{"id":16799,"date":"2023-06-16T10:45:26","date_gmt":"2023-06-16T09:45:26","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=16799"},"modified":"2024-06-18T14:24:30","modified_gmt":"2024-06-18T13:24:30","slug":"roam-on","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/roam-on","title":{"rendered":"Roam on"},"content":{"rendered":"<div class=\"lazyblock-video-Z2osVPa wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/836509011?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z1kySol wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p>With summer holiday season finally back again, the UK\u2019s best network for roaming<a href=\"#_ftn1\" name=\"_ftnref1\">[1]<\/a>, <strong>O2<\/strong>, is today launching its brand-new through the line roaming campaign to remind the nation that O2 is the only major UK network not to charge customers extra for EU roaming.<\/p>\n<p>The roaming campaign ties into the new brand ethos, &#8216;See What You Can Do&#8217;, which focuses on turning industry \u2018do nots\u2019 into &#8216;can dos&#8217; and aims to highlight that while other major networks may charge travellers extra to roam abroad, O2 customers can continue to \u2018Roam on\u2019 and travel without hidden roaming charges.<\/p>\n<p>\u2018Roam on\u2019 kicks off today with a brand-new 40\u201d TVC which features O2\u2019s loveable blue robot, Bubl, and will run across TV, cinema, BVOD and OLV. Set to Lizzo\u2019s catchy anthem \u2018Phone\u2019 the film follows a series of holidaymakers and their holiday dramas after having to turn roaming off on their phones. The ad resolves with Bubl switching on an O2 customers\u2019 data roaming, helping her find her way and enabling her to stride off towards an epic holiday.<\/p>\n<p>O2 worked with UK agency of record, <strong>VCCP London, <\/strong>Product and Service innovation company, <strong>Bernadette<\/strong>, and global content studio, <strong>Girl&amp;Bear,<\/strong> to mastermind the new creative campaign.<\/p>\n<p>The visual play with the \u201cRoam on\u201d toggle will extend beyond AV and into other channels, with holiday makers set to see warning signs about the imminent loss of inclusive data for those not on O2 displayed in and around airports. People visiting The O2 will be reminded about the ability to stream their favourite songs abroad, with O2 customers being reassured via targeted ads online and non-customers being reminded to switch before they travel.<\/p>\n<p><b>Simon Groves, Director of Brand and Marketing at Virgin Media O2<\/b> <b>said<\/b><span style=\"font-weight: 400\">: \u201cWhether heading to Malta or Mallorca, our latest roaming campaign showcases the magic our customers can experience when travelling across Europe thanks to no hidden roaming charges on O2. The campaign brings to life Bubl\u2019s playful yet helpful approach to showing our customers how they can keep connected<\/span><span style=\"font-weight: 400\"> and use their phone as they would at home, avoiding any last minute struggles to download music, find their hotel or translate a questionable menu choice!\u201d<\/span><\/p>\n<p><strong>Richard Nott, Creative Director at VCCP <\/strong>London added: \u201cIt turns out that EU roaming charges are so annoying that it&#8217;s not just us humans that hate them &#8211; even little blue robots do too. That&#8217;s why Bubl&#8217;s determined to do something about them this summer, so we can all Roam On at no extra cost from our lilos and sunbeds.\u201d<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> awarded by uSwitch<\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p>As part of the campaign and following a hugely successful partnership in 2022, which alongside the wider roaming campaign reached 98.4% of UK adults<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>[1]<\/sup><\/a>, O2 has signed up to be the official network partner of ITV\u2019s hit show, Love Island, for a second year running. Targeting a younger audience, the campaign will see loveable brand mascot, Bubl, take up the role of a Love Island fan and insider, providing exclusive access to the Islanders at key moments and serving up sizzling content throughout the season.<\/p>\n<p><span style=\"font-weight: 400\">The Love Island campaign launched on 5th June with a 10\u2019\u2019 TV ad voiced by the narrator of Love Island, Iain Stirling, and is running in ad breaks throughout the show. Social media content will go live night and day across O2 and Love Island social channels and viewers will have a chance to enter the villa digitally by turning on a special TikTok branded effect, enabling them to recreate their favourite bombshell entrances from the show. This year Love Island fans will also be in with a chance to win tickets to the final including flights and accommodation in Mallorca. <\/span><span style=\"font-weight: 400\">This year&#8217;s partnership will extend to a new sponsorship of the Love Island Lookout content series on Love Island&#8217;s Instagram, where ex-islanders will dish the goss on this year\u2019s season.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<\/span><span style=\"font-weight: 400\">A targeted media campaign executed through Manning Gottlieb OMD will target non-O2 customers, encouraging them to recouple and roam on with O2 using show language such as \u201c<\/span><span style=\"font-weight: 400\">Roaming charges giving you the ick\u201d,<\/span><span style=\"font-weight: 400\"> as well as showcasing funny Love Island footage around key series moments. The creative will also roll out in OOH, O2 retail stores across the country and across Love Island inventory such as the Love Island app; all highlighting the Love Island visual world and sunny climes of Mallorca whilst reinforcing the \u2018Roam on\u2019 proposition.<\/span><\/p>\n<p>The \u2018Roam on\u2019 campaign from O2 is live from today and will run until 13th August across TV, BVOD, cinema, OOH, radio, YouTube, Social and across O2 owned channels including stores and online.<\/p>\n<p><a href=\"#_ftnref1\" name=\"_ftn1\"><sup>[1]<\/sup><\/a> Last year the love island campaign, in tandem with the wider roaming campaign, reached 98.4% of UK adults. Touchpoints Planner<\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-carousel-Zb3sxV wp-block-lazyblock-carousel\">  <section class=\"fullwidth\">\r\n    <div class=\"container container--spaced-sm\">\r\n\r\n      <div id=\"imageCarousel\" class=\"carousel slide    \" data-ride=\"carousel\" data-interval=\"0\">\r\n        \r\n                \r\n        <div class=\"carousel-inner\">\r\n          \r\n                              \r\n          <div class=\"carousel-item  active\">\r\n          \r\n                      \r\n                        <div class=\"embed-responsive embed-responsive-16by9\">\r\n              <picture class=\"embed-responsive-item\">\r\n                <source data-srcset=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO2.jpg 1152w\">\r\n                                <img data-src=\"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO2.jpg\" alt=\"\" class=\"lazyload 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btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"prev\">\r\n          <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-left-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Previous<\/span>\r\n          <\/a>\r\n    \r\n          <a class=\"carousel-control-next btn btn-sm btn-icon-only h5 btn-theme-black\" href=\"#imageCarousel\" role=\"button\" data-slide=\"next\">\r\n            <svg class=\"icon \"><use xlink:href=\"https:\/\/www.vccp.com\/uk\/wp-content\/themes\/vccp-theme\/static\/assets\/image\/icons.svg#icon-right-open\"><\/use><\/svg>\r\n            <span class=\"sr-only\">Next<\/span> \r\n          <\/a>\r\n        <\/div>\r\n                \r\n        \r\n      <\/div>\r\n\r\n    <\/div>\r\n  <\/section>\r\n<\/div>\n\n<div class=\"lazyblock-quote-full-width-23hOw wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        That&#8217;s why Bubl&#8217;s determined to do something about them this summer, so we can all Roam On at no extra cost from our lilos and sunbeds \n        <cite>Richard Nott, Creative Director at VCCP<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-16799","work","type-work","status-publish","hentry"],"acf":{"websites_to_publish":["10"],"client_id":"10387","capability_ids":["988","10107","10111","14075"],"hero_video":"","hero_image":{"ID":16811,"id":16811,"title":"HERO1","filename":"HERO1.jpg","filesize":2251726,"url":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1.jpg","link":"https:\/\/www.vccp.com\/uk\/work\/o2\/roam-on\/attachment\/hero1","alt":"","author":"61","description":"","caption":"","name":"hero1","status":"inherit","uploaded_to":16799,"date":"2023-06-15 14:55:45","modified":"2023-06-15 14:55:45","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"O2 launches new campaign to remind the nation what a world without roaming feels like","meta-description":"\u2018Roam on\u2019 shows how much better travelling in the EU is for O2 customers, with O2 remaining the only major network in the UK not to charge extra for EU Roaming, up to 25GB","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/06\/HERO1-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":16376,"post_author":"61","post_date":"2023-03-31 09:04:55","post_date_gmt":"2023-03-31 08:04:55","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"0lXmWSgxAy4\",\"blockId\":\"Z2j5by\",\"blockUniqueClass\":\"lazyblock-video-Z2j5by\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003eToday, \\u003cstrong\\u003eO2 \\u003c\/strong\\u003elaunches its latest \u2018Switch Up\u2019 campaign with UK agency of record, \\u003cstrong\\u003eVCCP London,\\u003c\/strong\\u003e to celebrate that new and existing customers can switch to a new phone whenever it suits them, and O2 will pay off their current contract.\\u003c\/p\\u003e\\n\\u003cp\\u003eO2\u2019s latest \\u003cstrong\\u003e\u2018Switch Up\u2019\\u003c\/strong\\u003e campaign showcases how easy it is for customers to say yes to new and exciting technology whenever it suits them, meaning they don\u2019t have to stick with the same phone until the end of their contract.\\u003c\/p\\u003e\\n\\u003cp\\u003eWith Switch Up, O2 is challenging the category standard of rigid mobile contracts, and is giving customers the ultimate freedom and choice. The integrated campaign also premieres its new brand ethos - \u2018See what you can do\u2019 - which encapsulates its mission to give its customers the freedom to cater to their own needs and to free themselves from outdated industry conventions.\\u003c\/p\\u003e\\n\\u003cp\\u003eAt the heart of this campaign is O2\u2019s much loved blue robot, Bubl, who appears even at the most unexpected times or places reminding customers that they can switch to a new device. \u201cEven now!\u201d\\u003c\/p\\u003e\\n\\u003cp\\u003ePlanned by media agency partner, MG OMD, O2 has partnered with ITV1 for a special ad break which will take place during this Saturday Night Takeaway. Bubl will surprise viewers by jumping out of bespoke ITV1 introductions in the breaks, to remind viewers how easily they can get a new phone and reinforcing the disruptive campaign message. In addition to the ITV partnership, O2 has also partnered with easyJet holidays and Google Pixel, whose existing adverts will be placed for Bubl to burst through and surprise the audience with the opportunity to Switch Up.\\u003c\/p\\u003e\\n\\u003cp\\u003eMG OMD\u2019s media strategy has been planned to complement the creative and emulate the disruptive nature of the market-leading proposition across all touch points. High exposure channels are supported by OOH sites that use the visuals of Bubl bursting out of gallery paintings, drum sets and even birthday cakes. As well as social posts that will be bespoke to the different platforms and display posts that will use standout formats such as InScreen expendables. Linear radio and digital audio will be used to disrupt users while they are listening.\\u003c\/p\\u003e\\n\\u003cp\\u003eThe 40\u201d hero film was directed by award-winning director, Dave Laden, and features a woman and Bubl trying out the O2 Switch Up offering in different comical scenarios. The film begins off with her cooking in her kitchen while on the phone. She says \u201cSo I can choose when I get a new phone with O2 Switch Up? \u201cLike now?\u201d as she walks over to the freezer and opens it and Bubl pops up and hands her a new phone. Bubl then surprises her with a new phone in various situations. From martial arts practice, in a club queue, at the dentist and at a dog's birthday party. The final frames show her performing an ultrasound before saying \u201cNot now\u201d.\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eFor the music, O2 worked with Trait to create a sound that elevates the moment when Bubl appears. The music builds up to complement the comedic nature of the film and is catchy so that it sticks in people\u2019s minds. O2 wanted a sonic device which sounded funny, slightly off the wall and irreverent, basically dramatising the weirdness of Bubl appearing in all sorts of odd locations, from sinks to giant hairdos. A big part of the inspiration for the sound was the promotional language itself, specifically the word 'NOW'.\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eSimon Groves, Director Brand and Marketing at Virgin Media O2 said\\u003c\/strong\\u003e: \\u003cem\\u003e\u201cWe\u2019re putting our customers in control, \u00a0giving them the ultimate freedom and choice to choose a new phone when it suits them. At a time of so much uncertainty, we want to make it easier for people to get their hands on the latest and most popular phones whenever it suits them, and continue to breakdown the barriers of rigid phone contracts, giving customers the freedom to decide what they want, when they want it.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cstrong\\u003eKimberley Gill, Creative Director at VCCP London added\\u003c\/strong\\u003e: \\u003cem\\u003e\u201cHaving the option to choose if and when you want to have an upgrade is exciting. You have the power and when you say so, you will have a new phone in your hands. Switch Up puts the customer first and we are thrilled to work on a campaign that challenges industry standards.\u201d\\u003c\/em\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003eThe integrated campaign will run in the UK from today until 11th May on TV, OOH, Digital and linear audio, social, retail and OLV. Media has been planned and executed by Manning Gottlieb OMD. PR is supported by Hope and Glory and customer communication is done by Rapp.\\u003c\/p\\u003e\",\"blockId\":\"1h2Y1t\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-1h2Y1t\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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\/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Switch Up puts the customer first and we are thrilled to work on a campaign that challenges industry standards\",\"quotee\":\"Kimberley Gill, Creative Director at VCCP London\",\"blockId\":\"17kqBp\",\"blockUniqueClass\":\"lazyblock-quote-full-width-17kqBp\"} \/-->","post_title":"Switch Up","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"switch-up","to_ping":"","pinged":"","post_modified":"2023-03-31 09:04:56","post_modified_gmt":"2023-03-31 08:04:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=16376","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15473,"post_author":"57","post_date":"2022-10-06 15:12:19","post_date_gmt":"2022-10-06 14:12:19","post_content":"<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cb\\u003eO2 has today launched\u00a0\\u003c\/b\\u003e\\u003cb\\u003e\\u003ci\\u003e\u2018History is being written,\u2019\u00a0\\u003c\/i\\u003e\\u003c\/b\\u003e\\u003cb\\u003ea new integrated campaign engineered to rally support and awareness of England\u2019s women\u2019s rugby team, the Red Roses, who are set to take on the world\u2019s best in New Zealand over the next six weeks.\\u003c\/b\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Red Roses have recorded 25 consecutive victories, the most of any male or female rugby team in history, and look set to build on what has been a hugely successful year for women\u2019s sport in England with the Lionesses\u2019 European Championship win in the summer.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of O2\u2019s partnership of England Rugby, now in its 28\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eth\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e year, the mobile operator has pledged to equally fund the men\u2019s and women\u2019s teams.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis investment has seen them commission a two-part documentary,\\u003c\/span\\u003e \\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWear the Rose: An England Rugby Dream\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, which aired on ITV earlier this week (available on \\u003c\/span\\u003e\\u003ca href=\\u0022https:\/\/www.itv.com\/hub\/wear-the-rose-an-england-rugby-dream\/10a3549\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eITV Hub\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e), and shows the hard work and dedication it takes to wear the rose with exclusive and never before seen footage.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2\u2019s social-first \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018History is being written\u2019\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign \u2013 supported by UK agency, VCCP London, as well as M\\u0026amp;C Saatchi Sport \\u0026amp; Entertainment \u2013 wants to educate and inform the English public on how good this team really is and why they should all be setting their alarm clocks (games in New Zealand will start as early as 3am throughout the tournament), switch the kettle on, watch their matches and show their support.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo achieve this, O2 has created a range of video and picture-led content, which includes player profiles and interviews as well as fun challenges that show a more playful side to the team, which will feature across all of its social media platforms including Instagram, TikTok and Twitter.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThroughout the Red Roses\u2019 campaign in New Zealand, O2\u2019s hugely popular \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eO2 Inside Line \\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003econtent series, will provide fans with exclusive behind the scenes access and the latest news from inside the team\u2019s camp.\u00a0 This will include live streams via England Rugby\u2019s social channels to help connect fans with the players even though they are on the other side of the world.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn its wider support of the Red Roses, earlier this summer, O2, through Priority, organised an open training session at Twickenham Stadium which gave the British public a rare opportunity to watch the Red Roses train and meet the players and pose for selfies.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eAs part of O2\u2019s campaign, it will also be looking to drive greater attendance at future Red Roses games, including giving its Priority users exclusive discounts on Red Roses tickets for the TikTok 2023 Women\u2019s Six Nations with the team playing France at Twickenham Stadium for the first stand-alone Red Roses fixture.\u00a0\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eGareth Griffiths, Director of Partnerships and Sponsorships at Virgin Media O2, said: \u201c\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe Red Roses are one of the best performing teams currently in world sport and we want everyone to know about them. Over the next six weeks, O2\u2019s social media platforms will be sharing original and engaging content to highlight these incredible athletes and personalities. We\u2019re calling on the English public to Wear the Rose, get behind the team and show their support to cheer them on to greatness.\u201d\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eBen Hopkins and Morten Legarth, Creative Directors at VCCP, said: \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cIt takes a brand like O2, who has been such a steadfast partner of the Red Roses to connect the whole country to these incredible athletes and to help get them the recognition and support they deserve. What we love about this campaign is that we\u2019re able to show how this remarkable team are not just writing history for rugby, they\u2019re building on the unstoppable momentum that is changing the perception of women\u2019s sport all around the world. History is being written. Come on the Red Roses!\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eJenny Mitton, Director and Women\u2019s Sport Lead M\\u0026amp;C Saatchi Sport and Entertainment, said:\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u201cO2\u2019s commitment to parity spend in 2020 was a ground-breaking move in women\u2019s sport and sent a clear message that the mobile operator was setting out to use its Wear the Rose platform to drive genuine change for the women\u2019s game. Wear the Rose: An England rugby Dream has given the Red Roses mainstream visibility on ITV and throughout the tournament O2 will make this team unmissable when they flood social media with their stories. O2 back this team, and so should you.\u201d\\u003c\/span\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z2q9U1k\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-Z2q9U1k\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-id\":\"757584759\",\"blockId\":\"ZTCJGi\",\"blockUniqueClass\":\"lazyblock-video-ZTCJGi\"} \/-->","post_title":"History Is Being Written","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"history-is-being-written","to_ping":"","pinged":"","post_modified":"2022-10-07 13:59:52","post_modified_gmt":"2022-10-07 12:59:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=15473","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15301,"post_author":"57","post_date":"2022-08-30 10:16:49","post_date_gmt":"2022-08-30 09:16:49","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"RJokzu8sAoU\",\"blockId\":\"ZVkU3o\",\"blockUniqueClass\":\"lazyblock-video-ZVkU3o\"} \/-->\n\n<!-- wp:lazyblock\/text-full-width {\"text\":\"\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eO2 \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eis today launching \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSwitch-up-to-new when it suits you\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2019 a new integrated campaign, together with agency of record \\u003c\/span\\u003e\\u003cb\\u003eVCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to celebrate O2 giving its customers more freedom to flex their plan and swap their phone at any point in their contract, as many times as they\u2019d like. O2 Switch Up will automatically be included in Plus Plans at no extra cost, offering customers a completely non-restrictive contract and even more flexibility to swap their mobile to suit their needs.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo celebrate this market leading offering from O2, the campaign leads with a 30\u201d spot which will premiere on Friday 26\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eth\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e August. The new creative enlists the help of O2\u2019s friendly blue Robot, Bubl as it wanders through a busy park on the hunt for a current O2 customer who is ready to \u2018Switch Up\u2019 their mobile phone. Treating viewers for the first time ever to the world through Bubl\u2019s eyes, the film sees Bubl hone in on a prospective customer, as a precision lens appears, allowing Bubl to track down its target through \u2018Bubl vision.\u2019 Determined to complete its mission, Bubl sprints and leaps like an undercover agent as it makes its journey through the park, before opening its tummy cupboard, allowing the O2 customer to hand over her phone, swapping it for a new phone.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eHavas Media UK\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, part of Havas Media Group UK, is handling media planning and buying\u00a0with the strategy of the campaign building\u00a0on the growth in consideration created by Roam Freely campaign. Alongside TV, \u2018O2 Switch Up\u2019\u00a0pivots media strategy to focus on high dwell entertainment spaces including VOD, Cinema, OLV, social, OOH, radio, Twitch and across partnerships. Supporting campaign assets showcase Bubl brandishing its \u2018Switch Up\u2019 tummy cupboard, demonstrating how easy it is for O2 customers to swap their devices, revealing the hero campaign strapline \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2018Switch-up-to-new when it suits you\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eSimon Valcarcel, Marketing Director at Virgin Media O2 \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cWe\u2019ve always been customer led. Now we\u2019re giving our customers even more freedom and flexibility so that they\u2019re in control. O2 Switch Up gives our customers the power to decide what phone they have and when they have it, all on their terms and with the peace of mind that their previous phone won\u2019t go to waste. With a whole host of exciting new phones set to be released in the coming months we can\u2019t wait to see our customers start switching and getting the most from their new handsets.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cb\\u003eLaura Muse, Creative Director at VCCP London \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ea\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003edded: \u201cLife changes at an insane rate these days, so being free to find a phone that suits you is brilliant. O2 are really looking out for everyone. And there\u2019s no better way to show that than seeing the world through our clever and lovable Bubl\u2019s eyes.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe new \u2018Switch Up\u2019 proposition from O2 gives its customers greater flexibility and control over their device. Once customers have O2 Switch Up as part of their\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e Plus Plan,\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e they can use it to switch to a new phone whenever they want to, whether it be the latest flagship launch or one of O2\u2019s \u2018Like New\u2019 phones, the choice is entirely theirs. With no limits to how long customers need to have had their current phone or how long is left on their existing contract, switching devices has never been easier. Alternatively, customers can add O2 Switch Up to a new Custom Plan as a Bolt On for just \u00a33.99 a month to enjoy complete freedom to keep up with the latest devices.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThrough O2 Switch Up\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e,\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e the phone being swapped will be checked to ensure it meets the required condition criteria and a new handset and Plus Plan or Custom Plan will be activated to complete the switch, with no need for customers to pay off the remainder of their previous plan. The handset that is traded in will be refurbished and resold as a \u2018Like New\u2019 device for somebody else to enjoy, helping to avoid e-waste and increase O2\u2019s \u2018Like New\u2019 offering. To date, O2 has refurbished and reused over 3.5m devices through O2 Recycle, helping to extend the life cycle of devices for customers looking to buy second hand.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp style=\\u0022text-align: left\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe integrated\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e \u2018\\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eSwitch-up-to-new when it suits you\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2019\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign by O2 is live from today until the end of October and O2 worked with UK agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP London,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e content studio \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear,\\u003c\/b\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand VCCP\u2019s newly launched Product and Service innovation company,\\u003c\/span\\u003e\\u003cb\\u003e Bernadette,\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to mastermind the new campaign. PR is supported by \\u003c\/span\\u003e\\u003cb\\u003eHope\\u0026amp;Glory. \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eMedia has been planned and handled by\\u003c\/span\\u003e\\u003cb\\u003e Havas Media UK. \\u003c\/b\\u003e\\u003c\/p\\u003e\",\"blockId\":\"Z1SgusU\",\"blockUniqueClass\":\"lazyblock-text-full-width-Z1SgusU\"} \/-->\n\n<!-- wp:lazyblock\/carousel 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