{"id":17005,"date":"2023-07-25T18:11:13","date_gmt":"2023-07-25T17:11:13","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=17005"},"modified":"2023-07-26T11:18:27","modified_gmt":"2023-07-26T10:18:27","slug":"theres-a-glass-and-a-half-in-everyone","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/theres-a-glass-and-a-half-in-everyone","title":{"rendered":"There&#8217;s a Glass and a Half in Everyone"},"content":{"rendered":"<div class=\"lazyblock-video-ZhUIEL wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/848433501?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z2cfCDH wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p><strong>London, 21st July 2023<\/strong>: For the last five years <strong>Cadbury Dairy Milk<\/strong> has shone a light on the innate<br \/>generosity of the nation through its much loved \u201cThere\u2019s a Glass and a Half in Everyone\u201d series.<br \/>Releasing award-winning films such as \u201cMum\u2019s birthday\u201d, \u201cFence\u2019\u2019 &#8220;Bus&#8221;, &#8220;Garage&#8221; and \u201cSpeakerphone\u201d<br \/>Cadbury\u2019s latest campaign moves away from the big screen to communicate its brand platform with a<br \/>new creative approach, and in a range of different channels.<\/p>\n<p>Staying true to its \u201cThere\u2019s a Glass and a Half in Everyone\u201d storytelling formula, Cadbury Dairy Milk<br \/>today launches a campaign that brings to life this belief; with simple stories depicting modern everyday<br \/>acts of generosity in action, executed through simple illustrated scenes.<\/p>\n<p>Created in partnership with global agency of record, <strong>VCCP<\/strong>, Cadbury worked with Minji Moon, an<br \/>illustrator from Seoul, South Korea to portray different moments of generosity. Executed in her<br \/>trademark style using bold visuals, uniting colourful and simplified shapes the OOH illustrations depict<br \/>moments that show how being kind and generous to one another brings humans closer together. These<br \/>scenes include an umbrella being offered up to protect a passerby from the rain, one stranger jump<br \/>starting the car of another and a passenger on a commute allowing someone to snooze on their<br \/>shoulder when they&#8217;ve fallen asleep &#8211; among others. Each scene demonstrates the powerful human<br \/>connection coming from a simple act of generosity. To symbolise that \u2018There is A Glass and a Half in<br \/>Everyone\u2019 the Cadbury logo has been used to show the generous interactions within each illustration.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><strong>Michael Moore, Marketing Manager at Cadbury Tablets at Mondel\u0113z International<\/strong> said: \u201cCadbury<br \/>has been shining a light on every day generosity beautifully since the launch of \u2018There\u2019s A Glass And AHalf In Everyone\u2019 series over five years ago so it is great that we can amplify this message further with<br \/>such simple yet impactful visuals.\u201d<\/p>\n<p><strong>Chris Birch &amp; Jonny Parker, Executive Creative Directors at VCCP London<\/strong> added: \u201cWhile<br \/>Cadbury\u2019s quiet, filmic storytelling has been at the centre of the brands repositioning for the last few<br \/>years, we wanted to demonstrate stories of generosity in non-AV channels like OOH and social. Using<br \/>these different channels meant we had to find new expressions of generosity to simply and effectively<br \/>depict our belief that &#8216;There&#8217;s a Glass &amp; a Half in Everyone&#8217;.\u201d<\/p>\n<p>The campaign will run in the UK from today until 22nd August and will appear across multiple<br \/>touchpoints including YouTube, Meta, Twitter, OOH and press. Media planning and execution has been<br \/>led by Publicis Media.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-1Yogdg wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/CAD05918-Cadbury-GAAH-Headphones-180x268mm.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/CAD05918-Cadbury-GAAH-Headphones-180x268mm.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n            \r\n          <\/div>\r\n          \r\n                              \r\n          <div class=\"carousel-item \">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/CAD05918-Cadbury-GAAH-Videocall-170x262mm-4.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/CAD05918-Cadbury-GAAH-Videocall-170x262mm-4.jpg\" alt=\"\" class=\"lazyload d-block w-100\">\r\n              <\/picture>\r\n            <\/div>\r\n                        \r\n     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href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-Zevtmc wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        Cadbury has been shining a light on every day generosity beautifully since the launch of \u2018There\u2019s A Glass And A Half In Everyone\u2019 series over five years ago so it is great that we can amplify this message further with\nsuch simple yet impactful visuals. \n        <cite>Michael Moore, Marketing Manager at Cadbury Tablets at Mondel\u0113z International<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-17005","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10108"],"client_id":"10225","hero_video":"","hero_image":{"ID":17060,"id":17060,"title":"TAGAAHIE 2","filename":"TAGAAHIE-2.png","filesize":171618,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2.png","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/theres-a-glass-and-a-half-in-everyone\/attachment\/tagaahie-2","alt":"","author":"64","description":"","caption":"","name":"tagaahie-2","status":"inherit","uploaded_to":17005,"date":"2023-07-26 10:17:35","modified":"2023-07-26 10:17:35","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Latest campaign from Cadbury Dairy Milk finds new ways of showing that There\u2019s a Glass and a Half in Everyone","meta-description":"For the last five years Cadbury Dairy Milk has shone a light on the innate generosity of the nation through its much loved \u201cThere\u2019s a Glass and a Half in Everyone\u201d series.","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/TAGAAHIE-2-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13983,"post_author":"57","post_date":"2021-09-05 10:40:51","post_date_gmt":"2021-09-05 09:40:51","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eCadbury Dairy Milk Fingers,\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e the iconic shareable biscuit brand loved by families across the UK and Ireland, is back with a new creative campaign, \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor Fingers Big and Small' \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ean integrated brand campaign set to remind families of the multi-generational love for the fun, uniquely sharable chocolate biscuits. The creative includes 30\\u201d, 10\\u201d and 6\\u201d films across VOD and YouTube, and will be supported by social, OOH and DOOH.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new campaign reminds families that Cadbury Dairy Milk Fingers are the perfect biscuits to share with all generations. Inspired by its distinctive namesake, the campaign creative does this entirely through the lens of fingers themselves.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign launches with a 30\\u201d hero film, directed by Neil Gorringe, capturing a day in the life of a busy multi-generational family. The distinctive film follows fingers tying shoelaces, tapping out emails, playing the piano and more, before the family comes together over their love of Cadbury Dairy Milk Finger at the end of the day. The charming creative draws to a close with a classic moment of Cadbury generosity, with a little boy sharing half of his Finger with his mum.This playful film and the associated social and OOH creative reminds families of their love for Fingers and puts them firmly back on the weekly shopping list so that loving nans, cheeky children, and mums and dads can all enjoy Cadbury Dairy Milk Fingers together.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003ePhil Warfield, Marketing Manager Cadbury Biscuits \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid:\\u003c\\\/span\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cCadbury Dairy Milk Fingers are the much loved chocolate biscuits that are made to be shared. We\\u2019re on a mission to remind families across the UK and Ireland that they\\u2019re a fun treat to be enjoyed by all. At the heart of this campaign is family, and it\\u2019s been a joy to see this brought to life through the fun of fingers, live from the hustle and bustle of a family home.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJonny Parker, Executive Creative Director\\u003c\\\/b\\u003e from\\u003cb\\u003e VCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cFingers are that funny biscuit everyone in Britain knows and loves. We wanted to create a campaign which embodied the brand, whilst injecting playfulness to the creative, and by focusing entirely on the big and little fingers that enjoy tucking into them we did just that. Who knew fingers could convey so much?!\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cFor Fingers big and small\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill run in the UK from 3rd September across VOD, OLV (YouTube), Social (Facebook, Instagram, Twitter \\u0026amp; Pinterest). All media has been planned and executed by Carat.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"quote\":\"Fingers are that funny biscuit everyone in Britain knows and loves.\",\"quotee\":\"Jonny Parker, Executive Creative Director from VCCP London\",\"blockId\":\"Z46CsH\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z46CsH\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"UtxysFK6_ks\",\"blockId\":\"BOdL2\",\"blockUniqueClass\":\"lazyblock-video-BOdL2\"} \/-->","post_title":"Cadbury Dairy Milk Fingers 'For Fingers Big and Small'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-dairy-milk-fingers-for-fingers-big-and-small","to_ping":"","pinged":"","post_modified":"2021-09-05 10:40:52","post_modified_gmt":"2021-09-05 09:40:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13983","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13472,"post_author":"44","post_date":"2021-06-01 12:00:19","post_date_gmt":"2021-06-01 11:00:19","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"E3J0Bsb6Pno\",\"blockId\":\"2qVByL\",\"blockUniqueClass\":\"lazyblock-video-2qVByL\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp\\u003eCadbury believe there is a glass and a half of generosity and kindness in everyone. We are living through unprecedented times but through it all, it has been the small every day acts of kindness that have united everyone.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eCadbury launched a new film which shows how the smallest of gestures can bring a smile to someone who really needs it. The latest 60\\u0022 TVC shows a little boy on the commute home with his mum, clutching the iconic Cadbury Dairy Milk bar. He sits there trying to distract himself but notices a teenage girl who is clearly quite upset. The boy offers her his chocolate bar, leading to an exchange of smiles. The touching story shows the impact that a small and unexpected act of kindness can have, showcasing that there really is a glass and a half in everyone.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003eThe campaign rolled out across TV, VOD and Digital Video. The 60 and 30 second films were directed by Fr\\u00e9deric Planchon, who previously directed \\u201cMum\\u2019s birthday\\u201d and \\u0022Fence\\u0022.\\u003c\\\/p\\u003e\\n\\u003cp class=\\u0022p1\\u0022\\u003e\\u003cb\\u003eColin O\\u2019Toole, Associate Director Marketing Cadbury UK\\u0026amp;I from Cadbury said\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u003cem\\u003e\\u201cCadbury chocolate has long been associated with moments of giving and generosity, helping to bring out that glass and a half in people. In a time when we haven't had much human interaction, our latest advert reminds people of the big impact we can all have on others with even the smallest acts of kindness.\\u0022\\u003c\\\/em\\u003e\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"1FsDe5\",\"blockUniqueClass\":\"lazyblock-text-full-width-1FsDe5\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22PR-2%22,%22caption%22:%22%22,%22id%22:13478,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13478%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/PR-2.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22PR-3%22,%22caption%22:%22%22,%22id%22:13479,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13479%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/PR-3.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22PR-4%22,%22caption%22:%22%22,%22id%22:13480,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13480%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/PR-4.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z2iTwUh\",\"blockUniqueClass\":\"lazyblock-carousel-Z2iTwUh\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We\\u2019ve all been there - on a bus or a train and seen someone sad and upset. Most of the time we look away, minding our own business. But the generous hearted amongst us know better. This film tells that story.\",\"quotee\":\"Chris Birch \\u0026amp; Jonny Parker, Executive Creative Directors at VCCP\",\"blockId\":\"Z1OpXmw\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1OpXmw\"} \/-->","post_title":"Cadbury Dairy Milk 'Bus'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-dairy-milk-bus","to_ping":"","pinged":"","post_modified":"2021-07-22 15:43:41","post_modified_gmt":"2021-07-22 14:43:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13472","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13952,"post_author":"57","post_date":"2021-08-25 10:33:32","post_date_gmt":"2021-08-25 09:33:32","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"592068095\",\"blockId\":\"ZrwOeD\",\"blockUniqueClass\":\"lazyblock-video-ZrwOeD\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eCadbury\\u003c\\\/strong\\u003e and global agency of record, \\u003cstrong\\u003eVCCP London\\u003c\\\/strong\\u003e, together with\\u003cstrong\\u003e VCCP CX\\u003c\\\/strong\\u003e launch Wispa Gold Hazelnut Flavour to the UK market with an integrated brand campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018A New Type of Gold.\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u00a0The campaign places the new limited edition bar firmly in the world of finance, playing into the tropes of cryptocurrency and playing off financial news channels, \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018and will \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0roll out across social, press and PR. The campaign will allow\\u00a0 fans to invest in \\u2018A New Type of Gold\\u2019, by offering them the chance to secure a coveted #WispaGoldHF share, \\u00a0 before paying them out in multiple Wispa Gold Hazelnut Flavour bars at the end.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eExclusively breaking on Twitter livestreams, chocolate fans desperate to get their hands on this chocolatey investment can buy a #WispaGoldHF \\u2018share\\u2019* in Cadbury\\u2019s\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018New Type Of Gold.\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2019 Successful shareholders will then be able to watch the share value fluctuate and receive daily updates live and direct from the \\u003ca href=\\u0022https:\\\/\\\/twitter.com\\\/CadburyUK\\\/status\\\/1427938660909993990?s=20\\u0022\\u003e@CadburyUK Twitter account\\u003c\\\/a\\u003e.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eShareholders will crucially\\u00a0 be able to get their hands on the limited edition Hazelnut flavour product, all before they hit the UK shelves. The final share* value, announced at the end of the campaign, will represent the number of chocolate bars shareholders will receive.\\u00a0 \\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCreated to entice a younger audience of wannabe #WispaGoldHF shareholders, the campaign is supported by \\u003c\\\/span\\u003e\\u003cb\\u003eNiko Omilana\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, internet YouTube sensation, now turned political campaigner, to act as the financial guru and raise awareness of the campaign.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis campaign represents a modern makeover for an iconic chocolate bar,and the brand\\u2019s first injection of youth, spirit and personality, whilst heroing a totally new product. Reconnecting with Wispa Gold\\u2019s original identity, the integrated campaign\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ereinvents the wonderful essence that helped build the brand into what it is today.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJoshua Collier, Junior Brand Manager at Cadbury \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe\\u2019ve branded our Wispa Gold Hazelnut Flavour bar our \\u2018New Type of Gold\\u2019 due to its rarity and delicious hazelnut-flavoured caramel filling. Just like real gold, we\\u2019ve decided to turn our bars into a new (and fun) commodity, giving our fans the chance to receive a very tasty dividend of multiple bars of the limited-edition chocolate bar to share* with their friends and family.\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThis bar has been 18 months in the making and we hope Wispa lovers will enjoy engaging in its entertaining launch.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAngus Vine, Creative Director from VCCP London\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e added: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018It\\u2019s been a pleasure to bring some new life into a brand as iconic in British culture as Wispa. Our campaign is great testament to the challenger style work we like making at VCCP. Taking more of a creative risk in our approach, by tapping into the recent craze that is crypto, trading and just the general invasion of traditionally stuffy financial worlds by our younger audience. It would have been a lot easier to run a traditional campaign that just raised awareness for our new bar, but it wouldn\\u2019t have been as fun.\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo support the campaign, media was also purchased in traditional financial press spots, such as The Sunday Telegraph Money section, designed to tie the activation roll out to the overarching creative o\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ef \\u2018A New Type of Gold.\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAll media has been planned and executed by \\u003cstrong\\u003eCarat\\u003c\\\/strong\\u003e.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cbr \\\/\\u003e\\u003cbr \\\/\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"quote\":\"It\\u2019s been a pleasure to bring some new life into a brand as iconic in British culture as Wispa.\",\"quotee\":\"Angus Vine, Creative Director, VCCP London\",\"blockId\":\"iD0bp\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-iD0bp\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Wispa-Gold-Website%22,%22caption%22:%22%22,%22id%22:13954,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13954%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Wispa-Gold-Website.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22image-5%22,%22caption%22:%22%22,%22id%22:13955,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13955%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/image-5.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Wispa-Gold-HF%22,%22caption%22:%22%22,%22id%22:13956,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13956%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/Wispa-Gold-HF.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"ZwqKzU\",\"blockUniqueClass\":\"lazyblock-carousel-ZwqKzU\"} \/-->","post_title":"Cadbury 'A New Type of Gold '","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-a-new-type-of-gold","to_ping":"","pinged":"","post_modified":"2021-09-08 17:28:12","post_modified_gmt":"2021-09-08 16:28:12","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13952","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/17005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}