{"id":16885,"date":"2023-06-28T13:18:46","date_gmt":"2023-06-28T12:18:46","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=16885"},"modified":"2023-07-03T10:52:54","modified_gmt":"2023-07-03T09:52:54","slug":"microwave","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/linkedin\/microwave","title":{"rendered":"Microwave"},"content":{"rendered":"<div class=\"lazyblock-video-aP2Jl wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/839659768?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-1oADwi wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>The fear of saying the wrong thing at work is something many people can relate to, particularly when it comes to sensitive topics around diversity, equity and inclusion. LinkedIn\u2019s latest UK social video series looks to face this head-on, by spotlighting real-life situations and opening up these conversations in the workplace.<\/p>\n<p>According to <a href=\"https:\/\/business.linkedin.com\/talent-solutions\/resources\/future-of-recruiting\">LinkedIn\u2019s 2023 Future of Recruiting Report<\/a>, Gen Z workers are looking for employers who value development and diversity, and are 17% more likely than Gen X to prioritise inclusive workplaces with professionals with diverse backgrounds. This is mirrored by LinkedIn\u2019s latest consumer research, which has found that lack of diversity, equity and inclusion in the workplace (51%) is the biggest \u2018red flag\u2019 for Gen Z workers.<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>[1]<\/sup><\/a><\/p>\n<p>Today, <a href=\"https:\/\/www.linkedin.com\/\">LinkedIn<\/a>, the world\u2019s largest professional network, is releasing a new UK social video series, which spotlights some of the difficult and awkward conversations that certain people are subjected to in the workplace every day.<\/p>\n<p>The 60\u201c social films address three DEI topics: visible difference, neurodiversity and race. These scenarios have been brought to life as: <em>&#8216;When your colleague makes an awkward assumption\u2019<\/em>, <em>\u2018When someone has an unhealthy obsession with your hair\u2019<\/em> and <em>\u2018When someone misinterprets your tics\u2019<\/em> and play out real-life situations that each expert has found themselves in at work, dealing with inappropriate or insensitive comments from their co-workers.<\/p>\n<p>The goal of this series is to approach difficult conversations around DEI in the workplace, while educating and empowering professionals to create an inclusive environment. The campaign forms part of LinkedIn\u2019s goal to support building diverse and inclusive workplaces, regardless of background or circumstance.<\/p>\n<p>________<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><sup>[1]<\/sup><\/a> *All figures are calculated research conducted by Censuswide and based on 2,065 workers aged 18+ between 24.03.23 and 29.03.23, Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles.<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>Taking inspiration from \u201cwater cooler\u201d chats, LinkedIn worked with UK partner agency, VCCP London, to produce the series, which is set in the office kitchen &#8211; the hub of most workplaces and where many passing conversations on DEI subjects take place. Working with three expert voices on LinkedIn (<a href=\"https:\/\/www.linkedin.com\/in\/lukemantonme\">Luke Manton<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/lauramathias\">Laura Mathias<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/stephen-adeoye\">Stephen Adeoye<\/a>), each was given a brief to create a 60-second spot before a microwave \u2018dings\u2019 on a DEI topic that they feel strongly about &#8211; based on a real-life scenario they have experienced themselves at work, and posted about on LinkedIn. VCCP worked closely with these LinkedIn voices on the series, which aims to deliver a serious message about DEI conversations, in a way that feels light and accessible. In each film, the two characters are played by the LinkedIn experts themselves.\u00a0<\/p>\n<p><strong>Zara Easton, Head of Brand Marketing UK at LinkedIn, said: <\/strong><em>\u201cGen Z professionals want to openly discuss and address challenges of DEI in the workplace, and we see experts on LinkedIn sharing tips and experiences everyday to help people do this more. The content brings to life real stories we can all learn from, while shining a light on topics that younger workers care deeply about. We chose a playful direction, which plays off \u201cawkward\u201d British behaviour to capture people\u2019s attention on these important topics in unexpected ways.\u201d<\/em><\/p>\n<p><strong>Matt Lloyd, Deputy Executive Creative Director, VCCP London added<\/strong><em>: <\/em><em>\u201cIt&#8217;s a difficult conversation by its very nature. A lot of people are scared of saying anything for fear of saying the wrong thing, so we needed to say it&#8217;s ok to get it wrong if you then learn from those mistakes. But we didn\u2019t want it to be too earnest or worthy, we wanted the uncomfortable situations to bring a smile, and that\u2019s where Hannah Berry George and her great comedic touch brought them to life in all their awkward glory.\u201d <\/em><\/p>\n<p>The content series will feature on LinkedIn\u2019s homepage as well across Meta and will run until 17th July.<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-video-og9Uf wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/839660404?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-2mExCJ wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We wanted the uncomfortable situations to bring a smile, and that\u2019s where Hannah Berry George and her great comedic touch brought them to life in all their awkward glory \n        <cite>Matt Lloyd, Deputy Executive Creative Director, VCCP London<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>\n\n<div class=\"lazyblock-video-Z1erJa9 wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/839662022?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-16885","work","type-work","status-publish","hentry"],"acf":{"websites_to_publish":[],"client_id":"12788","capability_ids":["988","10107"],"hero_video":"","hero_image":{"ID":16886,"id":16886,"title":"LinkedIn cover image","filename":"LinkedIn-cover-image.png","filesize":1654224,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image.png","link":"https:\/\/www.vccp.com\/uk\/work\/linkedin\/microwave\/attachment\/linkedin-cover-image","alt":"","author":"61","description":"","caption":"","name":"linkedin-cover-image","status":"inherit","uploaded_to":16885,"date":"2023-06-27 16:29:52","modified":"2023-06-27 16:29:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":" LinkedIn helps people \u2018avoid the awkward\u2019 in work by opening up important conversations around DEI ","meta-description":"LinkedIn launches a social video series showing young professionals how to approach difficult conversations around DEI in the workplace ","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/LinkedIn-cover-image-1.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":14800,"post_author":"57","post_date":"2022-04-22 18:16:22","post_date_gmt":"2022-04-22 17:16:22","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"702126043\",\"blockId\":\"Z1VCsTo\",\"blockUniqueClass\":\"lazyblock-video-Z1VCsTo\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA unique prison rehabilitation programme has established the UK\\u2019s first clothing brand created by young ex-offenders, as new data highlights the challenges that people with criminal convictions face in finding work.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe initiative from social enterprise, Inside Out, and supported by LinkedIn, the world\\u2019s largest professional network, brought together recent prison leavers aged 18 to 27 years old. The group, who have all struggled to find employment, received training and mentoring as they look to secure career opportunities. The programme has helped the group to create and market the UK\\u2019s first clothing brand created, designed and hand produced by young ex-offenders.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe group were taught technical skills, like \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/dawid1\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003escreen printing and design, and were also supported to develop their business skills, like sales and marketing, and build essential soft skills - including teamwork and problem solving.\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e They were also supported to build their professional profiles on LinkedIn, and learned about best practices on networking and applying for roles.\\u00a0\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe clothing range which consists of a thirteen-piece collection of branded hoodies, hats, T-shirts, facemasks and bags is available for purchase at \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.eventbrite.com\\\/cc\\\/inside-out-x-linkedin-present-blank-canvas-256379\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003epop-up store,\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \\u2018Blank Canvas\\u2019, located at Westfield Stratford, London, from 19th to 28th April. The initiative has been created by Inside Out founder \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/gregmckenzie1\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eGreg McKenzie\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e in collaboration with \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/zack-fortag-b08b20125\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eZack Fortag\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e - who first met on LinkedIn - in partnership with LinkedIn.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe project launches as new data from Cebr (Centre for Economics and Business Research), commissioned by LinkedIn, estimates that just two in 10 prison leavers are able to find work in the first year of their release. The data also shows that the unemployment rate for ex-offenders is 89% six weeks after their release, with analysis by Cebr on prison leavers from 2020\\u00a0 forecasting that this only improves to 44% a year after their release.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/tashan-lane-pierre-9a83a1235\\\/\\u0022\\u003e\\u003cb\\u003eTashan Lane-Pierre\\u003c\\\/b\\u003e\\u003c\\\/a\\u003e\\u003cb\\u003e, Project Ambassador, Inside Out Project, said:\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cI started my own clothing line in 2017 before I went to prison. Now that I\\u2019m out, I want to learn the business of fashion, how it\\u2019s produced behind the scenes in the hope that I\\u2019ll be able to run my own label one day. The skills I\\u2019m learning through this project will help me in business and I\\u2019m excited to be a part of it. I just want the opportunity to be treated normally and not judged for my past actions.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ca href=\\u0022https:\\\/\\\/eur02.safelinks.protection.outlook.com\\\/?url=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fjaninechamberlin%2F\\u0026amp;data=04%7C01%7Cnatalie.godsell%40brands2life.com%7C2afbd3ff07a748c245e608da17063e4a%7Cc3b1e3e0d7dc4a4ebd68519f408e9175%7C1%7C0%7C637847612823626536%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000\\u0026amp;sdata=jKkFwUit5uns08LLS17Ylvc35uiS2BVeGtb9gfWVxSY%3D\\u0026amp;reserved=0\\u0022\\u003e\\u003cb\\u003eJanine Chamberlin\\u003c\\\/b\\u003e\\u003c\\\/a\\u003e\\u003cb\\u003e, UK Country Manager at LinkedIn, said:\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThis group is full of ideas and it\\u2019s been amazing to see their drive to go on and make a positive impact in the world. Ex-offenders have a lot to offer potential employers and I really hope the skills they\\u2019ve learned and the networks they are building through this programme will help them find a fresh start and a new role.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJames Timpson, CEO of Timpsons, said:\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cThere are around 13 million people in the UK with a criminal conviction. It seems crazy not to consider these people for employment, particularly when so many employers are struggling to hire. We know that providing access to job opportunities reduces the rate of re-offending. For employers, it\\u2019s about making a simple switch away from what candidates may have done in the past, to instead focusing on what they can do in the future. The majority of ex-offenders we recruit are loyal and hardworking. Many get promoted to bigger roles. We think they make excellent colleagues.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eInside Out\\u003c\\\/b\\u003e \\u003cb\\u003eproject founder \\u003c\\\/b\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/gregmckenzie1\\\/\\u0022\\u003e\\u003cb\\u003eGreg McKenzie\\u003c\\\/b\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, \\u003c\\\/span\\u003e\\u003cb\\u003esaid:\\u003c\\\/b\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cUnemployment rates for former prisoners are much higher than among the wider population, even ten years after release. But there is a positive correlation between employment and reduced reoffending, which shows the need for proactive policies to ensure more prison leavers are able to access job opportunities and the tools and training they need to succeed. This is what Inside Out is all about.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eInside Out co-director\\u003c\\\/b\\u003e \\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/in\\\/zack-fortag-b08b20125\\\/\\u0022\\u003e\\u003cb\\u003eZack Fortag\\u003c\\\/b\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e said that more needs to be done to help young people who have been through the prison system: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cOur research shows a real lack of opportunity for prison leavers in the entrepreneurial space. With Inside Out we have a long-term vision to solve this mainstream issue.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"1WJ0Ke\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1WJ0Ke\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"The skills I\\u2019m learning through this project will help me in business and I\\u2019m excited to be a part of it. I just want the opportunity to be treated normally and not judged for my past actions.\",\"quotee\":\"Tashan Lane-Pierre, Project Ambassador, Inside Out Project\",\"blockId\":\"jhJ1x\",\"blockUniqueClass\":\"lazyblock-quote-full-width-jhJ1x\"} \/-->","post_title":"Inside Out x LinkedIn","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"inside-out-x-linkedin","to_ping":"","pinged":"","post_modified":"2022-04-22 18:16:23","post_modified_gmt":"2022-04-22 17:16:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=14800","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13302,"post_author":"44","post_date":"2021-05-14 09:10:15","post_date_gmt":"2021-05-14 08:10:15","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"581118197\",\"blockId\":\"ZyrjfY\",\"blockUniqueClass\":\"lazyblock-video-ZyrjfY\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eOur newest work for LinkedIn, the world\\u2019s largest professional community, is shining a light on the unique benefits of its business platform. After an extremely challenging year, the UK unemployment rate has increased to 4.9%. This integrated\\u003c\\\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0campaign focuses on taking small steps towards new opportunities, with the help of LinkedIn\\u2019s supportive community.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign leads with a TVC which tells the personal story of \\u2018Vik\\u2019 and his rather sorry-looking desk plant, 'Robert'. Vik utilises the LinkedIn platform and the wider professional community to start taking small steps towards finding employment. As Vik's opportunities and confidence grows, we also see his once drooping plant 'Robert' start to blossom.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe story will be strategically placed across TV, YouTube, Facebook, Instagram, Twitter and LinkedIn itself. LinkedIn will also make its TikTok debut with a bespoke hashtag challenge, starting in June.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe fully integrated campaign sees LinkedIn teaming up with a series of influencers to talk about their career growth and, in-keeping with the plant theme, the professional network will host a #KeepGrowing social activation for members to win one of hundreds of \\u003c\\\/span\\u003e\\u003ca href=\\u0022https:\\\/\\\/www.linkedin.com\\\/company\\\/patchplants\\\/\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ePatch\\u003c\\\/span\\u003e\\u003c\\\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e plants. The campaign will culminate with a socially-distanced careers event in June, complete with live jobs vacancies and career advice.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eDarain Faraz, Director, Brand Marketing at LinkedIn: \\u003c\\\/b\\u003e\\u003cem\\u003e\\u0022\\u003c\\\/em\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIt\\u2019s been a challenging year for all of us, but green shoots are emerging, and we wanted the new ad to reflect that. The pandemic has changed how our members interact with LinkedIn - we\\u2019ve seen extraordinary engagement on the platform and countless heartwarming examples of the LinkedIn community coming together to support each other through these challenging times.\\u00a0\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cem\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWe hope the creative reminds our audience of the power of LinkedIn and the opportunities their connections can facilitate, as well as the wealth of content and conversation that can support them at this time. We want our members to recognise LinkedIn is a place for everyone and that the next small step in their career, at this most unusual of times, starts with us.\\u201d\\u003c\\\/span\\u003e\\u003c\\\/em\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eJoin the conversation on LinkedIn and across other social media channels using #KeepGrowing.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\",\"blockId\":\"1MN0L5\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1MN0L5\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"It\\u2019s been wonderful to work on a campaign that's so relevant to the moment we're all living in, we\\u2019ve all seen family and friends go through the difficulties of this time. We wanted our creative to tell the story that on LinkedIn it's the small steps that make the big difference, and you don't need the loudest voice to be heard.\",\"quotee\":\"Matt Lloyd, Executive Creative Director at VCCP\",\"blockId\":\"ZTORkF\",\"blockUniqueClass\":\"lazyblock-quote-full-width-ZTORkF\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22linkedInALittleCanLeadToALot_30sec_tv_titled_no_crop_2021_04_20_1254.00_00_16_01.Still006-1%22,%22caption%22:%22%22,%22id%22:13304,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13304%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/linkedInALittleCanLeadToALot_30sec_tv_titled_no_crop_2021_04_20_1254.00_00_16_01.Still006-1.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22linkedInALittleCanLeadToALot_60sec_tv_titled_no_crop_2021_04_20_1353.mov.01_00_41_04.Still020%22,%22caption%22:%22%22,%22id%22:13305,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13305%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/linkedInALittleCanLeadToALot_60sec_tv_titled_no_crop_2021_04_20_1353.mov.01_00_41_04.Still020.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22%22,%22title%22:%22linkedInALittleCanLeadToALot_60sec_tv_titled_no_crop_2021_04_20_1353.mov.01_00_56_11.Still024-1%22,%22caption%22:%22%22,%22id%22:13306,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/?attachment_id=13306%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/linkedInALittleCanLeadToALot_60sec_tv_titled_no_crop_2021_04_20_1353.mov.01_00_56_11.Still024-1.png%22%7D%7D%5D\",\"arrow-controls\":true,\"blockId\":\"Z11XhCi\",\"blockUniqueClass\":\"lazyblock-carousel-Z11XhCi\"} \/-->","post_title":"LinkedIn Plants","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"linkedin-plants","to_ping":"","pinged":"","post_modified":"2021-07-30 11:07:44","post_modified_gmt":"2021-07-30 10:07:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13302","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":12782,"post_author":"44","post_date":"2021-03-08 12:58:18","post_date_gmt":"2021-03-08 12:58:18","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"520059448\",\"blockId\":\"x2uQV\",\"blockUniqueClass\":\"lazyblock-video-x2uQV\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eWe\\u2019ve launched our first campaign for LinkedIn, the world's largest professional network, for International Women's Day 2021 with creators, content and community at its heart\\u003c\\\/p\\u003e\\n\\u003cp\\u003eAs the lead creative agency, we created this global campaign to publish advice, insights and inspirational stories to celebrate women's voices on and off the LinkedIn platform and encourage conversations that help and empower them.\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003eLinkedIn's data has shown that Covid-19 has disproportionately impacted women's careers.Women's jobs are more vulnerable than men's and women have been hired at a lower rate since the pandemic. Significantly, women around the world applied to 11% fewer jobs compared to men in 2020.\\u00a0\\u00a0\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eThis campaign leads with an emotive film showcasing inspirational real-life stories of seven women from around the world. The film, directed by social-conscious filmmaker Jessie Ayles, takes viewers across the world to meet real women telling us their emotive accounts of doubts, fears and vulnerabilities they have experienced during the pandemic.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe seven women featured tell their personal stories about who in their community gave them the confidence and support to get through the pandemic in order to highlight both the issue and the solution. The campaign also leans on influencers and the wider community to share their stories of women who have inspired them using #WeCanDoIt, as well as voices from male influencers on how to be a better ally for women in the workplace.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe aim is to engage our members\\u2019 on International Women\\u2019s Day with inspirational stories that encourage honest conversations about the pressures working women are under during the Covid-19 pandemic.\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eSenior Director of Brand \\u0026amp; Communications, International, (EMEA, LATAM \\u0026amp; APAC) at LinkedIn, Ngaire Moyes said:\\u003c\\\/b\\u003e\\u003cb\\u003e\\u00a0\\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cWomen have faced greater economic hardship through the Covid-19 pandemic, disproportionately losing jobs and income. Decades of progress in gender equality has been undone in a matter of months. This shift has impacted how our female members interact on the platform and we have seen countless examples of the LinkedIn community sharing their stories and supporting each other in whatever way they can.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"blockId\":\"1PJjNG\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1PJjNG\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"#WeCanDoIt is a powerful campaign that has community at its heart, demonstrating the fact that women are not alone and raising awareness of the issue and showing that we can all make a difference. 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