year round.<\/p>\n<p>Created in partnership with Mondelez, VCCP worked with award winning directing duo The Bobbsey Twins to direct the integrated campaign.<\/p>\n<p>A humorous and relatable 30\u201d spot sits at the heart of the campaign, bringing to life a common scenario that many hosts face when entertaining. The film depicts a family who are caught off guard when their guests arrive a bit too early. The ringing of their doorbell kicks off a cleaning frenzy as toys are hidden down the back of the sofa and dad throws a bag of rubbish that lands perfectly in the front garden dustbin, behind the patiently waiting guests. The film&#8217;s stunts were worked on in consultation with content creator Daniel LaBelle, a well-known comedian renowned for his physical comedy on TikTok and YouTube. The film closes out with the voiceover saying \u201cRitz. Ready when you aren\u2019t\u201d as the camera pans to the packet of Ritz which is ready to entertain, while the family are still catching their breath.<\/p>\n<p>Aimed at young families and millennials, the campaign plays on the hilarity of the often chaotic lead-up to guests arriving &#8211; tapping in to the human truth that while it\u2019s great to have visitors, we all feel a little bit of pressure in the moments before the guests arrive. Resulting in a last minute tidying frenzy to give a veneer of cleanliness and offer a warm welcome.<\/p>        \r\n                \r\n  \t\t\t  \t\t\t<div class=\"img-inline img-offset-left-md\">\r\n          <picture class=\"embed-responsive-item\">\r\n            <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Ritz-PR-Still-001-1.jpg 768w\">\r\n                        <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/Ritz-PR-Still-001-1.jpg\" alt=\"\" class=\"lazyload img-fluid img-1-1\">\r\n          <\/picture>\r\n        <\/div>\r\n              <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>The tastiness and ease of Ritz crackers is reaffirmed as the filled snack bowl is the only thing ready when the surprise hits and the dad can\u2019t resist helping himself to the Ritz even though it\u2019s put out for the guests. Shown as the perfect hassle-free snack to elevate any occasion.<\/p>\n<p>The film is underpinned by a 360-degree campaign that will be rolled-out across out of home, paid social and PR channels. This will be managed by a cross agency team, including <strong>ELVIS <\/strong>heading-up social channels, <strong>Publicis Media<\/strong> for media buying, and <strong>Tin Man Communications <\/strong>managing PR content.\u00a0<\/p>\n<p>Bespoke social edits continue the film narrative, but focus on different aspects of the household chaos, showcasing Ritz\u2019s readiness, as the simple, graphic OOH executions continue the campaign sentiment, as they reveal the inner monologues of most modern-day entertainers as they navigate challenging and unexpected hosting scenarios.<\/p>\n<p>The PR content then focuses on how Ritz can help to right more hosting mishaps. The content follows former Come Dine With Me contestant, Kev Riley aka Whisk Guy, at his second attempt of impressing guests with his hosting skills; the highs and lows, watched and narrated by TikTok star Shabaz Says.<\/p>\n<p><b>Declan Duggan, <\/b><b>Marketing Manager Healthy Biscuits<\/b> <b>at Mondelez<\/b><span style=\"font-weight: 400\"> said:<\/span> <strong>\u00a0<\/strong>\u201cSo many of us put pressure on ourselves in the run up to hosting guests, especially when welcoming friends and family into our homes. Ritz is the easy, versatile and crowd pleasing snack that helps you welcome people into your home when you may not feel ready\u2026 which no one ever does! While we know Ritz is a much loved cracker during the festive season, this simple truth is universal and we wanted to show how Ritz can be enjoyed throughout the year.\u201d<\/p>\n<p><b>Jim Capp, Creative Director at<\/b><b> VCCP London <\/b><span style=\"font-weight: 400\">added<\/span><span style=\"font-weight: 400\">: \u201cWe\u2019ve all been there, you\u2019ve got friends coming over and no matter how prepared you think you are, there\u2019s always a last minute panic before the bell goes. It\u2019s great to see such an iconic brand like Ritz back on our screens with a bit of truthful humour\u201d.<\/span><\/p>\n<p>The campaign will run in the UK from today until 7th November and will appear across multiple touchpoints including out-of-home (OOH), organic and paid social on YouTube and Meta alongside owned content planned.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-ZRig3w wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        It\u2019s great to see such an iconic brand like Ritz back on our screens with a bit of truthful humour. \n        <cite>Jim Capp, Creative Director at VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-17224","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","20577"],"client_id":"17226","hero_video":"","hero_image":{"ID":17256,"id":17256,"title":"HERO STILL","filename":"HERO-STILL-2.jpg","filesize":745771,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/ritz\/ritz-ready-when-you-arent\/attachment\/hero-still-3","alt":"","author":"54","description":"","caption":"","name":"hero-still-3","status":"inherit","uploaded_to":17224,"date":"2023-08-16 09:46:26","modified":"2023-08-16 09:46:26","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-2-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Ritz. Ready when you aren't","meta-description":"Campaign marks the return of the nation\u2019s most loved snack to screens in over a decade ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/08\/HERO-STILL-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":16904,"post_author":"61","post_date":"2023-07-04 16:48:46","post_date_gmt":"2023-07-04 15:48:46","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"841262551\",\"blockId\":\"Z1rhOcq\",\"blockUniqueClass\":\"lazyblock-video-Z1rhOcq\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eToday, Cadbury TimeOut launches its first major campaign in three decades, \u2018Calling TimeOut\u2019 on the frustrations of everyday life by offering a tasty chocolate wafer respite.\\u003c\/p\\u003e\\n\\u003cp\\u003eA staple of the nation since its inception in 1992, the playful campaign aims to bring light relief as well as reach a new and younger audience of 24-45 year olds.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe bold and disruptive campaign will run for 4 weeks across DOOH, OOH and social channels Meta, Instagram, TikTok and Reddit. The predominantly OOH campaign brings life to situations from which everybody needs to Call TimeOut. Featuring large typography of \u2018Argh\u2019, \u2018Busy\u2019, \u2018Meetings about Meetings\u2019, \u2018blahblahblah\u2019, \u2018crammed sweaty\u2019 and \u2018bumper to bumper\u2019, the creative gives a sense of claustrophobic overload. This typography is juxtaposed with a purple \u2018Time to Call Timeout\u2019 roundel featuring the Cadbury TimeOut pack, highlighting the respite that Cadbury TimeOut can bring in everyday life.\\u003c\/p\\u003e\\n\\u003cp\\u003eIn a first for Cadbury, \u2018Call TimeOut\u2019 will be appearing at high impact site the Outernet in Tottenham Court Road. This has been developed to be hyper-relevant to the environment, highlighting the particular annoyances of the busy area that might inspire Brits to Call TimeOut: from crowds and drilling, to slow walkers and loud talkers. In the dynamic central London space, the creative will be brought to life through animation and also sound design, delivered by VCCP\u2019s global content studio Girl\\u0026amp;Bear and a Product \\u0026amp; Service design arm, Bernadette to give a truly immersive experience.\\u003c\/p\\u003e\\n\\u003cp\\u003eProgrammatic OOH will also be used up and down the nation with hyper-relevant messaging. The assets are triggered by a range of everyday frustrations like heavy traffic, sweat-inducing temperatures and train delays, among others.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eOn Social, the creative will roll out across Meta, TikTok and Reddit and has been adapted to each channel and will target busy interest groups who could do with calling TimeOut.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eDiana Mamulian,\\u003c\/strong\\u003e\\u003cstrong\\u003e\u202f Brand Manager Cadbury Biscuits at Mondelez International \\u003c\/strong\\u003esaid:\u202f\\u003cem\\u003e\u201cFor such an iconic and well loved Cadbury product, TimeOut needed a big and bold campaign to match. Built around the concept of providing that all important respite from the stresses of everyday life our striking OOH encourages the Nation to take that all important Time Out when needed\u2026 and what better way than with a Cadbury TimeOut!\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eJim Thornton, Executive Creative Director at VCCP London \\u003c\/strong\\u003eadded:\\u003cem\\u003e \u201cWhat a dream brief - relaunch one of my favourite Cadbury products from my youth with a name that\u2019s a gift in these noisy, hectic overwhelming times. It feels like a long time since I\u2019ve had the privilege of working on such single-minded, impactful OOH, and a long time since I\u2019ve had so much fun playing with a new medium like the Outernet. So a joy all round - it\u2019s just a shame we have to call TimeOut on the project, for now at least.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe campaign launches at the same time that Cadbury TimeOut will unveil a new look and feel packaging; with more purple than ever before.\\u003c\/p\\u003e\\n\\u003cp\\u003eMedia has been planned and executed by Publicis Media. A PR campaign will be run by PR agency TinMan and community management will be led by Elvis.\\u003c\/p\\u003e\",\"blockId\":\"Z2pBHeg\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2pBHeg\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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\/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"What a dream brief - relaunch one of my favourite Cadbury products from my youth with a name that\u2019s a gift in these noisy, hectic overwhelming times. \",\"quotee\":\"Jim Thornton, Executive Creative Director at VCCP London\",\"blockId\":\"YpBvy\",\"blockUniqueClass\":\"lazyblock-quote-full-width-YpBvy\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"841263352\",\"blockId\":\"2ktdzx\",\"blockUniqueClass\":\"lazyblock-video-2ktdzx\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"841273277\",\"blockId\":\"Z1kKcXn\",\"blockUniqueClass\":\"lazyblock-video-Z1kKcXn\"} \/-->","post_title":"Calling TimeOut","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"calling-timeout","to_ping":"","pinged":"","post_modified":"2023-07-04 16:48:46","post_modified_gmt":"2023-07-04 15:48:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=16904","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":false},{"relateditem":{"ID":14850,"post_author":"57","post_date":"2022-05-16 09:19:06","post_date_gmt":"2022-05-16 08:19:06","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"709460575\",\"blockId\":\"1itsNz\",\"blockUniqueClass\":\"lazyblock-video-1itsNz\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand global agency of record, \\u003c\\\/span\\u003e\\u003cb\\u003eVCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003etoday launch a new campaign called \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Give A Doubt\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ein partnership with youth charity \\u003c\\\/span\\u003e\\u003cb\\u003eThe Prince\\u2019s Trust\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to encourage people nationwide to open up and share their own doubts. As a brand founded on generosity, the new campaign by Cadbury champions how talking honestly about our doubts is a generous act, as it can help people realise they aren\\u2019t alone in struggling with daily doubts.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Give A Doubt\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecomes after new research by Cadbury revealed that over 74% of the nation\\u2019s 18\\u201330 year olds are facing daily concerns around their future, with 34% having no confidence that they will be able to meet their personal and professional goals. Following the success of \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDonate Your Words\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e which sought to raise awareness of loneliness amongst older people, \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGive A Doubt\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e seeks to tackle the record number of young people in the U.K. who are struggling with self-doubt every day, by asking the nation to \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGive A Doubt\\u2019, \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eopen up, be more vulnerable and share their personal experiences of doubt.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury believes that there is generosity in everyone and \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGive A Doubt\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003etaps into this spirit. At the heart of the campaign are two hero 30\\u201d films produced by \\u003c\\\/span\\u003e\\u003cb\\u003eITN Advertising\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e and directed by award winning director \\u003c\\\/span\\u003e\\u003cb\\u003eChris Faith\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e. From Oscar winner \\u003c\\\/span\\u003e\\u003cb\\u003eDame Helen Mirren \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto BAFTA winner \\u003c\\\/span\\u003e\\u003cb\\u003eBig Zuu\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and from five-time gold Paralympic medalist \\u003c\\\/span\\u003e\\u003cb\\u003eEllie Simmonds,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to national football icon \\u003c\\\/span\\u003e\\u003cb\\u003eIan Wright\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, the celebrities stretch across a range of varying industries and across different age groups to share their most powerful doubts. To give authenticity and gravitas, locations were chosen to reflect moments when the stars are at their most confident, such as backstage before a performance and outside the Emirates Stadium. The film heroes unexpected, personal and honest doubts from a host of stars to truly demonstrate that it\\u2019s normal to have them - no matter how successful or confident they may appear.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe partnership sees the launch of special limited-edition packs of the much-loved Cadbury bars, which display the doubts of footballing legends Ian Wright, Steph Houghton and Gary Neville, to inspire fans to share their own.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe limited-edition chocolate bars will also feature QR codes which will take chocolate lovers through to the \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/giveadoubt.cadbury.co.uk\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGive A Doubt\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ecentral campaign hub\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, created by \\u003c\\\/span\\u003e\\u003cb\\u003eBernadette,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e VCCP\\u2019s recently launched product and service innovation company. The hub offers a wealth of support, advice, and guidance from Cadbury and The Prince\\u2019s Trust, to give young people a host of useful tools needed to overcome their self-doubt and thrive in their personal and professional lives. Most importantly users can choose whether they are there to give a doubt and help others or whether they\\u2019re feeling doubtful and need help. Coming later in the campaign, the hub will also host a competition where the nation can win a chance to hear directly from a celebrity and discuss self-doubt with them.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eMichael Moore, Marketing Manager Cadbury\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, comments; \\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe\\u2019re so proud to announce this partnership and to be supporting the fantastic work that The Prince\\u2019s Trust does for young people in the UK. Through the \\u2018Give A Doubt\\u2019 campaign, we want to get everyone sharing their own doubts, starting a conversation to show that day-to-day uncertainties are normal, and that we all experience them. Sharing a doubt of your own is an act of generosity that will help young people nationwide to feel more confident about their futures.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eJonny Parker and Chris Birch, Executive Creative Directors at VCCP London said; \\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201c\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSelf-doubt is no stranger to us all, especially in this game, but the number of young people struggling with doubt day to day was eye opening. \\u2018Give a Doubt\\u2019 very simply attempts to reassure young people that we all have doubts and if we share them we can help each other out. Massive thanks to the actors, sports-stars and musicians that have given their doubts. Hopefully millions more will follow from the public.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury is going one step further by utilising its football partnerships with \\u003c\\\/span\\u003e\\u003cb\\u003eManchester City, Arsenal FC, Manchester United \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto bring an extra element to the campaign. Three 20-50\\u201d films will roll out across club owned social channels with appearances from Arsenal FC players Emile Smith-Rowe, Bukayo Saka, Aaron Ramsdale. Cadbury worked with Manchester City to create a film set in the First Team\\u2019s changing room which saw player\\u2019s own doubts displayed on their shirts. Supporting the football partnerships, a media campaign will also see Cadbury partner with \\u003c\\\/span\\u003e\\u003cb\\u003eSky \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand\\u003c\\\/span\\u003e\\u003cb\\u003e Buzzfeed\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, who will roll out bespoke content with a host of British stars and The Prince\\u2019s Trust Young Ambassadors in a series of powerful conversations discussing self-doubt.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSpeaking on his involvement in the campaign, \\u003c\\\/span\\u003e\\u003cb\\u003eIan Wright MBE,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e comments; \\u201c\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWe all have doubts. I didn\\u2019t think I\\u2019d ever make anything of myself. I doubted whether I could become a footballer, doubted whether I could work in TV. Then when I started working in TV, doubted whether I\\u2019d be there for long - I wasn\\u2019t TV trained, didn\\u2019t finish school, but there I was hosting a prime-time gameshow for millions of people. Everyone has doubts, but over time I have gotten better at managing them and trying to make sure they don't stop me from doing the things I want.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJonathan Townsend, UK Chief Executive of The Prince\\u2019s Trust\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e adds; \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cSelf-doubt and lack of opportunity should not hold young people back from having thriving, positive futures. At The Prince\\u2019s Trust we help young people into jobs and training, and we know that with the right opportunities and self-belief, every young person, no matter what adversity they face, can succeed and achieve their goals in life.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Give A Doubt\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e by Cadbury will run in the UK from today for two months across multiple formats including TV, OLV, cinema, social, as well as media partnerships with Buzzfeed and Sky. All media has been planned and executed by Carat. The consumer PR campaign has been led by Ogilvy PR. Football partnerships have been managed by MKTG.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"1BOL7K\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1BOL7K\"} \/-->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.vccp.com\/wp-admin\/edit.php?post_type=work\"><\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"709461065\",\"blockId\":\"2uL7hC\",\"blockUniqueClass\":\"lazyblock-video-2uL7hC\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22CDM_GIVE_A_DOUBT_MCS_C4_02.00_00_37_14.Still003-1%22,%22caption%22:%22%22,%22id%22:14859,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14859%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/CDM_GIVE_A_DOUBT_MCS_C4_02.00_00_37_14.Still003-1.jpg%22%7D\",\"blockId\":\"1T29ab\",\"blockUniqueClass\":\"lazyblock-image-full-width-1T29ab\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22CDM_GIVE_A_DOUBT_MCS_C4_02.00_00_11_04.Still002-1%22,%22caption%22:%22%22,%22id%22:14860,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14860%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/CDM_GIVE_A_DOUBT_MCS_C4_02.00_00_11_04.Still002-1.jpg%22%7D\",\"blockId\":\"1NXSx5\",\"blockUniqueClass\":\"lazyblock-image-full-width-1NXSx5\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"\\u2018Give a Doubt\\u2019 very simply attempts to reassure young people that we all have doubts and if we share them we can help each other out.\",\"quotee\":\"Jonny Parker and Chris Birch, Executive Creative Directors at VCCP London\",\"blockId\":\"1H5Rpq\",\"blockUniqueClass\":\"lazyblock-quote-full-width-1H5Rpq\"} \/-->","post_title":"Give A Doubt","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"give-a-doubt","to_ping":"","pinged":"","post_modified":"2022-05-16 09:19:28","post_modified_gmt":"2022-05-16 08:19:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14850","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/17224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}