{"id":16529,"date":"2023-05-22T09:20:09","date_gmt":"2023-05-22T08:20:09","guid":{"rendered":"https:\/\/www.vccp.com\/?post_type=work&#038;p=16529"},"modified":"2023-05-22T09:23:04","modified_gmt":"2023-05-22T08:23:04","slug":"you-already-know-youre-going-to-love-it","status":"publish","type":"work","link":"https:\/\/www.vccp.com\/uk\/work\/cadbury\/you-already-know-youre-going-to-love-it","title":{"rendered":"You already know you&#8217;re going to love it"},"content":{"rendered":"<div class=\"lazyblock-video-ZbVAzM wp-block-lazyblock-video\"><section class=\"fullwidth\">\r\n  <div class=\"container\">\r\n    <div class=\"embed-responsive embed-responsive-16by9 \" data-component=\"video\">\r\n      <iframe data-src=\"https:\/\/player.vimeo.com\/video\/828355868?title=0&amp;byline=0&amp;portrait=0&amp;color=6cbef1&amp;playsinline=0\" class=\"lazyload\" allowfullscreen title=\"\"><\/iframe>          <\/div>\r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-two-column-text-quote-image-Z63UN6 wp-block-lazyblock-two-column-text-quote-image\"><section class=\"fullwidth fullwidth--overflow \" data-aos=\"fade-up\">\r\n  <div class=\"container container--spaced-lg\">\r\n    \r\n    <div class=\"row\">\r\n      \r\n      <div class=\"col-md-6\">\r\n        <p style=\"text-align: left\"><span style=\"font-weight: 400\">Just in time for summer, ice-cream company<\/span><b> Froneri<\/b><span style=\"font-weight: 400\"> is launching its integrated campaign for Cadbury\u2019s most successful NPD ever, Caramilk &#8211; in ice-cream form. Building on its existing campaign platform, \u2019<\/span><b>You Already Know You\u2019re Going To Love It\u2019<\/b><span style=\"font-weight: 400\">, it was created by global agency of record, <\/span><b>VCCP, <\/b><span style=\"font-weight: 400\">and brought to life by<\/span> <span style=\"font-weight: 400\">its content production studio <\/span><b>Girl &amp; Bear <\/b><span style=\"font-weight: 400\">and product and service innovation company <\/span><b>Bernadette.<\/b><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Avoiding the usual category tropes of fantastical worlds and OTT indulgence, Froneri continues to go against the norm with stripped back, beautifully simple executions that focus on the key ingredient consumers can\u2019t get enough of &#8211; Cadbury Caramilk chocolate. The creative, shot by photographer Sara Morris, shows an enticing tablet of Cadbury Caramilk chocolate with an ice-cream shaped hole cut out the middle of it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The 4 month campaign is running across OOH, Social, and Digital, and is the latest chapter in the \u2018<\/span><b>You Already Know You\u2019re Going To Love It\u2019 <\/b><span style=\"font-weight: 400\">platform that continues to support the Cadbury ice-cream range.<\/span><\/p>        \r\n                \r\n  \t\t\t      <\/div>\r\n      \r\n      <div class=\"col-md-6\">\r\n    \t\t<p><b>Charlotte Hambling, Global Marketing Manager at Froneri said: <\/b><i><span style=\"font-weight: 400\">\u201cWe are thrilled with the creative execution for the launch of Cadbury Caramilk in ice cream. It\u2019s impactful and iconic, hero-ing the much loved Caramilk chocolate bar reimagined in ice-cream form. The \u2018You Already Know you\u2019re going to love it\u2019 creative platform is performing very strongly, helping drive impressive growth results on the Cadbury ice-cream range\u201d<\/span><\/i><\/p>\n<p><b>Daniel Glover-James and Elias Torres, Associate Creative Directors at VCCP added:<\/b> <i><span style=\"font-weight: 400\">\u201cIt\u2019s always very exciting to make a campaign with such a simple but strong idea. We tease consumers to imagine what the ice-cream is like instead of just showing it straight away\u2026 and even though it\u2019s a new product, they already know they\u2019re going to love it.\u201d\u00a0<\/span><\/i><\/p>  \t\t<\/div>\r\n  \t\t\r\n    <\/div>\r\n    \r\n  <\/div>\r\n<\/section><\/div>\n\n<div class=\"lazyblock-quote-full-width-1qBNlQ wp-block-lazyblock-quote-full-width\">  <section class=\"fullwidth fullwidth--top-lg text-center\" data-aos=\"fade-up\">\n    <div class=\"container\">\n\n      <blockquote class=\"blockquote\">\n        We tease consumers to imagine what the ice-cream is like instead of just showing it straight away\u2026 and even though it\u2019s a new product, they already know they\u2019re going to love it \n        <cite>Daniel Glover-James and Elias Torres, Associate Creative Directors<\/cite>      <\/blockquote>\n\n    <\/div>\n  <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-16529","work","type-work","status-publish","hentry"],"acf":{"websites_to_publish":[],"client_id":"10225","capability_ids":["988","10107","10111","14075"],"hero_video":"","hero_image":{"ID":16530,"id":16530,"title":"Untitled design - 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in ice-cream form","social-media-image":"https:\/\/www.vccp.com\/uk\/wp-content\/uploads\/2023\/05\/Cadbury-Caramilk-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13923,"post_author":"57","post_date":"2021-08-20 17:13:17","post_date_gmt":"2021-08-20 16:13:17","post_content":"<!-- wp:lazyblock\/video {\"video-id\":\"589415984\",\"blockId\":\"Z74YGy\",\"blockUniqueClass\":\"lazyblock-video-Z74YGy\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIt\\u2019s not often that chocolate is catapulted to elite status, but one of the Australians\\u2019 favourite chocolate bars, \\u003cstrong\\u003eCadbury Caramilk,\\u003c\\\/strong\\u003e has finally reached British shelves after causing quite a stir Down Under. Such was the demand for Caramilk, that it was hoarded and even rationed by shops in Australia.\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTo promote Cadbury\\u2019s biggest new product launch in years, Mondelez and global creative agency, \\u003cstrong\\u003eVCCP London\\u003c\\\/strong\\u003e,\\u003c\\\/span\\u003e \\u003cspan style=\\u0022font-weight: 400\\u0022\\u003etoday launch \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Just Ask An Aussie\\u2019. \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe integrated campaign heroes real life quotes from Aussies which show the Brits just how much they love Caramilk, and encourages Brits to ask an Aussie for themselves to find out what the fuss is all about.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eTargeted at UK millennials, the bold and disruptive integrated campaign will run for two months across DOOH, OOH, Facebook, Instagram, Twitter, TikTok and YouTube.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eRather than the brand peddling its own products, VCCP London handed the mic over to diehard Aussie fans who shared their seal of approval with bold claims about Caramilk such as \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cyou\\u2019ll love it more than your cat\\u201d, \\u201cyou\\u2019ll think about it while eating other chocolate\\u201d\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, and even \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cyou\\u2019d give up your gran for one\\u201d.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u00a0Cadbury will also roll out a series of high impact DOOH sites, such as Waterloo Motion, that hero real tweets and playful social posts from loyal Aussie fans who have confessed their love of Caramilk to their followers, and are now tasked with the job of flying the flag in the UK.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eBeatrice Berutti,\\u202f Brand Manager at Mondelez International \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003esaid:\\u202f\\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cIt\\u2019s been months in the making, but we\\u2019re excited to finally launch Caramilk in the UK. After seeing the social media storm of Aussie fans\\u2019 reaction to our Caramilk bar we just knew we had to add this much-loved classic to our UK chocolate bar range.\\u201d\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eChris Birch, Executive Creative Director at VCCP London \\u003c\\\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eadded: \\u003c\\\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u201cIt\\u2019s not every day you get to launch a chocolate bar as ace as Caramilk, so we were excited to welcome our Aussie cousin from down under to British shelves. And when you've got Aussies like Ravi from Melbourne saying he\\u2019d \\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003egive up his Gran for one or Romelie from Perth saying she'd like a sofa made out of it, well we had to use their delicious advocacy.\\u0022\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\\u2018Ask An Aussie\\u2019\\u003c\\\/span\\u003e\\u003c\\\/i\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e campaign will run in the UK for two months from 23rd August across OOH, DOOH, Facebook, Instagram, Twitter, TikTok and YouTube. Media has been planned and executed by Carat.\\u00a0\\u003c\\\/span\\u003e\\u003c\\\/p\\u003e\\n\\u003cp\\u003e\\u00a0\\u003c\\\/p\\u003e\",\"quote\":\"It\\u2019s not every day you get to launch a chocolate bar as ace as Caramilk.\",\"quotee\":\"Chris Birch, Executive Creative Director at VCCP London\",\"blockId\":\"ZimT2t\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-ZimT2t\"} \/-->","post_title":"Cadbury Caramilk 'Just Ask An Aussie'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-caramilk-just-ask-an-aussie","to_ping":"","pinged":"","post_modified":"2021-08-20 17:24:59","post_modified_gmt":"2021-08-20 16:24:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=13923","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":12280,"post_author":"24","post_date":"2020-12-10 16:54:33","post_date_gmt":"2020-12-10 16:54:33","post_content":"<!-- wp:lazyblock\/text-full-width {\"heading\":\"VCCP brings the Cadbury Secret Santa Postal Service online for 2020\",\"blockId\":\"1oktIn\",\"blockUniqueClass\":\"lazyblock-text-full-width-1oktIn\"} \/-->\n\n<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"uUiMhFJMsfo\",\"blockId\":\"2kOwzo\",\"blockUniqueClass\":\"lazyblock-video-2kOwzo\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cstrong\\u003eCadbury Secret Santa is back\\u003c\\\/strong\\u003e for the third year in a row; giving you the chance to send chocolate secretly to someone you love once again.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eTraditionally Cadbury has allowed people to send chocolate for free through their much loved touring Secret Santa Postal Service. However, to ensure the experience is safe and accessible this year VCCP has moved the entire experience online. VCCP CX has created the first virtual Postal Service for Cadbury for Christmas 2020. They have done this with the help of UK live streaming experts Groovy Gecko and experiential production partners Bearded Kitten.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eThe activation will remain as magical and interactive as ever. Consumers will be able to access the online portal and have a face-to-face conversation with real Cadbury Postal Service workers in order to send their chocolatey treat on to a loved one, for free. At the end of the process Cadbury have added another special element.\\u00a0\\u003c\\\/p\\u003e\",\"text-right\":\"\\u003cp\\u003eEach Secret Santa will be able to send an anonymous Secret Santa message along with their chocolate to their recipient, thanks to the creative deployment of AR. The Secret Santa mask \\u2013 an icon of the campaign \\u2013 will cover your face ensuring your identity remains a secret, and recipients of Secret Santa parcels are encouraged to check for their own secret but personalised message via a QR code within their parcel.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eIn addition to this, VCCP have also added some excitement to the virtual queuing process, with a Christmas quiz and classic Christmas jokes which will keep you entertained if you need to wait to become a Cadbury Secret Santa.\\u003c\\\/p\\u003e\\n\\u003cp\\u003eWhen you take part you\\u2019ll also be helping to spread the magic even further. This year Cadbury has partnered with the Trussell Trust so when you secretly send delicious Cadbury chocolate to someone you love through our online Postal Service, Cadbury will be matching this and sending a second bar to a food bank in the Trussell Trust network on your behalf. To help make Christmas that little bit more magical for people who need to use food banks at this time of the year.\\u003c\\\/p\\u003e\",\"blockId\":\"DfVK2\",\"blockUniqueClass\":\"lazyblock-two-column-text-quote-image-DfVK2\"} \/-->\n\n<!-- wp:lazyblock\/carousel {\"items\":\"%5B%7B%22image-1152x648%22:%7B%22alt%22:%22Image%20for%20carousel%20depicting%20the%20Cadbury%20Secret%20Santa%20postal%20service's%20process%22,%22title%22:%22VCCP_Cadbury%20Secret%20Santa_Slide_1%22,%22caption%22:%22%22,%22id%22:12361,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/vccp_cadbury-secret-santa_slide_1%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/VCCP_Cadbury-Secret-Santa_Slide_1.jpg%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Image%20for%20carousel%20depicting%20the%20Cadbury%20Secret%20Santa%20postal%20service's%20process%22,%22title%22:%22VCCP_Cadbury%20Secret%20Santa_Slide_2%22,%22caption%22:%22%22,%22id%22:12360,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/vccp_cadbury-secret-santa_slide_2%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/VCCP_Cadbury-Secret-Santa_Slide_2.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Image%20for%20carousel%20depicting%20the%20Cadbury%20Secret%20Santa%20postal%20service's%20process%22,%22title%22:%22VCCP_Cadbury%20Secret%20Santa_Slide_3%22,%22caption%22:%22%22,%22id%22:12359,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/vccp_cadbury-secret-santa_slide_3%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/VCCP_Cadbury-Secret-Santa_Slide_3.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Image%20for%20carousel%20depicting%20the%20Cadbury%20Secret%20Santa%20postal%20service's%20process%22,%22title%22:%22VCCP_Cadbury%20Secret%20Santa_Slide_4%22,%22caption%22:%22%22,%22id%22:12358,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/vccp_cadbury-secret-santa_slide_4%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/VCCP_Cadbury-Secret-Santa_Slide_4.png%22%7D%7D,%7B%22image-1152x648%22:%7B%22alt%22:%22Image%20for%20carousel%20depicting%20the%20Cadbury%20Secret%20Santa%20postal%20service's%20process%22,%22title%22:%22VCCP_Cadbury%20Secret%20Santa_Slide_5%22,%22caption%22:%22%22,%22id%22:12357,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/vccp_cadbury-secret-santa_slide_5-2%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/VCCP_Cadbury-Secret-Santa_Slide_5-1.png%22%7D%7D%5D\",\"dot-controls\":true,\"blockId\":\"nccsr\",\"blockUniqueClass\":\"lazyblock-carousel-nccsr\"} \/-->\n\n<!-- wp:lazyblock\/quote-full-width {\"quote\":\"Sending chocolate secretly as a Cadbury Secret Santa was needed this year more than most. When we heard the live postal service activation had bitten the \\u2018covid restrictions dust\\u2019 we were gutted. But VCCP CX were there to make the whole experience virtual, and possibly even more magical than the real-life one, saving Christmas for all the Secret Santas out there. Hooray.\",\"quotee\":\"Chris Birch and Jonny Parker \",\"blockId\":\"Z1qDMx5\",\"blockUniqueClass\":\"lazyblock-quote-full-width-Z1qDMx5\"} \/-->\n\n<!-- wp:lazyblock\/image-full-width {\"image\":\"%7B%22alt%22:%22%22,%22title%22:%22heroSS-footer%22,%22caption%22:%22%22,%22id%22:12367,%22link%22:%22https:\\\/\\\/www.vccp.com\\\/work\\\/cadbury\\\/cadbury-secret-santa\\\/attachment\\\/heross-footer%22,%22url%22:%22https:\\\/\\\/www.vccp.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/heroSS-footer.png%22%7D\",\"blockId\":\"1ydvTJ\",\"blockUniqueClass\":\"lazyblock-image-full-width-1ydvTJ\"} \/-->","post_title":"Cadbury Secret Santa","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-secret-santa","to_ping":"","pinged":"","post_modified":"2021-07-23 16:39:24","post_modified_gmt":"2021-07-23 15:39:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.vccp.com\/?post_type=work&#038;p=12280","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16285,"post_author":"61","post_date":"2023-03-15 09:09:34","post_date_gmt":"2023-03-15 09:09:34","post_content":"<!-- wp:lazyblock\/video {\"video-source\":\"youtube\",\"video-id\":\"QVV-zL2gh_s\",\"blockId\":\"y9EPA\",\"blockUniqueClass\":\"lazyblock-video-y9EPA\"} \/-->\n\n<!-- wp:lazyblock\/two-column-text-quote-image {\"text-left\":\"\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThis year to support the humble local corner shop and the work they do for their communities, \\u003c\/span\\u003e\\u003cb\\u003eCadbury\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e with the help of global agency of record, \\u003c\/span\\u003e\\u003cb\\u003eVCCP\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e, is launching a new integrated campaign, \u2018\\u003c\/span\\u003e\\u003cb\\u003eThe Big Win-Win\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u2019.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eIn the form of a nationwide competition, the campaign aims to spread levity and generosity to chocolate lovers across the country, and most importantly, to reward the heroes that keep the UK going - local corner shops. Newsagents are there for people day and night, through thick and thin and also got the nation through the Covid-19 lockdown. With their latest campaign, Cadbury wants to recognise and champion them as a stalwart pillar of British society.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will bring the focus back to the core range of single Cadbury chocolate bars often picked up in local shops. As well as highlighting the generous mechanic of \u2018winning together\u2019 and amplifying shared human stories.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWith corner shops at the core, every creative angle has been covered to inspire shoppers and shopkeepers alike. Simple and bold packaging and supporting POS has been designed to be engaging and stand out on the shelf. The fist bump featured is a modern representation of the partnership between the people and their local shopkeepers. The typography mimics the informal communications that you have in local shops. It is made to feel human, while utilising Cadbury branding. Social and outdoor creatives are location sensitive, \\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003emeaning consumers are targeted with dynamic ads that call out nearby participating retailers. This makes the campaign feel personal and builds Cadbury\u2019s inherent role to inspire people to be more generous.\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eA 15\u201d film has also been created for Cadbury owned social media channels which features real shopkeepers and their establishments, interacting with customers over a day, making it feel truly local. The film introduces the \u2018Big Win-Win\u2019 campaign, letting people know how they can win money for themselves and their local retailer. \\u003c\/span\\u003e\\u003c\/p\\u003e\",\"text-right\":\"\\u003cp\\u003e\\u003cb\\u003eVictoria Grzymek, Senior Brand Manager at Cadbury says\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e: \\u003c\/span\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cCorner shops play a vital role in our communities and we want to show how much we support them and give people the chance to celebrate their local shopkeeper. They have been there for us over the last few years and deserve the recognition for getting us through tough times. Cadbury at its core is about enabling acts of generosity and bringing people together, and this campaign was based on the insight that winning together is better.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eCadbury worked with\\u003c\/span\\u003e\\u003cb\\u003e VCCP\u2019s Retail Experience\\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e team, their product \\u0026amp; service innovation company, \\u003c\/span\\u003e\\u003cb\\u003eBernadette \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eand global content production studio, \\u003c\/span\\u003e\\u003cb\\u003eGirl\\u0026amp;Bear \\u003c\/b\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eto create OOH, retail creative and social elements as well as a dedicated campaign website.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cb\\u003eAngus Vine, Creative Director at VCCP added: \\u003c\/b\\u003e\\u003ci\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e\u201cNot only are people getting the chance to give back but they will also enjoy some delicious chocolate. Cadbury wants to spread joy across the nation and we are happy to be part of this journey. Corner shops need our support and this campaign offers the opportunity to do just that.\u201d\\u003c\/span\\u003e\\u003c\/i\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eWhen buying a participating Cadbury singles chocolate bar* customers can head to the campaign website \\u003c\/span\\u003e\\u003ca href=\\u0022http:\/\/www.bigwinwin.cadbury.co.uk\\u0022\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ebigwinwin.cadbury.co.u\\u003c\/span\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003ek\\u003c\/span\\u003e\\u003c\/a\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003e to enter. All they need to do is fill in their details, enter the barcode and batch code found on pack and press submit. They will then receive an email and will need to click on the link in the email to confirm their email address and find out if they have won a cash prize for them as well as cash for their local corner shop.** An entry is only made when an entrant has clicked on the link in their email to verify their email address.\u00a0\\u003c\/span\\u003e\\u003c\/p\\u003e\\n\\u003cp\\u003e\\u003cspan style=\\u0022font-weight: 400\\u0022\\u003eThe campaign will run from today until 14th May across multiple channels including OOH, retail creative and across social channels Meta and Youtube, with the wrap up prize draw finishing on 15th August. 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