{"id":16904,"date":"2023-07-04T16:48:46","date_gmt":"2023-07-04T15:48:46","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=16904"},"modified":"2023-07-04T16:48:46","modified_gmt":"2023-07-04T15:48:46","slug":"calling-timeout","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/calling-timeout","title":{"rendered":"Calling TimeOut"},"content":{"rendered":"<div class=\"lazyblock-video-Z1rhOcq wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/841262551?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z2pBHeg wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>Today, Cadbury TimeOut launches its first major campaign in three decades, \u2018Calling TimeOut\u2019 on the frustrations of everyday life by offering a tasty chocolate wafer respite.<\/p>\n<p>A staple of the nation since its inception in 1992, the playful campaign aims to bring light relief as well as reach a new and younger audience of 24-45 year olds.<\/p>\n<p>The bold and disruptive campaign will run for 4 weeks across DOOH, OOH and social channels Meta, Instagram, TikTok and Reddit. The predominantly OOH campaign brings life to situations from which everybody needs to Call TimeOut. Featuring large typography of \u2018Argh\u2019, \u2018Busy\u2019, \u2018Meetings about Meetings\u2019, \u2018blahblahblah\u2019, \u2018crammed sweaty\u2019 and \u2018bumper to bumper\u2019, the creative gives a sense of claustrophobic overload. This typography is juxtaposed with a purple \u2018Time to Call Timeout\u2019 roundel featuring the Cadbury TimeOut pack, highlighting the respite that Cadbury TimeOut can bring in everyday life.<\/p>\n<p>In a first for Cadbury, \u2018Call TimeOut\u2019 will be appearing at high impact site the Outernet in Tottenham Court Road. This has been developed to be hyper-relevant to the environment, highlighting the particular annoyances of the busy area that might inspire Brits to Call TimeOut: from crowds and drilling, to slow walkers and loud talkers. In the dynamic central London space, the creative will be brought to life through animation and also sound design, delivered by VCCP\u2019s global content studio Girl&amp;Bear and a Product &amp; Service design arm, Bernadette to give a truly immersive experience.<\/p>\n<p>Programmatic OOH will also be used up and down the nation with hyper-relevant messaging. The assets are triggered by a range of everyday frustrations like heavy traffic, sweat-inducing temperatures and train delays, among others.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>On Social, the creative will roll out across Meta, TikTok and Reddit and has been adapted to each channel and will target busy interest groups who could do with calling TimeOut.<\/p>\n<p><strong>Diana Mamulian,<\/strong><strong>\u202f Brand Manager Cadbury Biscuits at Mondelez International <\/strong>said:\u202f<em>\u201cFor such an iconic and well loved Cadbury product, TimeOut needed a big and bold campaign to match. Built around the concept of providing that all important respite from the stresses of everyday life our striking OOH encourages the Nation to take that all important Time Out when needed\u2026 and what better way than with a Cadbury TimeOut!\u201d<\/em><\/p>\n<p><strong>Jim Thornton, Executive Creative Director at VCCP London <\/strong>added:<em> \u201cWhat a dream brief &#8211; relaunch one of my favourite Cadbury products from my youth with a name that\u2019s a gift in these noisy, hectic overwhelming times. It feels like a long time since I\u2019ve had the privilege of working on such single-minded, impactful OOH, and a long time since I\u2019ve had so much fun playing with a new medium like the Outernet. So a joy all round &#8211; it\u2019s just a shame we have to call TimeOut on the project, for now at least.\u201d<\/em><\/p>\n<p>The campaign launches at the same time that Cadbury TimeOut will unveil a new look and feel packaging; with more purple than ever before.<\/p>\n<p>Media has been planned and executed by Publicis Media. A PR campaign will be run by PR agency TinMan and community management will be led by Elvis.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-11zQAY wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/48shBUSY.jpg 1152w\">\r\n                                <img 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<\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-16904","work","type-work","status-publish","hentry"],"acf":{"websites_to_publish":[],"client_id":"10225","capability_ids":["988","10107"],"hero_video":"","hero_image":{"ID":16905,"id":16905,"title":"48shAARRGH","filename":"48shAARRGH.jpg","filesize":1865496,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/48shAARRGH.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/calling-timeout\/attachment\/48shaarrgh","alt":"","author":"61","description":"","caption":"","name":"48shaarrgh","status":"inherit","uploaded_to":16904,"date":"2023-07-03 08:09:14","modified":"2023-07-03 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calls TimeOut on the everyday blahblahblah","meta-description":"Cadbury TimeOut, the chocolate wafer, releases first major advertising campaign in 30 years, providing a light respite from the mundane and frustrating\/everyday stresses","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/07\/48shAARRGH-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":12280,"post_author":"24","post_date":"2020-12-10 16:54:33","post_date_gmt":"2020-12-10 16:54:33","post_content":"<!-- wp:lazyblock\/text-full-width {\"heading\":\"VCCP brings the Cadbury Secret Santa Postal Service online for 2020\",\"blockId\":\"1oktIn\",\"blockUniqueClass\":\"lazyblock-text-full-width-1oktIn\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"uUiMhFJMsfo\",\"blockId\":\"2kOwzo\",\"blockUniqueClass\":\"lazyblock-video-2kOwzo\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003eCadbury Secret Santa is back\\u003c\\\/strong\\u003e for the third year in a row; giving you the chance to send chocolate secretly to someone you love once again.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eTraditionally Cadbury has allowed people to send chocolate for free through their much loved touring Secret Santa Postal Service. However, to ensure the experience is safe and accessible this year VCCP has moved the entire experience online. VCCP CX has created the first virtual Postal Service for Cadbury for Christmas 2020. They have done this with the help of UK live streaming experts Groovy Gecko and experiential production partners Bearded Kitten.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe activation will remain as magical and interactive as ever. Consumers will be able to access the online portal and have a face-to-face conversation with real Cadbury Postal Service workers in order to send their chocolatey treat on to a loved one, for free. At the end of the process Cadbury have added another special element.\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eEach Secret Santa will be able to send an anonymous Secret Santa message along with their chocolate to their recipient, thanks to the creative deployment of AR. The Secret Santa mask \\u2013 an icon of the campaign \\u2013 will cover your face ensuring your identity remains a secret, and recipients of Secret Santa parcels are encouraged to check for their own secret but personalised message via a QR code within their parcel.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eIn addition to this, VCCP have also added some excitement to the virtual queuing process, with a Christmas quiz and classic Christmas jokes which will keep you entertained if you need to wait to become a Cadbury Secret Santa.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eWhen you take part you\\u2019ll also be helping to spread the magic even further. This year Cadbury has partnered with the Trussell Trust so when you secretly send delicious Cadbury chocolate to someone you love through our online Postal Service, Cadbury will be matching this and sending a second bar to a food bank in the Trussell Trust network on your behalf. To help make Christmas that little bit more magical for people who need to use food banks at this time of the year.\\u003c\\\/p\\u003e\",\"blockId\":\"DfVK2\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-DfVK2\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22Image%20for%20carousel%20depicting%20the%20Cadbury%20Secret%20Santa%20postal%20service's%20process%22,%22title%22:%22VCCP_Cadbury%20Secret%20Santa_Slide_1%22,%22caption%22:%22%22,%22id%22:12361,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/vccp_cadbury-secret-santa_slide_1%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/VCCP_Cadbury-Secret-Santa_Slide_1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Image%20for%20carousel%20depicting%20the%20Cadbury%20Secret%20Santa%20postal%20service's%20process%22,%22title%22:%22VCCP_Cadbury%20Secret%20Santa_Slide_2%22,%22caption%22:%22%22,%22id%22:12360,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/vccp_cadbury-secret-santa_slide_2%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/VCCP_Cadbury-Secret-Santa_Slide_2.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Image%20for%20carousel%20depicting%20the%20Cadbury%20Secret%20Santa%20postal%20service's%20process%22,%22title%22:%22VCCP_Cadbury%20Secret%20Santa_Slide_3%22,%22caption%22:%22%22,%22id%22:12359,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/vccp_cadbury-secret-santa_slide_3%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/VCCP_Cadbury-Secret-Santa_Slide_3.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Image%20for%20carousel%20depicting%20the%20Cadbury%20Secret%20Santa%20postal%20service's%20process%22,%22title%22:%22VCCP_Cadbury%20Secret%20Santa_Slide_4%22,%22caption%22:%22%22,%22id%22:12358,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/vccp_cadbury-secret-santa_slide_4%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/VCCP_Cadbury-Secret-Santa_Slide_4.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Image%20for%20carousel%20depicting%20the%20Cadbury%20Secret%20Santa%20postal%20service's%20process%22,%22title%22:%22VCCP_Cadbury%20Secret%20Santa_Slide_5%22,%22caption%22:%22%22,%22id%22:12357,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/vccp_cadbury-secret-santa_slide_5-2%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/VCCP_Cadbury-Secret-Santa_Slide_5-1.png%22%7D%7D%5D\",\"dot-controls\":true,\"blockId\":\"nccsr\",\"blockUniqueClass\":\"lazyblock-carousel-nccsr\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Sending chocolate secretly as a Cadbury Secret Santa was needed this year more than most. When we heard the live postal service activation had bitten the \\u2018covid restrictions dust\\u2019 we were gutted. But VCCP CX were there to make the whole experience virtual, and possibly even more magical than the real-life one, saving Christmas for all the Secret Santas out there. Hooray.\",\"quotee\":\"Chris Birch and Jonny Parker \",\"blockId\":\"Z1qDMx5\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1qDMx5\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22heroSS-footer%22,%22caption%22:%22%22,%22id%22:12367,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/work\\\/cadbury\\\/cadbury-secret-santa\\\/attachment\\\/heross-footer%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/heroSS-footer.png%22%7D\",\"blockId\":\"1ydvTJ\",\"blockUniqueClass\":\"lazyblock-image-full-width-1ydvTJ\"} \/-->","post_title":"Cadbury Secret Santa","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-secret-santa","to_ping":"","pinged":"","post_modified":"2021-07-23 16:39:24","post_modified_gmt":"2021-07-23 15:39:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12280","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14436,"post_author":"57","post_date":"2022-01-05 12:46:12","post_date_gmt":"2022-01-05 12:46:12","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"662600255\",\"blockId\":\"ZEcLnw\",\"blockUniqueClass\":\"lazyblock-video-ZEcLnw\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"662600867\",\"blockId\":\"12FwWB\",\"blockUniqueClass\":\"lazyblock-video-12FwWB\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eCadbury Creme Egg\\u003c\\\/strong\\u003e and global creative agency\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u003cstrong\\u003eVCCP London\\u003c\\\/strong\\u003e, launch a new integrated brand campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you NOT eat yours\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto the UK and ROI markets.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe highly anticipated Cadbury Creme Egg Hunt is back, but this time it comes with a warning sign. Created by VCCP London to mark the lead up to Easter, Cadbury is offering lucky (or not so lucky) finders of the limited edition, half milk chocolate, half white chocolate eggs up to a huge \\u00a310,000 to be won, on one condition - that the winning egg is not eaten.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury Creme Egg is no stranger to creating campaigns that have entertained the nation for decades. \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you NOT eat yours\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e is a spin on one of the most iconic advertising campaigns in recent decades; \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you eat yours\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewhich was first launched by Cadbury in the 1980s.\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis year\\u2019s Creme Egg Easter campaign creates a modern twist by challenging people\\u2019s ability to resist eating the elusive treat. In order to claim a prize, recipients must show proof that they have resisted the urge to eat the deliciously tempting winning Cadbury Creme Egg. There will be one hundred and forty six limited edition Creme Eggs in circulation, all valued at different winning amounts, from \\u00a350 to \\u00a310,000.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eLyndsey Homer, Brand Manager at Cadbury said: \\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cCadbury Creme Egg is one of the most iconic and well known products in the Cadbury portfolio. We wanted to create a campaign that both honoured the special heritage of the brand, whilst injecting some new energy into it. I\\u2019m so excited to see our campaign come to life, and can\\u2019t wait to see how fans, new and old, react to our cheeky campaign.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe disruptive, integrated campaign launches with two 30\\u201d films, written by \\u003cstrong\\u003eVCCP Creatives\\u003c\\\/strong\\u003e; \\u003cstrong\\u003eSimon Connor\\u003c\\\/strong\\u003e and \\u003cstrong\\u003eStephen Cross\\u003c\\\/strong\\u003e and directed by award-winning Director, \\u003cstrong\\u003eJeff Low\\u003c\\\/strong\\u003e. Both films showcase everyday situations where Cadbury Creme Egg fans typically like to enjoy their chocolate treat. The first film, \\u2018Bath\\u2019, sees a man running a relaxing bath, ready to soak and enjoy his Cadbury Creme Egg in peace, only to discover he\\u2019s picked up one of the winning eggs you can\\u2019t eat. He shares the discovery with his partner who pleads with him not to eat it as it\\u2019s worth a lot of money. The film draws to a comical end, and we\\u2019re left not knowing if he\\u2019s going to fight the temptation as his partner yells from outside the bathroom \\u2018\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eDon\\u2019t eat it!!\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe second film \\u2018Bed,\\u2019 depicts a Cadbury Creme Egg fan tucked up in bed, again ready to wind down for the evening and tuck into his winning egg. He\\u2019s then interrupted by his partner who devastatingly tells him that he can\\u2019t eat it. The film ends with the man enviously eyeing up his partner who\\u2019s enjoying her Creme Egg with a spoon, and concludes with the man disappointedly saying\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018I want an egg, I want to eat an egg.\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch, Executive Creative Director at VCCP London added:\\u003c\\\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018Creme Eggs are a childhood classic and a British institution. So we were thrilled to create a new campaign which would bring new life to Creme Eggs, whilst paying homage to one of the most well known chocolate advertising campaigns of recent times. It's been fun flipping that campaign on its head. It's sticky work. We\\u2019ve eaten about 40 each. Hopefully people love the campaign like we do and maybe even find a winner. That they can\\u2019t eat of course.\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eFor radio, Cadbury Creme Egg will reunite with actor and comedian Matt Lucas to create a series of radio public service announcement style ads warning the nation that they must resist the temptation to eat the winning eggs. Supporting this, Cadbury Creme Egg will also use YouGov data to target Creme Egg lovers based on whether they are lickers, eat their Creme Egg all in one or enjoy it with a spoon.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018How do you NOT eat yours\\u2019 \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ewill run in the UK and ROI from 5th January until Easter across VOD, social (Instagram, Twitter, Snapchat), YouTube, radio, DOOH, OOH, retail and partnerships. PR will be supported by Golin. All media has been planned and executed by Carat.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"Z1zEm0w\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z1zEm0w\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bath%22,%22caption%22:%22%22,%22id%22:14439,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14439%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bath.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22Bed%22,%22caption%22:%22%22,%22id%22:14440,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14440%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Bed.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%2225796-Cadbury-Creme-Egg-Social-PS001_1920x1080-2%22,%22caption%22:%22%22,%22id%22:14441,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=14441%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/25796-Cadbury-Creme-Egg-Social-PS001_1920x1080-2.jpg%22%7D%7D%5D\",\"arrow-controls\":true,\"dot-controls\":false,\"blockId\":\"10cLmV\",\"blockUniqueClass\":\"lazyblock-carousel-10cLmV\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"We were thrilled to create a new campaign which would bring new life to Creme Eggs, whilst paying homage to one of the most well known chocolate advertising campaigns of recent times. \",\"quotee\":\"Chris Birch, Executive Creative Director at VCCP London \",\"blockId\":\"Z1Eapjm\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1Eapjm\"} \/-->","post_title":"Cadbury Creme Egg 'How do you NOT eat yours'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-creme-egg-how-do-you-not-eat-yours","to_ping":"","pinged":"","post_modified":"2022-01-27 09:26:24","post_modified_gmt":"2022-01-27 09:26:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14436","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":false}],"hide_related_items":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work\/16904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/users\/61"}],"wp:attachment":[{"href":"https:\/\/www.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=16904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}